Introduction To KFC

INTRODUCTION
KFC, also known as Kentucky Fried Chicken, is an American fast food restaurant chain
that specializes in fried chicken. Headquartered in Louisville, Kentucky, it is the world's
second-largest restaurant chain (as measured by sales) after McDonald's, with almost
20,000 locations globally in 123 countries and territories as of December 2015. The
chain is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza
Hut, Taco Bell, and WingStreet chains.
KFC was founded by “Colonel Harland Sanders”, an entrepreneur who began selling
fried chicken from his roadside restaurant in Corbin, Kentucky during the Great
Depression. Sanders identified the potential of the restaurant franchising concept, and
the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized
chicken in the fast food industry, diversifying the market by challenging the established
dominance of the hamburger. By branding himself as "Colonel Sanders", Harland
became a prominent figure of American cultural history, and his image remains widely
used in KFC advertising. However, the company's rapid expansion overwhelmed the
aging Sanders and he sold it to a group of investors led by John Y. Brown Jr. and Jack
C. Massey in 1964.
KFC was one of the first American fast food chains to expand internationally, opening
outlets in Canada, the United Kingdom, Mexico, and Jamaica by the mid-1960s.
Throughout the 1970s and 1980s, it experienced mixed fortunes domestically, as it went
through a series of changes in corporate ownership with little or no experience in the
restaurant business. The chain continued to expand overseas, however, and in 1987, it
became the first Western restaurant chain to open in China. It has since expanded
rapidly in China, which is now the company's single largest market. PepsiCo spun off its
restaurants division as Tricon Global Restaurants, which later changed its name to
Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe
of 11 herbs and spices. The constituents of the recipe represent a notable trade secret.
Larger portions of fried chicken are served in a cardboard "bucket", which has become
a well known feature of the chain since it was first introduced by franchisee Pete
Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other
chicken products such as chicken fillet sandwiches and wraps, as well
as salads and side dishes, such as French fries and coleslaw, desserts, and soft drinks,
the latter often supplied by PepsiCo.
KFC is known for its slogans "It's Finger Lickin' Good!", "Nobody
does chicken like KFC" and "So good".
ESTABLISHMENT OF KFC
At 5 years of age colonel sanders lost his father, At 16 he was a school dropout.
When he was 17 he was fired from 4 jobs. He got married and became a Railroad
conductor at the age of 18.At 19 he became father to a little girl but soon after a
year his wife left him and took their 1 year old baby with her.
At 22 he joined the army, applied to law school and faced rejection after rejection
wherever he was. Another failure was added to his resume when he failed as an
“Insurance Salesman”. Then he joined a restaurant as a cook and dishwasher at a
small café. As a normal job he got retired at the age of 65.
He was totally shattered and being a complete failure attempted SUICIDE when he
got a check of $105 from the government. Questions like how to survive with such
an minimal amount made him depressed.While writing his suicide he thought
about everything which is still left to be completed in his life.
Then he realized that he can do one thing better than everyone and that is cooking
the tastiest chicken anyone has ever tasted. With a borrowing of $87 to buy a fryer
and his receipe’s ingredients. He started selling his unique fried chicken door to
door to his neighbors in Kentucky, as well as, to license it to restaurants.
His recipe got rejected 1,009 Times from the restaurants he tried to license his
recipe to. The 1,010 restaurant gave him his “yes” moment and the “KFC WAS
BORN”
At 88, colonel sanders became a Multi-billionaire and KFC the second biggest
food empire with 20,000 locations in 123 countries.
YOU HAVE WHAT IT TAKES TO BE SUCCESSFUL, DON’T GIVE UP.
IT’S NEVER TOO OLD TO DREAM, GO AFTER YOUR WILDEST DREAMS,

NOW!

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INTRODUCTION

YOU HAVE WHAT IT TAKES TO BE SUCCESSFUL, DON’T GIVE UP.

IT’S NEVER TOO OLD TO DREAM, GO AFTER YOUR WILDEST DREAMS,

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