Re3flection.

Artificial intelligence is affecting the tourism industry in several ways: 1) AI technologies like chatbots and smart systems are being used by travel agencies and airlines to increase efficiency. 2) Personalized solutions developed using AI have the potential to further transform the tourism industry. 3) While AI solutions are not yet widespread, they are predicted to be used more in the future to improve product and service quality in the tourism sector.

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Re3flection.

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Elenita May

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Khrizel C.

Pumarada December 10, 2018

TOU-184 Mr. Ramon L. Rodriguez

Science, Technology and Society

REFLECTION: HOW DOES ARTICIFIAL INTELLIGENCE AFFECT THE TOURISM INDUSTRY?

Technological innovations support increased efficiency in every industrial sector. Artificial intelligence
(AI) is among the most important innovative solutions. Intelligence is measurable and clearly defined.
The science of AI has already achieved many significant results and is used in several fields in different
industries. The meaning of AI is not clearly defined; however, the term is most often associated with
practical advantages and development. Beyond many positive practical possibilities, AI has brought
several new ideas into our everyday lives like 'sharing economy', 'Internet of Things' or 'Internet of
People'. Tourism industry is no exception of the many sectors affected by AI: different smart systems
and chat bots are used in travel agencies and air transport companies. Predictions about the near future
foresee the development of personalized solutions, which will lead to further rearrangement in the
technological revolution that has been going on for decades in the tourism industry.

Intelligence has always been an important for us. According to Aristotle were the first ones to explore
the realm of human intelligence by contemplating on our judgment about right and wrong. Intelligence
can be characterized in many different ways. The term can refer to a way of thinking or can be defined
as a synonym of acumen. In common sense, the term intelligence refers to the level of exploiting one’s
skills and knowledge. Intelligence is independent from culture, and has many different types. When
talking about intelligence, we can talk about emotional, logical, cognitive, and musical any many other
types of intelligence.

Artificial intelligence is a new form of intelligence which is able to synthesize the different ideas to
become effectiveness, sustainability and productivity at the same time. It can be utilized in different
fields in expanding industrial sector. For the other users like us, the online world shared data or send
Back information for other industries like big companies, because of those enterprisers is able to analyze
the data and create profile to their customers. The efficiency of interactive communication is of
importance for innovative companies in order to increase their sales. The ICT revolution has brought
forth dramatic changes in the tourism industry as well. All-operated chat bots and other smart solutions
used by different service providers enable the development of personalized offers. Although Artificial
intelligence related solutions are still not widespread within the tourism sector, they are predicted to be
used more often in the future in order to increase the quality of the products and services. The further
expansion of artificial intelligence has a positive impact on the future of the tourism industry sector.
personalized offers.
Technological innovations support increased efficiency in every industrial sector. Artificial
intelligence (AI) is among the most important innovative solutions. Intelligence is measurable and
clearly defined. The science of AI has already achieved many significant results and is used in
several fields in different industries. The meaning of AI is not clearly defined; however, the term is
most often associated with practical advantages and development. Beyond many positive practical
possibilities, AI has brought several new ideas into our everyday lives like 'sharing economy',
'Internet of Things' or 'Internet of People'. Tourism industry is no exception of the many sectors
affected by AI: different smart systems and chatbots are used in travel agencies and air transport
companies. Predictions about the near future foresee the development of personalised solutions,
which will lead to further rearrangement in the technological revolution that has been going on for
decades in the tourism industry. The process of continuous progress seems to be unstoppable, and
that leads to the big question: how can we adapt to the new world brought to humanity by AI?

Artificial intelligence is a new form of intelligence,

which is able to synthesise several different ideas
requires effectiveness, sustainability and productivity
at the same time. The use of artificial intelligence –
which can be utilised in numerous different fields - is
expanding in every industrial sector. For the users of
the online world, it is natural to share data or send back
information for big companies, and because of that,
enterprisers are able to analyse big data and create a
profile for each of their customers.
The efficiency of interactive communication is of
key importance for innovative companies in order to
increase their sales. The ICT revolution has brought
forth dramatic changes in the tourism industry as well.
AI-operated chatbots and other smart solutions used by
different service providers enable the development of
personalised offers. Although AI-related solutions are
still not widespread within the tourism sector, they are
predicted to be used more often in the future in order to
increase the quality of the products and services. The
whether the process will continue in the long run. The
further expansion of artificial intelligence has a
positive impact on the future of the tourism industry sector.