A REPORT ON INDUSTRIAL VISIT TO

Honda Atlas Cars (Pakistan) Ltd. Lahore, Punjab.

On
25th of July 2019
Under the aegis of

Pakistan Institute of Quality Control

Submitted to: Submitted by:

Dr. Kamran Moosa sb. Raheen ur Rehman.

M.Phil. (EHS management)

Roll # MSEH-019-001

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 Contents

Sr. No Title Page No.

1 Acknowledgement 3

2 Introduction to the company 4

3 Mission & Vision 6

4 Management 7

5 Chronicle of events 8

6 Technology, Safety & Environment 9

7 Quality Policy 10

8 SWOT analysis 11

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 Acknowledgment

I have gained a lot of knowledge during industrial visit at

Honda Atlas Cars Pakistan Ltd. I would like to express my
gratitude to all those who gave me the opportunity to complete
this project.
I want to thank PIQC for giving me the great opportunity to
commence this industrial visit.
I am grateful to Dr. Kamran Moosa & Miss. Farzana for
arrangements & the guidance, under their guidance; I have
completed this Industrial Visit. I have no words to acknowledge
the valuable time & support that I have received from them.

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 Overview of the Company

Brief Overview Of Honda Motor Company Ltd.

 Founded : 24th September 1948

 Founders : Soichiro Honda & Takeo Fujisawa
 Headquarter : Minato, Tokyo, Japan
 Area Served : Worldwide
 Key People : Takanobu Ito (President & CEO)
 Industry : Automobile & Aviation Industry
 Products : Automobile, Motorcycles, Scooters, Electric Generators, Water
Pump, Robotics, Jets, Jet Engine & Thin Film Solar Cells.
 Revenue : US $ 107.82 Billion
 Operating Income : US $ 6.87 Billion
 Net Income : US $ 6.44 Billion
 Total Assets : US $ 139.61 Billion
 Total Employees : 1,79,060
 Websites : http://www.world.honda.com

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 About Honda Atlas Cars Pakistan Limited:
The company was incorporated on November 04, 1992 and joint venture agreement was
signed on August 05, 1993. The ground breaking ceremony was held on April 17, 1993
and within a record time of 11 months, construction and erection of machinery was
completed. The first car rolled off the assembly line on May 26, 1994. Official
inauguration was done by then President of Pakistan, Sardar Farooq Ahmad Khan
Leghari. Mr.Kawamoto, President of Honda Motor Company Limited Japan was also
present to grace the occasion. The company is listed in Karachi, Lahore and Islamabad
Stock Exchanges.
On July 14, 1994, car bookings started at six dealerships in Karachi, Lahore, and
Islamabad. Since then the Dealerships network has expanded and now the company has
Twenty Eight 3S (Sales, Service and Spare Parts), Eighteen 2S (Service and Spare Parts)
and Six 1S (Spare Parts) authorized dealerships network in all major cities of Pakistan.
Since the commencement of production in 1994, the company has produced and sold
more than 400,000 cars till Oct, 2018.
All dealerships are constructed in accordance with the standards defined by Honda World
over.
Percentage of local parts conforms to the government's policy. Local vendors are
continuously patronized to develop parts locally. The quality of local parts is thoroughly
checked to meet stringent international standards.
We always strive to give outstanding service to our valued customers. In addition to
providing regular service to customers, the company also regularly conducts Service
Campaigns, to facilitate customer's need for service. This has given our customers
absolute confidence in our cars, clearly evident from the ever increasing sale volumes.
It is the constant endeavor of Honda Atlas Cars (Pakistan) Limited to achieve No .1
Customer satisfaction. Honda Atlas Cars (Pakistan) Limited is committed to meet
customer expectations, and to provide good value for money.
Currently, we are offering Honda Accord, Honda CR-V, Honda HR-V, Honda Civic
(three variant), Honda BR-V, Honda City Aspire (two variant) and Honda City (four
variant) in wide range of colors with advanced technological features.

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Vision Statement
Striving to be a company that society wants to exist by sharing joys with people throughout the
world creating products that maximize the joy of customers, with speed, affordability and low
CO2

Mission
“A dynamic growth oriented company through market leadership, excellence in quality and
service and maximizing export, ensuring attractive returns to equity holders, rewarding
associates according to their ability and performance, fostering a network of engineers and
researchers ensuing unique contribution to the development of the industry, customer satisfaction
and protection of the environment by producing emission friendly green products as a good
corporate citizen fulfilling its social responsibilities in all respects.”

Company Registration number: 0028815

National Tax Number: 0829237-0

Factory / Head Office

43 km, Multan Road, Manga Mandi, Lahore. Ph: (042) 35384671-80, Fax: (042) 35384691-92
E-mail: [email protected]

Registered Office
1-Mcleod Road, Lahore, Ph: (042) 37225015-17, Fax: (042) 37233518

Regional Offices
1. Lahore Office
HONDA Atlas Cars (Pakistan) Limited Asia House, 19 - C & D, Block L, Gulberg III, Main
Ferozepur Road, Lahore. Ph: (042) 35694851-3 Fax: (042) 35694854

2. Karachi Office
HONDA Atlas Cars (Pakistan) Limited (Regional Office ‐ Karachi) C-16, KDA Scheme No. 1,
Karsaaz Road.

3. Islamabad Office
HONDA Atlas Cars (Pakistan) Limited (Regional Office ‐ Islamabad) Shirazi Trading Company,
Plot # 41, East End Block, Ataturk Avenue, Blue Area, Islamabad.

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Board of Directors
Mr. Yusuf H. Shirazi Chairman
Mr. Hironobu Yoshimura President/CEO
Mr. Aamir H. Shirazi Director & Senior Advisor
Mr. Kenichi Matsuo
Mr. Akira Murayama
Ms. Mashmooma Zehra Majeed
Mr. Feroz Rizvi
Mr. Kazunori Shibayama
Ms. Rie Mihara

Audit Committee
Mr. Feroz Rizvi Chairman
Mr. Aamir H. Shirazi
Mr. Akira Murayama
Ms. Mashmooma Zehra Majeed
Mr. Kazunori Shibayama
Mr. Hamood-ur-Rahman Secretary

Company Secretary
Mr. Maqsood-Ur-Rehman Rehmani

Legal Advisor
M/S. CORNELIUS, LANE & MUFTI
M/S. BOKHARI AZIZ & KARIM

Auditors
M/s A.F. Ferguson & Company Chartered Accountants

Share Registrar
M/s Hameed Majeed Associates, HM House, 7-Bank Square,
Lahore. Tel: 042-37235081-82

Free Float of Shares of the Company

Total Paid up Shares - 142,800,000
Free Float of Shares - 25,202,443 (as on March 31, 2018)
Free Float of Shares - 25,166,147 (as on March 31, 2017)
Free Float of Shares - 25,113,673 (as on March 31, 2016)
Free Float of Shares - 25,070,563 (as on March 31, 2015)
Free Float of Shares - 24,971,933 (as on March 31, 2014)

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Chronicle of Events
5 Aug 1992 Joint venture agreement signed with Honda Motor Co. Ltd., Japan
4 Nov 1992 Incorporation of Honda Atlas Cars (Pakistan) Limited
17 Apr 1993 Ground breaking ceremony held
31 Mar 1994 Completion of Civil Work and installation of Plant & Equipment
1 Apr 1994 Technical Assistance Agreement signed with Honda Motor Co. Ltd., Japan
26 May 1994 First car rolling out ceremony held
13 Jul 1994 Inauguration by President of Pakistan
13 Jul 1994 Visit of Mr. N. Kawamoto, President Honda Motor Co. Ltd. Japan
16 Jul 1994 Commercial production commenced
10 Oct 1994 Public issue of shares
10 Jan 1996 New Civic-96 launched
22 Jan 1997 Honda City launched
1 Oct 1998 Honda Motor Company 50th anniversary
28 Jan 1999 Civic VTI Oriel launched First sunroof Car in Pakistan
13 Apr 1999 ISO 9002 certification achieved
20 Jan 2000 Launch of new City model with PGM-Fi technology
22 Mar 2001 Launching of new Honda Civic model
23 Aug 2003 New model of Honda City launched
13 Sep 2003 Rolling out of 50,000th car
15 Sep 2003 ISO 14001 Certification achieved
11 Aug 2005 Launching of CBU model of Honda Accord
21 Dec 2005 Rolling out of 100,000th car
14 Jan 2006 Launching of New Model of Honda City
7 Jul 2006 Visit of Mr. Takeo Fukui, President & CEO Honda Motor Co. Ltd., Japan
29 Jul 2006 New model of Honda Civic launch in 1800cc
31 Dec 2006 Capacity enhancement to 50,000 units per annum achieved
27 Aug 2007 Issue of 100% right shares
20 Jul 2008 Launching of New Model of Honda Accord & CRV
31 Jan 2009 Launch of 3rd Generation Honda City
27 Nov 2010 Inauguration of first 1-S Spare Parts Dealership
1 Mar 2012 Launching of New Model of Honda CRV
12 Apr 2012 Inauguration of New 3S Dealership in Lahore
29 Apr 2012 Rolling out of 100,000th Car of Honda City
2 May 2012 Launch of Honda City Aspire
12 Jul 2012 Rolling out of 200,000th car
18 Sep 2012 Launch of New Honda Civic Model
01 Apr 2013 Inaugurated "You buy a Honda We plant a Tree" campaign
17 Apr 2013 Launch of Honda City Aspire 1.5L
15 Jun 2013 Honda introduces the new Accord: Possibly Perfect
25 Aug 2013 Honda Independence Day Golf Cup
31 Oct 2013 Honda Vendor Conference 2013 "Together"

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 10 Dec 2013 Honda celebrates 20th years anniversary
18 Dec 2013 Honda Launches Stylish Sports Hybird CR-Z in Pakistan
10 Dec 2013 Visit of Mr. Takanobu Ito President of Honda Motor Co. Ltd. Japan
16 Oct 2014 Launch of Evolved Honda City "So much more for nothing more"
11 Jan 2016 Launch of New Honda HRV "Elegantly Sporty"
22 July 2016 Launching of All New 10th generation Honda Civic "Creating New Era"
21 Oct 2016 Visit of Mr.Takahiro Hachigo President of Honda Motor Co.Ltd Japan
21 April 2017 All new BR-V 7 seater SUV Be the First to Explore
Honda City 1.5 L and Honda Cit Aspire 1.5L Launch event held at Royal Palm
08 August 2017
Lahore, Pakistan
21 February2018 Honda CRV Launch
9 April 2019 New Civic Oriel and RS Turbo Launch

Technology
Honda's research and development operations are the creative heart and soul of our
efforts to meet the needs of our customers. Honda's R&D Centers are responsible for
the development of a variety of innovative models. Our stylists and engineers listen to
our customers and dealers in unprecedented ways to create products for an
increasingly diverse range of needs and interests. As long as there is a need for
innovation in the areas of environmental protection, performance and safety, Honda
will actively and tirelessly push research and development to the foreground. We
believe in better people through technology, and better technology through people..

Safety
We believe you deserve advanced levels of safety regardless of the price or size of the
vehicle that meets your needs. Through technology and innovation, we are developing
increased levels of protection for the driver and all passengers in Honda vehicles. At
the same time, we are making an active commitment to enhance safety for the
occupants of other vehicles and even pedestrians.
Honda has a long record of industry leadership in the development and application of
advanced safety technology. Honda R&D safety research activities in Japan and the
U.S. are playing a critical role in the further development of Honda safety technology
and the evolution of Honda's "Safety for Everyone" concept. "Safety for Everyone" is
a comprehensive approach to vehicle safety that seeks to provide a high-level
occupant protection for all Honda vehicles, regardless of size or price, along with
increased compatibility with other vehicles and improved safety for pedestrians.
As a leader, Honda looks beyond government regulations, studying real world
situations to develop new safety technologies.

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 Environment
Honda has always targeted mass-market models in order to have the greatest impact
on clean air and fuel economy. To this end, we work to improve existing technologies
while using The Power of Dreams philosophy to envision and develop the vehicles of
the future.
We believe it is important to invest in the continued advancement of internal
combustion engine technology. Honda has introduced a new generation of gasoline
engines around the world that provide extremely low emission levels and increased
fuel efficiency while still improving driving performance.
Further in pursuit of our goal to improve energy efficiency, we have developed gas-
electric hybrid vehicles that achieve ultra-high fuel economy. This includes the Civic
Hybrid, the first mass-market car with hybrid power.
Developing vehicles that use sustainable energy sources is perhaps the ultimate
direction. Hydrogen-powered fuel cell vehicles have great potential for the future.
Honda has developed the first fuel cell electric vehicle in the world to be certified by
both the U.S. EPA and the state of California.

Quality Policy

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 SWOT Analysis
Strength:
 Brand name image
 Smoother drive as compared to competitors
 Efficient performance
 Quality- ISO certification.
 Highly Loyal, Committed, motivated employees
 Hardworking, experienced & qualified Staff.
 Bonus & reward system for employees
 Technology
 Stay Close to costumers

Weaknesses:
 Honda in Pakistan has lower sales value than Suzuki Toyota.
 Distribution centers are less
 People of lower class are because of its image as high status car
 Honda is expensive to buy & maintain as compared to its counterpart rivals
 It faces a long road in gaining the interest & making ways to remove the image that
Honda are unreliable cars
Opportunities:
 Growing market
 Costumers realizing quality matters, as problems are already coping up in new entrants
models
 Newer segments introduced with entry of new models, design which still have huge
potential for growth.
Threats:
 Crucial Economic conditions of Pakistan can lead to decreased sale.
 WTO (world trade order) opening local market for global competition.
 Competitors launching newer model with stress on reduced price for our price-sensitive
economy proving serious threats in near future.
 The biggest threat of Honda is Toyota.
 Honda rivalry is becoming more intense by BMW & Chevrolet which are opening up
industries & Proton is coming up to.

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