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    Airbnb PDF

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    Indriati Soedirgo
    Airbnb disrupted the hotel industry by completely reimagining the business model and changing marketing. It created a peer-to-peer network where people can list spare rooms and apartments for nightly rentals. Airbnb is successful due to building communities through a sharing economy concept, unique branding focused on exploration and experiences, and a more flexible and affordable alternative to traditional hotels by emphasizing technology over physical assets.

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    Airbnb PDF

    Uploaded by

    Indriati Soedirgo
    288 views47 pages
    Airbnb disrupted the hotel industry by completely reimagining the business model and changing marketing. It created a peer-to-peer network where people can list spare rooms and apartments for nightly rentals. Airbnb is successful due to building communities through a sharing economy concept, unique branding focused on exploration and experiences, and a more flexible and affordable alternative to traditional hotels by emphasizing technology over physical assets.

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    Airbnb disrupted the hotel industry by completely reimagining the business model and changing marketing. It created a peer-to-peer network where people can list spare rooms and apartments for nightly rentals. Airbnb is successful due to building communities through a sharing economy concept, unique branding focused on exploration and experiences, and a more flexible and affordable alternative to traditional hotels by emphasizing technology over physical assets.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    288 views47 pages

    Airbnb PDF

    Uploaded by

    Indriati Soedirgo
    Airbnb disrupted the hotel industry by completely reimagining the business model and changing marketing. It created a peer-to-peer network where people can list spare rooms and apartments for nightly rentals. Airbnb is successful due to building communities through a sharing economy concept, unique branding focused on exploration and experiences, and a more flexible and affordable alternative to traditional hotels by emphasizing technology over physical assets.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 47
    At a glance
    Powered by AI
    Airbnb completely reimagined the business model of short-term rentals and changed the way they conduct marketing by leveraging a peer-to-peer network.

    Airbnb transformed the customer experience by offering unique accommodations at various price points and emphasized memories over standardization. They also shifted business risks to hosts and expanded flexibly through their platform.

    Airbnb's business model connects people who want to rent accommodations short-term with people who have spaces available. This allows them to grow their supply dynamically based on demand without owning real estate themselves.

    Case Study: Airbnb

    July 8, 2015
    How do you
    Disrupt an Industry?
    • Completely reimagine the business model of an
    industry

    • Completely change the way that you conduct


    marketing

    • Airbnb did both, and today is worth about $25


    billion
    What is Airbnb?

    • Airbnb is a peer-to-peer nightly room rental


    network

    • People can put their spare bedrooms or entire


    apartments online and rent them out
    Marketplaces
    • One area of metrics we didn’t talk a lot about is
    around marketplaces

    • Marketplaces are incredible difficult to build


    because you don’t just have one side of a
    transaction, but both sides

    • On Airbnb, you need people to rent and people


    to provide rooms – at the same time!
    Network Features

    Airbnb has to do an
    incredible amount to make
    its marketplace function
    Scheduling
    Payments / Instant Book
    Insurance
    Insurance
    Reputation Systems
    Reputation Systems
    Matching Supply and
    Demand
    No wonder 1000 people
    work at the company!
    Why is Airbnb
    successful?
    Community
    Sharing Economy

    • Airbnb invented the idea of the sharing economy


    – that people could use the property and assets
    they own and rent them out and share them with
    others

    • An enormous part of Airbnb’s branding is based


    around the idea of community – that this isn’t a
    profitable venture
    Sharing Economy

    • Today, the sharing economy is a massive area of


    growth in the United States
    Branding

    • Airbnb has built its brand about being responsive


    to both its hosts and its renters

    • Key themes include exploration


    Business Model

    • Airbnb also completely re-envisioned the idea of a


    hotel
    Traditional Hotels
    • For Customers:

    • Same experience at every location

    • Professional, but sterile

    • Massive and impersonal

    • Have lots of amenities


    Traditional Hotels
    • As a Business:

    • Expensive – have to own real estate in


    expensive cities where people want to stay
    and pay workers

    • Growth is challenging – new demand


    requires constructing a new building

    • Competition is severe - hotels constantly


    compete against one another
    Airbnb’s Transformation

    • For Customers:

    • Economy of Abundance - We can have


    whatever we want at many different prices

    • Memories – We can have unique experiences


    around the world that are very different than
    typical hotels
    Airbnb’s Transformation
    • For Customers:

    • Economy of Abundance - We can have whatever


    we want at many different prices

    • Memories – We can have unique experiences


    around the world that are very different than typical
    hotels

    • Aspirational – Sharing aspect targets a different


    consumer who desires a more personal relationship
    Airbnb’s Transformation
    • As a business:

    • Immense Flexibility – they can expand their


    supply of rooms simply by marketing

    • Expense management – if a room isn’t rented,


    Airbnb loses nothing – all risk is held by the hosts

    • Emphasize Technology – Hotels are traditionally


    service businesses. Airbnb is a technology
    company
    New Competition
    Policy / Regulation
    Final Thoughts

    • Airbnb is a movement company - it has become


    the defining example of a new way to do business
    (the sharing economy)

    • Therefore, it has not just built a great business, but


    has had tremendous influence on the rest of the
    startup ecosystem

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