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Statement of Purpose

The applicant wants to pursue a PhD in Marketing to further their research and teaching career in factors affecting brand performance, how global brands operate internationally, and customer-brand relationships. They were initially attracted to marketing for its dynamic and creative nature, and have taken several marketing courses as part of their MBA. Completing a PhD will help consolidate their experience and create more international opportunities. Their goals for the graduate program are to learn the latest techniques and theories while expanding their global outlook by interacting with internationally diverse students. After the PhD, they plan to invest in research and teaching to expand their knowledge in the marketing field.

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Hira Mustafa Shah
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380 views1 page

Statement of Purpose

The applicant wants to pursue a PhD in Marketing to further their research and teaching career in factors affecting brand performance, how global brands operate internationally, and customer-brand relationships. They were initially attracted to marketing for its dynamic and creative nature, and have taken several marketing courses as part of their MBA. Completing a PhD will help consolidate their experience and create more international opportunities. Their goals for the graduate program are to learn the latest techniques and theories while expanding their global outlook by interacting with internationally diverse students. After the PhD, they plan to invest in research and teaching to expand their knowledge in the marketing field.

Uploaded by

Hira Mustafa Shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Statement of Purpose:

I want a career in the research and teaching of marketing strategies that is why I am applying for
admission to the PhD program in Marketing at the School of Business Administration, University.
of Mohammed V. In particular, I am interested in factors that affect the competitive performance
of a Brand, and the way global brands carry themselves in the world, marketing strategies used by
global brands, how global brands fail in a particular region and customer-brand relationship. To
get an appreciation of these and the associated problems, it is vital for me to have a solid base in
Marketing and Branding.
I was initially attracted to the field of marketing because I find it to be a very dynamic and
creativity-based field. In addition, marketing is a fast-growing discipline, encircling a wide area of
activities within the community such as working with private and nonprofit organizations for
research. I first interacted with marketing in the first semester while doing an MBA, where I had
a course "Fundamentals of Marketing". I took courses like Marketing Management, Service
Marketing, Strategic Marketing, Global Marketing, Entrepreneurial Marketing, Marketing
research, Consumer behavior and Advertising.
After completing my MBA in Marketing, I have decided that my academic base is inadequate to
achieve my professional goals, and further research and training in your PhD program will
consolidate my experience and help me create more international opportunities for companies like
this one in my Future career.
I have some concrete goals for my graduate experience in Morocco. I am encouraged to learn the
latest marketing techniques & theories, while also expanding my prospects and developing a
broader, more international outlook. I look forward to interacting with students of different
nationalities and diverse backgrounds, which will provide me with a deeper understanding of
different cultures and mindsets. Overall, I feel that these attributes of your program will help me
to increase my overall effectiveness in the business world and give me a unique advantage in my
future career.
After completion of the doctoral program, I plan to invest more time on research and academic
teaching and apply my skills toward expanding my knowledge in Marketing field. I know that the
knowledge and experience I will gain in your doctoral program will be essential in helping me
make a contribution to our community. I hope that the decision committee finds my background
in Marketing in line with the requirements of the PhD program in Marketing at the School of
Business Administration under Morocco Government Scholarship.

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