TRENDS AND FAD

A trend is a product or idea that stayed through time because of the benefits people get.
Trend Comes from a Fad
Since a trend has the possibility of transforming into a long-term development
for a future market, a fad on the other hand rarely endures, simply known as a “flash in the pan”
(wise geek). The behavior of the fad quickly rises and immediately falls upon losing discernment
of the novelty item or idea.
Trend Stays Long-Term in the Market
Both trends and fads are interrelated to each other because it can begin with a fad and if it
has a longer lifetime in the market, creates trendy patterns. For instance, painting a wall in hot
pink can be considered a fad however, the thought of applying designer’s color is also looked
upon as something trendy.
Trend Provides Solutions to People’s Problems
Trends solve problem to becoming a tool, a connector that will become valuable to
people as they embrace it (Godin cited from Colleen, 2016).
A fad is seen in a single industry and seldom intersects into other sectors. The best example of
this is the wearing of parachute pants (from thin nylon materials) in the 1980s which was not
received well by the music culture and the youth.
Trends Assesses a Successful Product Evolution
Trend marks a successful evolution of the product or idea being promoted. If fads are not
made, then evolution will eventually end. If observes will take fads as trends, they simply are
crying” wolf” to these organizations and so it takes enough skills to determine its value (Colleen,
2016).
Parts and Wholes
Mereology is a study of the wholes they form from its parts. In simple definition it is
grounded on the set and its element or it is the partitioning of relationship between the parts and
that of the entire system.
The words “{Whole” and “part” tell the segregating relationship. The “part-part whole”
arrangement allows individuals to adaptably handle situations by deciphering the semantic
structures of various parts and wholes.
According to Gestalt (shape/form) theory, the world is a functional logical whole, the
events and experiences in real life are arranged into significant components, and the natural
elements have their individual structure.
 Though perception Gestalt experts believe that the brain enhances whole forms pertinent
to visual recognition from local to international figures such as scrutinizing the lines, curves,
points, and many other shapes.
1. Proximity
“Objects that are closer together are perceived as more related then objects that
are further apart” (Bradley, 2014).

Figure 1 (Proximity) Photo: Psychlopedia

2. Similarity
“Elements that share similar characteristics are perceived as more related than
elements that don’t share those characteristics” (Bradley, 2014).
3. Common Regions
“Elements are perceived as part of a group if they are located within the same
closed region” (Bradley, 2014).
4. Focal Points
“Elements with a point of interest, emphasis or difference will capture and hold
the viewer’s attention” (Bradley, 2014).
5. Uniform Connectedness
“Elements that are visually connected are perceived as more related than elements
with no connection” (Bradley, 2014).
6. Closure
“When seeing a complex arrangement of elements, we tend to look for a single,
recognizable pattern” (Bradley, 2014).
7. Symmetry and Order
“People tend to perceive objects as symmetrical shapes that form around their
center” (Bradley, 2014).
8. Continuation
“Elements arranged on a line or curve are perceived as more related than elements
not on the line or curve” (Bradley, 2014).
9. Figure or Ground
“Elements are perceived as either figure (the element in focus) or ground (the
background on which the figure rest’s (Bradley, 2014).
10. Common Fate (Synchrony)
“Elements that move in the same direction are perceived as more related than
elements that are stationary or that more in different directions” (Bradley, 2014).
 11. Parallelism
“Elements that are parallel to each other are seen as more related than elements
not parallel to each other” (Bradley, 2014).
12. Law of Pragnanz ( Good Figure or Law of Simplicity)
“People will perceive and interpret ambiguous or complex images as the simplest
form(s) possible” (Bradley, 2014).
13. Past Experience
“Elements tend to be perceived according to an observer’s past experience”
(Bradley, 2014).
STRTEGIC ANALYSIS & INTUITIVE THINLKING
Strategic analysis is a method wherein one students studies the environment thereby
conducting a business strategy (Business Dictionary). It is a way of assessing possible benefits,
dangers, or predictable outcomes that the business may encounter.
Seven analytical methods
Seven analytical methods such as the SWOT, PEST ,Porter’s five forces, four corners,
value chain, early warning scans, and war gaming are employed in strategic analysis:
SWOT
Commonly used tool in strategic analysis in the SWOT (Strengths, Weakness,
Opportunities and Threats) that determines four areas surrounding the business activity or
business. It begins by defining the objective of the business or project and distinguishing the
internal and external components.
Strengths
1. Organization’s/business ability to do better than competitors
2. Organization’s/business selling points
3. Competitors and consumer’s perception of the organization/business’ strength
4. Organization’s/business’ forte
Weakness
1. Other organizations can do than you
2. Assessment of organization’s/business’ value
3. Competitors and consumer’s perception of the organization/business’ weakness
Opportunities
1. Political, economic, social-cultural or technology (PEST) favorable changes to the
organization/business.
2. Gaps in the environment or unsatisfied demand
3. Innovations that the organization/business can bring into the consumer group
Threats
 1. Political, economic, social-cultural or technology (PEST) unfavorable changes to the
organization/business.
2. Limitations of the organization/business.
3. Activities of competitors giving a negative outcome to the organization/business
Pest
(Political, Economic, Socio-cultural and Technological) Analysis is an image of the
external macro-situation in the market for an organization or business to operate. It calculates the
growth and downfall of the market, position as well as the probable direction of the organization
or business. Four factors gauge the stability of the institution being studied.
1. Political Factors cover regulations imposed by the government like employment laws,
regulations in the environment, tax program, restrictions in trading and the political
constancy.
2. Economic Factors influence the capital and buying power of an organization or business.
It also monitors economic growth, inflation rates and interest as well the currency
exchange rate.
3. Social Factors shape the needs of the growing market and the size of the possible market
in their reception to their goods and services given by the organization or business. This
area focuses on the growth of population, age distribution including the population’s
attitude towards health issues.
4. Technological Factors affect the buying power of the market due to the presence of
incentives from investment and the revolutionary ideas of social media.
Early Warning Scans
Forecast or envision events in an earlier date to be able to distinguishing possible
downfalls or counter attack from its competitor.
Seven Components of Early Warning Scans
1. To define its market
2. To know the open systems
3. To filter the information
4. To possess a predictive intelligence
5. To have a communication intelligence
6. To provide contingency plan
7. To give cyclical process
Map of Social Networks Using Intuitive thinking For E-Commerce and Marketing Tools.
General Purpose Social Media Sites
1. Facebook is the world biggest social network with more than1.4 billion members. Facebook
users can make personal profiles where they can post messages, pictures, and videos.
2. QQ has been launched in China with 800 million subscribe with six languages such as
English, Japanese, Spanish, German, French, and Korean. It offers virtual money the “Q
coin” for commercial transactions.
3. WhatsApp has been acquired by Facebook in 2014 but in a separate entity with over 700
million members.
4. QZone is another social network that only operates in China with over 600 million
subscribers.
5. WeChat spealizes in mobile application with text messaging and voice calls.
6. LinkedIn focuses a network for working professionals of 350 million followers.
7. Skype permits 300 million active users to call using microphone, video using web camera,
and instant messaging over the internet.
8. Google+ has over 300 million subscribers with Hangouts, a video conferencing highlights.
9. Instagram provides photo and video sharing to over 300 million members.
10. Baidu Tieba under the brand name Postbar engages in search engines to link to continuing
accounts or to able to make a new social network for a particular theme to over 300 million
members.
11. Twitter is an online news at the same time a social network that allows more than 300 million
users to post 140-character messages known as tweets from members across the globe.
12. Viber provides free phone calls and text messages to over 250 million members who installed
Viber application to their mobile phones.
13. Tumblr as a microblogging site that permits over 200 million users to post text, images
videos, quotes, link and audio clips to their tumbleblogs.
14. Snapchat allows 200 million users to shoot videos, pictures, insert a text, and drawings then
transmit these file(s) to a list of contacts.
15. Line is a social network messaging that permits 200 million users to send and receive texts,
images, audio and video files. Japan has the largest subscribers’ base.
16. Sina weibo with popular sites in china is another microblogging social network with over 150
million users.
17. VK (VKontake) is similar to Facebook and is among the largest Russian social network with
over 100 million users.
18. Reddit is a social news and media aggregation as well as a web content and discussion
website where over 100 million community members can text or post direct links.
19. YY another famous social network in China that provides group video chats allowing users
to watch an individual lecturing or performing an event.
20. Taringa! Makes 75 million members in Latin America. It shares information, content, and
experiences to each other.
21. Telegram is social network that focuses on instant messaging, privacy, and multi-platform to
over 50 million users.
22. Tagged is a social discovery website/social site with 300 million members.
23. Myspace being a social networking site is dedicated to have an interactive, “user-submitted”
link of acquaintance’s, private profiles and blogs, music, pictures as well as videos among
200 million members.
24. Badoo is an online dating social site that is participated in almost 200 countries with 20
million users.
25. StumbleUpon with a browser toolbar recommends its 10 million active members to web
content and allows them to rate web pages, photos, videos in tune to their interests and tastes.
26. Foursquare as a local search and discovery service assists mobile users of the perfect place to
go such as good food, restaurant, and entertainment nearby.
27. Meetme (formerly my Yearbook) is a social network intended for making new friends to chat
with using their mobile phones.
28. Meetup allows group users to meet in person from different places to deliberate and discuss
on politics, books, games, career, pets, movies, health, hobbies, among many others.
29. Skyrock focuses on the French speaking community where it offers members to make their
profiles, blogs, and allows users to interact with each other through messaging.
30. Delicious is a website that stores, shares, and discovers web for Bookmarking to its
members.
31. Kiwibox is a social network for young adults and teenagers where they browse through its
online magazine.

Photo Sharing Networks

32. Snapfish is one of the biggest web photograph sharing networks that provide unlimited space
for pictures for its members.
33. Flickr is a video and imaging hosting site allowing bloggers and photo enthusiasts to post
photos.
34. Photobucket is an image and video hostintg website specializing in pictures intended for
personal and business opportunities.
35. DeviantArt is an online website that partitions artworks into photography, digital and
traditional art, film making, literature, and among many other genres in art.
36. Fotolog that is based in South America specializes in photo blogging network and is
available in 200 countries.
37. Pinterest is another photo sharing website that motivates mostly women members to take
pictures for posting.
38. Buzznet allows members to share journals, photos and videos based from the interest of their
members.
39. We Heart It enlightens photo enthusiasts to share their pictures for inspiration to over 20
million members.
40. Path is aphoto sharing and messaging services where members are allowed to post and share
with 500 of their contacts.

Lifestyle Networks
41. Last.fm provides music services allowing members to share, watch, and listen to their
favorite songs though a music recommender known as “audioscrobbler”.
42. Reverb Nation is a website that guides musicians run and manages their careers as well as
suggests to them to the companies where their artistry will flourish.
43. Cross.tv is a social network where 500,000 Christian members watch television programmes
based from the Bible.
44. Flixster is an American movie website that allows users to view new and box office movies.
45. Gaia Online deals with animne works such as virtual worls, avatars, gaming, and many
others.
46. BlackPlanet is social network providing match making profiles, jobs, and political dialogues
among African Americans.
47. Care2 links activists, organizations, and business from around the globe to create a
difference.
48. Caring Bridge is a non-profit website that provides help to the needy when they are being
hospitalized, facing medical treatment, or undergoing recovery.
49. VampireFreaks is an online community website featuring Gothic-industrial subcultures.
50. CafeMom is an advertisement-assisted social site where mothers and topics about
motherhood.
51. Ravelry is a website that discusses and teaches people about weaving, spinning, crocheting,
and knitting.
52. ASmallWorld is an exclusive social network with an annual membership of $110 subject for
approval where members enjoy the perks of an international lifestyle club.
53. Nextdoor is a site for neighbors in the United States that allows members to connect with the
person next door.
Travel Networks
Wayn is a social mnetwork geared towards travel allowing members to make their own profiles and
upload photos in the site.
54.
55. CouchSurfing offers a unique privilege for members to browse online when they want to find
a place to stay while on travel.
56. TravBuddy engages in linking and connecting travellers.

Mobile Networks
57. Cellufun is a secret social gaming group where users make avatars to signify themselves and
all these can be accessed to any cellular phone.
58. MocoSpace is a gaming network that embraces HTML5 for mobile phones.
59. Itsmy is another cellular gaming site developed in Munich Germany that allows
communication between gamers.

Video Networks
60. Youtube, one of Google’s subsidiaries is a video sharing site that allows users to upload,
share, and view videos of all genres.
61. Youku is one of China’s leading virtual video and streaming facility, a duplicate of You
Tube. It is only available in Chinese.
62. FunnyorDie is a video site that features comic videos from well-known actors.
63. Tout as a micro-blogging site that allows users to create and send 15-second video clips
known as “touts”.
64. Vine that is owned by Twitter is a snippet video sharing site where members can post 6-
second video clips. It also merges with other social networks.
Reunion Networks
65. Classmates is a social network that connects and links high school friends and classmates as
well as uploads the high school yearbook.
66. MyLife (formerly Reunion.com and Wink.com) serves as a tracer in finding family members,
friends, business partners for a certain amount.
67. MyHeritage keeps and shares family history where members can create their family tree at
the same time examine ancestry records.
Business Networks
LinkedIn is one of the biggest and largest business and employment websites where employers
post jobs and member who are job hunting may apply.
68. Video as a professional network encourages business managers and entrepreneurs to engage
advertising campaigns and delve into a new vision for European trading.
69. Ryze allows its business oriented members to get in touch with their business contacts, avail
of a homepage, and get advices from business experts.
70. Xing is similar to LinkedIn that permits closed groups to discuss business privately.
Pre-teen, Teen, and Young Adult Networks
71. WeeWorld is a gaming site for teenagers where they can meet new friends, do instant
messaging, and chat-based avatars.
72. Habbo is a gaming website for teenagers in Finland that makes them to select their avatars,
meet new friends, and do instant messaging.
73. Tuenti is a Spanish technology enterprises that started as a “Spanish Facebook” but trough
time has provided an online experience using their own application and website.
Blogging Related
74. Xanga provides photo blogs, weblogs, and profiles for its users.
75. Solaborate showcases technology experts and corporations so they may have easy access for
opportunities and collaboration in the creation of products and services.
76. Plurk is a micro-blogging and social network that sends not more than 210 characters for
links or short message updates.
77. LiveJournal make members sustain their blogs, diaries or journals.
International Social Networks
78. Mixi is a famous match making social network website in japan featuring the members’
interest.
79. Douban is a Chinese website that offers search engines and provides feedback ratings of
music, books, and movies.
80. Renren (Xiaonei Network) is another social website and Chinese internet finance enterprise
to 30 million college students.
81. Odnoklassniki is a people finder website among Russian society in finding old friends and
former classmates of 200 million users.
82. NK is a school social website in Poland preferred by alumni and students in high school and
college.
83. Netlog is a Belgian website where teenagers make their own web page, chat, play games,
share videos, and meet new acquaintances.
84. StudiVZ considered as the largest social networks in Europe features college and university
students.
85. Friendster gaming website in Malaysia, prior to redesigning the social network.
86. Kaixin001 gaming network in China that draws workers doing white collar jobs.
87. 51.Com is one of the biggest social networks in China connecting more than 50 million
members.
88. Nexopia Canadian website that invites members aged 14 and above then in later years lowers
it to 13.
89. Draugiem networking website in Latvia that shelters start up groups and companies.
90. Glocals a Swiss social website intended for immigrant groups when members establish,
communicate and meet among themselves.
91. Cyworld South Korean social website that allows members to make friendships among
members through the use of avatars.
GLOBALIZATION
Globalization is the unrestricted allocation and relocation of services, goods, and capital
from different zones across nation.
Five Globalization Theories
Internalization is the cross-border affairs between nations and globalization which signifies
growth of global exchange and collaboration.
Liberalization, some laws concerning government laws will be lifted, creating a “borderless”,
and “open” for the economy of the world.
Universalization also allow the proliferation of experiences and inventions like the creation of
the Gregorian calendar, cars, restaurant, farm life, decolonization, and among other things.
Westernization or Modernization where social structure contemporariness like rationalism
(philosophy that emotions or religious inclinations are not the basis of forming opinions and
actions but rather reasons and experiences), capitalism (allowing individuals and companies to
own products and do business rather by the government), industrialism (develops and operates
factories and business) as well as bureaucraticism (government or business system with
regulations and methods of organizing and doing things).
Deterritorialization includes the restricting of geography where social space is no longer a
barrier and everything is connected making the world borderless.
FIVE COMPONENT OF GLOBAL INTERCONNECTEDNESS
1. Economy
Trade
Trade is the interchange of goods and services among the economies of various nations.
Finance
Global finance is translated as capital flow through the exchange of financial instruments
or assets among nations by public or private entities.
Foreign AID
Aids is the transmission of funds in form of loans or grants or may be in combination of
both as well as the giving “technical assistance or capacity building”.
2. Politics
Power is so much wielded in the first world countries wherein they create allies to other
nations.
Territorial Based Political Societies
Multi Layered Regional and Global Governance
3. Migration (People & Culture)
Migration
Migration can be provisional or a permanent transfer of residence among individuals
between nations.
Migrants can be classified as (1) permanent immigrants, (high-and-low skill workers, (4)
asylum applicants, (5) refugees (6) undocumented individuals, (7) visa free migrants, and
(8) students (Goldin & Reinert, 2007).

People & Culture

When daily life experiences are being diffused or through things and while it is shred
globally, a phenomenon known as a cultural globalization happens.
4. Ideas
The most powerful tool that shapes development is ideas being a passageway of
transmitting and handing intellectual formulations in any endeavor that will affect the
production of systems, managerial and structural activities, governance, in the legal arena
and the trends in technology.
5. Environment
Globalization also takes watch of managing nuclear power and prevention of acid rain,
avoiding overspill from environmental destruction from one state or known as environmental
refugee, protecting against oceans and atmosphere from pollution and degradation,
maintaining ecological system from various parts of the world.
Conclusion
Globalization is the broadening, speeding up, deepening, and developing of
interconnectedness and linking everything from nation to nation.
CLIMATE CHANGE