INTENSHIP REPORT ON

ORGANISATIONAL STUDY OF PRAKRUTI PRODUCTS PRIVATE LIMITED

BY

DEEPTI RAVI NAYAK

1CY18MBA12

Submitted to

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

In partial fulfillment of the requirement for the award of the degree of

MASRTER OF BUSINESS ADMINISTRATION

Department of MBA

CMR INSTITUTION OF TECHNOLOGY, BANGGALORE

Batch class of 2018-2020

Under the guidance of

INTERNAL GUIDE EXTERNAL GUIDE

ASST. PROF POONAM MISHRA Manoj nayak

Department of Master of Business Administration

 CMR Institute of technology

ITPL Main road, Kundalahalli, Bangalore-560037

STUDENT DECLARATION

I Deepti ravi nayak Bearing Register Number 1CY18MBA12 hereby declare that

The internship training report entitled “AN ORGANISATIONAL STUDY” at Prakruti

Products private limited, submitted by me to the department of management,

Visvesvaraya Technology University in partial fulfillment of requirement of the

MASTER OF BUSINESS ADMINISTRATION Program is a work carried by me under

The guidance of nagraj. This is not been submitted earlier to any other university

or institution for the award of any degree, diploma certificate or published any

time before.

DATE: DEEPTI RAVI NAYAK

PLACE: BANGALORE. (1CY18MBA12)

 ACKNOWLEDGEMENT

I wish to express my heartfelt thanks to all those who were involved in

Completion of my project report entitled “Organizational study in prakruti

Products private limited”

First of all I wish to express my sincere thanks to our HOD MBA department, prof.

RUCHI JAI who has fully supported and encouraged me in this venture.

It is my privilege to have accomplished this study under the guidance of my guide,

prof. POONAM MHISHRA , Professor of MBA department CMRIT, Bangalore for

Taking keen interest and full involvement, dynamic motivation and valuable

Guidance extended to me throughout the project.

I wish to thanks Mr. MANOJ NAYAK, as my external guide and all the employees

Of the organization for guiding and helping me in completing this project

Successfully.

My sincere and affectionate regards to my parents for the immense support

Which encouraged me to conclude this project on time. I wouldn’t forget to

Thank all my faculty members of the institute, friends and everyone for their

Kind co-operation and help in this matter.

Deepti ravi nayak

 1CY18MBA12

EXECUTIVE SUMMARY
The report contains observations and conclusions drawn during the term of internship carried
out at PRAKRUTI PRODUCTS PVT LIMITED for the period of 4 weeks from 7th july to 7 august
2019. This is an attempt to know how the theories can be applied to practical situation as a part
of the curriculum of degree of business administration in visvesvaraya technology university. I
am supposed to undertake the work in an organization after second semester. So for this
purpose I got the opportunity of internship in prakruti products pvt lmt, ankola. This report
provides information about the company background, vision, mission, policies, product and
services profile, achievements and awards, future growth and prospects of the organization.

Organizational study provides with the critical understandings of the organizational behavior
and theoretical fundamental, complexity and dynamics. It must focus on the result in the
change of some aspects of the organizational system. There must be learn the transfer of
knowledge, skills to the client system there must be evidence of improvement the effectiveness
of client system.

The study focuses on the Mckinsey 7s framework which in an organizational analysis tool toto
assess and monitor change in internal situation of the organization. SWOT analysis is frame
work for analyzing the strengths, weakness, opportunity and threats that organization face.

Financial statements analysis is an evaluative method of determine past, current, projective

performance of the company, using balance sheet , profit and loss account of financial year
2017-2018 and 2018-2019 rati analysis has been done. Ratio analysis involve evolution of
performance and financial health of the company by using data from the current and historical
statements. The data retrieved from the statement is used to compare a company’s
performance over time to assess whether the company is improving or deteriorating.

Finally internship was a great learning opportunity. I believe that internship is a great
opportunity to test and understand whether you are a ‘right fit’ in the industry or not. I was put
into a totally new area and learnt a lot over one month. Working in an office environment, I had
a chance to observe how the organization operates especially the finance department.
 Contents

Serial Particular Page No

Chapter 1 Industry profile
Chapter 2 Company/organizational profile
 Back ground/ history
 Nature
 Vision, mission, objective, quality policy
 Product/ service profits
 Ownership pattern
 Achievements/ Awards
 Future growth and prospects
Chapter 3 MC Kinsey’s 7s frame work
 Structure
 Skill
 Strategy
 System
 Staff
 Share value
Chapter 4 SWOT Analysis
 Strengths
 Weakness
 Opportunities
 Threads
Chapter 5 Analysis of financial repot
Chapter 6 Learning experience
Chapter 7 Bibilograph and conclusion
ORIGIN OF INDUSTRY:

Prakruti Products specializes in the manufacturing of standardized herbal extracts,

phytochemicals, organic ingredients and nutraceutical ingredients for leading dietary/ food
supplement manufactures around the world.

Founded in 1998, Prakruti Products is the largest manufacturer of Garcinia Cambogia extract
globally.

At Prakruti, we continuously update our laboratory and manufacturing capabilities to keep pace
with technological advancements. State of the art instrumentation combined with qualified
technical staff assures quality and consistency in every batch of the product delivered.

Prakruti products commitment to superior product quality, on time delivery, pricing, and
technical service allowed us to receive export excellence award from Government of India.

Prakruti Products meets your most demanding challenges with unique, inventive and profitable
solutions. They are committed to their customer’s success and will bring the same enthusiasm;
creativity and experience to your projects that have helped introduce hundreds of new and
innovative products

INDIAN OVERVIEW:

PRAKRUTI GROUP has been manufacturing supplying herbal and natural extracts for leading
pharmaceutical companies in India and abroad. Having ventured into formulations, the group is
catering both OTC and prescribed ayurvedic medicine market. Group’s facilities are GMP
certified and are following ISO certified processes. PRAKRUTI PRODUCTS, the flagship
company often group started with souring the raw materials and initially got extraction done
through third party plants on contract basis. During the year 2000, the company has started its
own manufacturing facility, which is now GMP certified. Group Company PRAKRUTI
REMIDIES P. LTD has forayed into ayurvedic formulations catering to both OTC and
prescription categories. Company's manufacturing and research facilities are GMP certified and
meet all safety and other norms. With the objective of promotion of Ayurveda by setting up the
hospitals, colleges and clinics focusing on ayurveda the Group has floated PRAKRUTI
AYURVEDIC TRUST. The trust has been operating an Ayurvedic Hospital is established in the
Karwar, the coastal paradise of Karnataka. The Hospital provides authentic ayurvedic treatments
including panchakarma. Hospital is equipped with all facilities for inpatient and outpatient
treatments and running successfully for the since its inception.

Industry : International
Business Type : Private Limited
Firm Type :Manufacturers & Exporter/Importer
Expand Level :Pharmaceuticals and Healthcare

BRIEF DETAILS ABOUBT THE PROMINENT COMPANY:

Prakruti Products offers complete contract manufacturing and packaging services. Prakruti’
streamlined contract manufacturing services help you with each step of the process, including
planning, formulation, production, labeling and packaging.

Prakruti’ state-of-the-art manufacturing facility uses the most advance technology in producing
supplements and other nutritional and beauty products. All manufacturing and testing is
conducted in GMP certified facilities.

Prakruti team will provide you with a free, no obligation quote for your contract manufacturing
needs within 48 hours. Your dedicated account executive can help you with bulk, private labeled,
or even custom formulation orders.

PRAKRUTI CAPABILITIES:
Manufacturing Services

 All Nutritional, herbal and Nutraceutical Products

 Tableting
 Hard Shell Caps
 Powders
 Blending
 Granulation

Packaging Services

 Bottles
 Unit Doses
 Blister Packs
 Pouches
 Bulk Packaging

Technical Support:

 Custom formulations and packaging

 Pilot batches and short runs
 Analytical testing

Prakruti’s Leading partners for contract manufacturing:

 Lupin Limited
 Sapat Pharmaceuticals

EFFECTS ON INDIAN ECONOMY:

 Provides Employment
 Balanced Regional Development
 Facilitates Women Growth
 Helps in Mobilization of Local Resources
 Promotes Exports
 Develops Entrepreneurship

FUTURE OF SECTOR:

 The sector is also evolving in ways that make the traditional view that manufacturing and
services are completely separate and fundamentally different sectors outdated. Service inputs
(everything from logistics to advertising) make up an increasing amount of manufacturing activity. In
the United States, every dollar of manufacturing output requires 19 cents of services. And in some
manufacturing industries, more than half of all employees work in service roles, such as R&D
engineers and office-support staff.
 As advanced economies recover from the Great Recession, hiring in manufacturing may
accelerate, and some nations may even raise net exports. Manufacturers will continue to hire workers,
both in production and nonproduction roles (such as design and after-sales service). But in the long run,
manufacturing's share of employment will remain under pressure as a result of ongoing productivity
improvements, faster growth in services, and the force of global competition, which pushes advanced
economies to specialize in activities requiring more skill
 Manufacturing contributes disproportionately to exports, innovation, and productivity
growth.
 Manufacturing is entering a dynamic new phase; by 2025, a new global consuming class
will have emerged, and the majority of consumption will take place in developing economies.
 Manufacturers and policy makers need new approaches and capabilities
 CHAPTER-2

COMPANY PROFILE
HISTORY OF PRAKRUTI PRODUCTS:

PRAKRUTI PRODUCTS PRIVATE LIMITED, established in the year 1998 with an object of
standardizing the identification, collection and extraction of the herbal products available in
Sahyadri Mountain Ranges and Western Ghats. The firm set up by a young entrepreneur Mr. M.
Raghavendra Shetty, who is very passionate about the herbs and its uses. He is the person having
through knowledge of the herbs and its uses. He has more than 10 years of experience in the field
of pharmaceuticals. He is having the term of doctor added by Dr. Jeetendra Shetty, who is M.D
in ayurvedic treatments preference.

During the past 5 years the company has successfully got the collection tender for the collection
of valuable hards such has Garcinia Combogia, Rampatre, Garcinia Indica etc… through forest
department. The total area covered in the tender is above 10000 hectares. The company has
standardized the collection by regularly training the collection term which regard to the method
of collections and regulation of the herbs there by adhering strictly to the quality norms.

Having their own extraction plant with the capacity of extracting 100 tons of row herb per
mount. Plant is equipped with GMP standard machineries having quality control department and
well depend quality control procedures. They have a strong production team and research and
Development Department facilities. Company has departmentalized and well defined division of
work among the various department, such as production department, sales department etc… each
department is headed by qualified and experienced professionals in their field of activities.
Started as a single company 12 years ago, Prakruti has how grown into a group of companies and
the group is further growing, with its diversification program.

PRAKRUTI PRODUCTS PRIVATE LIMITED, Venture in to extraction of herbs, herbal

products honey processing and health care business. The PRAKRUTI PRODUCTS PRIVATE
LTD mainly concentrates on herbal extracts like Garcinia combogia, Bosewellia, Ashwagandha,
Green Tea etc…
Utilizing the state of the art of infrastructure, experience and expertise, coupled with the zeal of
offer the best, has given the company edge over others and has become a name to reckon within
the international market sense. This has resulted in exports herbal products like countries like
U.S.A, Canada, Italy, Russia etc…

With an energetic and enthusiastic marketing team of more than 100 members, the group is
poised to grow even further with the support of auxiliary service staff. The company’s
management team are comprises of professionals with long term experience in their respective
fields. All the products are checked as per international standard and accounting to the
customer’s requirement.

With an understanding on the nuances of honey distribution, the company has developed a
unique handling and storage process, which ensure the minimum damage and expires with a
dedicated team and logistic process; it achievers balance between sales and production.

Today Prakruti has kept its promise not only to the Indian consumers but to the world by
providing them the very best products.

INTDUSTRY PROFILE
CORPORATE OVERVIEW:

Herbal medicine has been used in India for thousands of years and is increasingly been used
worldwide during the last few decades as evidenced by rapidly growing global and national
markets of herbal drugs. The global pharmaceutical market was worth US $550 billion in 2004
and is expected to exceed US $900 billion by the year 2009.

According to WHO estimates, the present demand for medicinal plants is US $14 billion a year
and by the year 2050 it would be US $5 trillion. Due to high prices and harmful side effects of
synthetic drugs, people rely more on herbal drugs and this trend is growing, not only in
developing countries but in developed countries too.

India has 2.4% of world’s area with 8% of global biodiversity. The forests of India are estimated
to harbour 90% of India’s medicinal plants diversity in the wide range of forest types that occur.
In India, around 25,000 effective plant based formulations are used in traditional and folk
medicine. More than 1.5 million practitioners are using the traditional medicinal systems for
health care in India. It is estimated that more than 7800 manufacturing units are involved in the
production of natural health products and traditional plant based formulations in India, which
requires more than 2000 tone of a medicinal plant ra material annually.
Herbal medicines may be associated with a broad variety of microbial loading and exert an
important impact on the overall quality of herbal products and preparations. Generally, herbs are
valued for their distinctive aroma, colour and flavour. Unfortunately, they are often contaminated
with high levels of bacteria, moulds and yeasts; if untreated, the herbs will result in rapid
spoilage of the foods and also result in serious food home illness. Post harvest and post
processing, herbs are always contaminated with microorganisms from the plants themselves, soil,
water, air and dust. A wide spectrum of microorganisms and microbial loads has been previously
reported in medicinal plants.
INTERNATIONAL MARKET SCENARIO OF TRADITIONAL HERBAL
PRODUCT

Traditional Chinese Medicine (TCM) uses over 5000 plant species, while India uses about 7000.
But still in the international market, TCM is well established when compared to Indian
Ayurvedic medicine, which is in such a tenuous condition, and way they grown to be accepted
and developed have been haphazard and informal. It is for these reasons why the Indian herbal
medicines market is reputedly worth around US $1 billion worldwide, as against the global
market for herbal medicines which is in the region of US $62 billion, with the Chinese herbal
medical market said to be worth US $19 billion. A huge opportunity awaits the ingenious Indian
pharmaceuticals, to be through innovation, patents and trademarks.

NATURE OF BUSINESS:

Prakruti Product is an ayurvedic medicine industry in India.Ayurvedic medicines are

produced by several thousand companies in India, but most of them are quite small, including
numerous neighbourhood pharmacies that compound ingredients to make their own remedies. It
is estimated that the total value of products from the entire Ayurvedic production in India is on
the order of one billion dollars (U.S).

The industry has been dominated by less than a dozen major companies for decades,
joined recently by a few others that have followed their lead, so that there are today 30
companies doing a million dollars or more per year in business to meet the growing demand for
Ayurvedic medicine. The products of these companies are included within the broad category of
“fast moving consumer goods (FMCG; which mainly involves foods, beverages, toiletries,
cigarettes, etc.). Most of the larger Ayurvedic medicine suppliers provide materials other than
Ayurvedic internal medicines, particularly in the areas of foods and toiletries (soap, toothpaste,
shampoo, etc,), where there may be some overlap with Ayurveda, such as having traditional
herbal ingredients in the composition of toiletries.

The key supplies in Ayurvrda are Dabur, Baidyanath, and Zandu, which together have
about 85% of India’s domestic market. These and a handful of other companies are mentioned
repeatedly by various writers about the Ayurvedic business in India; a brief description is
provided for them, arranged here from oldest to newest.

VISION:

 To maintain and acquire the 1st and 2nd leadership position in their chosen area of
business in India.
 To establish the company’s position of leadership in India to secure global presence.
 To continuously create new opportunities for growth in their strategic business.
 To set a precedent in the qualified product manufacturing industry, continuous
innovation, and exceptional product focused services and enhanced customer satisfaction.

MISSION:

 To carry on continuous research on Ayurvedic herbals.

 To continually improve on the efficiency of the Companies products.
 To timely supply products to customers in a professional manner.
 To meet the highest quality standaeds.

OBJECTIVES OF THE COMPANY:

 Service motive as well as profit motive.

 Produce quality product.
 Development of remote areas.
 Employment opportunities to the people of the backward areas.
 Carry out new out difficult herbal extract.
 Tremendous cist benefit to customer.

QUALITY POLICY:

The Prakruti Products Private Ltd is dedicated to provide quality assure products for
achieving total customer satisfaction with timely delivery cost effectiveness. The Prakruti
products are producing quality products not only to meet the customer requirements, but also to
exceed the customer exceptions. It will achieve their objectives through continuous
improvements, team work and effective communication both internally as well as externally.

OWNERSHIP PATTERN AND EXECUTIVE PEOPLE:

Prakruti Products Private Ltd has Partnership concern and family based Organisation.
The partners have 50:50 rations in Capital. Mr. M. R Shetty is the Director of the Company.

DATE OF
NAME DESIGNATION
APPOINTMENT

Manur Raghavendra Shetty Managing Director 03 April 2006

Mamatha Raghavendra Shetty Director 11 December 2010

Praveer Shetty Director 14 January 2016

COMPANY PROFILE:
NAME OF THE COMPANY: Prakruti Products Private Limited

YEAR OF ESTABLISHMENT: 1998

REGISTRATION NUMBER: SSI No: 0812CR0047 SIDO-PMT SSITINY RURAL

DATED: 16/11/2006

NATURE OF BUSINESS CARRIED: Manufacturing Ownership

GROUP OF COMPANIES:
AREA OF OPERATION & PRODUCTS:

AREA OF OPERATION:

The PRAKRUTI PRODUCTS PRIVATE LIMITED has global and national area of operation. It
distributes its products in Maharashtra, Gujarat, Madhya Pradesh, Kerala, Tamil Nadu Etc. The
Prakruti Products exporting their products to foreign countries such as America, Italy, Germany,
and Korea etc.
PRODUCTS:

The company is involved in the production of several herbal extracts. The main extract includes
Garcinia combogia extract.

GARCINIA COMBOGIA EXTACTS:

Garcinia Combogia chilka is mixed with suitable quality of water in reactor, passing heat
through steam chamber at constant temperature of 900C, refluxing for three hours and collecting
the water wash separately, washing is heated to 80C and pH raised by adding NaOH to PH-7.2.
Cooling done and Calcium Chloride [CaC12] then precipitation are done. Powered product is
autoclaved and dried. Sterilized product is then packed in HDPE containers.
PRODUCT PROFILE:

ACTIVE
SL.NO COMMON NAME TEST METHOD
INGREDIENT
1 Garcinia Combogia Extract Hydroxy Citric Acid HPLC
2 Salacia Reticulate Extract Salacia Glycosides Gravimetric
3 Tribulus Terestries Extract Saponins UV
4 Gymnema Sylvestre Gymnemic Acid HPLC
5 Boswellia Serratta Boswellic ACid Titrarion
6 Ashwagandha Extract Alkaloid Gravimetruc
7 Rita Extract Saponins HPLC
8 Ocimum Sanctum Ursolic Acid HPLC
9 Purified Honey
10 Aloe Vera Barbalion aioin
11 Glucosomine HCI & Sulphate
12 Calcium Sennoside Calciumsennosides
13 Curcumin Extract (95%) Curcuminoids HPLC
14 Licorice Extract Glocyrrhizin HPLC
15 Banana Extract Colosolic Acid HPLC
16 Coleus Extract Forsksholin TLC
17 Guggul Extract Guggulu Sterones U. V. Spectrometer
18 Mucana Truriens L. Dopa HPLC
19 Sida cordifolia Ephedrine HPLC
20 Zingber officimale Gingerol HPLC
21 Tomato lycopene Lycopene HPLC
22 Asparagus racemoses Saponins HPLC
23 Green tea Extract Polyphenols UV
24 White Kindly bean extract Phasseolamin Colorimetry
25 Valeria willichi Valerie Acid HPLC
26 Bacopa monnieri Bacosides TLC
27 Garlic Extract Allin TLC
28 Gotulola Asiaticosides HPLC
29 Lutein Lutein TLC
30 Pomegranate Ellagic Acid HPLC
31 Terminalla arjuna Tannins Titration
32 Triphala Tannins Titration
33 Piper langum dry extract Piperine Titration
34 Capsicum Capscin Titration
35 Cocoa Extract Phenyl Ethamine HPLC/U.V
36 Cardamom Extract
37 Coriander extract
38 Cumin Seeds
39 Nut Meg Extract
40 Hibiscus flower power

ORGANIZATION STRUCTURE:

Structure of an organisation refers to its body or frame work. Every business organization has
specialized activities like production, finance, marketing etc. though which business is carried
though different department or section formal structure of an organization is horizontal and
vertical. Horizontal structure refers to division of each specializing activity in to a separate
department for Ex-production, finance, and marketing. Vertical structure refers to flow of
authority relationship. It shows authority and responsibility relationship in the organization.

Authority moves downwards and responsibility moves upwards in the organizational

structure. Each of activity of an organization by commercial production, Research &
Development, Quality Control is undertaken though a separate department. Each department is
headed Manager. Manager is assisted by his subordinated. The relation between director,
Manager and his subordinate down the lines shows vertical structure. It shows how the authority
moves from top to bottom, responsibility moves from bottom to top.
 FINANCE DEPARTMENT:

In this competitive corporate world, a company is passed with many challenges most of these
challenges are financial in nature to name few cost cutting, raising funds for new projects
managing working collection of accounts receivable etc. In such an institution situation of a
company wants to sustain and grow in the market it should be able to tackle these challenges
factually.

 FUNCTIONS:

 Capital budgeting of new projects.

 Handling payments to the suppliers and day to day petty expenses.
 Maintaining costing records and calculation of cost of production.
 Allocating total receipts and expenses to various cost.
 Forecasting the day to day cash requirement of the unit and procuring the funds from
finance head.
 Dealing with the banks and financial institutions.
 Preparing and maintaining final account of the company.
 Communicating and coordinating with internal auditors in their auditing activities.

 STORE DEPARTMENT:
 The main objective of the stores department resolves around inventory management.
Stores department is ensuring with the responsibility of ensuring availability of right kind of
material at the right time. In Prakruti Products Private Limited. The store room contain raw
materials such as ashwagandha, garcinia, combogenia, chilka, indicachilka, honey and bocopa.
The machine parts such as lubricant, belt, PVC pipes, L tube PVC pipes, Glass, mask and cable
wires are available in the store room. The storeroom has telephone. The store managers contact
to other departments through telephone.

 PURCHASE DEPARTMENT:

Purchase function plays an important role in this competitive world. Every

company required good quality materials, which helps to satisfy the customer needs and wants.

 FUNCTIONS:

 To provide good product to customer.

 To maintain the quality of the product.
 To expand the business.
 To maintain the image.
 PRODUCTION DEPARTMENT:

The productive department is well equipped with all necessary machines. It plays an important
role in a company. It has 3 product manager, 10 operators and 60 workmen.

 FUNCTIONS:

 To expand the existing business.

 To reach out market with increase production and high standard.
 ELECTICAL AND MAINTENANCE DEPARTMENT:

The electrical maintenance department plays an important role in firm. It provides require power
to all departments. The Prakruti Products Private Limited has well developed electrical
department. It has highly qualified managers and operators. It has two generators. One is 63
KVA~ 85 AMP capacity, other one is 180 KVA~ 250 AMP capacity. The electric power
transfers to reactor motor, drier, steam driers, pulverize, and lightning.

 FUNCTIONS:
 To provide power to required machine.
 To provide lighting to the firm.
 To increase the production.
 SALES DEPARTMENT:

The sales function plays an important role in this competitive world where competitors are
standing on their toe to grab the market share quickly as possible and be the leader in the market.
Strong sales team can outperform the competitors and win the race for company.

 FUNCTIONS:

Organise for timely dispatch of goods the customer as per the delivery schedules. Finalizing the
annual contract of transporter who are appointed for transportation of the finished goods of the
company during the year. Providing all kinds of logistic support required in sales function.
Communicating and coordinating with production department an availability of products and
dispatch in line with final sales plan. To handle the customers complaint as quickly as possible
and initiate the preventive measures. Handling storing, packing and delivery of finished goods.

 SECURITY DEPARTMENT:

Every company should need security for employee safety. Security departments provide
protection from the any illegal matter. The Prakruti Product Private Limited has security
departments, it protect employee in the company.

 FUNCTIONS:

 Preventing the entry of unauthorized persons into factory premises.

 Checking workers while entering and existing the factory premises.
 Permitting Visitors and guests of company into the factory premises after the required
formalities.
 Monitoring movement of vehicles inside the factory premises.

 MARKETING DEPARTMENT:

The Prakruti Products Private Limited has good market department, 30% herbal they marketing
in India, 70% of herbal product they are exporting to abroad such as Italy, USA, and England
etc. They manufacture honey; they buy honey from local area and also buying the row honey
from other state such as Andhra Pradesh, Punjab, Gujarat etc. Company has tie up with Himalaya
Company. It has no brand name in the market, Himalaya Company has good name in the India
and abroad. It has good market share in the market.

 HUMAN RESOURCE MANAGEMENT:

In simple sense, Human Resource Management means employing people, developing their
resources, utilizing, maintaining and compensating their services in true with the job and
organizational requirements with a view to contribute to the goals of the organization, individual
and the society.

Human resources mean Total quantitative assets of Human beings in a society.

QUANTITATIVE ASSETS: It means the organization should have adequate number of people
required to carry on or perform all the activities of the organization.

QUALITATIVE ASSETS: It means the people should possess required knowledge competence,
skill and abilities to handle their task efficiently and effectively in other words, Human
Resources means aggregate of the Knowledge, Skill, Experience and Health of employees
working in any organisation. So, the study of resources occupies unique position in the resource
setup of any country.
ACHIEVEMENTS& AWARDS:

The Prukruti Products Private Ltd secured national Award in 2005 for small scale
entrepreneur Mr. Raghavendra Shetty, Chairman received award from Honourable Minister
Shree Pranab Mukherjee.
CERTIFICATES:

 ISO-9001:2008
 GMP certified by AYUSH, Government of India
 ISO-22000:2005
 Kosher certified ingredients by Star KOSHER
 Organic certified: NPOP and NOP
AWARDS:

 National Awards from Government of India

 Export Excellence Award (The federation of Karnataka Chambers of Commerce
Industry)
 National Award for Quality Products & National Award for Quality Assurance from
Government of India
 Research & Development center approved by DSIR. Department of Scientific And
Industrial Research, Government of India.
MAIN COMPETITORS:

1. Dabur India Ltd:It is India’s largest Ayurvedic medicine supplies and the fourth largest
producer of FMCG. It was established in 1884. 15 percent of sales include pharmaceuticals.
Ayurvedic specialized division has over 260 medicines for treating a range of ailments and body
conditions from common cold to chronic paralysis. These materials constitute only 7 % of
Dabur’s total revenue (less than 50 million dollar). Some of the important products are Dabur
Chavanprash (Herbal honey ) having 70% of market share, Hajmola (digestive tablets) having
80% market share, Dabur Amla Hair oil, Vatika (Shampoo) and Laldanta Manjana (Tooth
Powder)

2. Shree Baidyanath Ayurvedic Bhavan Ltd: It was founded in 1917 in Kolkata and
specializes in Ayurvrdic medicine, though it has recently expanded in to the FMCG sector with
cosmetic and hair care products such as Shigekai (soap & Shampoo )has a sales volume of 350
million dollars. The company reports to have an over 700 ayurvedic products including item
such as Herbal tea, patent medicine, Massage oil and chavanprash

3. Pharmaceuticals works: It was founded in the year 1919 in Bombay. Named after a 16th
century Ayurvedic. Its total sales value is about 45 million dollars. One of its current project is to
develop a Dopamine drug from a plant extract, applying for new drug status in the US.

4. Himalaya Drug Company: It has established in 1934 in Bangalore. It currently has a

business level of about 500 million dollars.

CHAPTER-4

SWOT ANALYSIS
 SWOT stand for strength’s, weakness, opportunities and threats. SWOT analysis is a process that
identifies an organizations strength, weakness, opportunities and threats. Specifically, SWOT is a
basic, analytical framework that assesses what an entity (usually a business, though it can be
used for a place, industry or product) can and cannot do, for factors both internal (strengths and
weaknesses) as well as external (the potential opportunities and threats).

SWOT analysis is done for a company, to find out its overall strengths, weakness, opportunities
and threats leading to gauging the competitive potential of the company. The SWOT analysis
enables a company to recognize its market standing and adopt strategies accordingly. Here
SWOT analysis of the multiplex group of company is made to understand the positioning of the
company. SWOT analysis is considered to be a source of information for strategic planning
which aims to develop full awareness of the company situation that will help in strategic
planning and decision making of the company.

SWOT analysis groups key pieces of information into two main categories: -

1. Internal factors: - The strengths and weaknesses are internal factors of the organization.
 Strengths – are attributes of the organization that are helpful to the achievement of the objective.
 Weaknesses – are attributes of the organizations that are harmful to the achievement of the
objective.

2. External factors: - the opportunities and threats are presented by the environment external to
organizations.
 Opportunities: - are external conditions that are helpful to the achievement of the objective.
 Threats: - are external conditions that are harmful to the achievement of the objective.
SWOT is an acronym for strengths, weaknesses, opportunities and threats.
It is the culmination of much internal analysis and external research. Thinking about the
outcome, one can define SWOT analysis as the extent to which a firm’s current strategy,
strengths and weaknesses are relevant to the business environment that the company is operating
in.

SWOT analysis is often presented in a matrix form:

Strengths and weaknesses are internal aspects and Kotler (1988) suggests that these should cover
the four areas of marketing, financial, manufacturing and organizational.

Opportunities and threats look at the main environmental issues such as the economic situation,
social changes such as the population getting older and technological developments including the
internet
SWOT ANALYSIS:

STRENGTHS:

 It has highly sophisticated manufacturing plant for the production of high quality herbal
product.
 It has got qualified team of production people who have thorough knowledge of herbal
products
 It has backward integration of major herbs for constant and steady supply of herbal
products.
 It never misses its delivery schedule policy
 It has a well trained and experienced team of professional for managing sale and logistic
activities.

WEAKNESSES:

 100% employee’s satisfaction is not adopted.

 Lack of integrated internal department

OPPORTUNITIES:

 Innovation of new products according to domestic market as well as the global market.
 Organisation and implementing many of the international standards like six sigma
techniques atomized manufacturing unit which helps to huge production.
 Flexibility and freedom of work in employees

THREATS:
 Competition
 Extremities of rainfall may adversely affect the production due the crop failure.