Fatty farm Nigeria

Business proposal.

Prepare by:

Fatoyinbo Oladimeji Monsuru

Orile Igboko Lusada, Ado-Odo Ota,

Lusada, Ogun State Nigeria.

Tel: +234811176361, +2349034469969’

Email : [email protected].

1. Executive summary

Fatty farm Nigeria (referred to from hereon in as the “company) was establish as a sole proprietorship at
Orile Igboko Lusada, Ado-Odo Ota Ogun State Nigeria, with expectation to solve various problem facing
agriculture industry especially in area of livestock farming, food production and training of young
personnel on modern agricultural system.

Our major objective is to make agriculture more appealing and lucrative for young Nigerians.

2. Business Description

The company was form January, 20th 2019 as a sole proprietorship under Ogun State laws and headed by
Fatoyinbo Oladimeji Monsuru

Experience operation manager with over thirteen (13) years experience in day to day running of a
manufacturing plant, a practicing farmer and experience in commercial hydroponics grower system, soil-
less farming, vertical farming and aquaponics farming system.

Our achievement within the short time of our existence includes setting up an auto irrigation and
drainage fodder feed system that fed up to 200 pigs at a farm in Atan Ogun State.

Within a short period of time that we came up, we have been able to develop a fodder feed of about
5kg-6kg output from 1.5kg of input seed.

The company currently employed two (2) full time employees and one (1) part time employee.
3. Business Mission

Our mission is to make Fatty farm Nigeria relevant in agricultural industry within and outside Nigeria and
to make Agricultural works attractive and lucrative to upcoming generation

4. New Product

After a period of thorough trials and errors, research, attending webinar online and trainings locally,
Fatty farm Nigeria is preparing to introduce the following product and services to the market

Fodder Feeds: we are into production of fodder feed, construction of fodder feed system and training of
farm personnel.

Because of the challenges livestock farmers are faced with feeding of their livestockjj, especially in the
area of cost of feeding, availability of feed all around the year, and maintaining high nutrient
requirement of these livestock to grow to profitable size, healthy and diseases free

We introduce our Fodder Feed to the market which are grown through hydroponics technology, which
make its cost effective, available all-round the year, require less space of producing and contain all major
and minor nutrients required for livestock grow to profitable size at a shortest possible time.

Our fodder feeds solve all problems livestock farmers are facing presently in our country especially
grazing problems.

It only takes approximately 7-8 days for our feed to be ready for consumption by the livestock.

Easy and cheap to produce with varieties of seeds and zero cost of maintaining the system apart from
obvious housekeeping.

5. Business summary

Industry Overview

In Nigeria, agricultural industries are presently undergoing rebirth, the government are getting more
involve in agricultural practices, they are subsidizing farm input like seeds, fertilizers etc., giving out loans
to farmers and trying to make farming more attractive to general public, but unfortunately young
graduate are not still interested in agriculture instead they are seeking for jobs at oil and gas industry,
banking, and other multi nationals this is the major challenges facing the industry ,no fresh initiative is
being injected into the system. Presently Nigeria is under producing its require food.
On our product (Fodder Feeds), we are still at awareness creation stage for livestock farmers to do a
comparative analysis between our fodder feeds and other feed available in the market, the comparative
analysis should include but not limited to

a. Cost of feeding per livestock.

b. Nutrient content.
c. Freshness.
d. Availability all through the year.

6. Business Goals and Objectives

Short Term:

Our short term business goal and objective is to make our product available in every livestock farm in our
locality and creating a positive, mutual and a win win relationship with our esteem customers

Long Term:

To make our product and services cheaper, so that all livestock farmers will be able to buy our product
and while we still maintain same quality and maintaining a good customer relationship.

7. Marketing Summary

Target Market

The company major target market are as follows,

I. Pig farmers.
II. Cattle farmer.
III. Rabbit farmers.
IV. Broilers farmers
V. Sheep farmers.
VI. Goat farmers.
8. Distribution Strategy

Our production distribution is in two ways.

 Selling freshly produce fodder feed to customer that are close to the proximity of our farm.
 Setting up a hydroponically produces fodder feed at our customer farm site, this will include,
 Setting up of the system completely.
 Training of personnel.
 Doing after construction mentorship for 3 months with at least 3 of the farm staff.
 After 3 monthly visiting of the farm site for 1 year to check on the system.
 Sharing latest development and new research breakthrough with customer.

9. Pricing

Price of our product and services are divided into two areas,

i. For the customers that required freshly produce fodder feeds made by us, the cost price is 50
naira per kg which compare competitively very well with other feeds available in the market.
ii. Our other pricing is based on customers that required fodder feeds system construction on their
farm site, the price include but not limited to the following.

MATERIALS UNIT PRICE (=N=) TOTAL PRICE (=N=)

Reservoir tank(100Ltrs) 5,000
Tray(Aluminum / plastic) 1,000
Sterilizing agent 1,000
Scale(Electronic) max weight 15,000
30kg
Nutrient A (per gallon) 4 litters 10,000
Nutrient B(per gallon) 4 litters 10,000
Bucket(20L used paint bucket) 700
Clinical syringe 500
Submersible pump 30,000
Drainage pipe(6 Inches) 3,000
Complete Irrigation unit 40,000
Stand/Frame depends on
location and materials use
PH Meter ( optional) 15,000
Chute Bag 500

Housing (optional if available)

Cost of constructions and
installation
Some of what is listed above are depending mainly on the size of the farm

(Number of livestock involves)

From a research conducted by a farmer friend,

A fodder mat which is approximately 5-6 kg is enough for a fully grown cow in a day.

A fodder mat is enough for 6 goat / sheep in a day

A fodder mat is enough for 100 chicken in a day

A fodder mat is enough for 3 pig I a day

These very important factor will affect the following:

Reservoir tank size

Number of Trays

Number of bucket

Size of pump i.e. flow rate

Number of drainage pipe,

Size of stand / frame

Number of layers of stand/ frame

Irrigation kit

total area of the housing unit.

Cost of construction and installation.

Note If we are to go on manual watering, pump and irrigation kit cost will not be included in the costing
but it will eventually require more labour and un-even wetting of the system which will result into mold
formation.

Manual watering is used by small scale fodder system.

 Training of farm personnel.

Training of personnel is 30,000 per participant for 3 days, 1 day in the class and 2 days purely on the job,
but because we will be coming to your farm for construction and installation, cost of training of your
personnel will be 20,000 naira per participant, for as long as we are around during the construction,
installation and commission of the system.

The training cost covers

Training CD.

Training manual

Introduction to hydroponics technology

Startup kit which include Free sample of Seed, Nutrient type A and B, sterilizing agent and small tray.

Certificates of attendance.

Thank you

Yours

Fatoyinbo Oladimeji

For Fatty farm Nigeria.