oe INT International
University & Colleges
FINAL
Examination Paper
(COVER PAGE)
Session : August 2018
Programme 2 _BA (Hons) Business Administration, University of Hertfordshire
Course 2 _MGT4101: Business Strategy
Date of Examination : _12 December, 2018 ( Wednesday )
Time 2 _5.00 pm —7.00 pm Reading Time : _Nil
Duration : 2 Hours
Special Instructions
‘This paper consists of FOUR (4) questions. Answer ALL questions in the answer booklet provided.
Materials permitted
All written materials including text books are allowed
Materials provided
Nil
Examiner(s) : _Raagavendra Rao, Cedric Choong and Fong Kit Fai
Moderator 2 _University of Hertfordshire
This paper consists of 2 printed pages, including the cover pageMGT4101 (F)/ Page 1 of 1
BA (HONS) BUSINESS ADMINISTRATION, UNIVERSITY OF HERTFORDSHIRE,
MGT4101: BUSINESS STRATEGY
FINAL EXAMINATION: AUGUST 2018 SESSION
Instructions: This paper consists of FOUR (4) questions, Answer ALL questions in the answer
booklet provided.
Question 1
Critically evaluate the long term and short term effects of problems faced by Lenovo identified in
the case study and/or from other information you have gathered, (You need to cite the additional
information if it is used in the answer).
(20 marks)
Question 2
Based on the case study and additional information gathered, conduct an industry analysis on
Lenovo by using tool(s) learned in the course. (You need to cite the additional information if itis
used in the answer)
(20 marks)
Question 3
Recommend at least ONE (1) short term strategy, ONE (1) long term strategy, and evaluate its
implementation for Lenovo to ensure the sustainability of the competitive advantage over its
competition for 2018 and beyond. (You need to cite the additional information if it is used in the
answer).
(20 marks)
Question 4
Evaluate the possible issues arising from your recommendation in Question 3 and recommend
methods that management should use to execute the recommended strategies successfully. (You
ned to cite the additional information if itis used in the answer),
(40 marks)
~THE END~
LGT#ION (FY August 2018 Sesion formated