MGT4101 Aug2018

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oe INT International University & Colleges FINAL Examination Paper (COVER PAGE) Session : August 2018 Programme 2 _BA (Hons) Business Administration, University of Hertfordshire Course 2 _MGT4101: Business Strategy Date of Examination : _12 December, 2018 ( Wednesday ) Time 2 _5.00 pm —7.00 pm Reading Time : _Nil Duration : 2 Hours Special Instructions ‘This paper consists of FOUR (4) questions. Answer ALL questions in the answer booklet provided. Materials permitted All written materials including text books are allowed Materials provided Nil Examiner(s) : _Raagavendra Rao, Cedric Choong and Fong Kit Fai Moderator 2 _University of Hertfordshire This paper consists of 2 printed pages, including the cover page MGT4101 (F)/ Page 1 of 1 BA (HONS) BUSINESS ADMINISTRATION, UNIVERSITY OF HERTFORDSHIRE, MGT4101: BUSINESS STRATEGY FINAL EXAMINATION: AUGUST 2018 SESSION Instructions: This paper consists of FOUR (4) questions, Answer ALL questions in the answer booklet provided. Question 1 Critically evaluate the long term and short term effects of problems faced by Lenovo identified in the case study and/or from other information you have gathered, (You need to cite the additional information if it is used in the answer). (20 marks) Question 2 Based on the case study and additional information gathered, conduct an industry analysis on Lenovo by using tool(s) learned in the course. (You need to cite the additional information if itis used in the answer) (20 marks) Question 3 Recommend at least ONE (1) short term strategy, ONE (1) long term strategy, and evaluate its implementation for Lenovo to ensure the sustainability of the competitive advantage over its competition for 2018 and beyond. (You need to cite the additional information if it is used in the answer). (20 marks) Question 4 Evaluate the possible issues arising from your recommendation in Question 3 and recommend methods that management should use to execute the recommended strategies successfully. (You ned to cite the additional information if itis used in the answer), (40 marks) ~THE END~ LGT#ION (FY August 2018 Sesion formated

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