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    Conman System Pvt. LTD - Case Analysis 1 (IGB)

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    Nikku Singh
    Alice George is the AVP of marketing at Conman Systems, a company that manufactures PCs and laptops. Under her leadership, revenue increased 2.5 times. However, the company hired a new male manager, Manohar Naik, to lead entering the business computing market, undermining Alice's contributions. The alternatives presented are for Alice to take the role of VP of public relations, split the marketing roles between home and business computing, search for a new job while in the VP role, or quit. The action plan selected is for Alice to take the VP of public relations role, as her strong customer skills would help, while also searching for new marketing roles, and quitting if not satisfied

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    Conman System Pvt. LTD - Case Analysis 1 (IGB)

    Uploaded by

    Nikku Singh
    510 views1 page
    Alice George is the AVP of marketing at Conman Systems, a company that manufactures PCs and laptops. Under her leadership, revenue increased 2.5 times. However, the company hired a new male manager, Manohar Naik, to lead entering the business computing market, undermining Alice's contributions. The alternatives presented are for Alice to take the role of VP of public relations, split the marketing roles between home and business computing, search for a new job while in the VP role, or quit. The action plan selected is for Alice to take the VP of public relations role, as her strong customer skills would help, while also searching for new marketing roles, and quitting if not satisfied

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    Alice George is the AVP of marketing at Conman Systems, a company that manufactures PCs and laptops. Under her leadership, revenue increased 2.5 times. However, the company hired a new male manager, Manohar Naik, to lead entering the business computing market, undermining Alice's contributions. The alternatives presented are for Alice to take the role of VP of public relations, split the marketing roles between home and business computing, search for a new job while in the VP role, or quit. The action plan selected is for Alice to take the VP of public relations role, as her strong customer skills would help, while also searching for new marketing roles, and quitting if not satisfied

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    510 views1 page

    Conman System Pvt. LTD - Case Analysis 1 (IGB)

    Uploaded by

    Nikku Singh
    Alice George is the AVP of marketing at Conman Systems, a company that manufactures PCs and laptops. Under her leadership, revenue increased 2.5 times. However, the company hired a new male manager, Manohar Naik, to lead entering the business computing market, undermining Alice's contributions. The alternatives presented are for Alice to take the role of VP of public relations, split the marketing roles between home and business computing, search for a new job while in the VP role, or quit. The action plan selected is for Alice to take the VP of public relations role, as her strong customer skills would help, while also searching for new marketing roles, and quitting if not satisfied

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Case – Conman Systems

    Submitted by: Prashant kumar (PRM40)


    Roll no- P40193

    Problem Statement
    Alice George, the Assistant Vice-President (AVP) marketing, at Conman Systems Pvt Ltd.
    Established in 1991, company manufactures and market Personal Computers (PCs) and
    Laptops for both home users and business users. Alice led the Home computing business with
    rationality and integrity, having to prove every day in male domination sector of marketing
    business henceforth resulting in increase in revenue by two-and-a-half times. Conman System
    plan of penetrating the business computing market with new revamped team under leadership
    of newly recruited male associate Manohar Naik in Marketing department. However, the
    company is ready to compromise on integrity to enter the league of top five in market
    undermining the efforts and hard work of female associate Alice.

    Alternatives to solve problem


     Alice should go ahead with the role of Vice President, Public Relation (VP, PR).
     Alice should go ahead with the role of Vice President, Public Relation (VP, PR) and
    demand for a split of marketing entity in Home Computing and Business computing
    respectively. She should continue to hold Home computing while Manohar shall hold
    Business computing.
     Alice should go ahead with the role of Vice President, and search for new job
    opportunity.
     Instantly quit the job.

    Alternative selected along with action plan


     Alice has excellent background in customer relation and connection with customer and
    dealers. She is known as “People Person”, due to her unique charming approach to
    establish connection with people.
     Alice has led to an increase in company turnover by two-and-a-half times. She has also
    accredited to Conman System market share of Laptop from 1% to 5% in four years. Her
    innovative approach to customers of Home business led to great success. As company
    wants to anyhow penetrate the Business computing, she should leave it to Manohar
    Naik.
     Alice has excellent background in customer relation and connection with customer and
    dealers. She is known as “People Person”, due to her unique charming approach to
    establish connection with people. This role creates new challenge which might
    influence her stay back, while searching for other prospect of marketing domain along
    way.
     Alice removal from her most preferred domain of marketing will lead her in quitting
    the job. She has great profile and land into new job pretty soon.

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