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Shannon-Weaver Model

The document discusses the Shannon-Weaver Model of communication. [1] It was created in 1948 by Claude Shannon and Warren Weaver to improve technical communication. [2] The model illustrates the basic components of communication including an information source, transmitter, receiver, destination, and channel, along with the concept of noise. [3] An example is given of how the model applies to a text message between a businessman and worker that is incomplete due to mobile network disruption, demonstrating the role of noise.

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John Narra
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763 views6 pages

Shannon-Weaver Model

The document discusses the Shannon-Weaver Model of communication. [1] It was created in 1948 by Claude Shannon and Warren Weaver to improve technical communication. [2] The model illustrates the basic components of communication including an information source, transmitter, receiver, destination, and channel, along with the concept of noise. [3] An example is given of how the model applies to a text message between a businessman and worker that is incomplete due to mobile network disruption, demonstrating the role of noise.

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John Narra
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Shannon-Weaver Model

Oral Communication

Presented to the

Dr. Catherine Dungca

in Tomas Claudio Colleges

Morong Rizal

Franchesca Mae Convovar


Aian Colendres
Ronuel Marc Ebdane
Carl Gabriel Eslava
John Loyd Felizardo
Charles Luiz Fernandez
Rodgin Hermosado
Franxcine Angel May Lopez
Ced Mapa
John Narra
Christian Paul Jose
Rica Reyes
Charlez Jonel Rivera

G11 STEM-D
I. Title

Shannon-weaver model of communication also known as

“mother of all models”. According to the Wikipedia Social Scientists use the

term to refer to an integrated model of the concepts of information

source, message, transmitter, signal, channel, noise, receiver, information

destination, probability of error, encoding, decoding, information

rate, channel capacity, etc.

II. PROPONENTS

Claude Elwood Shannon Warren Weaver

Shannon Weaver model of communication was created in

1948 when Claude Elwood Shannon wrote an article “A Mathematical Theory

of Communication” in Bell System Technical Journal with Warren Weaver.

Shannon was an American mathematician whereas Weaver was a scientist.

The Mathematical theory later came to be known as Shannon Weaver model

of communication or “mother of all models.” This model is more

technological than other linear models


As Shannon was an engineer, this model was first made to

improve technical communication, mainly for telephonic communication. It

was made to to maximize telephone capacity with minimum noise.

Later, Weaver applied it for all kind of communications to

develop effective communication and the model became famous as Shannon

Weaver model. In engineering, Shannon’s model is also called information

theory and is used academically to calculate transmission through machines

and also has a formula.

III. ILLUSTRATION

Figure 1

Sender (Information source) – Sender is the person who makes the

message, chooses the channel and sends the message.


Encoder (Transmitter) –Encoder is the sender who uses machine, which

converts message into signals or binary data. It might also directly refer to the

machine.

Channel –Channel is the medium used to send message.

Decoder (Receiver) – Decoder is the machine used to convert signals or

binary data into message or the receiver who translates the message from

signals.

Receiver (Destination) –Receiver is the person who gets the message or the

place where the message must reach. The receiver provides feedback

according to the message.

Noise –Noise is the physical disturbances like environment, people, etc.

which does not let the message get to the receiver as what is sent.

IV. DISCUSSION

The sender encodes the message and sends it to the

receiver through a technological channel like telephone and telegraph. The

sender converts the message into codes understandable to the machine. The

message is sent in codes through a medium.

The receiver has to decode the message before

understanding it and interpreting it. The receptor machine can also act as a

decoder in some cases. The channel can have noise and the receiver might not

have the capacity to decode which might cause problems in communication

process.
Here, for instance, brain might be the sender, mouth might

be the encoder which encodes to a particular language, air might be the

channel, another person’s ear might be the receptor and his brain might be

the decoder and receiver.

Similarly, air is the channel here, the noise present in his

environment that disturbs them is the noise whereas his response is

the feedback. There were only 5 components when the model was made. Noise

was added later.

ADVANTAGES

The advantage of Shannon and Weaver’s Model of

Communication is that it is effective in pointing out that noise is the underlying

factor that causes less effective communication. The model also makes

communication measurable.

This model is specially designed to develop the effective communication

between sender and receiver. Also they find factors which affecting the

communication process called “Noise”. At first the model was developed to

improve the Technical communication. Later it’s widely applied in the field of

Communication.

Example of Shannon Weaver Model

A businessman sends a message via phone text to his worker about a

meeting happening about their brand promotion. The worker does not receive the
full message because of noise. It goes like this: Businessman: We have a

meeting at the office (“at 8 am” goes missing due to phone network disruption or

noise)

Worker (feedback) : At what time?


Here,
Sender: Businessman
Encoder: Telephone network company
Channel: Mobile network
Noise: Missing text due to disruption
Decoder: Mobile phone
Receiver: Worker

The transmission error is the noise in this case. The feedback lets the

businessman know that the message reached incomplete. The receiver gets the

chance to get the full message only after his feedback.

V. ANALYSIS

 Shannon Weaver Model is one of the simplest model in communication

 It is more effective in person to person communication than a group or

mass audience

 Communication is not a one way process if it’s behaved like that, it will

lose its strength for example: audience or receiver who is listening to a

radio, reading books or watching television is a one way

communication because of the absence of feedback

 Understanding noise will help to solve the various problem in

communication.

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