Business Plan Format Project Deadline JAN28 30 PDF

Business Plan of _(Product Name)_
(Company Logo)
Submitted by:
LAST NAME, FIRST NAME MI.
Humanities and Social Sciences

HUMSS – Mapanampalataya
Emilio Aguinaldo College – Cavite

Senior High School
Mr. John Aldrin T. Mantes

Entrepreneurship Teacher
Date Submitted
Prepared by:
Section I
EXECUTIVE SUMMARY
Brief Description of the Project

A typical executive summary for a startup company includes the following
sections:
 Business model - describe your products or services and and what
will make them appealing to the target market.
 The business opportunity - describe the need or the opportunity.
 Taking advantage of the opportunity - explain how will your
business will serve the market.
 The target market - describe the customer base you will be
targeting.
 Marketing and sales strategy - briefly outline your plans for
marketing your products/services.
 The competition - describe your competition and your strategy for
getting market share. What is your competitive advantage, e.g. what
will you offer to customers that your competitors cannot?
 Implementation plan - outline the schedule for taking your
business from the planning stage to opening your doors.
 Financial analysis - summarize the financial plan including
projections for at least the next three years.
Company Logo
 Insert the company’s logo and provide a brief description.
Brief Profile of the Entrepreneur

 Names – Who proposed the business? Indicate the names of the
entrepreneurs behind the project.
 Reason – Why did you come up on that kind of business venture?
 Owners/Staff - describe the owners and the key staff members and
the expertise they bring to the venture.
Reference: Business Plan Example – Company Summary (https://www.thebalance.com/business-plan-

1794223)
Prepared by:
Section II
BACKGROUND AND BUSINESS CONCEPT
 Provide an introductory paragraph. What is inside this chapter?

 This includes the background and the business concept of the
product that you want to implement.
 Provide current and relevant information of the product that you
want to implement. Include the previous studies on the product and
also provide relevant history of the product that you want to
implement.
 What is the importance of the project?
 What is the main highlight of the business?
 Include a brief background about the proponents and your desire to
establish the business.
 How did you come up in that concept?
 How will the product satisfy the customer?
Section III
DESCRIPTION OF THE BUSINESS

 Provide basic data about the business - including the business
name, location and name of owner. Identify the general business
type, such as retail, wholesale or service, as well as your chosen
business structure: full proprietorship, partnership or corporation.
 Enter a short history of your business - even if it is just a
description of how you came up with the idea, to give the reader
background knowledge about you and your new company.
 Write the company’s objectives - This describes your main
purpose for starting the business.
 Provide information about your short- and long-term goals
related to this business idea - For instance, a short-term goal is to
secure financing this year to support the business. A long-term goal
is to achieve revenues exceeding to 1 million within 10 years.
 Discuss the specific product or service that you plan to sell
briefly – Where is the business located? Who are your prospective
customers? Describe why you have a competitive edge over other
similar offerings.
Reference: How to Write a Description for a Business Plan (http://smallbusiness.chron.com/write-description-

business-plan-2791.html)
Prepared by:
Section IV
VISION AND MISSION OF THE BUSINESS
Our Vision
This statement clearly and concisely communicates your business's
overall goals, and can serve as a tool for strategic decision-making across
the company.
Guide questions in making the vision statement of your business:

 First, identify the core values of the organization?
 What do you do right now that aligns with these values?
 How can you stay aligned with these values as your business grow
over the next 5 years?
 What problems does your company hopes to solve in the next few
years?
 What does your company hope to achieve?
 Who is your target customer base, and what do you want to do for
them?
Additional tips to keep in mind:

 Project five to 10 years in the future.
 Dream big and focus on success.
 Use the present tense.
 Use clear, concise language.
 Infuse your vision statement with passion and emotion.
 Paint a graphic mental picture of the business you want.
Reference: What is a Vision Statement? (https://www.businessnewsdaily.com/3882-vision-statement.html)
Our Mission
A mission statement illustrates the purpose of the company, what it does
and what it intends on achieving. Its main function is to provide direction
to the company and highlight what it needs to do to achieve its vision (Joel
Klein, N.D.).
1. Your mission statement should reflect the long-term vision of your

company and state what your company stands for.
2. In a couple of short sentences, you should be able to convey the value
of your company or why your brand exists, inspire and encourage your
employees, and be as specific and relevant as possible.
3. Mission statements should always be in the present, rather than a
statement about future events. It’s not about what you hope to become
in the future; it’s all about the “now.”
4. Concisely state the purpose of your company — the reason for starting
it in the first place.
Example of Company Vision:

JammyBiscus Ice Cream envisions itself to be well known competitive in ice cream
industry and a leader and utmost provider of best and exceptional gumamela
flavored ice cream in the country, offering cheap prices but quality stunning
products. And also to expand the number of customers while improving and
Prepared by:
innovating additional products that will be consistently trusted by satisfied
customers.
Example of Company Mission:

To consistently provide the stunning and healthy products and exceptional
services in an ethical way to ensure maximum satisfaction over our beloved
customers. The business’ priority is to make an excellent and affordable products
in order to exceed the prospects satisfaction as well as to build a long-lasting
relationship with them.
Other example of company mission:

Coca Cola: “To refresh the world, to inspire moments of optimism and happiness
and to create value and make a difference.”
Google: “To organize the world’s information and make it universally accessible
and useful.”
SWOT Analysis
STRENGTHS WEAKNESS
OPPORTUNITIES THREATS
Table 1: SWOT Analysis
Prepared by:
Section V
Marketing Plan
Provide an introduction, what are the aspects covered by the entire

marketing plan?
Target Market
 Who are your prospective customers?
 Relate your product to the prospective customer.
 Where is the business located?
 What is your reason in putting up the business in that location?
 Out of the total population, how many of them is included in your
target market?
Product: It’s Nature and Sustainability

 Make a brief introduction for the product.
 What is the name of the product?
 Why did you choose that name for the product? Explain.
 What are the benefits of the product?
 How long is the life span of the product?
Tips in choosing the Business Name:

1. Easy to Recall or Remember
2. Pleasant meaning Creates Pleasant Feelings
3. Easy to Pronounce
4. Easy to Spell
5. Related to the Product
Future Product Plan

 What are you future plans to improve or innovate the existing
product?
Pricing Scheme
 Define Price in simple marketing term.
 What pricing method is used to determine the price of the product?
 What is the price of the product?
Future Pricing Plan

 What are the future pricing plan of the product you are selling?
 You can search for different pricing plans in any reference materials
(e.g. books, internet, and etc.).
Examples:
1. Giving discounts when the customer reached a certain numerical
purchase quota of the product.
2. Acquiring discounts or freebies.
Place/Distribution Channel
 Define Distribution Channel or Marketing Channels.
 Where is the business located?
 What Marketing Distribution Channel are you going to use to sell
the product?
Future Place/Distribution Channel Plan

 In the future, what distribution channel are you going to use to sell
the product?
 What are your future plans to widen the scope of revenue of the
business?
Promotional Technique
 Define promotion.
 Why is promotion important?
 What kinds of promotional materials or tools are you going to use to
promote your product? Provide a description of the promotional tool
and attach an example.
In promoting your product you can use the following:

1. Flyer or Flier
2. Calling Cards
3. Stickers
4. Posters
5. Online Advertising
6. Premiums
Future Promotional Technique Plan.

 In the future, what promotion strategy are you going to use to
indorse the product?
 What are you going to do in order for your customer to stay loyal on
the product
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Business Plan Format Project Deadline JAN28 30 PDF

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Business Plan of _(Product Name)_

Humanities and Social Sciences

Emilio Aguinaldo College – Cavite

Mr. John Aldrin T. Mantes

Brief Description of the Project

Brief Profile of the Entrepreneur

Reference: Business Plan Example – Company Summary (https://www.thebalance.com/business-plan-

 Provide an introductory paragraph. What is inside this chapter?

 Provide an introductory paragraph. What is inside this chapter?

Reference: How to Write a Description for a Business Plan (http://smallbusiness.chron.com/write-description-

 Provide an introductory paragraph. What is inside this chapter?

Guide questions in making the vision statement of your business:

Additional tips to keep in mind:

Reference: What is a Vision Statement? (https://www.businessnewsdaily.com/3882-vision-statement.html)

1. Your mission statement should reflect the long-term vision of your

Example of Company Vision:

Example of Company Mission:

Other example of company mission:

Table 1: SWOT Analysis

Provide an introduction, what are the aspects covered by the entire

Product: It’s Nature and Sustainability

Tips in choosing the Business Name:

Future Product Plan

Future Pricing Plan

Future Place/Distribution Channel Plan

In promoting your product you can use the following:

Future Promotional Technique Plan.

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