Joy's Kitchenette: Business Plan

Joy’s
Kitchenette
Business Plan
Submitted by:
Diapana, Maryjoy
Sacan, Abigail Joy
Submitted to:
Ms. Lorelie Buitrago

I. Introduction
The Joy’s Kitchenette is a carenderia for hungry masses for an accessible food
especially students and workers to full in their stomach. It offers a variety of Filipino
dishes and drinks to choose from. It is self-service and a place that is comfortable and
hassle free. The place is to be located at P. Del Rosario St. along ACT.
The vision of Joy’s Kitchenette will efficiently, competitively and satisfy customers at an
affordable price and to be a household name for the food industry in the next 5 years.
The mission of Joy’s Kitchenette is dedicated to serve the best food and carenderia in
an affordable price and satisfy their palate.
II. Executive Summary
The Joy’s Kitchenette will be a moderately priced 40 seat carenderia offering a home-
like setting and a self-service roasted chicken, vegetables soup, porkchop are all in the
menu. We will offer specialty selections including a lighter options and smaller portions
for a children’s menu.
The decor will feature wood accented chairs with blue and white checked table cloths.
Dinner style tables will be surrounded by wooden chairs with comfortable seating
cushions. The carenderia will be owned and operated by Maryjoy Diapana and Abigail
Joy Sacan. The primary objectives of Joy’s Kitchenette; To be the premier home-style
carenderia in P. Del Rosario St. and to provide quality meals at reasonable prices with
exemplary service.
Our significant priority is to profit more than we projected and prove the investors that
the business will survive in the following years and improve the business.
III. Business proponents with their capabilities and contributions

Fatima Edaño is a successful businesswoman. She is the owner of S hotel and also
invested in small business. She gave opportunities to less fortunate to work in her
business and also donate in the charity works.
Marianne Gingone an engineer and a successful entrepreneur. She owns a

commercial building in Cebu City. She has the endurance in persevering when things go
wrong. She was able to give job opportunities to her neighborhood and a member in
several charity organizations.
IV. Target Customers and the Main Value Propositions to the customers
Our target customers are students and workers who can pass by for a quick tasty food
which are based in ther preference or anyone for are in need for fast food.
Main Value Proposition
Joy’s kitchenette will be able to offer home-style meals for a reasonable price in a
comfortable “home-like” setting. And to be able to keep our menu seasonably priced by
offering menu items that take the advantage of seasonal produce further reducing price.
V. The Market
The demand for food is generally high since it’s part of our needs. We estimate that our
gain will be around 15% because of the competition in the area.
Social Environment
Joy’s kitchenette is a prime location with easy access. Due to our small size, we believe
we can provide exceptional quality by hand selecting our market specials when
compared to our longer competitors. Tasty food will be served for the customers
especially kids who chooses their meal.
Product and Service Offerings
Joy’s kitchenette offers tasty and nutritious food with affordable prices. A cycle menu
can be a great for health, especially workers and students who needs more energy in
order to do their duties. It also helps customers to choose their food easily. It helps
managed food-buying costs, improves staff efficiency and allows menu flexibility for
creative meals customers will enjoy.
The success of Joy’s kitchenette will have to be achieved by doing more that serving
great food, and providing friendly service. It utilized a marketing plan to build customer
traffic. JK will continually strive to win more customers by being proactive rather than
reactive in our marketing efforts and stay current with popular industry trends. We also
strive to develop rapport with local business as a quick, comfortable lunch choice. In the
future, we plan on establishing a marketing campaign to call on the local business in the
market area, deliver samples, and encourage them to consider our carenderia as the
carenderia of choice for their next business luncheon.
permits and lease 15,000
Table cloth, napkins 7,500
Art and décor 4,000
Kitchen and small wares 8,000
Six burner range 3,500
Round tables(10) 9,990
Chairs(40) 23,960
Vegetables 8,000
Spices 7,500
Meat 10,000
Equipments 20,000
Tools 8,000
Monthly bills 15,000
Total expenses 140,450

VI. Financial Forecast
VII. Environment and Regulatory Compliance
In order to build a business, BIR (Bureau of Internal Revenues) is one of the

requirements. It has the significant task of developing a system for correct and regular
tax collection. Another is Mayor’s permit, a requirement for every business or company
to operate in the Philippines. Lastly the barangay clearance, it is the permit or
documents required when registering a new business.
VIII. Capital Structure and Financial Offerings

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Joy’s

Sacan, Abigail Joy

Ms. Lorelie Buitrago

II. Executive Summary

III. Business proponents with their capabilities and contributions

Marianne Gingone an engineer and a successful entrepreneur. She owns a

Main Value Proposition

Product and Service Offerings

permits and lease 15,000

Table cloth, napkins 7,500

Art and décor 4,000

Kitchen and small wares 8,000

Six burner range 3,500

Round tables(10) 9,990

Monthly bills 15,000

Total expenses 140,450

VII. Environment and Regulatory Compliance

In order to build a business, BIR (Bureau of Internal Revenues) is one of the

VIII. Capital Structure and Financial Offerings

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