Business Plan For Fish Farming

BUSINESS NAME: FRESHEXPRESS
Table of Content
Executive Summary
Our Products and Services
Vision Statement
Mission Statement
Business Structure
Market Analysis
Sales and Marketing Strategy
Sales Forecast
Financial Plan
Conclusion
EXECUTIVE SUMMARY
FreshExpress is a duly registered and licensed business that is set to operate in Lagos, nigeria. The
business is a private owned fish farming business.
The business will focus on raising various species of fish e.g catfish, tilapia and growing of fruits, leafy
vegetables,herbs and others. In our first five years, we will operate on a medium-scale, after which, we
will expand our fish farming business into a much grander scale; providing our products and services to
customers all over the Nigeria.
As part of our plans and preparation in starting up our fish farming and fruits/vegetables business, we
have been able to come up with an estimate of the start-up capital that will be required. A total sum of
#5,000,000 will be needed to start-up our fish farming and fruits/vegetables business.
OUR PRODUCTS AND SERVICES
FreshExpress is a fish farming and fruits/vegetable business that will put everything in place for the
raising of fish,fruits and vegetables and the sales of to consumers all over Lagos and the Nigeria. In the
course of running our fish/vegetable farming business, we will focus on the following:
Growing and selling of fish such as catfish, tilapia, shrimps etc.
Growing and selling of fruits/vegetables such as cucumber, watermelon,strawberry,tomato,bell pepper,

lettuce, cabbage etc.
Sourcing and distribution of geographically unavailable fruits/vegetables and others foodstuffs.
VISION STATEMENT
Our vision in the fish and vegetablefarming industry is to establish a business which will become reputed
as the number one leading fish and vegetable farming business in Lagos, and among the top five (5)
leading fish farming brands in the whole of the Nigeria. We have set out some business objectives which
we hope to accomplish as best as possible:
To provide shipping services to our customers at affordable fees.
To report more than $1,000,000 in sales every month after the first 3 months of operations
To sustain an inventory revenue ratio of six.
MISSION STATEMENT
Our fish and vegetable farming business will be a standard fish farm which will be focused on providing
quality products and services, that cannot be found anywhere else, to customers. We will be solely
focused on providing nothing short of the best of our products – a variety of species – to our customers.
Our products and services will be distinct from the usual ones customers get from other fish and veggies
farms.
BUSINESS STRUCTURE
FreshExpress is a fish and veggies farming business that will be a private owned business. We have
established the structure of the business in such a way as to facilitate our business growth and success.
The fish and veggies farming business will be managed by a small workforce within the first five years,
after which, more employees will be employed to handle the business as it continues to expand. In view
of the above, we will hire employees to take up the following positions:
Fish and Sea food Farm Manager.
Cashier / Accountant
Sales Executives
Field Employees.
MARKET ANALYSIS
Market Trend
One notable trend in the industry is the fact that fish farmers and health experts leverage on the health
benefits of fish and veggie foods in promoting the fish farming business and products. Fish is not only a
very great source of protein, but also a very healthy source of fats and omega fatty acids.
Target Market
Our target market encompasses the following groups of people:
Consumers
Industries
Distributors
Agriculture merchants.
SALES AND MARKETING STRATEGY
In the course of running our fish and veggie farming business, we have been able to hire experts who will
provide their services in setting out fine fish sales and marketing strategies to help us beat the
competition and always stay ahead. We have been able to come up with the following strategies to
promote our fish farming business:
We will ensure to first introduce our fish and vegetables farming business to prospective customers in
the whole of Lagos. We will do this by handing out our business fliers and encouraging our friends and
family to make use of word of mouth to help us promote our business.
We will place adverts on business magazines, local newspapers, and radio and television stations in
Lagos.
We will create a website for our fish and vegetables farming business, and take advantage of the internet
and social media platforms such as Facebook in promoting our business.
We will create special promo and loyalty programmes to build a good customer base.
SALES FORECAST
Below is the sales forecast for our fish farming business for the next three years:
Year One $280,000
Year Two $560,000
Year Three $850,000
This sales forecast is a calculated estimate which is only based on some reliable sources.
Our initial operation will include one acre of cucumber and 12,000 catfish which will amount to 12
tonnes of edible protein
PROFIT ANALYSIS FOR ONE ACRE OF CUCUMBER
Revenue:
500 bags at N6000 each 3,000,h000.00
Cost:
Rent of one acre of farmland 20,000.00
Fertiliser 100,000.00
Manure 20,000.00
Pesticides 20,000.00
Hybrid Seeds 35,000.00
Labour for 3 months 120,000.00
Drip Irrigation 200,000.00
Knapsack Sprayer 5,000.00
Farm Tools 5,000.00
Staking 30,000.00
Soil Test 10,000.00 565,000.00
Profit 2,435,000.00

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BUSINESS NAME: FRESHEXPRESS

Our Products and Services

Sales and Marketing Strategy

OUR PRODUCTS AND SERVICES

Growing and selling of fish such as catfish, tilapia, shrimps etc.

Growing and selling of fruits/vegetables such as cucumber, watermelon,strawberry,tomato,bell pepper,

To provide shipping services to our customers at affordable fees.

To sustain an inventory revenue ratio of six.

Fish and Sea food Farm Manager.

Our target market encompasses the following groups of people:

SALES AND MARKETING STRATEGY

Year One $280,000

Year Two $560,000

Year Three $850,000

PROFIT ANALYSIS FOR ONE ACRE OF CUCUMBER

Rent of one acre of farmland 20,000.00

Hybrid Seeds 35,000.00

Labour for 3 months 120,000.00

Drip Irrigation 200,000.00

Knapsack Sprayer 5,000.00

Farm Tools 5,000.00

Soil Test 10,000.00 565,000.00

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