What Is Domain Authority?

Domain Authority is a metric developed by MOZ to measure the strength and search engine ranking of a website on a scale of 1-100. It considers factors like the age, size, popularity, backlinks, and trust of a site, with higher scores indicating greater chances of ranking well. Domain Authority can help compare the strengths of different sites but there is no single ideal score. It is calculated and updated monthly based on various factors affecting the domain and page authority.

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What Is Domain Authority?

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Ubaid Jutt

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What is Domain Authority?

Domain Authority can be defined as parameter which measures the strength of the domain, it is the
basic ranking score developed by MOZ. It is one of the several search engine ranking factors. Basically it
predicts the ranking of the website on the search engine result pages. A typical Domain Authority
ranking score ranges from 1 to 100, with 1 being the lowest and 100 being the highest values. So, higher
the ranking score, greater the chances of the website to rank itself in the future.

Domain authority depends on many factors which include the Size, age and the popularity of the
website, MOZ rank and MOZ trust. Domain Authority is calculated on a 100 point metric scale which
depends on the above mentioned and many other factors. So it is somewhat easier to grow your ranking
score in the beginning than at the end.

This strength measuring metric can be measured by determining the typical root domains, MOZ trust,
MOZ rank, size popularity and other factors into one score. This score can also be used a comparing
scale to compare more than one websites and their ranking, strength and other factors, so there is not a
specific Domain Authority score which can be said as an ideal (good or bad) ranking score.

Factors effecting the Domain and page Authority

Domain and Page Authority of the websites are updated on the monthly basis. In general the strength
of the domain and the ranking depends on many factors which include Age of the website, Size,
Backlinks, Quality of backlinks, Quality of the content, MOZ trust, Speed, Compatibility of the website
and many other.

Talking about the backlinks, in general the websites possessing good amount of high quality external
backlinks are usually at the top of the ranking chart while the websites having small amount of backlinks
are at the lower end of the chart. A new website will start with a ranking score of 1.

General speaking how the domain authority is calculated, its best use is as a comparative metric when
comparing the strength of more than one domains.

How to Calculate Domain Authority

The authority ranking score can be measured by using online authority checker tools, MOZbar and
online plugins are also available for the browsers. All you have to do is to copy and paste the URL of the
website into the search checkbox and click check authority. Same goes for comparing more than one
websites.

Domain Authority and Page Authority

Domain and Page authority are two different things to be said. Domain Authority is the strength and
ranking score of the whole domain while the Page authority is the strength score of the typical page or
pages of the website. Domain authority and Page Authority are different things and are calculated using
different parameters, and it is not necessary that the scores of both the domain authority and the page
authority are same and also the page authority of different pages of one website may differ. For
example if a page of a website has 80 backlinks and somewhat around 1000 shares as compared to a
newly created page will definitely have more page authority score.