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Lean Analytics PDF

This document provides an overview of lean analytics and how to use data to build a better startup faster. It is divided into four parts that cover stopping self-delusion, finding the right metrics, setting benchmarks, and applying lean analytics. The document contains 31 chapters across these sections to guide readers on analytics frameworks, key performance indicators for different business models and stages, and establishing lines in the sand for evaluation. The goal is to help startup founders make data-driven decisions to accelerate growth and improve their businesses.

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5K views4 pages

Lean Analytics PDF

This document provides an overview of lean analytics and how to use data to build a better startup faster. It is divided into four parts that cover stopping self-delusion, finding the right metrics, setting benchmarks, and applying lean analytics. The document contains 31 chapters across these sections to guide readers on analytics frameworks, key performance indicators for different business models and stages, and establishing lines in the sand for evaluation. The goal is to help startup founders make data-driven decisions to accelerate growth and improve their businesses.

Uploaded by

Shivangi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Lean Analytics

Use Data to Build a Better


Startup Faster

Alistair Croll

Benjamin Yoskovitz

O'REILLY
Beijing •

Cambridge •

Farnham •

Koln •

Sebastopol •

Tokyo
Contents

Foreword xvii

Preface xix

PART ONE: STOP LYING TO YOURSELF

Chapter 1
We're All Liars 3

Chapter 2
How to Keep Score 9

Chapter 3
Deciding What to Do with Your Life 31

Chapter 4
Data-Driven Versus Data-Informed 37

PART TWO: FINDING THE RIGHT METRIC FOR

RIGHT NOW

Chapter 5
Analytics Frameworks 45

Chapter 6
The Discipline of One Metric That Matters 55

Chapter 7
What Business Are You In? 63

Chapter 8
Model One: E-commerce 71
Chapter 9
Model Two: Software as a Service (SaaS) 89

Chapter 10
Model Three: Free Mobile App 103

Chapter 11
Model Four: Media Site 113

Chapter 12
Model Five: User-Generated Content 125

Chapter 13
Model Six: Two-Sided Marketplaces 137

Chapter 14
What Stage Are You At? 153

Chapter 15
Stage One: Empathy 159

Chapter 16

Stage Two: Stickiness 203

Chapter 17

Stage Three: Virality 227

Chapter 18

Stage Four: Revenue 241

Chapter 19
Stage Five: Scale 255

Chapter 20
Model + Stage Drives the Metric You Track 265

PART THREE: LINES IN THE SAND

Chapter 21
Am I Good Enough? 273

Chapter 22
E-commerce: Lines in the Sand 293

Chapter 23
SaaS: Lines in the Sand 299

Chapter 24
Free Mobile App: Lines in the Sand 309

xiv INDEX
Chapter 25
Media Site: Lines in the Sand 321

Chapter 26
User-Generated Content: Lines in the Sand 331

Chapter 27
Two-Sided Marketplaces: Lines in the Sand 341

Chapter 28
What to Do When You Don't Have a Baseline 347

PART FOUR: PUTTING LEAN ANALYTICS TO WORK

Chapter 29
Selling into Enterprise Markets 353

Chapter 30
Lean from Within: Intrapreneurs 371

Chapter 31
Conclusion: Beyond Startups 389

Appendix
References and Further Reading 393

Index 395

INDEX xv

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