Project Information Memorandum

APPENDICES

Request for Proposal - VOLUME III

 TABLE OF CONTENTS
APPENDIX – I..............................................................................................................3
KEY DEFINITIONS & CONCEPTS..............................................................................3

APPENDIX – II.............................................................................................................6
UTILIZATION STATISTICS .........................................................................................6
2.1 Utilization Figures of International Convention and Exhibition Centres..........6
2.2 Utilization Figures of Indian Convention and Exhibition Centres....................6

APPENDIX – III............................................................................................................7
CASE STUDIES...........................................................................................................7

INDIAN CASE STUDIES........................................................................................7

1.1 Case 1: HITEX Exhibition Centre .................................................................7
1.2 Case 2: Chennai Trade Centre ..................................................................10
1.3 Case 3: Pragati Maidan..............................................................................11
1.4 Case 4: Vigyan Bhawan .............................................................................12
1.5 Case 5: Le Meridien ...................................................................................12
1.6 Case 6: Maidens ........................................................................................13
INTERNATIONAL CASE STUDIES .....................................................................14
1.7 Case 1: Sydney Convention and Exhibition Centre ...................................14
1.8 Case 2: Suntec Singapore International Convention & Exhibition Centre..15
1.9 Case 3: MICE Industry of Hong Kong ........................................................16

APPENDIX – IV .........................................................................................................17
SITE DRAWINGS & FEATURES...............................................................................22

APPENDIX – V ..........................................................................................................26
DWARKA – INFRASTRUCTURE OVERVIEW ..........................................................26

Table of Contents
 APPENDIX – I
KEY DEFINITIONS & CONCEPTS

Event An event refers to any form of organised gathering including corporate

meetings, conventions, congresses, conferences, symposiums,
seminars, trade shows, fairs, exhibitions or incentive meetings, either
wholly or partially attended by foreign participants. In the case of
incentive travel, one event is equated to one incentive group.

Incentive Travel Incentive travel refers to any form of travel programme sponsored by a
company either fully or partially, to reward and/or to motivate its
employees to achieve an even higher level of performance.

Exhibition An exhibition refers to an event held within a limited period of time

during which a reasonably large number of exhibitors display their
product samples and/or promote their services with the ultimate goal
of selling the products and/or services to the trade, industry users and
bulk buyers.

Association
Meeting Association meeting refers to an assembly of persons who are
engaged in the same or almost similar profession or trade to discuss
and exchange information.

Corporate Meeting A corporate meeting refers to a company meeting which is attended

by employees from the same company, regardless of whether they
are from one country, one region, or worldwide.

Convention A convention refers to a corporate meeting or an association meeting.

Conferences Conferences are events held by associations, professional groups,

and other membership organisations. These events do not usually
require exhibit space, but are otherwise similar to congresses. They
require meeting space for general sessions, food service areas, and
breakout meeting rooms. Hotels and conference centres host the
majority of conferences.

Expenditure The (per capita) expenditure of a participant refers to the total amount
of money spent by him/her during his/her stay in the destination city. It
includes key expenditure items such as accommodation, food, local
transport, recreation and shopping. International airfare and
registration fees however, are not included. Per diem expenditure
refers to a participant’s per day per trip spending.

Congresses Associations, professional groups, political and other membership

organisations hold congresses, with attendance ranging from 500 to
30,000 attendees. The larger of these meetings typically take place in
congress centres with dedicated exhibit halls. Smaller events are held
in hotels and conference centres. Congresses usually consist of a
number of concurrent meetings, with a few general sessions. Facility

Appendix - I 3
 needs include assembly space for general sessions, banquet facilities,
and numerous breakout-meeting rooms. Approximately two-thirds of
congresses use exhibit space for displays and booths.

Congresses generate a great amount of spending in the area

economy because a large percentage of attendees originate from
outside the local area, typically stay several nights in the host city, and
spend money on accommodation, food, retail goods, transportation
and entertainment. Spouses, family or companions accompany about
40% of attendees. Without dedicated exhibit space, a market is limited
to events that occur in individual hotel properties or conference
centres.
Corporate and
Other Meetings Corporate meetings include training seminars, professional and
technical conferences, sales meetings, shareholder events, product
introductions, and management meetings. Attendance ranges up to
100, with an average of fewer than 50. These meetings are held in
hotels with meeting space, conference centres, and sometimes in the
meeting room blocks of larger congress centres. Corporate meetings
usually require meeting rooms or ballroom space, but not exhibition
space. Larger functions are sometimes held at congress centres.
Corporate meeting planners and attendees prefer facilities with
business amenities and a high-quality, professional appearance.

Social, Military,
Educational,
Religious, and
Fraternal Events Referred to as SMERF events, these events include weddings, fund-
raising events, educational seminars, religious gatherings, parties, and
other community events that have a civic, social, or entertainment
purpose. These events typically require a ballroom or multipurpose
space where food and beverage services and, in some cases,
entertainment can be provided. SMERF events are the most common
type of events in most civic centres and locally oriented conference
facilities. Generally, SMERF groups are highly price sensitive with
respect to hotel room and space rental rates.

Trade Exhibitions Trade exhibitions (also called trade fairs or trade shows) provide a
means for wholesalers and retailers to transact business with industry
buyers. Trade associations, independent show organisers, and other
companies sponsor and produce trade shows. Similar to congresses,
trade fairs require exhibit halls and are generally restricted to congress
centres, as opposed to hotel or conference centre event spaces.
Like congresses, trade fairs offer a forum for exchanging industry
ideas. Trade fairs are more product- and sales-oriented than
congresses. They are exhibit-intensive, and exhibitors prefer column-
free, single-storey, open space facilities. Exhibitors construct
temporary custom booths for product display. Trade fairs typically
attract a large number of attendees that originate from outside the
host city, but their length of stay is shorter and their average spending
lower than congress attendees. Many trade fairs are increasing the
amount of meetings and other breakout sessions they conduct in
order to augment the educational component of their events, attract
more attendees, and keep them in the host city for longer periods of
time.

Appendix - I 4
Public Exhibitions Public Exhibitions (sometimes called consumer shows) are public,
ticketed events featuring exhibitions of merchandise for sale or
display. Public exhibitions provide a means of product distribution and
advertising. Some, such as auto and boat shows, have recreational
and entertainment components as well. Public exhibitions range in
size from small local, specialised shows with a few hundred attendees
to large shows with many thousands of attendees. The larger public
exhibitions may occur in congress centres, shopping malls,
fairgrounds, and other public-assembly facilities with large exhibition
areas.

Most attendees are local residents, although a few large public

exhibitions have a regional or national draw. Exhibitors often come
from out of town and may follow a series of events occurring in
different venues. Site selection considerations for public exhibitions
include the size and income of the local population, availability of
facilities, and the number of competitive shows in the market. Many
public exhibitions are beginning to incorporate educational seminars,
and the availability of meeting space is becoming increasingly
important for these events.

General
Assemblies Assembly events usually involve a ceremony, speech, or other similar
activity that attracts a crowd of spectators. These events attract
anywhere from 200 to 50,000 people or more and many require arena
or stadium seating. Assemblies stem from many of the same sources
as SMERF events, but are less likely to involve a food and beverage
element. These events do not usually require large amounts of exhibit
and meeting-room space.

Sports and
Cultural Events Sports and cultural events include everything from volleyball games to
major pop concerts. The requirements typically include a stage in
various configurations, basic seating aimed at large and sometimes
unruly crowds, and “backstage rooms”. Technical requirements can
be extensive and include elaborate sound systems, scoreboards and
lighting.

Appendix - I 5
 APPENDIX – II
UTILIZATION STATISTICS

2.1 UTILIZATION FIGURES OF INTERNATIONAL CONVENTION AND

EXHIBITION CENTRES

Facility Utilization rates* Data for the year

Queen Sirikit National ƒ 70% ƒ 2004-05
Convention Centre, ƒ 65% booked as of ƒ 2005-06
Bangkok date
Bangkok International ƒ 25% ƒ 2002
Exhibition Centre ƒ 25% ƒ 2003
ƒ 36% ƒ 2004
ƒ 26% as of date ƒ 2005
Jakarta Convention ƒ 76.2% ƒ 2002
Centre ƒ 84.7% ƒ 2003
ƒ 74.0% ƒ 2004
ƒ 77.3% as of date ƒ 2005
Hong Kong Convention ƒ 60% as of date ƒ 2005
& Exhibition Centre
Sydney Convention & ƒ 46% as of date ƒ 2005
Exhibition Centre

2.2 UTILIZATION FIGURES OF INDIAN CONVENTION AND EXHIBITION

CENTRES

Facility Utilization rates Data for the year

Chennai Trade ƒ 65% as of date ƒ 2005-06
Centre
HITEX, ƒ 7% ƒ 2003
Hyderabad ƒ 13% ƒ 2004
ƒ 17% as of date ƒ 2005
Pragati Maidan ƒ 57% as of date ƒ 2005

*For both International and Indian facilities, utilization is calculated only on the basis of days
booked and not on the basis of space utilised.

Appendix - II 6
 APPENDIX – III

CASE STUDIES

A) INDIAN CASE STUDIES

1.1 CASE 1: HITEX EXHIBITION CENTRE
HITEX is one of India's most modern
exhibition venues. The facility is spread
over nearly 100 acres. The Centre has
been designed to enhance functionality
and flexibility in providing state-of-the-art
infrastructure for organizers of
international exhibitions, conventions, trade shows and corporate events.
HITEX houses a large array of infrastructure and services that comprise:
ƒ 3 air-cooled exhibition halls each of 3500 sq. m (37,660 sq. ft) area. They are part
of phase I master plan. HITEX envisages adding 5 more halls of 3500 sq.m in
phase II in future.
ƒ An open display area spread over 32,825 sq. m (353,197 sq. ft) supplements the
indoor display area and facilitates showcasing of large machinery and equipment
in the open ambience.
ƒ Trade Fair Office building
Î 4561 sq.m (49,076 sq.ft) of area in Ground plus 3 floors
Î The building offers service like Organizers' Office, VIP Lounge, Media Centre,
etc. and it also provides space for services such as Business Centre, Travel
and Forex, Bank ATMs, Souvenir Shop, Florist, Car Rentals, Photo Studio,
etc.
ƒ Entrance Plaza (housing registration and ticketing counters)
ƒ Open car park to accommodate around 1200 cars

Appendix - III 7
 PERFORMANCE UTILIZATION OF HITEX CENTRE

20%

% utilization
15%

10%

5%

0%
2003 2004 2005
Year

Source: Hitex calendar of events

* Utilization is only on the basis of exhibit days & not on the basis of space utilized

TECHNICAL DETAILS FOR EXHIBITION HALLS

Length 72 m
Width 48 m
Net Exhibition Area 3500 sq.m. (37,660 sq.ft.)/hall
Flooring Epoxy coated concrete floor, with anti static
treatment
Ceiling Profiled metal sheet with glass wool inside and
exposed steel frame
Height 10.5 m to 19.5 m
Entrance & Exit 7 sets of glazed doors
Freight Doors One main rear door 5.8 m (W) x 6.0 m (H); Two
main side doors 4.0 m (W) x 6.0 m (H); Eight side
doors 3.0 m (W) x 6.0 m (H)
Suspension Points 70 kg each at nodal points of steel truss
Power Distribution 14 sets with 63A/100A incoming, 65 nos. 32A 1
Ph & 3 Ph tap off points.
Compressed Air Ring main system, with air pressure at 7 bar
Water Supply 32mm dia connection from ring main
Sewer Point 18 points on either side of central duct,
100 mm main header & 75 mm dia laterals
Ceiling Lighting 250 lux with metal halide luminaries
Communications 100 nos. telephone outlets/hall; 65 nos. Data
outlets connected to our central switch for
internet connectivity through VSNL gateway
Ventilation Centralised air cooling
Fire Safety Hose reel, beam type detectors, fire
extinguishers, 7 manual call points, photo
luminescent signages
PA System 20 nos. speakers for announcements /hall
Security System CCTV surveillance system - with cameras at
various locations inside and outside the halls and
Trade Fair Building
Wash Rooms Separate for ladies & gents with special provision
for physically challenged, both within the halls
and outside in the service blocks

Appendix - III 8
 Open Exhibition Area 32,825 sq.m (353,197 sq.ft) with perimeter
lighting and power supply
FUTURE PLANS
Five more exhibition halls will come up in phase II of the project. They will have
similar infrastructure facilities as the current halls do. A lakeside multi-cuisine
restaurant too is part of the master plan for HITEX. The restaurant will have an area
of 792 sq. m. (8522 sq. ft.), is designed to have tables for nearly 180 guests.
In line with international exhibition centres, HITEX plans to include a well-equipped
congress building with conference halls that will serve as the perfect venue for large
corporate seminars and workshops that go hand-in-hand with trade shows. Nearly
1350 people can be accommodated in 1 large or 2 bifurcated conference halls and
the 8 smaller conference rooms.
In addition, a convention centre is being developed on the NAC grounds adjacent to
the HITEC exhibition centre. The centre is being developed by Emaar Properties, a
UAE based property developer. The 4,000-seating capacity convention centre will be
India’s largest and a technologically advanced convention facility. It will be an
integrated 291,000sq.ft facility with a 300-room business hotel on 15 acres of land.
The air-conditioned centre can be configured to increase seating capacity to about
6,500 and is equipped with several automated features to facilitate diverse utilization.
It has various facilities and amenities that a world standard gathering would
conceivably seek. It is expected to be ready in time to host the May 2006 meeting of
Asian Development Bank.

OWNERSHIP STRUCTURE
Hitex is promoted and managed by Hyderabad International Trade Expositions
Limited (HITEX). The promoters of HIETX include L&T Infocity Limited, National
Academy of Construction, Municipal Corporation of Hyderabad, Hyderabad Urban
Development Authority, and Department of Tourism, Government of Andhra
Pradesh.

Appendix - III 9
1.2 CASE 2: CHENNAI TRADE CENTRE
EXHIBITION FACILITIES
The Chennai Trade Centre is set up at a prime location in the Chennai metro at
Nandambakkam, in an area
of over 25 acres of land with
four modules of 4,400 sq.
metres each of exhibition
halls and support services to
be built in a phased manner.
In the first phase, two halls -
Hall 1 (4,400 sq. m.) and Hall
2; (1,716 sq. m.) have been
set up with six metres height
to display all merchandise,
including machinery. The
Trade Centre is designed to be a "state-of-the-art" Exhibition Complex. The air-
conditioned halls have no pillars or columns.

CONVENTION FACILITIES
The ground floor area of the convention centre is 6714 sq. m., which includes a
multipurpose hall of 1900 sq. m., a stage of 500 sq. m., banquet hall of 750 sq. m.,
lounge of 269 sq. m., and business and meeting rooms. The multipurpose hall can
accommodate a maximum 1500 persons and it can be partitioned in two equal
halves with the help of a sound proof Foldable Partition. This would enable holding
events of 750 persons or even lesser number in the main hall. Apart from the hall
there are about six rooms of different capacities varying from 25 sq. m. to 135sq. m.,
which can accommodate meetings and conventions of different sizes.
There is a provision for a Food Court in an area of 320 sq. m. in the first floor. At the
entrance there is an open plaza of about 800 sq. m. with uniquely designed porch.
Also, there is VIP lounges, rest rooms, and green rooms for the stage performers.
The cost of building just the convention centre was Rs.26.83 crores.

PERFORMANCE SCENARIO
The exhibition centre is performing well. Based on current bookings for the financial
year 2005-2006, the exhibition centre shows an utilisation rate of 57% if, we just take
into account the number of days the centre is booked for in the calendar year. It
shows an utilisation rate of 46% if we consider the sq. ft. utilization. The convention
centre has been booked for 121 days in the current financial year, which is an
utilisation rate of more than 30% as a percentage of days booked in a year. The
overall utilisation rate for the centre is 65% as of date for 2005-2006, based on the
number of days the centre has been booked for in a year.

Appendix - III 10
 HALL RENTAL CHARGES
The base space rent for an exhibition hall is Rs.70 per sq. m. per day. There is 30%
concession on bare space rent for lean season, which is April to June. In addition,
there is Rs. 50 per sq. m. day charge for A.C., Rs. 13 per sq. m. per day for stand
lighting. The convention hall charges are Rs. 100/- per head subject to a minimum of
Rs. 100,000. Audio system can be rented for Rs. 20,000 per day and the video
system for Rs. 10,000 per day. Stage lighting charges are Rs. 13000 per day and
housekeeping charges are Rs. 5000 per day. Meeting rooms are rented out on a per
head basis of Rs. 100 per head and a minimum charge of Rs. 5000 per room.

OWNERSHIP STRUCTURE
Chennai Trade Centre is a joint initiative of Department of Commerce, Government
of India, India Trade Promotion Organisation (ITPO) and the Tamil Nadu
Government. The Tamil Nadu Trade Promotion Organisation (TNTPO) manages it.
TNTPO is a joint venture of ITPO and the Tamil Nadu Industrial Development
Corporation (TIDCO)

1.3 CASE 3: PRAGATI MAIDAN

Pragati Maidan covers 149 acres of prime land in the heart of Delhi. It is the hub of
exhibition activities round the
year. Nearly 75 exhibitions/trade
fairs and other events are
organized in Pragati Maidan
every year of which about thirty
events are international.
The exhibition complex in
Pragati Maidan comprises of 16
halls (62,000 sq. m. of covered
exhibition space) and 28 State
and Central Government
Pavilions with a total covered exhibition space of over 1,25,000 sq. m., besides
10,000 sq. m. of open display area. In addition, the complex has two open theatres,
one Cinema Hall and four conference halls. A number of seminars, symposiums and
conferences are also organized in these halls during different fairs. But, the
maximum capacity of a conference hall is just 200 and that of a covered theatre is
367. Also, most of the exhibition halls are not air -conditioned.

PERFORMANCE SCENARIO
The trade fairs organized at Pragati Maidan attract nearly 4 million visitors every
year. For year 2005, Pragati Maidan has been booked for 207 days, which shows a
utilization rate of 57% based on the number of days the center has been booked in a
given year.

Appendix - III 11
 HALL RENTAL CHARGES
The rates for Pragati Maidan are variable over the year. During the peak period the
hall charges range between Rs.130-155 per sq. m. per day and during the lean
period they range between Rs.45-55 per sq. m. per day. In addition air-conditioning
charges of Rs.48 per sq. m. per day is charges, if the facility is available and the
event organizer avails the facility. Also, stand lighting charges are Rs.15.20 per sq.
m. per day.

OWNERSHIP STRUCTURE
Pragati Maidan is owned and managed by India Trade Promotion Organization. ITPO
is the premier trade promotion agency of the Ministry of Commerce & Industry, Govt.
of India.
sized at Rs.40 crores in Delhi and Rs. 160 crores in India According to India
Convention Promotion Bureau, Delhi has a 35% share of the convention market and
25% share of the meetings market.

1.4 CASE 4: VIGYAN BHAWAN

The government of India established Vigyan Bhawan. It offers more than 1,85,000
square feet of meeting and convention space. It has a plenary hall with a seating
capacity of 1200 and six smaller meeting rooms with capacities ranging from 65
delegates to over 375 delegates. It was built by CPWD.

POSITIONING PLATFORM
It is a premier conference centre for governmental functions as well as private
functions that have government participation. It has a well-defined target segment,
which is limited to government and industry associations and therefore, it doesn’t
compete with private sector facilities.

UTILIZATION
Vigyan Bhawan hosts about 150 events every year and around 60 of these events
are large events with an average size of 500 delegates. The number of international
events in a year is about 10-15% of the total events hosted at Vigyan Bhawan. It has
hosted many important international events like the meetings of UNESCO and Non-
Align Movement. Central and state governments, public sector units, and semi-
government institutions host 60% of the events held at Vigyan Bhawan. Corporate
and business conferences hosted by industry associations, and social welfare events
make up the rest 40%. There are no cultural events hosted at Vigyan Bhawan. Based
on the number of days booked in a year, it has a utilization rate of 40-50%.

1.5 CASE 5: LE MERIDIEN

Le Meridien is a five-star hotel, which has 32,000 sq. ft. of conventions and meeting
space and no exhibition space. Most events are charges on a per plate basis and no
rent for space is charged if a meal is ordered. Significant sources of revenue include
Appendix - III 12
 F&B, audio-visual equipment, and floral arrangements. But, the most important
revenue source is room rents and conferences are seen as a channel to increase
room rents.

MARKETING EFFORTS
They an international arm which undertakes marketing for international conference.
Banquets team does the local marketing, which essentially involves order bookings
on the phone.

UTILIZATION
The average size of conference at Le Meridien is 100 attendees. It has a utilization
rate of 80-85% based on the number of days booked. The largest segment is
banquets, which consists of weddings and social events. Corporate meetings with
about 30 conventions a year are also, a key segment. There are only about 10
international conferences a year, but they are important contributors to the revenue
as they have a high volume of room bookings as compared to other events.

1.6 CASE 6: MAIDENS

Maidens is a four star hotel offering convention and meetings facilities, but no
exhibition space. It caters to the local and the regional market. Space, and food and
beverages are charged for separately. They do not have in-house audiovisual
equipment and outsource it. Their other revenue sources include transport and floral
arrangements.

MARKETING EFFORTS
They have a sales division that visits corporations across the country.

UTILIZATION
Banquets, consisting of weddings and social events, are the most important segment
of events hosted at Maidens. Also, corporate meetings are a key segment, with about
10 conferences taking place every year with an average size of 30 attendees, and
about 10 lunch, dinner, or cocktail gatherings. The number of events is growing at
5% per annum and it shows a utilization rate of 80-85% based on the number of days
it is booked in a year.

Appendix - III 13
B) INTERNATIONAL CASE STUDIES
1.7 CASE 1: SYDNEY CONVENTION AND EXHIBITION CENTRE
The Sydney convention
centre has total
convention, exhibition, and
meeting space of more
than 400,000 sq. ft. Of this
nearly 300,000 sq. ft. is
exhibition space and the
rest is meeting and
convention space. A little
more than 50,000 sq. ft. is
convention space that is
split into halls and an
auditorium. In addition,
there is a auditorium which
can seat up to 3500 people. There is 50,000 sq. ft. of break out space.

POSITIONING STRATEGY
Sydney has focused on attracting corporate meetings, incentives and conferences
from Asia. Sydney has good trade agreements in the Asian region and it is in a
similar time zone. They have targeted business events from this region. Jon
Hutchison, the managing direct of Sydney Convention and Visitors Bureau, observes
“Incentive groups from Europe and the U.S. are generally between 50 to 300 people,
whilst groups from Asia more commonly range between 500 and 4,000 (Source:
Business Travel News. San Francisco: Jan 17, 2005. Vol. 22, Iss. 1; pg. 36, 1 pgs).”
Sydney Convention and Exhibition Centre has a capacity of 3500 in its largest
auditorium, which can cater to this market. It leverages its natural advantages of
being located on the Diamond Harbour, which is home to Australia’s significant
tourist destinations including the Opera House, and the Sydney Aquarium, to
promote itself as a MICE destination. It is a place to mix business with leisure.

PROMOTIONAL & MARKETING STRATEGIES

The responsibility of promoting Sydney as a MICE destination lies with the Sydney
Convention and Visitors Bureau. Its members include hotels, restaurants, attractions,
event venues, entertainment, professional conference organisers and other business
tourism suppliers. It assists on bidding for international conferences and conventions.
It was able to attract an Amway incentive event, which had a total of 14,000 visitors,
and added AU$80 million to the local economy. Also, Sydney has won the bid to host
the 2012 Lions International Conference, which expects to attract 25,000 delegates.

ECONOMIC IMPACTS
Business Tourism events in Australia generate annual expenditure of US$ 12 billion
(AU$17 billion), and create 214,000 Australian jobs. Sydney Convention and

Appendix - III 14
 Exhibition Centre is the most important convention centre in Australia and plays a
significant role in generating business tourism. It has a utilization rate of more than
45% based on the number of days the centre was used for in a given year.

OWNERSHIP STRUCTURE
Sydney Convention and Exhibition Centre is owned by the Sydney Harbour
Foreshore Authority and is privately managed by Convention Centre Management
Pty Ltd (CCM). CCM is a consortium jointly owned by hotel group Accor Asia Pacific
and food services organisation Compass Group. The operating company under the
CCM holding company is Darling Harbour Convention and Exhibition Pty Ltd
(DHCE). The Sydney Harbour foreshore authority is a statute authority of the
Government of New South Wales.

1.8 CASE 2: SUNTEC SINGAPORE INTERNATIONAL CONVENTION AND

EXHIBITION CENTRE
Suntec Singapore International Convention and Exhibition Centre has over 450,000
square feet of
meeting space. It
has over 250,000
square feet of
exhibition space.
More than
125,000 square
feet of meeting
space in form of
convention hall
and over 60,000
square feet as
break out space.
It is a part of Suntec City, which has over 2.5 million sq. ft. of office space, a mall that
has 270 outlets and the world’s largest fountain to add to its attractiveness. It is in
immediate vicinity of the central business district and provides access to many hotel
rooms, shopping malls, and entertainment facilities.

POSITIONING & MARKETING STRATEGY

Singapore has been ranked as Asia’s top convention city for 21 years by Union des
Associations Internationales. It is one of the top ten convention cities of the world.
The Singapore Exhibition and Convention Bureau manages Singapore’s promotion
campaign as a MICE destination. It is a part of the Singapore Tourism Board.
Singapore is marketed as a city with the best infrastructure to support MICE events.
It has good accessibility from all over the word with 3700 weekly flights being
operated by 74 international carriers. Also, it has 100 hotels offering more than
30,000 rooms. It is a compact city with good public transportation. They have many
MICE facilities each having its unique advantages. Suntec is the most versatile of
these facilities as it can host many different kinds of events and therefore, benefits a

Appendix - III 15
 lot from this campaign. Also, Singapore uses tourism as a hook to promote itself as a
MICE destination. It has tourist spots like the Jurong Bird Park and is a shopper’s
paradise.
Suntec has won the bid to host IMF and World Bank’s annual meeting in September
of 2006. The event is expected to attract 20,000 visitors from 180 countries. The IMF-
World Bank meetings along with the Singapore Biennale are expected to add US$ 23
million to the local economy in the form of tourism spin-offs.
Suntec hosted nearly 1300 events in 2002. It has formed strategic alliances with
Singapore Airlines, Swissotel, Singapore Exhibition and Convention Bureau, Oriental
Singapore, Marina Mandarin, Conrad Centennial etc. for marketing itself as a MICE
destination. It is performing well with a utilization rate of more than 80% for both 2003
and 2004 based on the number of days the centre was used for. Also, Suntec
generates a lot of revenue through advertising. It has many advertising facilities in
the form of banners, e-board and posters. Advertising rates vary from S$ 20 a week
to S$ 6300 a week.

OWNERSHIP STRUCTURE
Suntec Singapore International Convention and Exhibition Centre is owned and
managed by a consortium of companies and individuals, which includes New World
Development Company, Winsor Industrial Corporation Limited, and Henderson Land
Development Company Limited etc.

1.9 CASE 3: MICE INDUSTRY OF HONG KONG

According to figures released by the Hong Kong Tourism Board (HKTB), the number
of conventions and exhibitions has decreased from 355 in 1997 to 255 in 2002. But
the number of international visitors at these events has grown from 244,014 in 1997
to 379,567 in 2002. Hong Kong’s exhibition industry, in particular, continues to do
well, boosted by visitors from the mainland.
The continued buoyancy of trade fair activity was also reflected in new levels of
revenue generated by the industry, despite the sluggish world economy in 2002.
According to figures from HKECIA, a total of more than HK$1.45 billion (US$180
million) was spent by exhibitors alone, which is an eight per cent rise over 2001.

TRACKING MICE VISITORS

1999 2000 2001 2002
Total no of MICE 343,145 422,217 463,935 491,292
visitors
Convetion visitors 42,013 58,514 29,795 33,199
Exhibition visitors 211,344 251,612 322,492 346,368
Corporate visitors 89,788 112,091 111,648 111,725
Total no. of events 1,391 1,797 1,706 1,814
No. of conventions 210 246 198 209
No. of exhibitions 60 60 49 46
No. of corporate events 1,112 1,491 1,459 1,559

Appendix - III 16
 Source: Hong Kong Tourism Board, MICE

Hong Kong Convention and Exhibition Centre

With a total exhibition area of 64,000 sq m, the HKCEC is the largest award-winning multi-purpose
facility in Asia. Its state-of-the-art facilities include five exhibition halls, two ballroom-style convention
halls, two large foyers for pre-function gatherings, two world-class theatres, 52 various-sized meeting
rooms, seven harbour-view restaurants and a host of supporting amenities.

Each year the HKCEC welcomes over four million exhibitors, delegates, quality buyers and visitors from
around the world. There have been more than 20,000 events hosted in this magnificent venue since
1988. During the past fiscal year (1 July 1999 - 30 June 2000), a total of 3,083 events were contacted
including 75 exhibitions of which 57 were major and recurrent whereas 18 were new; 36 major
international conferences; 65 entertainment events; 285 banquets; and over 2,800 corporate events,
incentive functions, meetings, press conferences, seminars, etc. HKCEC will continue to bring in world-
renowned events to further enhance Hong Kong's leading position as the trade fair capital in Asia.

1.10 COMPILATION OF SPECIFICATIONS OF KEY INTERNATIONAL

CONVENTION CENTERS

HOUSTON CONVENTION CENTRE - BENCHMARKS FOR EXHIBITION

FACILITIES
EXHIBITION HALLS
Audio/PA System • An overhead public address system is available
with ambient control.
• Acoustic ceiling treatment enhances sound quality.
• Located in all Exhibit Halls, they may be operated
separately, in pairs or combined.
Electrical & Utility • All Exhibit Hall utility services are delivered
Capabilities through flush mounted utility floor boxes on 30” X
30” centers.
• The boxes contain domestic cold water – 3/4”,
sanitary waste drains – 3”, 125 PSI compressed
air, phone lines, and open ducts for additional
services from our under-floor exhibit hall tunnel
system.
• 120 volt, 1 phase, 20 amps, 5 wire twist lock
receptacles
• 208/120 volt, 3 phase, 4 wire with ground, 1
receptacle, 100 amps
• 208/120 volt, 3 phase, 400 amps
• 408/277 volt, 3 phase, 400 amps
• Designated columns throughout the exhibit halls
have natural gas available for use.
Floor Load Limits • 1,000 lb. per sq. ft in Halls A, B, C, D & E.
• 400 lbs. per sq. ft in Halls F & G
Freight Access • 42 drive-up docks with 29 freight doors on Level
One.
• 24 drive-up docks with 10 freight doors on Level

Appendix - III 17
 Three.
• Each Exhibit Hall contains at least one drive-in
access door;
• Drive-in doors serving Halls 14’H X 24’ (or 30’) W.
• Side drive-in doors for Halls are 25’H X 30’W.
• Level Three drive-in doors for Halls F & G are
both 19’ X 30’W.
Freight Elevators • 11 elevators of varying dimensions; (3) with
20,000 lbs. load limit and (8) with 12,000 lbs. load
limit.
Lighting • Control of all Exhibit Hall lighting is zoned to four
intermediate levels of illumination.
• Illuminations levels of 12, 25, 50 and 100-foot
candle are available by multi-level switching.
• Colour corrected metal halide down lighting is
standard with additional quartz emergency
lighting.
• Additional spot lighting for exhibits or events is
available from the Audio Visual Department.
Telephone • A digitally controlled telephone system providing
software features including High-Speed T-1
Internet Access, Web-Casting from show floor,
Pre-Wired Fibre-Optic Cabling Backbone, T-Span,
56k Data Circuits, and Voiceover “IP.”

Appendix - III 18
 WASHINGTON CONVENTION CENTER
EXHIBITION HALLS
Columns • Predominantly 90 foot centers; 60 foot centers on the
northeast sides of Hall B and C.
Ceiling Height • Predominantly 30 feet
Freight Docks • 42 enclosed docks
Freight Access • 3 drive-in doors (25 feet wide x 15 feet high)
• 2 overhead doors (19 feet wide x 15 feet high)
Floor Load Capacity • 350 lbs. per square foot
Lighting • Metal halide
Food Service • Three permanent Lease stands (one in each hall)
Restrooms • 7 sets men's and women's
Show Offices • 2600 square feet
• All the show offices on this level have restrooms
First Aid • Permanent room; access from inside Hall and loading
dock
Utilities and Services Floor Boxes on 30 foot centres contain:
• Electrical
¾ 100 amp/208 volt 3 ph; 20 amp/120 volt
• Telephone/Data
¾ RJ45 Voice and Data Outlets; Single Mode and
Multimode Fibre Connections
• Audio And Video At Multiple Boxes
¾ XLR Mic and Line Connectors
RJ45 Audio Input
• Plumbing
¾ 3 inch drain
Utilities and Services On Columns:
• Electrical
¾ 100 amp/208 volt 3 ph; 20 amp/120 volt
• Audio And Video At Multiple Columns
¾ Paging, Video, Multipin Audio Connectors
• Plumbing
¾ 1 inch water line; 1 inch compressed air pipe; can
be routed to floor boxes via conduit in floor
Utilities and Services Overhead:
• Electrical
¾ 120/208 and 277/480 volt 3ph

QUEEN SIRIKIT NATIONAL CONVENTION CENTRE

LIGHTING • Fully-computerized lighting system
• It can be programmed to provide any other lighting effect
as required, from pinpoint spotlighting to simulated broad
daylight.
SIMULTANEOUS • The Plenary Hall incorporates a simultaneous
INTERPRETATION interpretation system for 4,000 delegates operated via
FACILITIES cordless infrared links and can handle up to six languages
beyond the 'lingua franca' being used by speakers.

Appendix - III 19
 TELECOMMUNICATI • Full range of telecommunications equipment, including
ONS FACILITIES voice and data lines, telex and teleconferencing facilities
and Wi-Fi or Wireless Fidelity.
• Telephone Lines (IDD): 1000
• Provisional Lines (IDD): 1000
POWER OUTLETS 110/220 volts

SECURITY SYSTEM • Comprehensive fire detection and fighting systems

• A highly trained corps of permanent security personnel
assures delegate security.
• For international events, the Center also provides the
manning X-ray equipment and metal detectors at all key
entry points.
• The Center is equipped with automatically sequenced
television cameras, which facilitate continuous monitoring
of all public and function areas from a central control
room.
AIR-CONDITIONING • The QSNCC has a centralized 4,000 metric ton chilled
water central air-conditioning system
PARKING FACILITIES • There is on-site parking capacity at the QSNCC for 700
cars and 30 buses, with overflow arrangements available
for over 1,500 vehicles in the adjoining Thailand Tobacco
Monopoly compound.
GENERAL SERVICES • The QSNCC provides full transportation in the entrance
areas of Zone A, plus exchange and banking services,
ATM, a post office, wireless internet, business center, a
convenient store and other supporting amenities.
UTILITIES • A water purification plant with a 3,500 cubic meter
reservoir
• Environmental protection is meanwhile assured by a
wastewater treatment facility that provides full-cycle
biological treatment for 500 cubic meters per day.
• An emergency back-up generator kicks-in automatically in
the event of an external grid failure-a rare occurrence in
Bangkok.
• Power outlets within the QSNCC offer 220-volt cycles to
extend maximum convenience to delegates or exhibitors
using imported electrical hardware.
AUDIO VISUAL SPECIFICATIONS - QSNCC, BANGKOK THAILAND
CONVENTION SUPPORT FACILITIES

o Video Conference Facility - 128k ISDN Line

o Computerized registration system based on Windows NT, FoxProDMBS
o 2 fully equipped computerized rooms
o 20 IBM Pentium PC's per room
o Multi Media Capabilities

Auditorium with Stage should at the minimum follow the below mentioned benchmarks with
regard to stage related specifications & equipments:

Appendix - III 20
Measurements Total area: 3850 sq. m.
Maximum capacity: 2437
Seats in rows wit/h work desks: 1000
Stage Equipment - 2 circular diases raised to 1.8m and lowered to 3m
Depth: 16m Width: 20m.
Height: 10m.
- Independent junction boxes for additional sound and lighting
equipment
- Variable apron area consisting of 40 curtain guide rails
- 11 synchronous hoists and 300 synchronous mobile chain Hoists,
curtain, scrim and cyclorama battens.
- Adjustable proscenium lighting bridges
- Extensive spotlight inventory from 500 to 5000 watts, mobile
spotlight gantries.
- Portable control panels for stage manager and curtain machinery.

Projection & Sound - Stereophonic PA system

Equipment - Simultaneous interpreting system fully equipped for 8 languages
- Computer controlled stereophonic conference system with aisle
microphones up to 240 microphones
- Professional film projectors for 16mm and 35mm films
- High intensity moveable slide projector for 35mm slides on screen
- Special high intensity overhead projectors
- Slide projector for slide on TV.
- Data show system
- PC viewer system
- Colour video projection system VHS, Umatic ND B.cam
- Laser pointers
- Screens available varying in size from 2m to 5m in diameter for
rear and front projection
- 8 integrated interpreter booths accommodating 2 interpreters each
- 2 large projection booths integrated at rear
- 2 radio and TV commentators booth integrated at rear
- Extensive lighting and sound control panels
- Closed circuit TV system
- Discussion system
- Special Closed Circuit TV for light control
- Stage lighting consists of 180 dimmer lines with 250 lamp with
variable power. Also the control of the lighting can be executed
either manual, or automatic using 12 programs or by computer
system
Additional - Cable ducts to TV vehicle park and interface points for video and
Equipment sound control
- Illuminated music stands orchestra seating and lift
- Adjustable lecterns
- 10 dressing rooms with closed circuit TV

Appendix - III 21
 APPENDIX – IV
SITE DRAWINGS 1& FEATURES

Figure VII.I: Dimensions of the Site

A plot admeasuring 14 Ha would

be marked out for the Project.

1
The Project site has been carved out of the 18 hectare plot given above,

Appendix - IV 22
 Figure VII.II: Topographical Survey of the Site

Features Code for the Topographic Survey drawing:

S No. ALFANUMERIC CATEGORY
1 RC ROAD CENTRE
2 RL ROAD LEFT
3 RR ROAD RIGHT
4 KR KACCHA ROAD
5 RJN ROAD JUNCTION
6 SL SPOT LEVEL
7 WE WELL
8 TR TREE
9 EP ELECTRIC POLE
10 PB PUCCA BUILDING

Appendix - IV 23
 Figure VI.I: The Site Development Framework

Figure VI.II: Climatic Analysis of the Site

CLIMATIC ANALYSIS :
PRIMARY WIND DIRECTION

SECONDARY WIND DIRECTION

SUN PATH

Appendix - IV 24
 Figure VI.II: Topographical survey drawing - 2

Appendix - IV 25
 APPENDIX – V
DWARKA – INFRASTRUCTURE OVERVIEW

1. INFRASTRUCTURE
1.1 Connectivity
Currently Dwarka is connected to the city through the following roads
i) Road Network
ƒ Northern Approach – (known as PALAM DABRI MARG) – This connects Dwarka
to Janakpuri, Vikaspuri and the rest of North and West Delhi. It is a 7 meter wide
road and is flanked by Grade C convenient and hardware shops all along from
Dabri Maud to Dwarka Gate.

ƒ Eastern Approach – (Known as PALAM ROAD) – The Palam Road connects

Dwarka to most of the city. Starting from the Domestic Airport it passes through
the jurisdiction of the Delhi Cantonment as well as some of the older settlements
like Manglapuri, Palam, Raj Nagar, Pehladpur Palam etc. till the Dwarka Gate. It
also currently passes through the railway crossing of northern railway line going
toward Rewari. The stretch from the railway crossing till the Dwarka Gate is a 7
meter wide predominantly un-metalled road with a large number of potholes thus
making it inconvenient for driving.

ƒ South-Eastern Approach – (Known as INDIRA GANDHI INTERNATIONAL

AIRPORT ROAD) – Connects Dwarka to NH8. It is predominantly a 30 meter
wide road which also passes through the Northern Railway as well as Shahabad
Muhammadpur.

ƒ A 60 meter wide Western Approach road from Najafgarh Road already exists. The
following efforts made by DDA are now underway to improve the connectivity of
Dwarka Sub-City with the other parts of Delhi.

The Northern Approach – This approach to Dwarka is being widened in to a 45

meter wide road from Pankha Road via the Palam drain over which the project of
Madhu Vihar Bridge is under way.

Appendix - V 26
 Eastern Approach – A 45 meter wide road is being constructed through the
Cantonment area with a 6 kilometer long flyover from Palam over the Northern
Railway Crossing till Sector 7. This would connect South and Central Delhi to
Dwarka, Army and and Air Force authorities have consented for alignment plan
proposed by DDA. Details have been worked out jointly by Army, Air Force and
DDA.

South-Eastern Approach – The existing Bharthal marg will be widened and be

connected to Dwarka as a 60 meter wide road (expandable to 100m in future) with
an under pass at the Northern Railway junction connecting Dwarka at Sector 22,
26 to the NH8. This has been approved by Ministry of Urban Development,
Government of India and is to be completed jointly by DDA, Railways, AAI & PWD
Delhi Govt.

Southern Approach: Talks of an 80 meter wide road connecting Dwarka with the
planned 100 meter western peripheral expressway is also underway. In the South,
Dwarka will be connected to Brijwasan Road as well as the Western Peripheral
Expressway in Dwarka Phase II.

ii) Metro
Dwarka falls under the Phase I of the Delhi Metro Rail Corporation (DMRC) project. The
Line 3 of the Metro will run between Connaught Place and Dwarka. 7 stations have
been currently demarcated in Dwarka. The Metro enters Dwarka in between Kakraula
and Sector 15. There will be a total of 7 stops starting from Sector 15 then in Sector
14,13,12,11 & 10 and currently ending in between Sectors 9 & 20.
The metro will pay an important role in connecting Dwarka to Connaught Place the CBD
of the city as well as to the Residential, Commercial and Retail hubs along this route.
This will increase the connectivity of Dwarka thus increasing its potential as an upcoming
Sub-City and destination. This Line is finally proposed to be extended to the
International airport and then connected to Line2 which runs through Vasant Kunj, Lado
Sarai terminating in Sanjay Gandhi Transport Nagar.

1.2 Accessibility
The accessibility of the convention center site at present to the other parts of the city is
not adequate. However due to efforts of the DDA as mentioned above Dwarka will be
well connected to the rest of the city and the accessibility is expected to be good.

Appendix - V 27
1.3 Power
A total of 18 grid sub-stations are planned through the DVB and the private sector to
meet the electrical load requirement of Dwarka Sub-City. DVB has demanded 2, 220 KV
and 11, 66 KV grid sub station sites. Out of which 7 grid sub-station sites were handed
over to the DVB in 1992 and 4 sites in 1995. The remaining 2 sites could not be handed
over as the land had not been acquired.
In addition to the above grid sites, DVB demanded 1,220 KV and 4,66 KV in the year
1996. Out of 5 sites, 3,66 KV grid sites were handed over to DVB in the year 2000. The
balance 2 grid sites are in the process of being handed over. Out of the grid sites
handed over to DVB, 2, 66 KV and 1,220 KV have been commissioned. Work in 66 KV
grids in Sector 9 and Nasirpur are in progress.
DDA has already paid a sum of Rs.123 lakhs to DVB in March 1994 for providing interim
feeder to meet the immediate load requirement of DDA housing pockets as well a
Coperative Groups Housing Societies. DDA also paid a sum of Rs. 36 lakhs to DVB in
May 1999 for providing interim feed for giving connections to SPS’s, CT’s and DDA
Dwelling Units in Phase II Dwarka. Accordingly, DVB is releasing electric connections
through the said interim feed.
DDA has also deposited the required amount of Rs. 3826.89 lakhs to DVB for providing
peripheral electrical services of different sectors. The work for this has been taken up by
DVB in sectors 2, 4,6 and Nasirpur. 18,326 houses were completed by DDA till
30.9.2000 out of which 14,062 houses have been electrified by DVB and the work in
balance pockets is in progress.

1.4 Water Supply

Water supply system of Dwarka Sub-City has been planned for provision of 50 gallons
per head per day. The water treatment plant is to be established at Bakerwala, 200
acres of land has already been acquired and demarcated for the DJB by the DDA for
setting up the water treatment plant. The requirement of water for the current housing
Stock is approximately 10 MGD, at present only 4 MGD water has been released by the
DJB for the Dwarka Project from the Nangloi treatment plant having a capacity of 40
MGD, feeding the western zone. For the remaining requirement water carrying system
has tentatively been agreed to and it will take at least 3 years to complete.
Six command Tanks (Over head water tanks) have been planned in accordance with the
population distribution to ensure regular water supply. Out of these six command tanks,
two command tanks have already been completed and have started functioning. Two
command tanks are under construction. The water supply network under the command
area of five command tanks has already been laid.

Appendix - V 28
 In addition to this, studies have been got commissioned by DDA through INTACH for rain
water harvesting in Dwarka Project. 4 MGD. Water will be available from rainwater
harvesting in Dwarka Project Areas. In addition to this, Irrigation & Flood Department
GNCTD have also got studies done for harvesting of water on the upstream of Najafgarh
Drain and from this about 20 MGD water will be available. On the basis of these studies,
DJB should plan the work of water treatment plant so that part of water supply is met
with from rainwater harvesting. Currently the residents of Dwarka are charged for extra
boosting required.

1.5 Communication
For the approximate 1 lakh telephones, the sub-city will require three Electronic
Automatic Telephone Exchanges. Two exchanges have already started functioning.
Most of the lines have been laid and many houses have been connected with
telephones.
1.6 Drainage
The natural slope of the ground is towards Najafgarh Drain. It is proposed to construct
five major outfall drains including the existing Palam Drain, to which the peripheral
drainage system of Dwarka Project will be connected. Out of the five major drains, drain
no. 3 i.e the Palam Drain already exists. Work on two other drains has already
completed by DDA. The work on a portion of drain No. 2 where the discharge exceeds
1000 cusecs is yet to be taken up by the 17 F department, GNCTD.

1.7 Sewage Disposal

The total sewage discharge from the Dwarka Project is estimated to be 48 Mgd. The
sewage network has been paid by DDA. Sewage pumping stations are proposed to be
constructed at four locations to avoid deep excavations for sever lines. From these
sewage-pumping stations, the sewage will be pumped through rising mains up to the
sewage treatment plant under construction by MCD in Sector 16-D near Najafgarh Drain.
The construction work on all the four sewage-pumping stations along with rising. The
construction work on all the four sewage-pumping stations along with rising mains have
been completed and two are already under operations.

2. URBAN FORM

2.1 Sector Planning

Dwarka is anticipated to be a self sufficient Sub-City with due consideration to functional
hierarchy and principles of Urban Development. Each sector will function as an

Appendix - V 29
 independent entity with well defined segregation and compatibility of land such as
residential, commercial, various levels of educational institutions, hierarchy of healthcare
facilities, cultural and recreational spaces and other daily need facilities walking distance.

Dwarka will comprise of a total of 29 sectors, housing a population of one million, to be

completed in two phases. Each sector is planned on approximately 80 ha (900 m X 900
m). The community organization within the residential sector originates from sub-cluster
having population of 1000 to 1500 persons consisting 200 to 300 families. 4 such sub-
clusters from one cluster having a population of 4000 to 5000 persons consisting of 800
to 1000 families. 3 to 4 such clusters make one neighborhood unit having a population
of 12,000 to 15,000 persons consisting 2400 to 3000 families. On an average 2 such
units form one sector having a population of 30000 to 35000.

Sectors are defined by 60m or 45m wide arterial roads facilitating easy accessibility, this
encourages by pass traffic to move on the outskirts instead of getting in to the sectors.
Each sector has four entry points at a minimum distance of about 450m from the main
arterial intersections. Two of these are linked to each other by 20-30m wide link roads
and insure inter and intra sector connectivity.

There is no point in the sector which is at a distance of more than 300 m either from the
sector or the arterial roads. Ease of accessibility to every part of the sector is also
insured by segregated vehicular, pedestrian movement and planned dedicated cycle
tracks.

Appendix - V 30