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Chapter 5 Clarifying The Research Question Through Secondary Data and Exploration

1. The document discusses integrating secondary data into the research process. It presents a flowchart showing the steps of an external literature search and how it fits within the broader research process. 2. The flowchart shows that an external literature search is used to understand the management dilemma and research question, identify possible solutions, sampling frames, and research designs. It involves searching various sources for information on key topics. 3. If a solution is found, further research may not be needed. Otherwise, the search results inform a research proposal that states the question and proposed methodology, and summarizes exploratory findings.

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82 views1 page

Chapter 5 Clarifying The Research Question Through Secondary Data and Exploration

1. The document discusses integrating secondary data into the research process. It presents a flowchart showing the steps of an external literature search and how it fits within the broader research process. 2. The flowchart shows that an external literature search is used to understand the management dilemma and research question, identify possible solutions, sampling frames, and research designs. It involves searching various sources for information on key topics. 3. If a solution is found, further research may not be needed. Otherwise, the search results inform a research proposal that states the question and proposed methodology, and summarizes exploratory findings.

Uploaded by

Rahul More
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>chapter 5 Clarifying the Research Question through Secondary Data and Exploration 95

>Exhibit 5-1 Integration of Secondary Data into the Research Process

Management Question
Research Question
Investigative Questions
Measurement Questions
External literature
search for Internal data or
solution ideas document search for
solution ideas
Syndicated
study reports
Industry information from
press events, releases, Internal data or
presentations, websites, document search for Internal data or
External literature & patents information topics document search to
search to understand understand the
management dilemma management dilemma
Expert
interviews
Exploration
External literature Internal data or
search for document search for
information topics possible sample
External frames
literature search
for sampling and Internal document
research designs search for sampling
and research designs

External literature
search for survey or
interview questions

Research
Proposal

Research Design

the foremost authors are. Other reference materials will be incorporated into your search strategy as
needed. In general, this literature search has five steps:
1. Define your management dilemma or management question.
2. Consult encyclopedias, dictionaries, handbooks, and textbooks to identify key terms, people, or
events relevant to your management dilemma or management question.
3. Apply these key terms, names of people, or events in searching indexes, bibliographies, and the
Web to identify specific secondary sources.
4. Locate and review specific secondary sources for relevance to your management dilemma.
5. Evaluate the value of each source and its content.
The result of your literature search may be a solution to the management dilemma. In such a case,
no further research is necessary. Often, however, the management question remains unresolved, so the
decision to proceed generates a research proposal (see Appendix A). The resulting proposal covers at
minimum a statement of the research question and a brief description of the proposed research meth-
odology. The proposal summarizes the findings of the exploratory phase of the research, usually with
a bibliography of secondary sources that have led to the decision to propose a formal research study.

coo21507_ch05_092-120.indd 95 23/01/13 9:30 PM

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