BUSINESS PLAN

Business Plan submitted to

In partial fulfilment of the requirements of the course

By
Monika Patel
Kushal Maradiya
Kapilan R
Sayan Chatterjee
Lipi Saha

Section C

On
29-06-2019
Contents
OBJECTIVES ............................................................................................................................................. 3
PRODUCT/ SERVICES ............................................................................................................................... 3
MISSION AND VISION.............................................................................................................................. 3
VALUES .................................................................................................................................................... 4
KEY TO SUCCESS ...................................................................................................................................... 4
USP .......................................................................................................................................................... 4
OBJECTIVES
 To attract a minimum of 50 tiffin for customers per day for delivery in the first 6 months of
operations.
 To offer our customers home cooked food of their respective regions, at reasonable price (including
delivery)
 Provide evocative customer experience
 Minimum 5% yearly sales growth and
 At least 8%less customer complaints.
 To generate positive cash flow and
 At least 10% net profit from sales.

PRODUCT/ SERVICES

Indian cuisine has the most varied cuisine that involves wide variety of regional and traditional cuisines native
to India. Because of different culture, ethnic groups and occupations, the food varies from region to region.
Based on this fact, we bring you an application that brings together the suppliers and the consumers of the
world class food that we have in India!

XYZ provides people of Delhi a digital platform with wide variety of home cooked regional food. It provides a
stage for people who love to cook, people for whom cooking is passion but are not yet exposed to the food
market. Our app focuses to build a bridge between people who love to make regional food and people who
miss their regional food staying away from home.

Also, as we are becoming more conscious about our health and aware of what we are putting in our bodies,
home cooked food is the best option which we provide to our customers.

Apart from this, we see this application as an opportunity for those people who think the job of cooking food
at home is a responsibility towards family chores, no, it’s much more than that. It brings out passion of a
common household people to cook and giving them a way to share their taste of food to a larger number of
people and empower them in their journey of being a service provider.

Based on these reasons, we bring you an application that brings together the suppliers and the consumers.

MISSION AND VISION

XYZ’S mission is to offer the people of Delhi, and especially outstation people with the best taste of food from
their own respective regions’ taste. We assure the prevalence of good quality service and value to fulfil
customer’s expectations. XYZ will use its staff, strategy and systems for providing each customer with a special
touch of regional home cooked food in three simple process of customer experience-

 Service product
 Service environment
 And service delivery

Each of this will meet or exceed our customer’s expectations.

Values are very critical to our society and also for our success. Our values define who we are and it will set us
apart from our competitors. They define our vision for the future. The values which we abide by includes-

 Cultural integrity and diversity- A nations culture resides in the hearts and soul of it’s people. So, by
bringing people together insight of food of different regions we hope to attain cultural integrity and
diversity.
 Inclusion- We act as a team and like to instill a sense of acceptance in everyone. We want to take forward
everyone together.
 Performance excellence- we like to work as responsible owners and would always try to achieve
excellence in our service by providing quality services.

KEY TO SUCCESS
 Excellence in our service that would build customer relationships and loyalty
 Ease in operating the application leading to high flow of customers
 Proven management ability to successfully run the business
 Commitment to quality services and continuous improvements.

USP
Our product’s biggest selling point is it sells regional food with a homemade touch. People who are not a part
of Delhi originally, who have travelled their way to Delhi for various purpose like studies, work and other
purposes, who crave for their hometown food, would be able to avail this application on their phones and
order their favourite cuisine, that too homemade. It will take food orders according to the menu list set by the
service provider, once selected from the menu one can pay online or Cash on delivery when the order reaches
directly at your door step.

It provides freedom to the service providers to choose the dish they are willing to make and also for customers
as they get to choose from their favourite variety of available foods from different service providers.

INDUSTRY ANALYSIS

The food and grocery market presented in India is the 6th largest market in the world and it occupy
the 3/4th of the total sales. Talking about the contribution, the food processing industry has a share
of 32% in the nation’s total market. In terms of production, consumption, and exports, it is ranked
as the 5th largest industry in India. The Indian gourmet food market is valued at USD 1.3 billion and is
growing at CAGR of 20%.

Food industry has seen a tremendous transformation because of the invention of Online food
ordering business. From the earlier stage itself, food companies like Zomato, Swiggy, Food Panda
and many such are in competition with each other to take Food ordering business in India to new
heights. The online food delivery sector is expanding at 150% year after year. According to the facts
and figures present above, the food industry has promised an encouraging 2019 and the decisive
changing trend in the market proves the same.

In today’s fast changing lifestyle, hectic environment and dynamic changing work life balance and
occurrence of diseases like diabetes has completely changed the state of the “Consumer Health
Market.”

Now, technology has enhanced and people are searching for healthier alternatives for food options
and also for nutrition in their daily consumption.

The Competitive Forces Model (5 Forces by Porter)

1. Intensity of industry rivalry :Foodbuddy, based in Bangaluru is already working on a little similar
idea.The company is currently operational with plans to expand to other 5 cities in the next year.
It brings together home chefs and customers in the same neighbourhood.
2. Threat of potential entrants :Being FoodyBuddy in the news raising 6cr to expand into 12 other
cities general market there is a general expectations that current major brands and new start-ups
can get into this.
3. Bargaining power of suppliers: Since we have many suppliers there is not much supplying power
which is to say that if one supplier makes unreasonable demands, we can choose another
supplier. So the bargaining power of suppliers is low.

4. Bargaining power of buyers :Focusing on not just the food delivery but serving the experience
where we want to focus on not just the buyers having final say but building the experience with
the home chef where mutually they share the power rather concentrating on single entity.

5. Threat of substitute services : New or added super services has a potential to disrupt the service
platform. That is the reason for assigning vison with providing value experience not just the
value services.
Ref. : https://www.indianweb2.com/2018/08/09/what-does-the-food-industry-in-india-2018-look-
like/

Bibliography
www.indianweb2.com. (n.d.). Retrieved from www.indianweb2.com: www.indianweb2.com