Scribd
Upload
23 views1 page

Case Study 1:: Customer Salesman Management System

Marketing managers are responsible for influencing customer demand levels, timing, and composition. The role of a marketing manager varies based on a business's size, culture, and industry, taking on both managerial and operational roles in small-to-medium enterprises or acting as general manager for an assigned product in large companies. To create effective and efficient marketing strategies, firms must have a detailed understanding of their business and market through analyzing issues at the intersection of marketing management and strategic planning.

Uploaded by

veronica
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
23 views1 page

Case Study 1:: Customer Salesman Management System

Marketing managers are responsible for influencing customer demand levels, timing, and composition. The role of a marketing manager varies based on a business's size, culture, and industry, taking on both managerial and operational roles in small-to-medium enterprises or acting as general manager for an assigned product in large companies. To create effective and efficient marketing strategies, firms must have a detailed understanding of their business and market through analyzing issues at the intersection of marketing management and strategic planning.

Uploaded by

veronica
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

CASE STUDY 1:

CUSTOMER SALESMAN MANAGEMENT SYSTEM


Marketing managers are often responsible for influencing
the level, timing, and composition of customer demand. In
part, this is because the role of a marketing manager (or
sometimes called managing marketer in small- and
medium-sized enterprises) can vary significantly based on
a business's size, corporate culture, and industry context.
For example, in small- and medium-sized enterprises, the
managing marketer may contribute in both managerial and
marketing operations roles for the company brands. In a
large consumer products company, the marketing
manager may act as the overall general manager of his or
her assigned product. To create an effective, cost-efficient
marketing management strategy, firms must possess a
detailed, objective understanding of their own business
and the market in which they operate. In analyzing these
issues, the discipline of marketing management often
overlaps with the related discipline of strategic planning.

You might also like