INDUSTRIAL TRAINING REPORT TATA MOTORS

CHAPTER 1
GENERAL INTRODUCTION OF TATA MOTORS
GENERAL INTRODUCTION

Tata Motors Limited, formerly Tata Engineering and Locomotive

Company (TELCO),

is an Indian multinational automotive manufacturing company headquartered

in Mumbai, Maharashtra, India. It is a part of Tata Group, an Indian conglomerate. Its
products include passenger cars, trucks, vans, coaches, buses, sports cars, construction
equipment and military vehicles.

Tata Motors has auto manufacturing and assembly plants

in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad, and Pune in India, as well as in
Argentina, South Africa, Great Britain and Thailand. It has research and development
centres in Pune, Jamshedpur, Lucknow, and Dharwad, India and in South Korea, Great
Britain and Spain. Tata Motors' principal subsidiaries purchased the English premium
car maker Jaguar Land Rover (the maker of Jaguar and Land Rover cars) and the South
Korean commercial vehicle manufacturer Tata Daewoo. Tata Motors has a bus-
manufacturing joint venture with Marcopolo S.A. (Tata Marcopolo), a construction-
equipment manufacturing joint venture with Hitachi (Tata Hitachi Construction
Machinery), and a joint venture with Fiat Chrysler which manufactures automotive
components and Fiat Chrysler and Tata branded vehicles.

Founded in 1945 as a manufacturer of locomotives, the company manufactured

its first commercial vehicle in 1954 in collaboration with Daimler-Benz AG, which
ended in 1969. Tata Motors entered the passenger vehicle market in 1988 with the
launch of the Tata Mobile followed by the Tata Sierra in 1991, becoming the first
Indian manufacturer to achieve the capability of developing a competitive indigenous
automobile. In 1998, Tata launched the first fully indigenous Indian passenger car,
the Indica, and in 2008 launched the Tata Nano, the world's cheapest car. Tata Motors
acquired the South Korean truck manufacturer Daewoo Commercial Vehicles
Company in 2004 and purchased Jaguar Land Rover from Ford in 2008.

Tata Motors is listed on the (BSE) Bombay Stock Exchange, where it is a

constituent of the BSE SENSEX index, the National Stock Exchange of India, and

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the New York Stock Exchange. The company is ranked 226th on the Fortune Global
500 list of the world's biggest corporations as of 2016.

On 17 January 2017, Natarajan Chandrasekaran was appointed chairman of the

company Tata Group. Tata Motors increases its UV market share to over 8% in
FY2019.

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Tata Motors Limited

Formerly Tata Engineering and Locomotive

Company Ltd.(TELCO)
Type Public
Traded as BSE: 500570
NSE: TATAMOTORS
NYSE: TTM
BSE SENSEX Constituent
Industry Automotive
Founded 1945; 74 years ago
Headquarters Mumbai, Maharashtra, India[1]
Area served Worldwide
Key people Natarajan
Chandrasekaran(Chairman)
Guenter Butschek (CEO)
Products Automobiles
Sport Cars
Commercial vehicles
Coaches
Buses
Construction equipment
Military vehicles
Automotive parts
Services Automotive design, engineering
and outsourcing services
Vehicle leasing
Vehicle service
Revenue US$43.910 billion (2018)
Operating US$1.614 billion (2017)
income
Net income US$1.31 billion (2018)
Total assets US$41.066 billion (2017)
Total equity US$8.226 billion (2017)
Number of 81,090 (2018)
employees
Parent Tata Group
Divisions Tata Motors Cars
Subsidiaries Jaguar Land Rover
Tata Daewoo
Tata Technologies

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Tata Hispano
Website Tata Motor

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1.2 History of TATA Motors

Tata Sumo (1994–present)

Tata Group entered the commercial vehicle sector in 1954 after forming a joint
venture with Daimler-Benz of Germany. After years of dominating the commercial
vehicle market in India, Tata Motors entered the passenger vehicle market in 1991 by
launching the Tata Sierra, a sport utility vehicle based on the Tata Mobile platform.
Tata subsequently launched the Tata Estate (1992; a station wagon design based on the
earlier Tata Mobile), the Tata Sumo (1994, a 5-door SUV) and the Tata Safari (1998).

Tata Indica (first generation)

Tata launched the Indica in 1998, the first fully indigenous Indian passenger car.
Although initially criticized by auto analysts, its excellent fuel economy, powerful
engine, and an aggressive marketing strategy made it one of the best-selling cars in the
history of the Indian automobile industries. A newer version of the car, named Indica
V2, was a major improvement over the previous version and quickly became a mass
favourite. Tata Motors also successfully exported large numbers of the car to South
Africa. The success of the Indica played a key role in the growth of Tata Motors.

In 2004, Tata Motors acquired Daewoo's South Korea-based truck manufacturing unit,
Daewoo Commercial Vehicles Company, later renamed Tata Daewoo.

On 27 September 2004, Tata Motors rang the opening bell at the New York Stock
Exchange (NYSE) to mark the listing of Tata Motors.

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In 2005, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach
manufacturer Hispano Carrocera.[10] Tata Motors continued its market area expansion
through the introduction of new products such as buses (Starbus and Globus, jointly
developed with subsidiary Hispano Carrocera) and trucks (Novus, jointly developed
with subsidiary Tata Daewoo).

In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata Marcopolo
Bus, to manufacture fully built buses and coaches.

Tata Bolt

In 2008, Tata Motors acquired the English car maker Jaguar Land Rover, manufacturer
of the Jaguar and Land Rover from Ford Motor Company.

In May 2009, Tata unveiled the Tata World Truck range jointly developed with Tata
Daewoo; the range went on sale in South Korea, South Africa, the SAARC countries,
and the Middle East at the end of 2009.

Tata acquired full ownership of Hispano Carrocera in 2009.

In 2009, its Lucknow plant was awarded the "Best of All" Rajiv Gandhi National
Quality Award.

In 2010, Tata Motors acquired an 80% stake in the Italian design and engineering
company Trilix for €1.85 million. The acquisition formed part of the company's plan to
enhance its styling and design capabilities.

In 2012, Tata Motors announced it would invest around ₹6 billion in the development
of Futuristic Infantry Combat Vehicles in collaboration with DRDO.

In 2013, Tata Motors announced it will sell in India, the first vehicle in the world to run
on compressed air (engines designed by the French company MDI) and dubbed "Mini
CAT".

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In 2014, Tata Motors introduced first Truck Racing championship in India "T1 Prima
Truck Racing Championship".

On 26 January 2014, the Managing Director Karl Slym was found dead. He fell from
the 22nd floor to the fourth floor of the Shangri-La Hotel in Bangkok, where he was to
attend a meeting of Tata Motors Thailand.

On 2 November 2015, Tata Motors announced Lionel Messi as global brand

ambassador at New Delhi, to promote and endorse passenger vehicles globally.

On 27 December 2016, Tata Motors announced the Bollywood actor Akshay

Kumar as brand ambassador for its commercial vehicles range.

On 8 March 2017, Tata Motors announced that it has signed a memorandum of

understanding with Volkswagen to develop vehicles for India's domestic market.

On 3 May 2018, Tata Motors announced that it sold its aerospace and defense business
to another Tata Group Entity, Tata Advanced Systems, to unlock their full potential.

On 29 April 2019, Tata Motors announced a partnership with Nirma

University in Ahmedabad to provide a B.Tech degree programme for employees of its
Sanand plant.

Operations

Tata Motors has vehicle assembly operations in India, Great Britain, South
Korea, Thailand, Spain and South Africa. It plans to establish plants in Turkey,
Indonesia, and Eastern Europe.

Tata Motors Cars

Tata Motors Cars is a division of Tata Motors which produces passenger cars
under the Tata Motors marque. Tata Motors is among the top four passenger vehicle
brands in India with products in the compact, midsize car, and utility vehicle
segments. The company's manufacturing base in India is spread across Jamshedpur
(Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand),
Dharwad (Karnataka) and Sanand (Gujarat). Tata's dealership, sales, service, and spare
parts network comprises over 3,500 touch points. Tata Motors has more than 250
dealerships in more than 195 cities across 27 states and four Union Territories of

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India.[28] It has the third-largest sales and service network after Maruti
Suzuki and Hyundai.

Tata LPT Trucks made at overseas plants

Tata Daewoo

Tata Daewoo (officially Tata Daewoo Commercial Vehicle Company and

formerly Daewoo Commercial Vehicle Company) is a commercial vehicle
manufacturer headquartered in Gunsan, Jeollabuk-do South Korea, and a wholly owned
subsidiary of Tata Motors. It is the second-largest heavy commercial vehicle
manufacturer in South Korea and was acquired by Tata Motors in 2004. The principal
reasons behind the acquisition were to reduce Tata's dependence on the Indian
commercial vehicle market (which was responsible for around 94% of its sales in the
MHCV segment and around 84% in the light commercial vehicle segment) and expand
its product portfolio by leveraging on Daewoo's strengths in the heavy-tonnage sector.

Tata Motors has jointly worked with Tata Daewoo to develop trucks such as
Novus and World Truck and buses including GloBus and StarBus. In 2012, Tata began
developing a new line to manufacture competitive and fuel-efficient commercial
vehicles to face the competition posed by the entry of international brands such as
Mercedes-Benz, Volvo, and Navistar into the Indian market.

Tata Hispano

Tata Hispano Motors Carrocera, S.A. was a bus and coach manufacturer based
in Zaragoza, Aragon, Spain, and a wholly owned subsidiary of Tata Motors. Tata
Hispano has plants in Zaragoza, Spain, and Casablanca, Morocco. Tata Motors first
acquired a 21% stake in Hispano Carrocera SA in 2005,[10] and purchased the remaining
79% for an undisclosed sum in 2009, making it a fully owned subsidiary, subsequently
renamed Tata Hispano. In 2013, Tata Hispano ceased production at its Zaragoza plant.

Jaguar Land Rover

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The Range Rover

Jaguar F-Type

Jaguar Land Rover PLC is a British premium automaker headquartered

in Whitley, Coventry, United Kingdom, and has been a wholly owned subsidiary of
Tata Motors since June 2008, when it was acquired from Ford Motor Company of
USA.[40] Its principal activity is the development, manufacture and sale of Jaguar luxury
and sports cars and Land Rover premium four-wheel-drive vehicles.

Jaguar Land Rover has two design centres and three assembly plants in the
United Kingdom. Under Tata ownership, Jaguar Land Rover has launched new vehicles
including the Range Rover Evoque, Jaguar F-Type, the Jaguar XE, the Jaguar XJ
(X351), the second-generation Range Rover Sport, and Jaguar XF, the fourth-
generation Land Rover Discovery, Range Rover Velar and the Range Rover (L405).

JD Power, of the US, rates Land Rover and Jaguar as the two worse brands for initial
quality. [41]

TML Drivelines

TML Drivelines Ltd. is a wholly owned subsidiary of Tata Motors engaged in the
manufacture of gear boxes and axles for heavy and medium commercial vehicles. It has
production facilities at Jamshedpur and Lucknow. TML Forge division is also a recent
acquisition of TML Drivelines. TML Drivelines was formed through the merger of HV
Transmission and HV Axles .

Tata Technologies

Tata Technologies Limited (TTL) is a 43%-owned subsidiary of Tata Motors

which provides design, engineering, and business process outsourcing services to the
automotive industry. It is headquartered in Pune's Hinjewadi business district and also
has operations in London, Detroit and Thailand. Its clients include Ford, General
Motors, Honda, and Toyota.

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The British engineering and design services company Incat International, which
specializes in engineering and design services and product lifecycle management in the
automotive, aerospace, and engineering sectors, is a wholly owned subsidiary of TTL. It
was acquired by TTL in August 2005 for ₹4 billion.

In 2017, TAL, a subsidiary of Tata Motors, manufactured India’s first industrial

articulated robot for micro, small, and medium enterprises.

European Technical Centre

The Tata Motors European Technical Centre (TMETC) is an automotive design,

engineering, and research company based at Warwick Manufacturing Group (WMG) on
the campus of the University of Warwick in Great Britain. It was established in 2005
and is a wholly owned subsidiary of Tata Motors. It was the joint developer of the
World Truck.

In September 2013, it was announced that a new National Automotive Innovation

Campus would be built at WMG at Warwick's main campus at a cost of £100
million.[44][45] The initiative will be a partnership between Tata Motors, the university,
and Jaguar Land Rover, with £30 million in funding coming from Tata Motors.[46]

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JOINT VENTURES
Tata Marcopolo

A Tata Marcopolo bus

Tata Marcopolo is a bus-manufacturing joint venture between Tata Motors

(51%) and the Brazil-based Marcopolo S.A. (49%). The joint venture manufactures and
assembles fully built buses and coaches targeted at developing mass rapid
transportation systems. It uses technology and expertise in chassis and aggregates from
Tata Motors, and know-how in processes and systems for bodybuilding and bus body
design from Marcopolo. Tata Marcopolo has launched a low-floor city bus which is
widely used by transport corporations in many Indian cities. Its manufacturing facility
is based in Dharwad, Karnataka State, India.

Fiat-Tata

Fiat-Tata is an India-based joint venture between Tata and Fiat

Automobiles which produces Fiat and Tata branded passenger cars, as well as engines
and transmissions. Tata Motors has gained access to Fiat's diesel
engine and transmission technology through the joint venture.[47]

The two companies formerly also had a distribution joint venture through which
Fiat products were sold in India through joint Tata-Fiat dealerships. This distribution
arrangement was ended in March 2013; Fiats have since been distributed in India
by Fiat Automobiles India Limited, a wholly owned subsidiary of Fiat.

Tata Hitachi Construction Machinery

Tata Hitachi Construction Machinery is a joint venture between Tata Motors

and Hitachi which manufactures excavators and other construction equipment.It was
previously known as Telcon Construction Solutions.

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Tata Motors European Technical Centre

The TATA Motors European Technical Centre is an automotive design,

engineering, and research company. Company based at Warwick Manufacturing Group
(WMG) on the campus of the University of Warwick in Great Britain. It was
established in 2005 and is wholly owned subsidiary of Tata Motors. It was the joint
developer of the World Truck. In September 2013 it was announced that a new National
Automotive Innovative Campus would be built at WMG at Warwick’s main campus at
a cost of 100 million pounds. The initiative will be a partnership between Tata Motors,
the University, and Jaguar Land Rover, with the 30 million pounds in funding coming
from Tata Motors.

PRODUCTS
For details of Tata Motors passenger cars, see Tata Motors Cars. For details of
Land Rover and Jaguar products, see Jaguar Land Rover.

Commercial vehicles

The Tata Xenon pick up

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A Tata 407 water truck

A Tata Starbus

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 Tata Ace
o Tata Ace Zip
 Tata Super Ace
 Tata TL/Telcoline/207 pick-up truck
 Tata 407 Ex and Ex2
 Tata 709 Ex
 Tata 807 (Steel cabin chassis, cowl chassis, medium bus chassis, steel cabin + steel
body chassis)
 Tata 809 Ex and Ex2
 Tata 909 Ex and Ex2
 Tata 1210 SE and SFC (Semi Forward)
 Tata 1210 LP (Long Plate)
 Tata 1109 (Intermediate truck/ LCV bus)
 Tata 1512c (medium bus chassis)
 Tata 1515c/1615 (medium bus chassis)
 Tata 1612c/1616c/1618c (heavy bus chassis)
 Tata 1618c (semilow-floor bus chassis)
 Tata 1623 (rear-engined low-floor bus chassis)
 Tata 1518C (Medium truck) 10 ton
 Tata 1613/1615c (medium truck)
 Tata 1616/1618c (heavy duty truck)
 Tata 2515c/2516c,2518c (heavy duty 10 wheeler truck)
 Tata Starbus (branded buses for city, intercity, school bus, and standard passenger
transportation)
 Tata Divo (Hispano Divo)
 Tata CityRide (12- to 20-seater buses for intracity use)
 Tata 3015 (heavy truck)
 Tata 3118 (heavy truck) (8×2)
 Tata 3516 (heavy truck)
 Tata 4018 (heavy truck)
 Tata 4923 (ultraheavy truck) (6×4)
 Tata Novus

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 Tata Prima
 Tata Ultra (ICV Segment)
 Tata Winger - Maxivan

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Military vehicles

 Tata LSV (Light Specialist Vehicle)

 Tata Mine Protected Vehicle (4×4)
 Tata 2 Stretcher Ambulance
 Tata 407 Troop Carrier
 Tata LPTA 713 TC (4x4)
 Tata LPT 709 E
 Tata SD 1015 TC (4x4)
 Tata LPTA 1615 TC (4x4)
 Tata LPTA 1621 TC (6x6)
 Tata LPTA 1615 TC (4x2)
 Tata LPTA 5252 TC (12x12)
 Tata Sumo 4x4
 Tata Xenon
 Tata 207

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Tata Motors proposed overhaul of armored fighting vehicles and infantry main combat
vehicles in 2015. The inter-ministerial committee was chaired by Secretary in the
Department of Industrial Policy and Promotion (DIPP) approved most of the proposals
from the defense manufacturing sector in India.

Electric vehicles

Tata Motors has unveiled electric versions of the Tata Indica passenger car
powered by TM4 electric motors and inverters,[52] as well as the Tata Ace commercial
vehicle, both of which run on lithium batteries.

Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has

bought a 50.3% holding in electric vehicle technology firm Miljøbil
Grenland/Innovasjon of Norway for US$1.93 million, and plans to launch the electric
Indica hatchback in Europe next year.[53][54][55] In September 2010, Tata Motors
presented four CNG–Electric Hybrid low-floored Star buses to the Delhi Transport
Corporation, to be used during the 2010 Commonwealth Games. These were the first
environmentally friendly buses to be used for public transportation in India.

NOTABLE VEHICLES
Tata Nano

Tata Nano is often cited as the world's most affordable car

The Nano was launched in 2009 as a city car intended to appeal as an affordable
alternative to the section of the Indian populace that is primarily the owner of
motorcycles and has not bought their first car. Initially priced at ₹100,000 (US$1,500),
the vehicle attracted a lot of attention for its relatively low price. In 2018, Cyrus Mistry,
Chair of the Tata Group, called the Tata Nano a failed project, with production ending
in May 2018.

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Tata Ace

Tata Ace, India's first indigenously developed sub-one-ton minitruck, was launched in
May 2005. The minitruck was a huge success in India with auto analysts claiming that
Ace had changed the dynamics of the light commercial vehicle (LCV) market in the
country by creating a new market segment termed the small commercial
vehicle segment. Ace rapidly emerged as the first choice for transporters and single
truck owners for city and rural transport. By October 2005, LCV sales of Tata Motors
had grown by 36.6% to 28,537 units due to the rising demand for Ace. The Ace was
built with a load body produced by Autoline Industries.[57] By 2005, Autoline was
producing 300 load bodies per day for Tata Motors.

Ace is still a top seller for TML with 500,000 units sold by June 2010.[58] In 2011, Tata
Motors invested Rs 1000 crore in Dharwad Plant, Karnataka, with the capacity of
90,000 units annually and launched two models of 0.5-T capacity as Tata Ace Zip,
Magic Iris.[59]

Tata Super Ace

Ace has also been exported to several Asian, European, South American, and African
countries and all-electric models are sold through Polaris Industries' Global Electric
Motorcars division.[60] In Sri Lanka, it is sold through Diesel and Motor Engineering
(DIMO) PLC under the name of DIMO Batta.

Tata 407

The Tata 407 is a light commercial vehicle (LCV) that has sold over 500,000 units since
its launch in 1986.[61] In India, this vehicle dominates market share of the LCV
category, accounting for close to 75% of LCV sales.

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Tata Prima

A Tata Prima 4928.S

Tata Prima is a range of heavy trucks first introduced in 2008 as the company's
'global' truck. Tata Prima was the winner of the 'Commercial Vehicle of the Year' at the
Apollo Commercial Vehicles Awards, 2010 and 2012.The 'HCV (Cargo) Truck of the
Year, 2010' and the 'HCV (Rigid) Truck of the Year, 2012'. First truck range with
Common rail engine, Automatic transmission, World-class cabin with HVAC, Air
suspension driver seats, Data logger for performance tracking. The trucks have a
combined loading capacity of 40 tonnes, ideal for heavy duty shipment. The interior of
the Prima is equipped with modern features like GPS, air conditioning, 4-way
adjustable driver and co-driver seats, etc.

Tata Harrier

Tata Harrier

Tata Harrier is a 5 seater SUV set to rival the Hyundai Creta and Jeep Compass. It is
derived from the H5X Concept displayed at the 2018 Auto Expo. It was launched in 23
January 2019.

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REFERENCES
1. ^ "Contact Us - Tata Motors Limited". www.tatamotors.com. Retrieved 30
July 2018.
2. ^ Jump up to:a b c d e f "Tata Motors Financial Statements". Tata Motors.
3. ^ "Financials of Tata Motors Limited". CNN. Archived from the original on 16
October 2013.
4. ^ Bhaktavatsala Patra, C. (20 February 1993). "Structural Configurations and
Strategic Investments: Indian Automobile Industry". Economic and Political
Weekly. Mumbai, India: Sameeksha Trust. 28 (8/9): M29.

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