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    SH Brand Style Guide

    Uploaded by

    Alton
    This document provides guidelines for Second Helpings' brand style including: 1. A color palette with primary, secondary, accent, and neutral colors. 2. Typography guidelines specifying fonts for headlines, body copy, and the logo. 3. Details on the primary logo, secondary wordmarks, and brandmark including acceptable color combinations and usage. 4. Requirements for clear space around the logo and examples of acceptable brandmark designs. 5. Dos and don'ts for proper usage and modification of the logo, wordmarks, and brandmark.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    SH Brand Style Guide

    Uploaded by

    Alton
    55 views6 pages
    This document provides guidelines for Second Helpings' brand style including: 1. A color palette with primary, secondary, accent, and neutral colors. 2. Typography guidelines specifying fonts for headlines, body copy, and the logo. 3. Details on the primary logo, secondary wordmarks, and brandmark including acceptable color combinations and usage. 4. Requirements for clear space around the logo and examples of acceptable brandmark designs. 5. Dos and don'ts for proper usage and modification of the logo, wordmarks, and brandmark.

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    Brand Style Guide

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    This document provides guidelines for Second Helpings' brand style including: 1. A color palette with primary, secondary, accent, and neutral colors. 2. Typography guidelines specifying fonts for headlines, body copy, and the logo. 3. Details on the primary logo, secondary wordmarks, and brandmark including acceptable color combinations and usage. 4. Requirements for clear space around the logo and examples of acceptable brandmark designs. 5. Dos and don'ts for proper usage and modification of the logo, wordmarks, and brandmark.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    55 views6 pages

    SH Brand Style Guide

    Uploaded by

    Alton
    This document provides guidelines for Second Helpings' brand style including: 1. A color palette with primary, secondary, accent, and neutral colors. 2. Typography guidelines specifying fonts for headlines, body copy, and the logo. 3. Details on the primary logo, secondary wordmarks, and brandmark including acceptable color combinations and usage. 4. Requirements for clear space around the logo and examples of acceptable brandmark designs. 5. Dos and don'ts for proper usage and modification of the logo, wordmarks, and brandmark.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    SECOND HELPINGS

    BRAND STYLE GUIDE


    Color Palette 1
    Typography 2
    Primary Logo 3
    Secondary Logos 3
    Brandmark 4
    Clear Space 4
    Please, Don’t 5
    #ffffff
    WHITE
    CMYK: 0, 0, 0, 0
    RGB: 255, 255, 255

    #c6c8ca
    Background
    #cae1e7

    #55bdbb
    Tones
    #008a88

    Primary Color #039eb1


    SECOND HELPINGS BLUE
    CMYK: 79, 19, 28, 0
    RGB: 3, 158, 177

    #343990
    Tones
    #252563

    #000000
    BLACK
    CMYK: 0, 0, 0, 100
    RGB: 0, 0, 0

    #ea7d2b

    Accent Colors
    (suggested)
    #e32729

    #ef601a

    Style Guide Color Palette 1


    GOOD HEADLINE PRO COMP
    Use for headlines
    GOOD HEADLINE PRO
    UPPERCASE

    Weights:
    ABCDEFGHIJKLMN
    Comp Light, Comp, Comp News,
    Comp Medium, Comp Bold + italics
    OPQRSTUVWXYZ

    FIRA SANS
    FIRA SANS
    Use for body copy

    Sentence Case
    abcdefghijklmn
    Weights:
    Extra Light, Light, Regular, Medium,
    opqrstuvwxyz
    Semibold, Bold + italics

    TIMES
    TIMES
    Used in logo only

    Sentence Case
    abcdefghijklmn
    Weights: opqrstuvwxyz
    Regular

    Style Guide Typography 2


    The

    PRIMARY LOGO
    is full-color, using
    Second Helpings Blue
    and white. The typeface
    is Times.

    The primary logo should be used


    on a non-white background,
    such as the brand colors shown.
    It can be used on other colors or
    photographs, as long as the logo
    is clearly visible.

    Second Helpings Blue White Black

    and, two alternative

    WORDMARKS.
    but, only use these if you have to.

    Style Guide Primary & Secondary Logo 3


    The BRANDMARK can be used when
    the full logo isn’t necessary, or already
    displayed in plain text.
    While the default brandmark uses a
    white fork and a Second Helpings
    Blue heart, the fork & spoon combo
    can also be displayed in Second
    Helpings Blue, and the heart can be
    red or white.

    Acceptable brandmark color combos

    CLEAR SPACE is imperative to


    maximize legibility. As a general
    rule, keep a clear space of at least
    one (1) lowercase n, as found in
    Second and Helpings.

    Style Guide Clear Space & Brandmark 4


    PLEASE, DON’T
    Rotate the logo Add elements to the logo Squash or stretch the logo

    Use a similar background Rearrange the logo Use off-brand colors

    Add a drop shadow or


    other text style

    Rotate the brandmark to


    look like a fork in use
    (it has a spoon too)

    Style Guide Logo Do’s and Don’ts


    5

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