A

RESEARCH REPORT ON
MARKET STRATEGY OF JIO IN TELECOM SECTOR

Submitted in partial fulfillment for the award of the degree

MASTER OF BUSINESS ADMINISTRATION

SESSION: - 2018-19

GUIDED BY:- GUIDED BY: -

Ms. Sharmila Singh Mr. Rajendra Tiwari
(assistant Proof. (HOD)
ROLL NO:- 1664170025
Submitted by:-
Virat vikram Singh
MBA 2nd yr.

ASHOKA INSTITUTE OF TECHNOLOGY

& MANAGEMENT .
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PAHARIA VARANASI
 TABLE OF CONTENT

1. Declaration 3
2. Acknowledgement 4-5
3. Preface 6-7
4. Part- 1 8
5. Introduction, company profile 9-37
6. Part- 2 38
7. Objective of the study 39-40
8. Scope of the study 41-42
9. Research methodology 43-47
10. Data analysis 48-71
11. Questionnaire 72-76
12. Swot analysis 77-79
13. Finding 80-81
14. Suggestion 82-83
15. Limitation 84-85
16. Conclusion 86-87
17. Bibliography 88

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 DECLARATION
I hereby declare that all the information that has been collected, analyzed and documented
for the research is authentic possession of mine.
I would like to categorically mention that the work here has neither been purchased nor
acquired by any other unfair means. However, for the purpose of the research , information
already compiled in many sources has been utilized.

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 ACKNOWLEDGEMENT

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 Acknowledgement

No small task however can be completed without proper guidance and encouragement. It
gives me great pleasure to excess my deep sense of gratitude and reverence to every person
who directly or indirectly has helped to create a congenial atmosphere for successfully
completion of this research report.
I would like to extend my sincere thanks to Ms. Sharmila singh my research report guide
for her guidance. Her calm demeanor and willingness to teach has been a great help in
successful completion of my research. My learning has been immeasurable and working
under her was a great experience.

The learning from this experience has been immense and would be cherished throughout life.

VIRAT VIKRAM SINGH

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 PREFACE

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 PREFACE

As a part of the partial fulfillment of the MBA program at Ashoka Institute of Technology And Management, Varanasi,
Research report is done on the topic of impact of jio on telecom sector.

In the broadest sense project report is necessary to make the students of business school familiar with the industrial
environment prevailing in the world. To be competitive and work aggressive students need to know the policies,
procedures and the trends going on the present industrial world.

VIRAT VIKRAM SINGH

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 PART- 1

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 INTRODUCTION OF TELECOM

After the globalization of India economy in 1991 the TELE-COMMUNICATION SECTOR remained
one of the most happening sectors in India. The recent years witnesses rapid and dramatic changes
in the field of telecommunications. In the last few years more and more companies both foreign,
domestic, come into cellular service, service market and offers large number of services to the people.

A consumer may be referred to anyone engaged in evaluating, acquiring, using or disposing of services
which he expects will satisfy his wants. If any producer makes out the marketing programmer ignoring
the consumer preferences, he cannot possibly achieve his ultimate objectives. A manufacturer must plan
his production and distribution to suit the consumer’s convenience rather than his own. Therefore a
marketer must know more and more about the consumers, so that the products can be produced in
such a fashion to give satisfaction to them.

In the year of 1989, the number of cell phone users in India was zero. In the year of 1999 the number
of cell phone users has g o n e up by 13 lakh. In the year of 2000 the number of cell phone users has
risen by one million. Indian telecom sector added a staggering 227.27 million wireless mobile users in
the 12 months between March 2010 and March 2011, while the overall teledensity has increased to
81.82% as of 30 November 2015, and the total numbers of telephone phone users (mobile & landline)
have reached 1009.46 million as of May 2015. Now currently telephone subscriber (mobile & landline)
is 1058.01 million (May 2016).

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 The company is reconfiguring to meet the growing demand for mobile services. It will differentiate
our mobile services from our competitors through ongoing investment in technology, distribution
and customer services, providing both a great customer experience and competitive value.

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 INDUSTRY PROFILE

India has a fast-growing mobile services market with excellent potential for the future. With almost five
million subscribers amassed in less than two years of operation, India's growth tempo has far exceeded
that of numerous other markets, such as China and Thailand, which have taken more than five years to
reach the figures India currently holds. The number of mobile phone subscribers in the country would
exceed 50 million by 2010 and cross 300 million by 2016, according to Cellular Operators Association
of India (COAI).

According to recent strategic research by Frost & Sullivan, Indian Cellular Services Market, such growth
rates can be greatly attributed to the drastically falling price of mobile handsets, with price playing
a fundamental role in Indian subscriber requirements. Subscribers in certain regions can acquire the
handset at almost no cost, thanks to the mass-market stage these technologies have reached
internationally. The Indian consumer can buy a handset for $150 or less. This should lead to increased
subscribership. This market is growing at an extremely fast pace and so is the competition between the
mobile service providers.

With the presence of a number of mobile telephony services providers including market leaders like
Airtel, Reliance, Idea Cellular, BSNL etc. who are providing either of the two network technologies such
as Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA).
In cellular service there are two main competing network technologies: Global System for Mobile
Communications (GSM) and Code Division Multiple Access (CDMA). Understanding the difference
between GSM and CDMA will allow the user to choose the preferable network technology for his needs.
Global System for Mobile Communication (GSM) is a new digital technology developed by the European
community to create a common mobile standard around the world. It helps you achieve higher sell
capacity and better speech quality and one can enjoy crystal clear reception on ones mobile phone. It
automatically solves the problem of eavesdropping on ones calls.
Before analyzing the telecom licensing framework in India, it is imperative that one must examine what is
a license. License issued by the government is an authority, given to a person

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upon certain conditions to do something which would have been illegal or wrongful otherwise. For
example, a driver’s license issued by the government, gives the authority to a person to drive a motor vehicle.
There are three main types of license fee which the government charges: (I) initial license fee, which generally
is non-refundable, (ii) annual license fee, and (iii) additional fee for allocation of spectrum.

Licensing framework has been an integral part of India’s telecommunication law. Under the Indian
Telegraph Act, 1885, section 4 gives power to the government to grant license to any person to
establish, maintain or use a telegraph.

Code Division Multiple Access (CDMA) describes a c o m m u n i c a t i o n channel a c c e s s

p r i n c i p l e that employs spread spectrum technology and a special coding scheme (where each
transmitter is assigned a code). It is a spread spectrum signaling, since the modulated coded signal has a
much higher bandwidth than the data being communicated. CDMA is the current name for mobile
technology and is characterized by high capacity and small cell radius. It has been used in many
communication and navigation systems.
Global Positioning System and the omnitracs satellite system for transportation logistics.
Indian mobile telephony market is increasing day by day and there is more to happen with technological
up gradations occurring nearly every day and the ever-increasing demand for easier and faster connectivity,
the mobile telephony market is expected to race ahead

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 NATIONAL TELECOM POLICY 1994 (NTP 1994):-

The National Telecom Policy was announced in 1994 which aimed at improving India's competitiveness
in the global market and provides a base for a rapid growth in exports. This policy eventually
facilitated the emergence of Internet services in India on the back of established basic telephony
communication network. This policy also paved way for the entry of the private sector in telephone
services.

The main objectives of the policy were:

 To ensure telecommunication is within the reach of all, that is, to ensure

availability of telephone on demand as early as possible
 To achieve universal service covering all villages, that is, enable all people to access
certain basic telecom services at affordable and reasonable prices
 To ensure world-class telecom services. Remove consumer complaints, resolve
disputes and encourage public interface and provide a wide permissible range of
services to meet the demand at reasonable prices
 To ensure that India emerges as a major manufacturing base and major exporter of
telecom equipment
 To protect the define and security interests of the nation.

The policy also announced a series of specific targets to be achieved by 1997 and further recognized
that to achieve these targets the private sector association and investment would be required to bridge
the resource gap.

Thus, to meet the telecom needs of the nation and to achieve international comparable standards,
the sector for manufacture of telecom equipment had been progressively relicensed and the sub-

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 sector for value-added services was opened up to private investment (July 1992) for electronic mail, voice
mail, data services, audio text services, video text services, video conferencing, radio paging and
cellular mobile telephone. The private sector participation in the sector was carried out in a phased
manner. Initially the private sector was allowed in the value added services, and thereafter, it was
allowed in the fixed telephone services. Subsequently, VSAT services were liberalized for private

Establishment of TRAI

The entry of private players necessitated independent regulation in the sector; therefore, the TRAI
was established in 1997 to regulate telecom services, for fixation/revision of tariffs, and also to
fulfill the commitments made when India joined the World Trade Organization (WTO) in 1995.
The establishment of TRAI was a positive step as it separated the regulatory function from policy-
making and operation, which continued to be under the purview of the Dot2.
The functions allotted to the TRAI included:
a. To recommend the need and timing for introduction of new service provider
b. To protect the interest of customers of telecom services
c. To settle disputes between service providers
d. To recommend the terms and conditions of license to a service provider
e. To render advice to the Central government on matters relating to the development of
telecommunication technology and any other matter applicable to the telecommunication industry
in general.

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 NEW TELECOM POLICY 1999 (NTP 1999):-

In recognition of the fact that the entry of the private sector, which was envisaged during NTP- 94,
was not satisfactory and in response to the concerns of the private operators and investors about the
viability of their business due to non-realization of targeted revenues the government decided to come
up with a new telecom policy. The most important milestone and instrument of telecom reforms in India is
the New Telecom Policy 1999 (NTP 99). The New Telecom Policy, 1999 (NTP-99) was approved
on 26th March 1999, to become effective from 1st April 1999.Moreover, convergence of both markets
and technologies required realignment of the industry. To achieve India’s vision of becoming an IT
superpower along with developing a world class telecom infrastructure in the country, there was a
need to develop a new telecom policy framework. Accordingly, the NTP 1999 was framed with the
following objectives and targets:

Availability of affordable and effective communication for citizens was at the core of the vision
and goal of the new telecom policy

Provide a balance between provision of universal service to all uncovered areas, including
rural areas, and the provision of high-level services capable of meeting the needs of the
economy.

Encourage development of telecommunication facilities in remote, hilly and tribal areas of

the nation.

To facilitate India’s journey to becoming an IT superpower by creating a modern and efficient

telecommunication infrastructure taking into account the convergence of IT, media, telecom
and consumer electronics.

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 Convert PCOs, wherever justified, into public telephone information centers having multimedia
capability such as ISDN services, remote database access, government and community
information systems etc.

To bring about a competitive environment in both urban and rural areas by providing equal
opportunities and level playing field for all players.

Providing a thrust to build world-class manufacturing capabilities and also strengthen research
and development efforts in the country.

Protect the defense and security interests of the country

Enable Indian telecom companies to become global players.

In line with the above objectives, some of the specific targets of the NTP 1999 were:
Make available, telephone on demand by 2002 and achieve a tale density of 7% by 2005 and
15% by2010
Encourage development of telecom in rural areas by developing a suitable tariff structure so
that it becomes more affordable and by also making rural communication mandatory for all
fixed service players and thus
o Achieve a rural tele density of 4% by 2010 and provide reliable transmission
o Media inall rural areas.

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 Players in the market

BSNL is the market leader with a 67.7 per cent s h a r e followed by MTNL with 11.5 per
cent market share. Next is Bharti Airtel at 10.9% followed by Tata and Reliance at 5% and
4.1% respectively.

BSNL as a company is growing and showed annual revenues of approximately $4.5 billion as
of 2014. BSNL is serving more than 125 million customers across the country and is catalyst in
checking the price point for telecom services.

Also, with the government intensifying its rural focus; only BSNL can turn into reality the next
wave of rural telecom penetration.

BSNL is a 100% Central Government entity and employees with BSNL are entitled to get salaries
and perks as decided by Government of India and not by BSNL

However both, MTNL and BSNL are plagued by declining revenues coupled with high costs.
BSNL has massive infrastructure, manpower, systems, and 80 per cent of landlines and 90 per
cent of broadband connections in India are operated by it.

“Vodafone is investing nearly US$ 3 billion over the next two years in India in expanding its
network infrastructure and distribution channel in the country,” as per Vittorio Colao, CEO,
Vodafone Plc.

BlackBerry plans to set up enterprise solutions centers’ to educate corporate customers about
various BlackBerry Enterprise Service (BES) 10 solutions. "India is one of the fastest growing
markets in terms of Smartphone and mobile data adoption,” said according to Sunil Lalvani,
Managing Director (MD), BlackBerry India.

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 Tata Teleservices plans to set up nearly 4,000 Wi-Fi hotspots in nine cities across the country
in the next two years.

Booming sectors

The tide has turned for the telecom sector in India, as growth and profitability has accelerated
in recent times. Tower companies are reaping benefits of a turnaround in the sector as operators
have started investing in networks to boost data penetration.

However it is in the country’s booming mobile segment in which the major battles are being
fought. Three major private players – Bharti airtel, Reliance and Vodafone - with a formidable
54% share of the market between them, lead a large field of mobile operators. State-owned
enterprises –BSNL and MTNL – have also been making their presence felt with a combined
market share of12%.

According to Craig Wiggin ton, vice chairman and U.S. Telecommunications leader, Deloitte &
Touché LLP, the big challenge for the telecom industry in 2016 – which also presents a major
growth opportunity for the sector – is that consumers are getting addicted to connectivity
and high speed

The ongoing expansion of the mobile ecosystem, coupled with demand for high- bandwidth
applicant and services such as video and gaming, is keeping pressure on the industry to increase the
availability and quality of broadband connectivity.

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 What does this mean for players in the sector? Carriers will continue to pursue technological
advancements to handle demand, including offloading some mobile bandwidth needs to Wi- Fi,
which is proving an effective complement to mobile networks. At the same time, long-term
spectrum availability, spectrum efficiency, small cells and continued backhaul improvements are

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 COMPANY PROFILE

RELIANCE JIO

Jio also known as Reliance Jio and officially as Reliance Jio Infocomm Limited (RJIL), is an
upcoming provider of mobile telephony, broadband services, and digital services in India..
Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL), India’s largest
private sector company, is the first telecom operator to hold pan India Unified License .Formerly known
as Infotel Broadband Services Limited (IBSL), Jio will provide 4G services on a pan-India level
using LTE technology. The telecom leg of Reliance Industries Limited, it was incorporated in 2007 and
is based in Mumbai, India .It is headquartered in Navy Mumbai.

RJIL is setting up a pan India telecom network to provide to the highly underserviced India market,
reliable (4th generation) high speed internet connectivity, rich communication services and various digital
services on pan India basis in key domains such as education, healthcare, security, financial services,
government citizen interfaces and entertainment. RJIL aims to provide anytime, anywhere access to
innovative and empowering digital content, applications and services, thereby propelling India into
global leadership in digital economy.

RJIL is also deploying an enhanced packet core network to create futuristic high capacity infrastructure
to handle huge demand for data and voice. In addition to high speed data, the 4G network will provide
voice services from / to non-RJIL network.

RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles) capable of
offering fourth generation (4G) wireless services. RJIL plans to provide seamless 4G services using
FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through an integrated ecosystem.

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 Africa and to the Far East Asia through interconnections with other existing and newly built cable
systems landing in India, the Middle East and Far East Asia.

RJIL’s subsidiary has been awarded with a Facility Based Operator License (“FBO License”) in
Singapore which will allow it to buy, operate and sell undersea and/or terrestrial fibre connectivity, setup
its internet point of presence, offer internet transit and peering services as well as data and voice roaming
services in Singapore.
R-Jio is also in the process of installing hundreds of monopoles, unlike the regular rooftop- mounted
telecom towers typically used by tacos , said the company executive quoted above. Monopoles, or
ground-based masts (GBMs), are expected to double up as street lights and surveillance systems, and
provide real-time monitoring of traffic and advertising opportunities.

The company, which plans to be rolled out commercial telecom service operations from January, is
currently in the testing phase for most of its offerings including 4G services, a host of mobile phone
applications and delivery of television content over its fiber optic network.

io, meanwhile, faces its share of challenges in terms of return on investment and capturing market
share. The company, according to industry analysts, is expected to spend $8-9 billion for the 4G
roll- out. The company will battle for subscribers with leading Telco’s such as Bharti Airtel Ltd,
Vodafone India Pvt Ltd and Idea Cellular Ltd.

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 Jio's headquarters in RCP, Navi Mumbai

Formerly  Infotel Broadband Services

called Limited (2009 - 2013)
 Reliance Jio Infocomm
Limited (2013 - 2015)

Type Subsidiary
Industry Telecommunications
Headquarters Navi Mumbai, Maharashtra, India

Key people Sanjay Mashruwalla (Managing

Director)
Jyotindra Thacker (Head of IT)
Akash Ambani (Chief of Strategy)

Mobile telephony, broadband,

Products Wifi,Router and 4G Data services

Jio Apps

MyJio, JioChat, JioPlay, JioBeats,

JioMoney, JioDrive, JioOnDemand,
JioSecurity, JioJoin, JioMags,
JioXpressNews, Jionet WiFi
Parent Reliance Industries

Subsidiaries LYF
www.jio.com
Website

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 The Dominant Players

 Bharti Airtel --- 23% Market Share

 Vodafone India --- 18% Market Share

 Idea Cellular --- 15% Market Share

 Reliance Communications --- 12% Market Share

 BSNL --- 10% Market Share

 Aircel --- 8% Market Share

 TATA Infocomm --- 7% Market Share

 Others --- 7% Market Share

The services were beta launched to Jio’s partners and employees on 27 December 2015 on the eve of
83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance Industries.

Mr. Akash Ambani is being launched in business as a chief of strategy in Reliance JIO, involved
in day to day operations in business or Ms. Isha Ambani is involved in branding and marketing. And
the key people are Sanjay Mashruwalla (Managing Director), Jyotindra Ticker (Head of IT).

Reliance Industries Chairman Mukesh Ambani committed an investment of Rs. 2, 50,000 crores on
"Digital India" and said he expected the group's initiatives under it will create over 5, 00, 000 direct and
indirect jobs.

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 "Digital India as company has seen empowers them to fulfill their aspirations .Reliance JIO has
invested over Rs. 2,50,000 crores across the Digital India pillars," Ambani said, adding: "I estimate
Reliance's 'Digital India' investments will create employment for over 5,00,000 people. " Ambani
said the launch of Digital India initiative was a momentous occasion in an information n age where
digitization was changing the way one lives, learns, works and plays. It can transform the lives of 1.2
billion Indians using the power of digital technology. And as well as "So 80 percent of the 1.3 billion
Indians will have high-speed, mobile Internet. And by 2017, company would cover 90 percent. And by
2018, all of India would be covered by this digital infrastructure,"

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 HISTORY

In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services Limited
(IBSL) for Rs 4,800cr. Although unlisted, IBBL was the only firm to win broadband spectrum in all 22
zones in India in the 4G auction that took place earlier that year. Later continuing as RIL's telecom
subsidiary, Infotel Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL)
in January2013.

Acquisition & Subsidiaries:

 Acquired Infotel Broadband Services Limitedin2010.

 Technology - Rancore Technologies

 ILD & NLD - Infotel Telecom.

Agreements:

 An agreement with Ascend Telecom for their more than 4,500 towers across India. (June 2014)

 An agreement with Tower Vision for their 8,400 towers across India. (May 2014)

 An agreement with ATC India for their 11,000 towers across India. (April 2014)

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  An agreement with Viom Networks for their 42,000 telecom towers. (March 2014)

 Agreement with Bharti Airtel for a comprehensive telecom infrastructure sharing agreement
to share infrastructure created by both parties to avoid duplication of infrastructure wherever
possible. (December 2013)
 A key agreement for international data connectivity with Bharti to utilize dedicated fiber pair of
Bharti’s i2i submarine cable that connects India and Singapore. (April 2013)
 Agreements with Reliance Communications Limited for sharing of RCOM’s extensive inter-city
and intra-city optic fiber infrastructure of nearly 1,20,000 fiber-pair kilometers of optic fiber
and 500,000 fiber pair kilometers respectively (April 2013 / April 2014), and 45,000 towers
(June2013).

Technology:

 Reliance Jio Infocomm is currently laying OFC across the country to offer Fiber to the
home/premises (FTTH). This fiber backbone will also help them to carry huge amount of data
originated from their 4G network as well as public Wi-Fi network.
 Reliance Jio is deploying LTE-TDD technology for 2.3 GHz spectrum band, acquired in 2010.
 Reliance Jio will deploy LTE-FDD for 1.8 GHz spectrum, which will ultimately paved to
roll out of LTE-A network aggregation of both technology and both spectrum band.
 At present in different cities of India Reliance Jio offers Wi-Fi services. Most of these cities
are in Gujarat, where Reliance Industries also have one of the largest petro- refineries.
 Once commercially launched, Jio users can have access to Reliance Communications’ 2G
& 3G network.

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 OPERATIONS

In June 2015, Jio announced that it will start its operations all over the country by the end of year.
However, four months later in October 2015, the company's spokesmen sent out a press release
stating that the launch was postponed to the first quarter of the financial year 2016-2017. Later in July,
a PIL filed in the Supreme Court by an NGO called the Centre for Public Interest Litigation, through
Prashant Bhutan, challenged the grant of pan-India license to Jio by the Government of India. The PIL
also alleged that Jio was allowed to provide voice telephony along with its 4G data service, by paying
an additional fees of just 165.8 crore (US$25 million) which was arbitrary and unreasonable, and
contributed to a loss of 2,284.2 crore (US$340 million) to the exchequer.
The Indian Department of Telecom (Dot), however, refuted all of CAG's claims. In its statement, DoT
explained that the rules for 3G and BWA spectrum didn't restrict BWA winners from providing voice
telephony. As a result, the PIL was revoked, and the accusations were dismissed.

Beta Launch

The 4G services were launched internally to Jio's partners, its staff and their families on 27 December
2015. Bollywood actor Shah Rukh Khan, who is also the brand ambassador of Jio, kick started the
launch event which took place in Reliance Corporate Park in Navi Mumbai, along with celebrities
like musician A R Rahman, actors Ranbir Kapoor and Jawed Jaffrey, and filmmaker Rajkumar
Hirani.The closed event was witnessed by more than 35000 RIL employees some of whom were
virtually connected from around 1000 locations including Dallas in the US.

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 1. Kumar, S. N. (2013). The pace of technological development and its impact on the society has
emerged into a brand new world of innovations and up gradation. Not much time has passed
when people could not dare to think of using internet with so high speeds that on the click of
the mouse or touch of the screen of the mobile one is able to upload the file size of 3 mb or
100 mb or even 200 mb in seconds. With the increasing human need of faster internet speeds,
the research and development of this technology led to the emergence of 4G. This article will
discuss about the features of 4G and the edge it provides once operational. It will also discuss
its impact on India and the barriers in implementing this technology. At the end it will give some
suggestions to overcome these barriers.

2. Abhishek Kumar Singh et.al (2013) . The Report is all about “Study of market potential for 4G
business in pune” and also to know about the customer perceptions and attitudes towards their
current service provider. Satisfaction level of the customers was also judged. The customer
expectations were analyzed thoroughly. Major factors considered in research are: what are the
needs of the companies based on the data services usage, major player in internet services, and
support to customers. The research was conducted on companies mainly from Industries like IT,
Education, Manufacturing and others which are located in Pune city. It is clear from the survey
done that Reliance & Tata are Leading Internet service Provider; they are providing products
like Data Card, Broadband etc to the corporate end users. Most of the companies are getting
internet speed form 1MBPS- 4MBPS. Most of the companies are having good perception
about 4 G and are willing to switch to it from their current service provider. Speed of 4G is
around than 30 to 35 MBPS, is going to boom the Market. Because majority of the companies
are facing Speed problem with their current ISP.

3. The Economic Times (2015). Many companies have been gaining rising popularity due to the
advances in 4G technologies and the large increase in the number of its users.

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 The companies that expand beyond services and develop a content distribution platform will win
customers’s expectation. Company’s couldnot follow constant rules to be successful in potential markets.
There is not a list of actions that lead companies to more profit or more customer satisfaction. Because 4G
services are increasingly spread out all over India. And every customer are preferred these 4G services.

4. Officer, J. S. (2015). India is the world's second-largest telecommunications market, with over
1.0 billion Subscribers as of May 2015. The wireless segment (97.36 per cent of total
telephone subscriptions) dominates the market. It has also been growing at a brisk pace. During
FY07- 15, wireless subscriptions witnessed a CAGR of 24.78 per cent to 969.8 million. . It is
also the second largest country in terms of internet subscribers. India had

267.39 million Internet subscriptions as of December 2014. India’s telecommunications market

is expected to experience further growth, fuelled by increased non-voice revenues and higher
penetration in rural market. Telecom penetration in the nation's rural market is expected to
increase from 46.14 per cent as of December 2014 to 70 per cent by 2017. The emergence of
an affluent middle class is triggering demand for the mobile and internet segments. Availability of
affordable Smartphone’s, along with a rise in the security level of mobile transactions, is
expected to boost growth of transactions conducted via phones, with the overall transaction
value being tripled in 2014 from last year. Strong policy support from the government has been
crucial to the sector’s development. FDI cap in the telecom sector has been increased to 100
per cent from 74 per cent. In January 2015, the Government of India recommended reduction
in license fees of telecom by 6 per cent for operators; telecom operators currently pay 8 per
cent of adjusted gross revenue as license fee. In this paper researcher have tried to study the
changing perception among the user along with the revolutionary changes in the
telecommunication sector with the arrival of Jio scheme.

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 5. Kochhar, et.al. (2015). Indian telecom market is the second largest telecom market in world in
terms of the number of telecom subscribers1. According to the recent reports by Telecom
Regulatory Authority of India (TRAI), Indian telecom sector has the lowest tariff in the world2.
Indian telecom market has got more than 10 service providers striving for the market share in
the 14 circles at any point of time. Intense competition to grab subscribers has put pressure on
service providers to reduce tariff prices at which the subscribers are charged. India being a
developing country, people are more bothered about the out of pocket expenses for the
telecom services, because of which the telecom service providers (TSP) have come up with
charging plans on a per second basis in addition to the conventional pay per minute
charging model. This is in accordance with the implementation of pay per use tariff concept.
Recent studies in the Indian telecom scenario have shown growth in the number of
subscribers but at the same time the average revenue per user (ARPU) has been falling
down consistently. Average revenue per user is one of the key performance indicators of market
performance of the service provider. Here, it is quintessential to understand the various factors
which affect the average revenue per user so that the Telecom Service Providers can formulate
new strategies to increase their average revenue per user.

6. Rathore, et.al (2015) the massive Indian market is changing fast. Internet access is mainstreaming
among professionals and the use of mobile is intensifying. The pace of change continues to be
rapid with digital channels constantly growing in volume and strength. More people spend more
time online in India every year, and the digital tools and sites they use play an ever- growing role
in their lives. Smart marketers keep on top of the scale of change and ensure their marketing
strategies and touch point’s mirror where the consumer is spending their time. These notes give a
sense of the scale of change we’ve seen so far and imply the scale of what is coming.

7. Balasubrahmanyam, S. (2015). the growth of mobile telephony in India from its inception in
1995 has been remarkable considering the inconsistent policy directions and the high levels of
corruption inherent in the sector’s development. Current analyses of the sector characterize the
sector’s growth as having taken place in spite of poor and inconsistent policy choices.

30 | P a g e
 As a result, policy prescriptions focus upon appropriate auction design, to ensure that the correct market
value of spectrum can be discovered, or upon regulatory independence, to ensure that the extraction by
the state is curtailed to within levels that do not adversely affect the sector.

8. Kumar, et.al (2015). —Role of telecommunication has increased tremendously in today’s

scenario. Due to faster changes in Information and Communication Technology ICT), these
changes have also influenced various countries at global platform. Growth in telecommunication
industry directly affects its software, hardware, service providers and regulators, but indirectly it
affects almost all the sectors of any economy. The present study intends to find out the feasibility
growth of this industry by establishing backward and forward linkage with ancillary industries. It
will also include the technical analysis and challenges faced by the industry at various fronts like
data security, need and importance of spectrum enhancement, vis-à-vis requirement of
infrastructure support, service verticals, customer’s preference, and role of regulatory authority
(TRI) especially in India etc. Any advancement in technology brings risk factors of financial,
social and technical nature. Therefore, there is an urgent need to examine those factors before it
becomes difficult to juggle. The study will be based on secondary data collected through various
published reports, and relevant articles and other historical data. The data so collected will be
analyzed using statistical techniques. The recommendations and suggestions of the study will be
useful for service providers, regulators, hardware manufacturer, software developers and end
user of the service.

9. Kumar, et.al (2015). The growth of telecommunication leads to the economic growth in manifold
for the country. In recent years when the user’s demand has changed significantly, the
composition and structure of telecommunication industry has also changed a lot. It directly
contributes in GDP, Government Revenue, and Employment, by lowering transaction costs, by
providing faster access of information; it improved various services like health care, education,
banking, insurance aviation, transport and other sub sectors of the economy. On the other hand,

31 | P a g e
 it has forward and backward linkage with mainly Data Intensive Industries, IT hardware
and software, electronic equipment industry, and infrastructure industry etc. Change in
technology and user’s demands at micro and macro levels have also brought technological
advancement in the telecommunication industry. Therefore, enhancement of mobile spectrum
from 2G to 3G, 4G and beyond has created various opportunities and threats to different
economic, social and technical segments.

10. Ganesamoorthy, et.al (2016). The telecommunication sector is one of the fast-developing sectors
in India. Hence, many investors like to invest in telecommunication companies. This sector
has been experiencing big events during the current decade such as 2G spectrum auction and
scams, 3G and 4G spectrum allocations, etc. On September 1, 2016, a big business concern,
Reliance Industries Ltd. introduced their new-product Reliance Jio network services through
their subsidiary company with attractive offers both for voice call and 4G Internet mobile
services. It threatened other mobile service providers who want to retain their market share. The
study analyzed the impact of the event on the telecommunication sector in India using standard
event study methodology. The study found that the telecommunication sector in India was
affected by the introduction of Jio services as shown by returns on BSE Telecom index (-
5.67%). There was a significant impact on sample companies (listed mobile network service
providers). On the date of the event, the average abnormal returns were -6.695%. It was also
seen that there was a significant sustaining impact on sample companies in the market as shown
by the results of CAR.

32 | P a g e
 11. Kalyani, P (2016). The telecom industry has evolved very rapidly during last 10 – 15 years,
from the basic telephony provided by BSNL, MTNL a government companies the other private
players also came into the picture. The gradual progression from the basic telephony to mobile and
other value added services to the users. Internet is the one of the important addition to the services.
Recently Reliance Jio has made its presence in the market of Telecom Industry it is offering 4G
Internet service and “FREES” Internet and Voice usage till Launch as pre – launch offer. It is a
big game changer in the telecom industry as people have new choice and other telephonic and
data service provider faces a new challenge to cope up with the situation. Today customer is the
king in the telecom sector as it has many choice and preferences to opt a mobile handset and
mobile connection for voice and data. In this paper the researcher is going to find the effect and
awareness about the Jio offer and what are the offerings made by the competitors like Vodafone,
Airtel, and BSNL etc.

12. Panda, et.al. (2016). Indian telecom sector has witnessed a phenomenal growth in the last few
years. India has the second largest telecom network in the world, and by March, 2016 the
subscriber base stood at approximately 1,058.86 million. Telecom sector is recognized as
an important tool for the socioeconomic development of a nation and plays a vital role in
the growth of various sectors of economy, and with the Indian government's vision of a
Digital India, the country has embarked on a focused journey to bring digital transformation in
the lives of all its citizens. Over the last few years, Indian telecom market has experienced
enormous growth because of several factors like domestic demand, policy initiatives and policy
amendments, liberalization, structural and regulatory reforms and competition. The paper analyzes
the process of transformation the sector has undergone from a monopolistic to a competitive
environment with the introduction of major policies. Policies like the National Telecom Policy of
1994, establishment of the Telecom Regulatory Authority of India (TRAI) in 1997, and the
reemphasized New Telecom Policy of 1999 and many more over the period of time were
introduced to bring in a regulatory mechanism in order to sustain the competitive environment in
the sector.

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 13. Firdausi, H. (2016). The advancement and migration of the broadband wireless communication
technology into the next generation technology known as Fourth Generation (4G) network has
indeed become the next emergent wireless revolution, as an important milestone beyond third
generation. 4G networks are introduced with the main intention of customization of a flexible and
ubiquitous service provision in the middle of 2012 based on digital broadband packet and all IP
very high throughput speed of 100- 300 Mbps in peak. The widespread growth of the 4G
technology in India will be driven by set of new services which will be made useful for the
customers such as accessing the internet and video anywhere, any time and in any places with
global roaming and full- fledged support for all other multimedia applications. In India even
though 4G technology is introduced early in the year 2014, it’s still not widespread due to some
of the challenges faced by the mobile or wireless communication service providers. 4G has the
advantage of mobility, high data rates, high capacity and preservation of full backward
compatibility. The high speed capability and wider coverage has been a good achievement for
4G networks. Nevertheless, security and improved higher speed with a better quality of service
(QOS) has been an issue in its network operations due to the open nature and all IP
infrastructure of 4G network. Long-Term Evolution (LTE) and Worldwide Interoperability for
Microwave Access (Wimax) are among the numerous new innovation technologies which have
evolved as leading contenders for the 4G technology. This article explores the trends in the
evolution of 4G wireless technology and its security limitations. Finally, it evaluates and
recommends ways of tackling the security issues in 4G network

14. Meddle, et.al. (2016). The growth of mobile communications can most appropriately be
paralleled with the scope and pace advocated by the very general yet strangely accurate
Moore’s Law. Such has been the nature of technological development over the last decade that
even consumers have come to expect growth at such momentum.

34 | P a g e
 15. Aithal, et.al. (2016). The rapid development of wireless and communication technology is
valid proof for the existence of 4G technology, which is proliferated through its lower generations
as 3G, 2G and 1G. The evolution goal of 4G technology lies in high-speed multimedia, internet
services including on-demand video service, faster web browsing and downloading, which
is customized, ubiquitous and flexible services. 5G technology is new generation wireless
communication technology with greater services in all aspects and already evolved in some
developed countries like U.S.A. In India even though many service providers launched 4G
services, that are having some drawbacks like coverage or range only in a few major cities, high
cost and problems in speed compared to services provided in western countries. This paper
discusses the different service provider’s services in terms of some characteristics like frequency
spectrum, speed and network coverage etc. This paper analyses 4G services using ABCD
analysis techniques based on different applications. Based on the analysis, this paper makes
some recommendations to improve the 4G services in India. The widespread growth of 4G
technology in India having application in diverse fields like entertainment, education, military
and defense and health care. This paper could play active, supportive and a referential role in
actual comparisons and research of 4G services in India.

16. Mahajan, et.al. (2016). Every service provider in telecom industry aims at reducing the gap
between the consumer and the service provider by providing effective means of communication.
This is done to generate revenues and keep the consumer active on its network by providing
customer satisfaction.. This goal is well achieved through Campaign Management. It deals
with forwarding various campaigns to the consumer, by analyzing the usage pattern and the
behavioral profile of the consumer. These can be sent through various channels. For such
requirements, predictive analysis plays a major role in understanding the consumers behavior based
on the previous usage pattern and recorded data for the particular consumer. This helps service
providers in effective and strategic campaign generation, forwarding anddesigning

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 17. Ray, R. (2016). Telecommunication services are globally recognized as one of the driving forces
for overall economic development of a nation. They are also one of the prime support services
needed for rapid growth and modernization of various sectors of the economy. Globalization,
privatization and liberalization accelerated all round reform in the telecom sector of India. India
have adopted a gradual approach to telecom sector reform through selective privatization and
managed competition in different segments of the telecom market. The results of reform in
telecommunications have been much better and this is an important factor underlying India's
success in information technology. Indian telecommunication sector is come out as one of the
key sectors that have put the economy on a revival path. Information and Communication
Technology (ICT) benefits will spread among all and will promote innovation, entrepreneurship
and growth. India will emerge as a leading player in the virtual world by having 700 million
internet users of the 4.7 billion global users’ by2025.

18. Francis, et.al. (2016).The growth of telecommunication sector has been increasing worldwide
over the past few years. India also is not an exemption to this phenomenon with increased
growth rate, employment generation and profitability. As a result, management of business also
became more complex and challenging. Employees of these organizations play a pivotal role in
sustaining this growth rate. The importance and necessity of employees has been emphasized by
many researchers working in the field of management. This research is investigative in nature and
evaluates the motivational level of employees of public and private sector organizations in the
telecommunication industry. The motivational level is measured based on the perception of the
sample population which is collected through questionnaire survey. The revised version of the
Job Diagnostic Survey questionnaire is used for data collection for this research study. This
paper also evaluates whether there are any changes in the motivational level of employees based
on their gender, age, marital status, number of children and total work experience.

36 | P a g e
 19. Kaur, K. (2016). The telecom sector in India has witnessed a series of fundamental structural
and institutional reforms over the past decade. Open and transparent regulatory regime has helped
the sector to grow leaps and bounds. In this paper, an attempt has been made to review the major
policies of telecom sector in India, their implementation status and impact on the growth and
performance of telecom sector. Analysis indicates that National Telecom Policy (NTP)-1994
could not succeed in all aspects due to lack of resources as target of rural telephony remain
unachieved. NTP-1999 is considered as an important milestone and instrument of telecom
reforms in India because it laid down a clear roadmap for future reforms and contemplated
opening up of all segments of telecom sector for private sector participation. Further, Universal
Service Obligation Policy is playing a significant role in establishing Village Public Telephones
and broadband connectivity in rural and remote areas. Recent policy initiatives i.e., NTP-2011
and NTP- 2012 aim at making available affordable, reliable and secure telecommunication and
broadband services across the entire country. The study also focuses on the approach of Five
Year Plans for development of telecom sector. The study implies that the share of
telecommunications in total Plan outlay has increased from 2.27 per cent to 7.09 per cent during
the whole Plan period of 1951-2012.

20. Kaushal, et.al. (2016). Indian telecom industry has emerged as the fastest growing telecom
market in the world. Opening of the telecom sector to foreign investors has not only led to
rapid growth in subscriber base but also helped a great deal towards maximization of consumer
benefits, particularly in terms of price discovery following the moderate approach in tariffs.
Success of Indian telecommunications sector has made the country a truly attractive
investment destination for MNCs. With the rapid changing technology, socio-
economic and politico-legal environment and trend towards globalization of business, industry
and increased competition, effective customer care services has become a very challenging job
especially in telecom industry. There is no denying fact that human element is at the center
stage in all economic activities and plays a major role for the service industry. One of the
services providing industry that emerged rapidly in today’s scenario is telecom industry.

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 PART.2

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 OBJECTIVE OF THE STUDY

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 OBJECTIVE OF THE STUDY

1. To know the impact of Reliance Jio on Telecom Sector (among Competitors strategy).

2. To find out the market penetration of Reliance Jio in Varanasi.

3. To know the customer satisfaction level towards Reliance Jio.

4. To check the effectiveness of Jio in telecome sector.

5. To get the feedback of existing customer about Relience jio.

6. To know the awareness of LYF Handset among peolple in Varanasi location.

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 Scope of the study

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 SCOPE OF STUDY

This study covers customers about Reliance JIO in the areas of Varanasi.

1. The study makes effort to ascertain the satisfaction level of customer of Reliance JIO . Through
survey so that company would be able to come up to the expectation level of its customer.
2. The company can come up to the expectation only by finding out the problem that customer are
facing during their purchase of RelianceJIO products.
3. The subject has been taken for the research as it plays key role in the success of Telecom sector.
No company can think of selling their product without having satisfied customer. No company can
survive in long run without coming up to the satisfaction level of customer.

4. In short it is the level of satisfaction that is link between end-user and company. As long as the
company is able to satisfy its customer, customer would remain in the bracket of loyal customer.

5. Hence it is very essential to understand the customer satisfaction and to measure the satisfaction
level time to time as there is always scope of improvement.

6. The research will also be beneficial in analyzing the overall market position of the company and
measures which should be adopted by the Reliance JIO to increase their market share in the
region of Varanasi

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 Research methodology

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 RESEARCH METHODOLOGY

RESEARCH DESIGN:

The purpose of the methodology is to design the research procedure. This includes the overall design,
the sampling procedure, the data collection method and analysis procedure.
Marketing research is the systematic gathering recoding and analyzing of data about problem retaining
to the marketing of goods and services.
The essential purpose of marketing research is to provide information, which will facilitate the identification
of an opportunity of problem situation and to assist manager in arriving at the best possible decisions
when such situations are encountered.
Basically there are two types of researches, which according to their applicability, strength, weaknesses,
and requirements used before selecting proper type of research, their suitability must be seen with
respect to a specific problem two general types of researches are exploratory and conclusive.

Quantitative research:

Quantitative research; it is designed to help executives of action that is to make decision.

When a marketing executive makes a decision are course of action is being selected from among a
number of available. The alternatives may be as few as two or virtually infinite. They may be well
defined or only vaguely glimpsed.
Quantitative research provides information, which helps the executives make a rational decision. In
some instances, particularly if any experiment is run, the research may come close to specifying

44 | P a g e
 the precise alternatives to choose, in their cases especially with descriptive studies the research will only
particularly clarify the situation and much will be left to the executive’s judgment.

The type of research here is “Descriptive Research Design”. This kind of design is used for more precise
investigation or of developing the working hypothesis from an operational point of view. It has inbuilt
flexibility, which is needed because the research problem, broadly defined initially, is transformed into one
with more precise meaning in exploratory studies, which in fact may necessitate changes in research
procedure for gathering relevant data.

The characteristic features of research are as follows: –

 Flexible Design

 Non-Probability Sampling Design

 No pre-planned design for analysis

 Unstructured instruments for collection of data

 No fixed decisions about the operational procedures

Sample Size

Sample size refers to the numbers of respondents researcher have selected for the survey. 100
sample units from market and individual customers.

Sampling Technique

The sample design provides information on the target information and final sample sizes. I
used convenience sampling surveyed in research.

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 Sampling Area:

While conducting sample, I went many places of Varanasi areas-Railway, bus stand, college, etc.

Data collection tool

I have used Questionnaire, as the research instrument to conduct the market survey. The questionnaire
consisted closed ended questions designed in such a way that it should gather maximum information
possible.

The questionnaire was a combination of 13 questions. If choices are given it is easier for the respondent
to respond from the choices rather they think and reply also it takes lesser time. Because the keep
on responding and one has tick mark the right choice accordingly.
Data was collected through two sources:

Primary Source: Primary data was collected directly from the customers through a questionnaire.
Secondary Source: The secondary source was the company website and my colleagues.

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 Method of sampling

Convenient sampling is used to do sampling as all the customers in the sites are Surveyed.

Data Analysis

Data analysis was done mainly from the data collected through the customers. The data Collected
from secondary sources is also used to analysis on one particular parameter.
Qualitative analysis was done on the data collected from the primary as well as secondary Source

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 Data analysis

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 TOOLS OF DATA ANALYSIS AND PRESENTATION:-

To analyze and presenting the data, following tools were used: Tables:
used as a tool to present the data in tabular form.

Percentages and Pie Chart: These tools were also used for analysis of data.

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 1. Do you have a smart phone?
a)yes
b) No

TABLE 1:

Mobile users % of respondents No. of respondents

Yes 100% 100

No 0
0%

Yes
No

INTERPRETATION:

 100% of the respondents are Mobile users.

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 2. Are you aware about Reliance JIO?
a)Yes
b) No

TABLE 2:

Awareness % Of respondents No. of respondents

Yes 95% 95

No 5% 5

INTERPRETATION:

 95% of respondents are aware about Reliance JIO.

 5% of respondents are not aware about RelianceJIO

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 3. Which operator’s service do you use?
1.Airtel
2.Reliance JIO
3.Idea
4. Vodafone

TABLE 3:

Operator user % of respondents No. of respondents

Airte l 20% 20

Reliance JIO 45% 45

Ide a 25% 25

Vodafone 10% 10

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 Chart Title
50
45
40
35
30
25
20
15
10
5
0
airtel reliance jio idea vodafone

INTERPRETATION

20of respondents are Airtel users

45% of respondents are Reliance JIO users.

25% of respondents are Idea users.

10% of respondents are Vodafone users.

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 4. From which source you came to know about Reliance JIO?
a)News paper
b) Advertisement
c) Mouth publicity
d)Hoardings

TABLE 4:

Sources % of respondents No. of respondents

News paper 15% 15

Advertisement 60% 60

Mouth publicity 20% 20

Hoarding 5% 5

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 Chart Title
8000%

6000%

4000%

2000%

0%
newspape advertisement mouth publicity hoarding
r

INTERPRETATION:

 15% of respondents are known by Newspaper.

 60% of respondents are known by Advertisement.

 20% of respondents are Mouth publicity.

 5% of respondents are Hoardings.

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 5. Since how long you are using Reliance JIO services?
a)Less than six month
b)6-12 months
c)1-2year
d)Non user

TABLE 5:

Users % of respondents No. of respondents

Less than six month 15% 15

6-12 months 25% 25

1-2 year 60% 60

15

60

25

56 | P a g e
 INTERPRETATION:

 15% of respondents are user of less than six month.

 25% of respondents are user of 6-12 months.

 60% of respondents are

 user of 1-2 year.

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 6. Which feature of Reliance jio convinced you to use this ?
a)Connectivity
b) Schemes

c) Advertisements
d)Goodwill

TABLE 6:

Convincing factor % of respondents No. of respondents

Connectivity 15% 15

Free Scheme 70% 70

Advertisement 10% 10

Goodwill 5% 5

15

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 INTERPRETATION:

15% of respondents are convinced with connectivity.

70% of respondents are convinced with free scheme.

10% of respondents are convinced with Advertisement.

5% of respondents are convinced with goodwill.

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 7. Which service of Reliance jio you prefer?

a) Data services
b) Calling
c)Network coverage
d) Value added services

TABLE 7:

Services % of respondents No. of respondents

Data services 65% 65

Calling 20% 20

Network coverage 8% 8

Value added services 7% 7

65

20

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 INTERPRETATION:

 65% of respondents are in favour of Data services.

 20% of respondents are in favour of Calling.

 8% of respondents are in favour of Network coverage.

 7% of respondents are in favour of Value added services.

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 8. Why did you choose this service provider
a).Unlimited calling services
b).Unlimited Data services
c).Unlimited sms services
d).All services
TABLE 8:

Choose the service % of respondents No. of respondents

Unlimited d calling 20% 20

services

Unlimited d Data 65% 65

services

Unlimited sms services 10% 10

Other services 5% 5

10

65%

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 INTERPRETATION:
 20% of respondents are chosen to Unlimited calling services.

 65% of respondents are chosen to Unlimited Data services..

 10% of respondents are chosen to Unlimited Sms services..

 5% of respondents are chosen to other services.

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 9. Are you satisfied with Reliance JIO services?
a)Yes
b) No

TABLE 9:

Satisfaction level % Of respondents No. of respondents

Yes 80% 80

No 20% 20

80

INTERPRETATION:

 80% of respondents are satisfied.

 20% of respondents are not satisfied.

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 10. What type of improvement Reliance JIO required.

a)Improve in Network coverage

b) Remove calling congestion
c) Upgrade in Android version
d)Others

TABLE 10:

Improvement % of respondents No. of respondents

Improve in Network 65% 65

coverage

Remove calling 20% 20

congestion

Upgrade in Android 10% 10

version

Others 5% 5

65 | P a g e
 INTERPRETATION:

65% of respondents are dissatisfied with poor network coverage.

 20% of respondents are dissatisfied with call drop.

 10% of respondents are dissatisfied with old version.

 5% of respondents are dissatisfied others.

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 11. What impact Reliance Jio put on telecomm sector?

a) Price wars
b) Tough competition
c) Reduce Tariffs
d) Switching of customers.

Impact % Of respondents No. of respondents

Price wars 70% 70

2% 2
tough competition
Reduce Tariffs 20% 20

Switching of customers 8% 8

1
2
70

20 2

3
8 4

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 INTERPRETATION:

70% says there were price wars among competitors due to Jio.
2%says stiff competition.
20%says it reduced tariffs
8%says switching of customers from one operator to another due to jio.

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 12. Which telecom company according to you suffered a lot after launching the Reliance Jio?
a) AIRTEL

b) VODAFONE

c) IDEA

d) BSNL

TABLE 12:

Suffered % Of respondents No. of respondents

AIRTEL 55% 55

VODAFONE 15% 15

IDEA 30% 30

BSNL 0% 0

suffer

30% airtel
55% vodafone
15% idea
bsnl

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 INTERPRETATION:

AIRTEL suffered 55% with effect of Jio.

IDEA suffered maximum i.e. 30%.

13. Would you like to recommend reliance jio to others?

a)Yes
b) No

TABLE 13:

Recommendation % Of respondents No. of respondents

80% 80
Yes

No 20% 20

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 INTERPRETATION:

 80% of respondents are recommended others.

 20% of respondents are not recommended others.

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 QUESTIONNAIRE

Dear respondent,

I, VIRAT VIKRAM SINGH, student of MBA 4th Sem at ASHOKA INSTITUTE OF

TECHNOLOGY & MANAGEMENT, PAHARIA VARANASI, is doing a survey of market
strategy of jio in Telecom sector”. Please spare your valuable time for filling this questionnaire.

NAME: -----------------------------------

GENDER: ------------------------------------

OCCUPATION: - -----------------------------------

1. Do you have a mobile phone?

a) Yes ………

b) No ………

2. Are you aware about Reliance JIO?

a) Yes ………

b) No ………

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 3. Which operator’s service do you use?

1. Airtel

2. Vodafone

3. Idea

4. Reliance JIO

4. From which source you came to know about Reliance JIO?

a) News paper

b) Advertisement

c) Mouth publicity

d) Hoardings

5. Since how long you are using Reliance JIO services?

a) Less than one month

b) 2-3 months

c) 4-5 months

d) Non users

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 6. Which feature of Reliance jio convinced you to use this?

a) Connectivity

b) Free Schemes

c) Advertisements

d) Goodwill

7. Why did you choose this service provider

a).Unlimited calling services
b).Unlimited Data services c).Unlimited sms
services
d). Other services

7. Which service do you like most while using the Reliance jio services?

a) Data services

b) Call rate

c) Network coverage

d) Value added services

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 8. Are you satisfied with Reliance JIO services?

a) Yes

b) No

9. What should be improved in Reliance JIO SERVICES?

a) Improve in Network coverage

b) Remove calling congestion

c) Upgrade in Android version

d) Others

10. Which telecom company according to you suffered a lot after launhing the Reliance Jio?

a) AIRTEL

b) VODAFONE

c) IDEA

d) BSNL

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 11. What impact Reliance Jio put on telecomm sector?

a) Price wars
b) tough competition
c) Reduce Tariffs
d) Switching of customers

12. Would you like to recommend Reliance jio to others?

a) Yes

b) No

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 SWOT ANALYSIS

A scan of the internal and external environment is an important part of the strategic planning
process. Environmental factors internal to the firm usually can be classified as strengths (S)
or weaknesses (W), and those external to the firm can be classified as opportunities (O) or
threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis.
The SWOT analysis provides information that is helpful in matching the firms resources and
capabilities to the competitive environment in which it operates. As such, it is instrumental
in strategy formulation and selection. The following diagram shows how a SWOT analysis
fits into an environmental scan: SWOT Analysis Framework Environmental Scan / Internal
Analysis

External Analysis / / Strengths Weaknesses Opportunities Threat

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 SWOT ANALYSIS FOR THE TWO WHEELER INDUSTRY

STRENGTH :-

1. Low tariff- company has launched its 4G with highly competitive or rather very low
tariff . Company has strong financial capacity to withstand initial losses.

2. Very wide network- company has created wide national network with huge
investment around of $20 billion .the company has used latest technology and hence
capable to give quality service.

3. Brand name- brand value of company is very high.

WEAKNESS:-

1. Late entry into telecommunication sector- the telecom sector had grown
exponentially in its initial phases which started around two decades earlier.
Presently market has only modest growth and it has become highly competitive due
to entry with players such as Vodafone, idea etc.

2. Operation of mobile number portability still not smooth- nowadays mobile

number has become identity of a person and hence it is difficult for anyone to
change his mobile number.

3. Highly dependent upon data consumption- as per the current trend around 60-
70% of revenue comes from voice calling and hence there is a huge potential loss
for making voice calling free.

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 OPPORTUNITY:-

1. Large scale availability of smart phones- in last two ducts the number of
people using smart phones has to increased manifolds. If company is able to
provide quality service at competitive rate it can quickly grave large number of
customers.

2. Increasing rate of data consumption: - in its earlier phase almost entire

revenue of the mobile service provider was from voice calling.

THREAT

1. Saturated market
2. Highly competitive market.
3. Changing government policy.
4. Rapid up gradation in technology.

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 FINDINGS

The following are the findings of the study.

1. 80% respondents are satisfied with Reliance JIO, and 20% of respondents are not
satisfied because they still have network problem in deep rural areas.

2. Reliance JIO has wide market captured in Varanasi. LYF handsets are highly demanded
in the market by its customers.

3. Most of the customers are preferring to buy and utilize the LYF handsets because
its attractive features.

4. Customers are satisfied the 4G unlimited services as comparison to others services.

5. Reliance JIO is the market leader in Varanasi area, most of the customers prefer
its products & services.
At last it can be said that there are a lot of scope of Reliance join market in near future

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 SUGGETION

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 SUGGESTIONS

1. In today’s era the Reliance JIO must focus on rural areas to get the people attention and gather the
rural people interest. Because most of rural people are not having the knowledge about Reliance JIO.

2. Spread out the awareness about Reliance JIO in deep rural areas.

3.. Remove the problem of calling congestion & call drop.

4. Get the feedback from existing customers about Reliance JIO and take the reference for making
new customers.

5. We should try building a good relationship with all retailers, and provide recognition & honor on
several occasions.

6. The customer care people and also employees in Reliance JIO should try to convey brand Reliance
JIO while talking to people.

7. Enhance the market penetration & shares in every market and give the high competition to others
company.

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 LIMITATIONS

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 LIMITATIONS

1. The first problem I faced is in getting the co-operation of the customers. Many of the
respondents I approached did not agree to the need and utility of the project and hence did not agree
to provide me with information.

2. The behavior of the customer is unpredictable which may result in the lacking the data.

3. As the sample size of the survey was so small and comprise of only 100 customers, the results may
have some prone to errors.

4. Study accuracy totally based upon the respondents response.

Stipulated short span of time for survey.

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 CONCLUSION

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 CONCLUSION

Reliance JIO has become a very successful brand in India & providing customer satisfaction is to be
there main motive. It provides unlimited free calling and data services & SMS on the move as people
are more dependent on it in their daily lives like wide network coverage and good 4G services. Because
3G services was unable to meet customer needs and wants. That’s why 4G has been evolved for Indian
customers. Reliance JIO possesses congestion free & wide network coverage, attractive 4G schemes
& customer services as well as lifetime roaming free services. Providing customer satisfaction is the most
crucial step of the company as they are to be satisfied and provides Internet access on the move
such as Wide network coverage and good 4G services as they are important and technology
advanced stuff required by almost everybody in today’s environment, Reliance JIO is a home brand
company and a very emerging brand in India and will be successful in overseas market in upcoming
years. It possesses congestion free & wide network, attractive 4G schemes & customer services to
cover one of the widest areas. From the details it can be concluded that 80% of Reliance JIO users
preferred to remain with Reliance JIO and fully satisfied. Also good number of customers who are
willing to switch from their respective subscribers showed interest in Reliance JIO. Reliance JIO
is capturing the wide area of Indian markets increasingly day by day. Hence, these statistics imply a
bright future for the company. It can be said that in near future, the company will be booming in the
telecom industry.

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 BIBLIOGRAPHY

www.wikipedia.com
www.google.com
www.reliancejio.com
www.slideshare.com
www.marketresearch.com

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 Thank you

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