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Impact of Imtiaz Store Design and Layout On Customer Mind: Layout/Circulation Plan: A) Inside Store

Imtiaz Store uses strategic design and layout to influence customer behavior. They carefully design the store layout including lighting, product placement, and aisles to guide customer traffic flow through the store and expose customers to all products. Visual merchandising techniques like displays, signage, and product samples are used to attract customers and encourage impulse purchases. Store atmospherics including interior design, smells, and sounds are carefully crafted to create a unique shopping experience for customers.

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106 views4 pages

Impact of Imtiaz Store Design and Layout On Customer Mind: Layout/Circulation Plan: A) Inside Store

Imtiaz Store uses strategic design and layout to influence customer behavior. They carefully design the store layout including lighting, product placement, and aisles to guide customer traffic flow through the store and expose customers to all products. Visual merchandising techniques like displays, signage, and product samples are used to attract customers and encourage impulse purchases. Store atmospherics including interior design, smells, and sounds are carefully crafted to create a unique shopping experience for customers.

Uploaded by

ImamaTariq
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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IMPACT OF IMTIAZ STORE DESIGN AND LAYOUT ON CUSTOMER MIND:

Layout/Circulation Plan:

a) Inside store:

The display and the placements of products catches customer’s eyes and enable them to get

exposed to the entire store offerings.

b) Lightning and Display Strategy:

Cosmetics, household and chocolates are highlighted with lightening and displays strategically
placed along the aisles which pulls customers traffic from section to section. Each aisle width is
planned as per the product type and density of the product pattern in that area. The main aisle is
5ft wide, which then goes to into 8 more aisles each for different product categories.

c) Entrances:

There are two entrants in the main store for kids and women. The circulation pattern followed by
Imtiaz Store is “Grid Circulation”. The aisles and fixtures are at the right angle of each other.
Imtiaz entrance goes directly to the sweet section and house-hold section, this allow customers to
go directly to their destination without moving through the store.

d) Floor Space Management:

The employees and store owners are working very hard on floor space management for making
sure that the customers frequently visit their store.

e) Gross Margin on Footage:

Each month they check the per square foot merchandise selling and the customer traffic. The hot
spots include the rice and staples area. Cold spots include the household items but by adding
more varieties of merchandise and imported goods there they are effectively converting it into
warm spots.

VISUAL MERCHANDISE AND DISPLAY:

Through visual merchandising Imtiaz reduces the employee mix and increase per square feet
returns and can further helps in reducing marketing budgets. To attract the customers and make
them buy more in bulk Imtiaz store utilize the freezers of different companies which attract
customers to buy more and more of their desired products.

 Pepsi, Coke, K&N’s and many more companies have their fridges placed in the store with
attractive color and pricing schemes.
 In perfume and deodorants section customers can use from large variety of products and
choose them through free testing samples.
 Advertisement on the front of Imtiaz stores also attract customers and induce them to buy
more of that product. New temporary style stalls of different companies are also placed in
the store.

EFFECTIVENESS OF DISPLAY SYSTEM IN IMTIAZ STORE:

Exterior and interior shop displays are used for the to make the customers decide and buy
quickly. Shop displays also help customers to find their desired product without the wastage of
time.

a) Live Displays

Products from the personal care and hygiene companies are used for the live displays on the
entrance of Imtiaz store like fair & lovely etc.

b) Counter Displays

For impulse purchases Imtiaz uses its counter displays for merchandise like suparis, bubble
gums, cigarette lighters and batteries.

c) End Cap Displays

Imtiaz uses end cap displays as their point of purchase products like staples etc. and induce
customers to less browse and buy more during the distance covered between aisles and end cap.

STORE ATMOSPHERICS

The store atmospherics at Imtiaz Store has been properly maintained to create the unique image
of the store.

a) Exterior
Exterior of the store depicts the overall image of a high-quality super store. Advertisements are
displayed on the front of store through bill boards and different large Pena flexes.

b) Signage

The storefront has been designed in a way that compliments the color combination that has been
used throughout the store. A big light blue sign with Imtiaz Store written in bold letters is the
first thing you see when you enter the lane.

c) Interior

Interior is designed to facilitate customers starting from the good temperature inside the store. As
per the weather conditions, bright lights and the proper maintenance of the aisle placed with
formality throughout the store.

STORE DESIGN & RETAILING IMAGE MIX

a) Employee Type and Density

Minimum qualification of employees required by Imtiaz is matriculation. Employees speak


national language i.e. Urdu. Female and male employees are designated as per the nature of their
job. Products related to women personal care and hygiene have mostly female employees at the
counters and for helping customers while other categories of products have male employees.

Final checkout counters have both female and male counters to conveniently manage the traffic
checking out of the store. The dress code is blue shirt and black pent for males and black long
shirts and blue pants for ladies with a black scarf. Most of the salesmen are engaged in work in
the sections of basic commodities. As far as density is concerned, they have 4- 5 employees
working in each aisle.

b) Merchandise Type and Density

Imtiaz Store is very dense as far as merchandise is concerned and has approximately 1,000

pieces per sq. ft. It has both a wide and deep assortment of merchandise to cater a versatile
market.

c) Fixture Type and Density


The fixtures at Imtiaz Store include blue plastic racks that carry all items. The number of fixtures
per square foot of space at Imtiaz is 40. The density of the fixture complements the density of the
merchandise there, thus making shopping convenient for customers.

d) Sound Type and Density

High quality sound systems are installed in the stores. Five times prayers calls are lively recited
on the speakers. Important and emergency announcements are also made through the speakers.

e) Odor and Density

Every department of the store have their own special odor prevailing in the stores. Bakery
department have smell of the baked items, vegetables have fresh smell at their department while
personal care and hygiene fragment have a nice odor of different perfumes, soaps, shampoos etc.
A tangy smell can also be smelt when entered in the section of spices.

f) Visual Type and Factors

Bright white lights are installed inside the stores to brightly present all the products and provide
convenience to the customers to find and inspect the items without facing any difficulty. Bright
white lights also induce the customers to buy more.

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