PROJECT REPORT ON

DEVELOPMENT OF FRESH PRODUCT

BUSINESS
IN

SUBMITTED BY

Name : SARVODAY KUMAR

Roll No : KS101820085
Batch/ Year: Summer Batch, 2018-20
Unitedworld School of Business, Kolkata

Submitted in partial fulfillment of the requirements for

Certification of having successfully completed the Post
Graduate Program in Management (PGPM) From
Unitedworld School of Business, Kolkata.

1
 Student’s Declaration

I hereby declare that this Summer Internship Project (SIP/WIP) report titled (project
title), based on the work undertaken by me at (name of organization) during (month &
year) under the guidance of my Project Guide (name) is an original work prepared by me
under the guidance of Prof. (Faculty Guide’s name), and is submitted in partial fulfillment
of the requirements for a Certificate under the two-year full-time Post-Graduate Program
in Management conducted by Unitedworld School of Business, Kolkata, and that this has
not been submitted anywhere else for award of any other degree/ diploma or for any other
commercial purpose whatsoever.

Place: Kolkata Student’s Signature:

Date: Student’s Name: SARVODAY KUMAR

Enrollment no: KS101820085

Batch: SUMMER BATCH, 2018-20

Faculty Guide’s Certification

I certify that this SIP/WIP was undertaken under my guidance and that I find the
report satisfactory for award of Certificate under the PGPM of UWSB.

Place: Kolkata Faculty Guide’s Signature:

Date: Faculty Guide’s Name: A.A.SAFI

2
 ACKNOWLEDGEMENT

This project could not have been completed without able guidance and support of the
officers and staffs of the Marketing Department, GUJARAT COOPERATIVE MILK
MARKETING FEDERATION LIMITED (AMUL), KOLKATA.

I would like to offer my special thanks to project guide Kaushik Chakraborty and
Shekhar Basu project in charge AMUL(GCMMFL), KOLKATA to guide me as
organizational guide. Without their kind and enthusiastic support, this project would
complete on time.

I take this opportunity to express my gratitude toward A.A. SAFI sir, professor,
Unitedworld school of Business, Kolkata. I am thankful to him for guiding me through,
as an institutional guide for the project.

I am also thankful to our seniors at UWSB for their valuable suggestions for the
preparation of this project.

My thankful goes to the employees of corporate office GCMMFL (AMUL), KOLKATA

for their support with much needed primary input for the project,

Finally, I would like once again to express gratitude towards Marketing Development
GCMMFL (AMUL), KOLKATA for giving me the opportunity to do my summer
internship project under esteemed organization.

3
 Preface

PGPM provides us training in corporate world, and provide us practical knowledge of

professionalism during course and accumulate some valuable experience for future.

And that opportunity was provided by Unitedworld School of Business.

I was supposed to work in prestigious company like GCMMFL (Amul), Kolkata on a
very interesting project which is “DEVELOPMENT OF FRESH PRODUCT IN
BUSINESS”. Amul has various fresh products like, amul fluid milk, amul fresh paneer,
amul dahi, amul lassi.I was supposed to know each and every details of amul fresh
products so that, I could handle the queries. From one activity, how many queries were
we actually getting and from those how many were converted to retails, those needed to
be looked after. I had to met with the distributors first, then I went to create some new
retail outlets for amul fresh products, Order booking, survey, finding new dealership for
amul fresh product.

4
Contents
1. EXECUTIVE SUMMARY ................................................................................................. 6
2.1 Introduction ........................................................................................................................ 7
2.1.2 Introduction of industry ............................................................................................. 8
2.1.3 Introduction of company ........................................................................................ 9
3. Analysis and finding ........................................................................................................... 26
4.1 Limitations of project....................................................................................................... 32
4.2 Recommendations ....................................................................................................... 33
4.3 Conclusion ................................................................................................................. 34
5.Questionnaires ..................................................................................................................... 35
6.Bibliography ........................................................................................................................ 36
7. Annexures ........................................................................................................................... 37
Graphs of growth rate........................................................................................................ 47
Sales turnover ................................................................................................................. 48

5
 1. EXECUTIVE SUMMARY

My summer internship project was with Gujarat Cooperative Milk Marketing

Federation Limited (AMUL) was on development of fresh product of Amul like milk,
paneer, lassi, dahi, etc. My Market work was in North Kolkata Zone in General trade.
My market work were order booking Objective was to enhance sale of Amul fresh
products in market. And to observe marketing technique used by competitors in the
market. I also got know about mode of supply chain management of GCMMFL
(AMUL).

6
 2.1 Introduction

2.1.1 Objectives of the prioject

 Objective of project was to enhance sale in market.

 To identify main competitors of amul fresh product in market.
 To open new outlets in the market,
 Visiting existing outlet of amul fresh product and to check availability of product
stock according to consumer demand.
 Promotion of new products.

7
2.1.2 Introduction of industry

Fast moving consumer goods (FMCG) is the 4th largest sector in the
Indian economy. There are three main segments in the sector – food
and beverages which accounts for 19 per cent of the sector, healthcare
which accounts for 31 per cent and household and personal care which
accounts for the remaining 50 per cent. The FMCG sector has grown
from US$ 31.6 billion in 2011 to US$ 52.75 billion in 2017-18. The
sector is further expected to grow at a Compound Annual Growth Rate
(CAGR) of 27.86 per cent to reach US$ 103.7 billion by 2020.FMCG
revenue grew 14.8 per cent during October-December 2017. FMCG
sector is expected to register net revenue growth of 11.8 per cent in Q4
March 2018.In 2018, Dabur registered sales of worth US$ 120.2 million
growing at a CAGR of 8.25 per cent over FY11-18.Accounting for a
revenue share of around 45 per cent, rural segment is a large
contributor to the overall revenue generated by the FMCG sector in
India. Demand for quality goods and services have been going up in
rural areas of India, on the back of improve. Distribution channels of
manufacturing and FMCG companies. Urban segment
Accounted for a revenue share of 55 per cent in the overall revenues

Recorded By FMCG sector in India.

8
 2.1.3 Introduction of company

Anand Milk Union Limited (Amul) is an Indian cooperative dairy company, based
at Anand in the state of Gujarat.
Formed in 1948, it is a cooperative brand managed by a cooperative body, the Gujarat
Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned
by 3.6 million milk producers in Gujarat.
Amul spurred India's White Revolution, which made the country the world's largest
producer of milk and milk products.
White revolution was spearheaded by Tribhuvandas Patel under the guidance of Sardar
Patel. As a result, Kaira District Milk Union Limited was born in 1946. Tribhuvandas
became the founding chairman of the organization and led it until his death. He
hired Dr. Verghese Kurien three years after the white revolution. He convinced Dr.
Kurien to stay and help with the mission.
Kurien, founder-chairman of the GCMMF for more than 30 years (1973–2006), is
credited with the success of Amul's marketing. Amul has ventured into markets
overseas.

9
 Type Company
Industry Dairy/fast-moving
consumer good (FMCG)
Founded 1946; 73 years ago
Founder Tribhuvandas Patel
Headquarters
Anand, Gujarat, India
Area served worldwide
Key people Rupinder Singh Sodhi
Revenue Rupinder Singh
Sodhi
Number of employees 752 (Marketing Arm)
3.6 million (milk producing

members)

Website www.amul.com

10
 2.2 Methodology

Methodology is the systematic, theoretical analysis of the methods applied to a field of

study. It comprises the theoretical analysis of the body of methods and principles
associated with a branch of knowledge. Typically, it encompasses concepts such
as paradigm, theoretical model, phases and quantitative or qualitative techniques.

 Survey was conducted on the basis of questionnaire, in which list of questions are
asked to fill the questionnaire to retailers or asked orally and to analyze
consumer behavior, taste and preferences of customer.
 To survey daily consumption of amul milk and competitors milk by consumer.
 Data collection in market, by distributor point.
 Primary and secondary data has been collected from various source.

Methodology Techniques Key facts

Interview  Interview were conducted one to

one.
 Formal interview, informal
interview, semi formally.
 Question were focused, clear and
open ended responses.

Questionnaires and survey  Responses were analyzed

quantitative method by assigning
numerical value in marketing
scale.
 MCQ questions.

Observation Observing the competitors marketing

strategy in all market place.

11
 2.3 Sampling Design and Sample size

Sample is a part of target population, which is carefully selected to represent the

population.

Sample frame is the list of elements from which the sample from which sample is drawn.
Sampling frame is nothing but the correct list of population.

SL RESPONDENT MARKETS SAMPLE SIZE OF

NO OUTLET VISITED

1 Mahishbathan market 12

2 Baguihati all market 54

3 Dumdum park,shyamnagar 50

4 Kestopur all market 65

5 Kumarpara near air port 25

6 Salt lake sec 5 50

7 Mall road 15

8 Teghoria 48

9 Kaikhali 51

TOTAL SAMPLE 370

12
  Probability sampling :
Probability sampling was used as a sampling technique.
 Stratified random sample is used under probability sampling for making
sample size in project. In this types of sampling technique sub-samples
are drawn from within different strata.

Probability sampling was the best technique which is used in this project. Sampling is
taken market wise sequence wise in all the market.

 Product for Which Survey Was Conducted:

The products for which the survey was conducted and the
promotional activities are done are the fresh products of
Amul. The major products we concerned with are:

Amul Taaza

Product Name Amul Taaza

Description Pasteurised Milk Amul milk meets the PFA standards for
the respective type
of milk.

13
 Packing Poly Pack - 500ml, 1000ml, 200ml, 5 Ltr *
* In selected markets only

Products Specification:

Composition Fat (%) 3.0 min

SNF (%) *8.5 min

Nutr
ition Nutritional Information*
al
Info
rma
tion
Serving Size 200 ml

Amount per 100 ml

Energy 58 kcal

Energy from FAT 27 kcal

Total FAT 3g

14
 Saturated FAT 1.9 g

Cholesterol 8 mg

Total Carbohydrate 4.7 g

Added Sugar 0g

Protein 3.1 g

Calcium 150 mg

Phosphorus 130 mg

Sodium 50 mg

Thiamine 42.5 mcg

Riboflavin 120 mcg

Niacin 100 mcg

Folic Acid 7.5 mcg

Vit. A(Retinol) 32 mcg

*Approx. values

Shelf Life 48 Hours from the date of packing if kept under refrigeration below
8°C
Storage condition Under Refrigeration (Below 8°C)

14
  Amul Gold

Product Name Amul Gold

Description Pasteurised milk Amul milk meets the PFA standards for the respective
type
of milk.

Packing Poly Pack - 500ml, 1000ml, 5 Ltr *

* In Selected markets only

15
Composition FAT(%) 6.0 min
SNF (%)* 9.0 min

Nutritional Information
Nutritional Information*

Serving Size 200 ml

Amount per 100 ml

Energy 87 kcal

Energy from FAT 54 kcal

Total FAT 6g

16
 Specification:

Saturated FAT 3.7 g

Cholesterol 16 mg

Total Carbohydrate 5.0 g

Added Sugar 0g

Protein 3.3 g

Calcium 150 mg

Phosphorus 130 mg

Sodium 50 mg

Thiamine 42 mcg

Riboflavin 120 mcg

Niacin 100 mcg

Folic Acid 7.5 mcg

Vit. A(Retinol) 65 mcg

*Approx. values
Shelf Life 48 Hours from the date of packing if kept under
refrigeration below
8°C
Storage condition Under Refrigeration (Below 8°C)

17
  Amul Shakti:

Product Name Amul Shakti

Description Pasteurised Milk Amul milk meets the PFA standards for the respective
type
of milk.
Packing Poly Pack 500 ml* and 250 ml*
* In selected markets only

18
 Specifications:

Composition Fat (%) 4.5 min

SNF (%) *8.5 min
Nutritional Information
Nutritional Information per 100g (approx. values)

Total
Energy, kcal 71.3 4.7
Carbohydrate
,g

Total Fat, g 4.5 Added Sugar, g 0.0

Saturated Fat, g 2.9 Protein, g 3.0

Trans Fat, g 0.0 Calcium, mg 102.0

Shelf Life 48 Hours from the date of packing if kept under refrigeration
below 8°C
Storage condition Under Refrigeration (Below 8°C)

19
  Amul Lassi

Product Name Amul Lassi

Description Amul Lassi
Packing Pack
1 Litre Pack Tetrapak
200 ml Pack Tetrapak
200 ml pack Pet Bottle
250 ml Edge Pack Tetrapak
200 ml Pet Mango Lassi Bottle
1 Lit Pet Mango Lassi Bottle

20
  Amul Masti Dahi-

Product Name Amul Masti Dahi

Description Curd made from Pasteurised Toned Milk
Packing Poly Pack - 200 gm, 400 gm, 1 kg
* PP Cup - 200 gm, 400 gm, 100
gm *
* In Selected markets only

Specifications:
Composition
Nutritional Information
Nutritional Information*

Amount per 100 g

Energy 62 kcal

Energy from Fat 28 kcal

Total Fat 3.1 g

Saturated fat 1.9 g

Cholesterol 8 mg

21
 Total Carbohydrate, g 4.4 g

Added Sugar 0g

Protein 4.1 g

Calcium 183 mg

Phosphorus 158 mg

Sodium 61 mg

Thiamine 51.5 mcg

Riboflavin 146 mcg

Niacin 122 ncg

Folic Acid 9.2 mcg

Vit. A (Retinol) 65 mcg

Not a significant source of Vitamin C, Iron and Dietary

fiber.

*Approx. values

Shelf Life Poly Pack - 7 Days from the date of packaging PP Cup - 15 Days
Storage condition Under Refrigeration (Below 8C)

22
  Amul Paneer:

Produc Amul fresh paneer

t Name

Description Equivalent to cream cottage cheese

Packing Block Paneer 100gm, 200gm and 1kg.

23
 Composition Milk Solids, Citric acid
Nutritional
Informatio Nutritional Information*
n

Amount per 100g

Energy, kcal 289

Energy from FAT, kcal 225

Total FAT, g 25

Saturated FAT, g 15

Cholesterol, mg 66

Carbohydrate, g 2

Added Sugar, g 0

Protein, g 14

Calcium, mg 480

Not a significant source of Vitamin C, Iron

and Dietary fibre.

Shelf Life 45 days at 4℃ or below

Storage Refrigerated
conditio
n

24
  Area of Operation:
The areas of operation were the research was done are as follows:
 Mall road
 Kumarpara dumdum
 Kaikhali
 Teghoria
 Kestopur
 Dumdum park
 Shayam nagar
 Mahishbathan

Market work:

 To enhance sales.

 Order booking.

 To open new outlets.

 Finding new dealership.

 Promotion of new product, umbrella activity, campaign.

25
 3. Analysis and finding

Data of distributors visited.

S DISTRIBUTOR LOCATION
NO.

1 Bapi Mall road

2 Guddu(tirupati enterprices) Hatiara road

3 Nilam enterprices Jayangra,

baguihati

4 Maxwell Dumdum park

5 Amit roy kumarpara

6 Dey enterprice kestopur

7 S.N. marketing kestopur

Market liquid milk sale of one day analysis

S.no Market Amul Itc redcow other

1 Teghoria 95 18 20 22

crate crate crates crates

s s

2 Kaikhali 178.5 20 27 25

crate crate crates crates

s s

3 Baguihati 120 25 19 22
crates
crate crate crates
s s

4 Saltlake 20 15 20 15
sector 5 ctate
crate crates Crates
s
s

26
 s.no Market amul itc redcow others

5 Kumarpa 30 1.5 12 5crates

ra crate crate crates
s s

1. Teghoria market:

sales in teghoria market

14%

13% Amul
Itc
12% 61%
redcow
other

By above pie chart we can find that amul milk have 61% sales in the teghoria market.
Followed by redcow 13%, itc have sales 12% then others have 14% sales in the market.

There for amul is the market leader in this market as amul sales volume is largest in teghoria market.

27
 2. Kaikhali market :

sales of kaikhali

10%
11%
Amul
8%
Itc
71% redcow
other

If we look at the sales of kaikhali market then amul have 71% of sales in the market. ITC have
8% sales in the market, redcow have 11% sales in the market and others have 10% sales in the
market.

3. Baguihati market:

sales of baguihati market

other
redcow 12%
10%

Itc
13% Amul
65%

Amul Itc redcow other

28
 In baguihati market amul have 65% sales in the market, itc have 13% sales in market, redcow
have 10% sales in market and

others have 12 % sales of market.

4. Salt lake sector 5.

sales in saltlake sector 5

other Amul
21% 29% Amul
Itc
redcow Itc
29% redcow
21%
other

We know that salt lake sector 5 is called as IT hub and majority of IT Company, BPO company,
colleges are in salt lake sector 5. There is more than 50 tea stalls in salt lake sector 5. Milk
quantity used for making tea by Amul milk is 29%,

21% of itc milk,

29% of redcow

And 21% others.

29
 5. Kumarpara market

Chart Title

10% Amul
Itc
25%
redcow
62%
3% other

In kumarpara market

Amul has 62% of market sales

Itc has 3% sales in market.

Redcow have 25% sale in the market.

Others have 10% sale in the market.

Observations:

 It is observed that redcow, and itc is trying to compete with amul in some market.

30
 Observations:

S no Company Retailer
margin on
500ml milk
packet(Rs)

1 Amul 0.69

2 Itc 1

3 Redcow 1

4 Merto 1.80

 By above price margin to the retailers the Amul gives least margin to the retailers.

 Competitors are attacking to Amul by pricing strategies.

 Competitors are providing schemes to the customers and distributors,

For example itc is providing 1 packet of milk free in every crates to the distributors. And
Mother dairy were providing RS 5 bourbon biscuit free to the customers. These are the
strategies to attract customers and to enhance sale.

 Competitors are trying to supply product in the market before amul supplies.

31
 4.1 Limitations of project

 Area were larger to cover within limited period by walking. It is difficult to cover
all the market.

 The some shopkeepers were uncomfortable to share correct usage pattern and
disclosing purchase channel.

 They were uncomfortable to disclosing their distributor information.

 Non- cooperative approach from retailers during survey.

 Location barriers.

 Retailer’s argument for 6 month past schemes in present period.

 Non- cooperation from retailers to listen present schemes provided by Amul.

 Disputes between distributor and retailers due to treating inequality due large and
small shop.

32
 4.2 Recommendations
 Availability of distributor point should increase in market like salt lake sector 5, chandiberia,
etc. so that product can reach to the market in time by 6 am.

 Distributors should increase their delivery boy so that product can reach on time in the
market before competitor’s product.

 Amul Company should increase profit margins for retailers and distributors. My
recommendation is Rs 1 margin to retailers for 500 ml milk packet.

 Company should improve packaging so that there must not be leakage complaints from
retailers and distributors.

 Price margin should be provided to all the retailers in the market so that distributors cannot
charge more that given price by company.

 There should be regular inspection in the market and to check amul board, hording, umbrella
requirement.

 Company must produce product as per the given order, so that there must not be less supply
of product in the market.

 Amul company should provide some motivation to the retailers by give some rewards to those
who has sold extra quantity of amul products.

 Amul company should improve their quality in milk as there was complaint for amul taza 500
ml.

33
 4.3 Conclusion
In conclusive part, it can be concluded that Amul is market leader in majority of the
markets. Customers are 100% satisfied with the amul products. But in some area there
is lack of proper distributors point and marketing.

Some distributers play monopolistic market where they charger more than given price
by company. This should be stopped and there should be regular inspection by
marketers.

Amul has good reputation and brand image because of exixting in the market since
1946 and providing full satisfaction and provide value to the customer.

It was good experience working with Amul and doing market work like survey, Order
booking, to open new outlet, enhance sale, to find new dealer for Amul fresh products.
It has helped me to know about pattern of distribution and supply chain management,
product line, product length and depth of amul products and business structure of
Amul products.

34
 5.Questionnaires

Questionnaires for Retailers

 Do you sell Amul fresh

products? Yes No
 Which Fresh products brand do you sell most?
Amul Mother dairy Metro Red cow Thakkar
dairy Delicious
 Does Amul fresh products remain maximum than
others? Yes No
 How many days you can store any fresh product of
Amul? 1 day 2 days 4 days
7days
 How often in a week the distributor visit to your
retail? 2 times 4 times 5 times
 Which brand of fresh product is profitable for you?
Amul Mother dairy Metro Red cow Thakkar
Dairy Delicious
 Does Amul return their damage
products? Yes No
 Do you get any product related scheme form
distributor? Yes No
 How many customers visits your shop?
50 100 >100

 From where you purchase Amul products?

Distributor Wholesalers
Retailers
Others


35
 6.Bibliography
www.google.com

www.amul.com

www.wikipedia.com

36
 7. Annexures
Amul past and present MILK order
KESTOPUR,CHANDIBERIA,GHOSHPARA
SN SHOP AREA PAS PRES COMPTIT LAS DA Contacts REMAR
O. T ENT ORS SI HI KS
AM AMUL milk
UL
milk
1 Mitra ghoshpar 1c 1c Redcow- 30p 30 8013185 Low
stationar a 2c p 145 margin
y Metro-5
lt.
Itc-5 lt
2 Supriya ghoshpar 3c 8c Redcow- 1c 1c - -
tea house a 9c
Itc-1c
3 Ganesh ghoshpar 2c 12p Redcow- - - 9748190 Worker
bhandar a 1c 928 proble
Itc-1c m
4 a.n.enter ghoshpar 10- 11c Redcow- 2c 2c 8583858 Selling
prise a 15c 20c 314 Compet
Itc-5c (Amul itor
Board Milk
require
ment)
5 Bapi chandibe 7 lt 5 lt Redcow- - 20 8961410 Summe
strore ria 18 lt p 409 r
(Board proble
required m
)
6 Ghosh purvapar 10p 10p redcow 1c 10 8017183 Margin,
variety a kg 255 Milk
store Board cutting
required
7 Abhijit chandibe - 5lt Redcow 5p 5p 9038862 No
naskar ria motherda 059 supplier
iry
8 Dilip chandibe - 2lt Redcow- Board -
naskar ria 1c required
9 Sri hari chandibe 5lt 5lt Redcow- - - 8961178 -
bhandar ria 10lt 519

10 Kamlesh chandibe 8lt 2lt Redcow- - - 9836565 -

store ria 1.5c 018
Board
required

37
11 Mondal chandibe 2lt 2lt Redcow- - - 7003270 -
grocery ria 4lt 530
12 Tapos chandibe - 10lt Redcow- - - 8910757 -
naskar ria 5lt 235
13 Kamal chandibe - 12lt Redcow- - 5p 8697879 Milk
bhandar ria 18lt 366 cutting
9088870
247
14 Bijoy chandibe 5lt 5lt Redcow- - - 8777344 -
siddhart ria 10lt 894
h Board
required
15 Bhoj chandibe 10 5 lt Redcow- 6p - Compet
variety ria lt 5lt itor
shop
16 Bina chandibe 10lt 6-10lt Redcow- 15p 12 7003371 margin
stores ria 2lt p 069
Board
required
17 Jai maa chandibe 8lt 8lt Redcow- 6p 10 8296918 -
santoshi ria 6lt p 371
bhandar Board
required
18 Shajal chandibe 15lt 10lt Redcow- 1c 12 8250889 -
biswas ria 5lt p 588
19 Maa chandibe - - Redcow- - 10 - Not
monsa ria 5lt p selling
bhandar amul
milk,qu
ality
proble
m

SN SHOP AREA PAS PRES COMPETI LAS DA CONTAC REMAR

O T ENT TORS SI HI TS KS
AM AMUL (milk)
UL milk
milk
20 Utpal chandibe - 5lt Redcow- 10 - -
biwas ria 5lt p
21 Bapi chandibe - 6 lt Redcow- 10 9432164 -
stores ria 10p p 902
Board
required
22 Shubha chandibe - 6 lt Redcow- - - 8240179 -
mkar ria 2lt 809

38
 mazumd
ar
23 Apu chandibe - 3lt Redcow- 4p 9064020 Redcow
store ria 7lt 496 milk
sale
24 balram baroitala 4c 2c Redcow- 10p 8017673 margin
2c 443
25 Dipali purvopar 5lt 1c Redcow-1 1c 1c 9163146 -
stores a c 105
Board
required
26 rajesh barborita - 1.5c Redcow- 1c 1c - -
la 1c
27 Kautav chirtanpa 15p 1c - 9432599 Late
stores ra 893 delivery
28 Radha Siddhart 2c 1c Redcow- 9007584 Summe
Krishna on agar 10lt 095 r
mahadev Itc-1c Board proble
das required m
29 Anand barbarita 3c 3c Redcow- 9374378 margin
kumar la 10lt 376
gupta Itc-10lt
30 Siddesh Milan 3c
weri bazar
bhandar
31 Ghosh Sholo 2c 1c Redcow- 10p 8017799
tea stall foot 2c 375
32 Shayama Sholo 3c 2c Metro-6p 9748088 Milk
l paan foot motherda 596 cutting
shop iry
33 Dipak majherpa 1c 12p Redcow- 8420612 Less
paan ra 1c 226 supply
bhandar of dahi
34 Rp 3 no. 1c 8709318
gupta kestopur 837
(new
outlet)
35 Jairam hannapar 16 16lt Metro- 9883927 Selling
variety a lt 15p 510 competi
Redcow- tor milk
15p
36 Bharat hannapar 1.5c 1.5c - 9007817 ok
paan a 880
shop

39
37 Nandi jorakhan 3c 2c Metro-1c 10p 9330555 Selling
stores a 433 competi
tor milk
38 Payal jorakhan 3c 2c Redcow- 10p 8017333 Selling
variety a 1c 057 competi
Stores Metro-1c tors
Mother milk
dairy-1c
Haringha
ta-0.5c

39 Promita jorakhan 2c 1c Metro-1c No

variety a demand
stores

SN SHOP AREA PAS PRES COMPETI LAS DA CONTAC REMAR

T ENT TORS SI HI TS KS
(am (amul (milk)
ul milk)
milk
)
40 ruby hannapar 8c 7c Metro-1c 20p Selling
a Redcow- competi
3c tor milk
Itc-1c
41 Rainbow hannapar 6c 4c Itc-1c 9163715 margin
variety a Redcow- 388
2c
Metro-1c
42 Ramkris hannapar 2c Metro-1c margin
hna a Redcow-
stores 1c
43 B prasad rabindra 2c
pally
44 Vaishno 2c -
devi
enterpris
e
45 Everyda rabindra 11c 9c Redcow- 8279995 Summe
y stores pally 2c 785 r reason
Itc-2c
Metro-2c
Motherd
airy-2c

40
46 Sri guru praffulak 6c 5c Summe
bhandar anan r reason
47 Sri praffulak 5c 3c Redcow- 9163093 Summe
Krishna anan 5c 631 r reason
stores Metro-5c
48 New prafullak 1c 1c - - Ok
gupta anan
49 Sri rabindra 5c 5c - 9435551 Ok
shayam pally 878
bhandar
50 Madhu rabindra 12c 12c Itc-2c Milk
paul pally Metro-2c cutting,
milk Redcow- summer
center 7c reson,
Mother quality
dairy-1c proble
m
51 Balram rabindra 10c 1c Redcow- Financi
pal pally 1c al
proble
m
52 Maa rabindra 40lt 35lt Redcow- 9163295 Summe
monsa pally 10lt 072 r reason
bhandar
53 Rahul majerpar 1c 1c Redcow- 8210768 Ok
paan a 2c 972
bhandar
54 Laxmi sholofoot 13c 9c Metro 9143070 Selling
bhandar Redcow- 283 competi
2c tor milk
55 Kundu Sholo 1c Itc-1c margin
stores foot Redcow-
1c
56 annapur sholofoot 1c margin
na
57 Santosh samarpal 2c Ok
shaw ly
58 Life samrpall 6lt 6lt - 9051767 Ok
devines y 246
59 Das Beside 2c 2c
varity dey
store enterpris
e

41
SN SHOP AREA PAS PRES COMPETI LAS DA CONTAC REMAR
T ENT TORS SI HI TS KS
AM AMUL
UL
60 Kathi 206, 5lt 5lt - 10c
junction footbridg
e
61 Kundu milanbaz 1c 1c - 8420037 Late
stores ar 513 delivery
62 Anand barbarita 3c Motherd 10p 9674378 Late
stores la airy-3c 376 delivery
63 Ranjit barbarita 3c Itc-10c
bhojoula la
l
64 Dilkhush ghoshpar 10p 9831907
paan a 845
shop
(new
outlet)

65 Chaurasi baroitala 2c 1c Redcow- 10 9831725

a tea 1c 912
shop

42
 Amul milk order past order and present order
SN SHOP AREA PAST(A Present(Am competitors contact remarks
O. MUL) ul)
1 Rice narayant 40 pc 30 pc Itc- 20pc 891075693 ok
center ala 6
2 Sitla narantala 1 carat 1 carat Itc-1.5 - Margin
bhand carat problem
ar Redcow-
30p
3 Gri narantala 25pc Redcow- 801768188 Margin
hastli 30p 7 problem
bhand
ar
4 Suresh Dum 10-15 pc - - ok
paan dum
bhand park
ar bazar
5 Maa Dum 80-90 pc 80 pc Itc – 1 988333573 ok
gauri dum carat 1
bhand park
ar bazar
6 Tulsi Dum 50-60 pc 48 pc Redcow- 905199730 Distribution
store dum 72pc 2 ,margin
park problem
bazar
7 Sri Dum - 30 pc Redcow 980441155 ok
laxmi dum Itc 4
bhand park metro
ar
8 Matri Dum - 15 pc metro - -
bhand dum
ar park
9 Sadhn narayant 40-50 pc 40 pc Redcow- 905176653 Margin
a ala 20p 3 problem
variety Itc-50p
10 Jay Dum - 15 pc Red cow 810085497 -
maa dum metro 0
gauri park

43
 bhand
ar

11 Kaibal shayamn - 1 carat Itc-1 carat - -

la nath agar
store
12 Sri narayant - 1 carat Itc- 1 carat - -
shalit ala
13 Bhava Narayant - 15 pc Itc+redcow 983659506 Margin
ni ala =40p 0 problem
store
14 Prayaj prafullka 4 carat 2.5 carat redcow Less supply
ani non of dahi,lassi
15 Mausu Dum 6-7 carat 9 carat Redcow-2 - Summer
mi dum carat problem
store park Metro-1
bazar carat
Itc- 1 carat
16 Park Dum 10 carat 18 carat Redcow-2 858388872 Leakage
tea dum carat 5 problem
store park Itc- 2 carat
bazar Metro- 2
carat
17 Joy Dum 1 carat 1 carat - 858380405 Leakage
guru dum to 15 pc 3 problem
park
18 Durala Dum 2.5 carat 2 carat Redcow 983012492 Selling
p dum metro 8 competitor
park milk
19 Prova Dum 1 carat 1 carat Itc - -
wati dum metro
store park
20 Maa Dum 35 pc 35 pc Itc – 1 Summer
tara dum carat reason
park Metro- 10
pc
21 Gupta Dum
store dum
park

22 Joy Dum - 2 carat - - -

bangla dum
store park

44
23 Maa shamnag 1 carat 10- carat Metro - -
santi ar Itc
store redcow
24 Riya 367,dum 10-12 10 liter Itc- 5 liter Shortage of
genera dum liter supply
l store park
25 Loken Dum - 24 pc Redcow-15 Known to
ath dum pc company
variety park Itc- 1 carat
26 Om sai 139, dum - - - - -
bhand du park
ar
27 Jay Dum 4 carat 3 carat Itc- 1 carat - -
bangla dum
park
28 Bijoy Dum - 1 carat Itc – 1 891096390 Distribution
shop dum carat 7 and
park Margin
problem
29 Soya 51, - 20 pc Metro - -
bari shayamn itc
agar ,
road
30 Fresh Dum - 7 liter - 912381425 No supply of
bazar dum 1 lassi
park
bazar
31 M Prafullak 2 carat 1 carat Red cow- 916362491 Low
mart anun 1carat 3 demand of
Itc- 2 carat milk of
customer
32 Mahab Shayamn 25-30 pc 40 pc Red cow 877282080 ok
ir store agar road 0
33 Aropit Prafullak 1 carat 1 carat Red cow- 983678535 Late
a store anun 10 pc 0 delivery of
milk

34 Probhati Dum dum 15 pc 20 pc Itc- 5pc 9883012408 ok

Stores park

35 Nandi narayantala 2 1.5 Itc- 8100250976 Selling

Stores carat carat 1carat competitors milk
Redcow-
1carat

45
36 Sharma narayantala 2 carat Itc-2 8619941868 margin
Stores carat

46
 Graphs of growth rate

Source: internet

47
 Sales turnover

Years

Source: internet

48
49