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Creativity Term Paper

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0% found this document useful (0 votes)
59 views9 pages

Creativity Term Paper

Uploaded by

kanika_grover_2
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Samsung is a

 Digital leader
 Responsible global citizen
 Multi faceted family of companies
 An ethical business

Samsung is guided by a simple philosophy, strong values and high ethical standards that inform
our work every day. In everything we do, we strive to help people live better lives.

Samsung is dedicated to developing innovative technologies and efficient processes that create
new markets, enrich people's lives, and continue to make Samsung a digital leader.

History from 2000 to 2009 (jungli apni according small kar liyo)

 Displayed the world’s thinnest TV


(6.5mm) at CES
 Launched major restructuring of its
businesses
 Developed the world’s first 40
nanometer DRAM
 Announced its “Blue Earth” solar-
powered phone
 Released its V-line Crystal Rose LCD
TV
 Samsung is found No. 1 in customer
loyalty for 8 years consecutively by
Brand Keys of the USA
 Samsung Digital Imaging developed an
innovative hybrid digital camera
 Built the world’s largest mobile phone as
recorded in the Guinness Book of World
Records
 Received a “Quality Management
Award” in Malaysia
 SADI, Samsung's design school,
received the most iF Concept Design
Awards for its entrants
 Received an Excellence Award from
ENERGY STAR of the US
 Released the world’s thinnest Blu-ray
player
 Introduced Mobile WiMax into Malaysia
 Released the world’s first full HD
camcorder with a 64GB SSD
 Released the world’s first solar
-powered mobile phone in India
 Released the “JET,” its new concept full
touch screen phone
 Released its 120Hz 3D monitor
 Opened the “visual mobile” era with its
third generation full touch Haptic
AMOLED
 Released the world’s first infrared video
phone
 Became the first in the industry to
acquire TCO 3.0 certification for its
notebook computers
 Announced its “Green Management”
strategy
 Began mass production of the world’s
first 40 nanometer DDR3 DRAM
 Released the world’s thinnest watch
phone
 Developed the world’s lowest power
1GHz mobile CPU core
 Attained its most awards ever at IDEA
2009
 Released its strategic smart phone, the
OmniaⅡ
 Samsung's Yuna Haptic sold 500,000
units in record time
 Became the first in the industry to sell
more than 10 million LCD TVs in the first
half of the year
 Samsung won the chairmanship of the
3GPP international standardization
association
 Sold more than 5 million of its STAR full
touch phones in 4 months
 Samsung’s Application Store officially
opened
 Released the “Corby” full touch phone
targeted at younger users
 Provided the WorldSkills Calgary 2009
Competition support
 Installed the world’s largest video wall in
the US
 Released the first large capacity 16kg
automatic washing machine in the
domestic market
 Samsung's “Mondi” WiMax terminal
receives “Best Product” at the 4G
Awards
 Entered the top 10 list in the world’s top
100 global brands
 Samsung was selected as one of the
top 10 global businesses in responding
to climate change
 Samsung TVs took 50% of the Iranian
market
 Introduced its R&D master system
 Released the “Giorgio Armani” smart
phone
 Sold more than 5 million LCD panels for
notebooks per month for the first in the
industry
 Developed a 240Hz 3D LCD panel
 Received the 2009 LCD TV Market
Leadership Award
 Deploys its brand memory card
business
 Reached the world’s first LTE terminal
supply agreement
 Developed the world’s thinnest 3mm
LED TV panel
 Samsung successfully tested WiMax
global roaming
 Samsung’s LED TV won “TV of the
Year” in Britain
 Declared its “Creative Company”
strategy for the next 100 years
 Passed 4 trillion won in operating profits
for its 40th year of foundation
 Introduced a “Creative New Employee”
hiring system
 Developed the world’s first 0.6mm 8
chip package
 Sold 10 million STAR phones in six
months of its release
 Announced its open mobile platform,
“bada”
 Became the first in the industry to sell
more than 4 million LCD panels for TVs
per month
 Supported the hosting of the WCG final
 Launched a VIP membership program
 Sold 50 million full touch screen phones
in 2 years
 Samsung's printing solutions won
product of the year in the US
 Announced “bada” its own smart phone
platform
 Samsung successfully commercialized
its 4th generation LTE terminal
 Restructured its organization and
appointed Gee-Sung Choi as its new
CEO
 Sales of Samsung “Yuna Haptic”
phones broke the threshold of 1 million
 Became No. 1 in the US digital TV
market for the 4th consecutive year

 Named Yoon-Woo Lee as a Vice Chairman


& CEO of Samsung Electronics
 Launched OMNIA phone 
 Completed establishing TV manufactory in
Russia Kaluga
 Became the official sponsor of 2010
Guangzhou Asian Game
2008  Developed the world's first 2Gb 50 NANO
 Samsung takes No. 1 spot in U.S. cellphone
market
 Opened Global Brand PR Center ‘Samsung
D'light'
 No.1 worldwide market share position for
TVs achieved for the 9th quarter in a row

 No.1 worldwide market share position for


TVs achieved for the seventh quarter in a
row
 Developed the world's first 30nm-class
64Gb NAND Flash™ memory
2007
 BlackJack bestowed the Best Smart Phone
award at CTIA in the U.S.
 Attained No.1 worldwide market share
position for LCD for the sixth year in a row

2006  Developed the world's first real double-


sided LCD
 Developed the worlds' first 50nm 1G DRAM
 Unveiled 10M pixel camera phone
 Launched "Stealth Vacuum," a vacuum
cleaner with the world's lowest level of
noises
 Launched the worlds' first Blu-Ray Disc
Player
 Developed 1.72"Super-Reflective LCD
Screen

 Developed the largest Flexible LCD Panel


 Ranked 27th in "the World's Most Admired
Company" of Fortune
 Became the official sponsor of Chelsea, the
renowned English soccer club
2005  Released the world's first 7 mega pixel
camera phone
 Developed the world's first OLED for 40" TV
 Developed the first-ever speech recognition
phone

 Produced the first wrinkle-free steam


washer
 Sold more than 20 million cellular phones in
the U.S
 Developed the world's first 60-nano 8GB
NAND Flash memory chip
 Ranked top in mobile phone sales in Russia
 Released new PDP TV featuring the highest
2004
contrast ratio in the world
 Developed a 3rd Generation Optical Blu-
Ray Disc Recorder
 Developed cellular phone chip for satellite
DMB system
 Released 46" LCD TV for the first time in
the world

2003  Samsung brand value ranked 25th in the


world by Interbrand
 Ranked 5th on the "Most Admired
Electronics Company" list released by the
Fortune Magazine
 Released the first HD DVD combo

 Development of the 54"TFT-LCD, the


largest digital TV monitor in the world
 Launches PDP-TV, the slimmest in the
world
2002  Launch of color mobile phones in which the
new concept UFB-LCD is introduced
 Launched new high-definition TFT-LCD
color cellular phone

 Ranked No. 1 of world's Top 100 IT


Companies by BusinessWeek
 Unveils 16 Chord Progression Melody
Phone
2001  Begins Mass Production of 512Mb Flash
Memory Device
 Unveils Industry's First Ultra-Slim Handset
 Develops World's first 40 inch TFT-LCD

2000  Unveils TFT-LCD with Record-breaking


Definition
 Launches PDA phone
 Samsung Olympic Games Phone selected
as the official mobile phone of the Sydney
2000 Olympic Games
 TV Phone and Watch Phone Make
Guinness Book of World Records
 Unveils the Worlds Fastest Graphics
Memory Chip
 Samsung Electronics and Yahoo! Form
Strategic Alliance
 Develops Unique All-in-one DVD Player
 Developed world's first 512Mb DRAM

Samsung is comprised of companies that are setting new standards in a wide range of businesses,
from consumer electronics to petrochemicals, from advertising to life insurance. They share a
commitment to creating innovative, high quality products that are relied on every day by millions of
people and businesses around the world.

 Samsung Electro-Mechanics
 Samsung SDI
 Samsung Corning Precision Glass
 Samsung SDS
 Samsung Networks
 Samsung Techwin
 Samsung Mobile Display
 Samsung Digital Imaging

 Samsung Total Petrochemicals


 Samsung Petrochemicals
 Samsung Fine Chemicals
 Samsung BP Chemicals

 Samsung Life Insurance


 Samsung Fire & Marine Insurance
 Samsung Card
 Samsung Securities
 Samsung Investment Trust Management
 Samsung Venture Investment
 Samsung C&T Corporation
 Samsung Engineering
 Cheil Industries
 Samsung Everland
 The Shilla Hotels & Resorts
 Cheil Worldwide
 S1 Corporation

 Samsung Heavy Industries

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