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Faculty of Business and Management: Group Assignment

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This document outlines the details of a group assignment for a Diploma in Business Administration marketing course. It provides instructions for students to complete a group assignment on marketing mix strategies, including a background, SWOT analysis, target market selection, and marketing mix discussion. It also includes assessment criteria such as presentation delivery, public speaking skills, comprehensiveness, and overall impression that will be used to evaluate the assignment. Students are to submit their assignment by July 5th, 2019.

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Faculty of Business and Management: Group Assignment

Uploaded by

apisj5
30 views3 pages
This document outlines the details of a group assignment for a Diploma in Business Administration marketing course. It provides instructions for students to complete a group assignment on marketing mix strategies, including a background, SWOT analysis, target market selection, and marketing mix discussion. It also includes assessment criteria such as presentation delivery, public speaking skills, comprehensiveness, and overall impression that will be used to evaluate the assignment. Students are to submit their assignment by July 5th, 2019.

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This document outlines the details of a group assignment for a Diploma in Business Administration marketing course. It provides instructions for students to complete a group assignment on marketing mix strategies, including a background, SWOT analysis, target market selection, and marketing mix discussion. It also includes assessment criteria such as presentation delivery, public speaking skills, comprehensiveness, and overall impression that will be used to evaluate the assignment. Students are to submit their assignment by July 5th, 2019.

Copyright:

© All Rights Reserved
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
30 views3 pages

Faculty of Business and Management: Group Assignment

Uploaded by

apisj5
This document outlines the details of a group assignment for a Diploma in Business Administration marketing course. It provides instructions for students to complete a group assignment on marketing mix strategies, including a background, SWOT analysis, target market selection, and marketing mix discussion. It also includes assessment criteria such as presentation delivery, public speaking skills, comprehensiveness, and overall impression that will be used to evaluate the assignment. Students are to submit their assignment by July 5th, 2019.

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FACULTY OF BUSINESS AND MANAGEMENT

GROUP ASSIGNMENT

FULL NAME AND

MATRICULATION NO.

COURSE CODE AND COURSE DBMK 2003


NAME FUNDAMENTALS OF MARKETING

LECTURER’S NAME MR. BERNARD LIM JIT HENG

PROGRAMME DIPLOMA IN BUSINESS ADMINISTRATION (DiBA)

SESSION MAY 2019

COURSEWORK DETAILS GROUP ASSIGNMENT


DUE DATE 5TH July 2019
GROUP TASK

Note: The rating scales below aim to give you general feedback to help you improve the
standard and quality of your work in the future.

Unsatisfactory

Satisfactory

Good

Very Good

Excellent
Criteria
MARKS ALLOCATION

Background / 10 Marks

SWOT Analysis / 10 Marks

Target Market / 5 Marks

Marketing Mix Strategies / 15 Marks

Overall discussion / analysis / critical evaluation / 10 Marks


and reflection.
TOTAL: / 50 Marks

Assignment Score: ________ / 20%

Comments:

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
MARK SHEET FOR PRESENTATION
Name: ______________________________ Student’s ID. No.:____________

Name: ______________________________ Student’s ID. No.:____________

Name: ______________________________ Student’s ID. No.:____________

Name: ______________________________ Student’s ID. No.:____________

Name: ______________________________ Student’s ID. No.:____________

Need to
Assessment Criteria Weak Average Good Excellent
Improve

1. Presentation Delivery
 Opening 1 2 3 4 5
 Progression of presentation 1 2 3 4 5
 Closing 1 2 3 4 5
2. Public Speaking Skills
 Voice Volume 1 2 3 4 5
 Tone 1 2 3 4 5
 Body Gesture 1 2 3 4 5
 Language Proficiency 1 2 3 4 5
 Eye Contact 1 2 3 4 5
 Interaction with Audience 1 2 3 4 5
 Time Management 1 2 3 4 5
 Professionalism 1 2 3 4 5
 Enthusiasm 1 2 3 4 5
3. Comprehensiveness
 Coverage 1 2 3 4 5
 Information 1 2 3 4 5
 Confidence 1 2 3 4 5
4. Overall Impression
 Attractive 1 2 3 4 5
 Creativity 1 2 3 4 5
 Durable 1 2 3 4 5
 Timely 1 2 3 4 5
 Valuable to audience 1 2 3 4 5
TOTAL MARKS
TOTAL (100%):

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