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Win Big Gambling Club TV NP Radio 30s Radio 1' Total Audience

The document outlines an optimization problem for allocating advertising spending across different channels - TV, newspapers, radio spots, and longer radio ads - to maximize audience reach while minimizing costs and adhering to budget and audience demographic constraints. It provides the variables, objective function, constraints, and optimized solution for allocating $8,000 in advertising spending across the different channels to achieve a total minimum cost of $15,166.

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RickfanWijaya
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27 views4 pages

Win Big Gambling Club TV NP Radio 30s Radio 1' Total Audience

The document outlines an optimization problem for allocating advertising spending across different channels - TV, newspapers, radio spots, and longer radio ads - to maximize audience reach while minimizing costs and adhering to budget and audience demographic constraints. It provides the variables, objective function, constraints, and optimized solution for allocating $8,000 in advertising spending across the different channels to achieve a total minimum cost of $15,166.

Uploaded by

RickfanWijaya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Win Big Gambling Club

TV NP Radio 30s Radio 1'


Variabel X1 X2 X3 X4
Solution 1.9688 5 6.2069 0 Total Audience
Audience per Ad 5000 8500 2400 2800 67240.3017

Constraints LHS RHS


Max. Tv 1 1.9688 ≤ 12
Max. NP 1 5 ≤ 5
Max. 30s Radio 1 6.2069 ≤ 25
Max. 1' Radio 1 0 ≤ 20
Cost 800 925 290 380 8000 ≤ 8000
Radio Dollars 290 380 1800 ≤ 1800
Radio Spots 1 1 6.2069 ≥ 5
Microsoft Excel 15.0 Limits Report
Worksheet: [Book1]Sheet2
Report Created: 4/23/2019 11:47:57 AM

Objective
Cell Name Value
$I$8 Min Cost Total Cost 15166

Variable Lower Objective Upper Objective


Cell Name Value Limit Result Limit Result
$C$7 Solution X1 0 1.136868E-13 15166 #N/A #N/A
$D$7 Solution X2 600 600 15166 #N/A #N/A
$E$7 Solution X3 140 140 15166 140 15166
$F$7 Solution X4 1000 1000 15166 3633.333333 33336
$G$7 Solution X5 0 0 15166 2633.333333 34257.66667
$H$7 Solution X6 560 560 15166 3193.333333 31229.33333
Management Science Association

Variabel X1 X2 X3 X4 X5 X6
Solution 0 600 140 1000 0 560 Total Cost
Min Cost 7.5 6.8 5.5 6.9 7.25 6.1 15166

Constraints LHS
Total Household 1 1 1 1 1 1 2300
30 and younger 1 0 0 1 0 0 1000
31-50 0 1 0 0 1 0 600
Border States 0.85 0.85 0.85 -0.15 -0.15 -0.15 395
51 and Border States 0 0 0.8 0 0 -0.2 -2.84E-14
RHS
>= 2300
>= 1000
>= 600
>= 0
<= 0

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