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Mil Week 2

The document summarizes a lesson plan about the evolution of traditional to new media. The lesson will compare traditional media like newspapers and radio to modern digital media like the internet and social networks. It will discuss how communication technologies have changed over different eras from prehistoric times to the current information age. The lesson will also examine the theories of technological determinism versus cultural determinism and discuss how media functions in democratic societies using normative press theories.

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NikkieIrisAlbañoNoves
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309 views8 pages

Mil Week 2

The document summarizes a lesson plan about the evolution of traditional to new media. The lesson will compare traditional media like newspapers and radio to modern digital media like the internet and social networks. It will discuss how communication technologies have changed over different eras from prehistoric times to the current information age. The lesson will also examine the theories of technological determinism versus cultural determinism and discuss how media functions in democratic societies using normative press theories.

Uploaded by

NikkieIrisAlbañoNoves
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SCHOOL LEON GUINTO MEMORIAL COLLEGE, INC.

GRADE LEVEL 12- HUMSS BLK 1


GRADES 1 TO 12 TEACHER CHRISTIAN MARK A. AYALA LEARNING AREA MEDIA AND INFORMATION
DAILY LESSON LOG LITERACY
TEACHING DATES AND MONDAY TO THURSDAY QUARTER First/ SESSION 2
TIME 3:40-4:40

TOPIC/LESSON NAME The Evolution from Traditional to New Media


A. Traditional Media vs. New Media
B. Technological Determinism vs. Cultural Determinism
CONTENT STANDARDS The learners demonstrate an understanding of the historical background of media and
information; basic theories of media and information systems; and concepts of
ownership, control, and regulation of media.
PERFORMANCE STANDARDS The learners shall be able to examine technology and identify media through the different
ages.
LEARNING COMPETENCIES Identify traditional media and new media, and their relationships. MIL11/12EMIL-IIIb-5

Editorialize the roles and functions of media in democratic society. MIL11/12EMIL-IIIb-6


SPECIFIC LEARNING OUTCOMES Compare technological determinism with cultural determinism (SSHS);
Search latest theory on information and media
Discuss the Normative Theories of the Press (SSHS); and
Evaluate the type of media in the Philippines using the Normative Theories of the Press
(SSHS).
TIME ALLOTMENT 60 MINUTES
MATERIALS
RESOURCES Media and Information Literacy in the 21st Century by; Angelito P. Bautista Jr. & Jessica
Mariz R. Ignacio, Brilliant Creations Pub.
https://www.youtube.com/watch?v=rDkxsNmKDGk
https://www.youtube.com/watch?v=Ko6J9v1C9zE
Teaching Guide for Senior High School MEDIA AND INFORMATION LITERACY Philippine
Norma University
PROCEDURES MEETING LEARNER’S NEED
INTRODUCTION

Communicate Learning Objectives

1. Review the key points of Introduction to Media and Information Literacy from
the previous lesson.
2. State the objectives of today’s lesson:

 Examine the technology or resources available during the prehistoric


age, the industrial age, the electronic age, and the new or digital age.
 Identify the devices used by people to communicate with each other,
store information, and broadcast information across the different ages.

MOTIVATION
Media Then Teacher Tip

1. Show a picture of the maiden voyage or sinking of the RMS (Royal Mail Ship) • The use a notable event in Philippine history is highly encouraged.
Titanic. Talk about this famous world event of April 14, 1912. • Some suggestions: the beginning of the Japanese occupation of the
Philippines, the death of President Ramon Magsaysay, the winning of the Miss
2. Pose this question to the learners: “If the Titanic sank somewhere in the Universe pageant by Gloria Diaz, the declaration of Martial Law.
Atlantic Ocean, how do you think the news reached people in England and New
York at that time?”

(Sample answers: telephone, letter, newspaper, etc.)

3. Discuss how people used the telegraph and telegrams for faster means of
communication during that time.

4. Pose this question to the learners: “If the Titanic sank today, in what format
would people receive or read the news?”
INSTRUCTION/DELIVERY
Teacher Tips
VIDEO PRESENTATION • Use presentation software in the discussion to show visuals and demonstrate
The teacher will show a short video clip of History of Communication. how people have used these tools.

History of Communication • Emphasize that technology allows people to have better and faster access to
information, which in turn allows them to easily adopt newer media
by Volke.com technologies.
https://www.youtube.com/watch?v=rDkxsNmKDGk

CARTOON ANALYSIS

Knowing You Media at Different Ages.


Have the learners form groups of six (6) members.
The learners will do the cartoon analysis
Using Manila paper and markers, each group should provide answers to fill in
the table.
Evolution of Media
Engage the learners in a discussion on how media and information has evolved
throughout history.
Describe the four ages to the class.
Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper
from plants, and forged weapons and tools with stone, bronze, copper and iron.
Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)

Industrial Age (1700s-1930s) - People used the power of steam, developed


machine tools, established iron production, and the
Manufacturing of various products (including books through the printing press).
Examples:
• Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)Telephone (1876)
• Motion picture photography/projection motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards
• Commercial motion pictures (1913)

Electronic Age (1930s-1980s) - The invention of the transistor ushered in the


electronic age. People harnessed the power of transistors that led to the
transistor radio, electronic circuits, and the early computers. In this age, long
distance communication became more efficient.
Examples:
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704(1960)
• Personal computers - i.e. Hewlett- Packard 9100A (1968), Apple 1
(1976)
• OHP, LCD projectors
•
Information Age (1900s-2000s) - The Internet paved the way for faster
communication and the creation of the social network. People advanced the use
of microelectronics with the invention of personal computers, mobile devices,
and wearable technology. Moreover, voice, image, sound and data are
digitalized. We are now living in the information age.
Examples:
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: BlogSpot (1999), Live Journal (1999), Wordpress (2003)
• Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo

PRACTICE

VIDEO PRESENTATION
The teacher will show a video clip “How Has Technology Changed Us? The
Medium is the Message by BBC Radio 4 (YouTube)”
https://www.youtube.com/watch?v=Ko6J9v1C9zE

GUIDE QUESTION:
1. Explain the statement of Marshall McLuhan that “The Medium is the
Message”.
2. Does technology shaped us or is it us who shaped technology? Explain your
answer and give an example.

ENRICHMENT

MEDIA AND GOVERNMENT

The teacher will discuss the Normative Theories of the Press


a) Authoritarian
Authoritarian theory describe that all forms of communications are under
the control of the governing elite or authorities or influential bureaucrats.

Authoritarians are necessary to control the media to protect and prevent


the people from the national threats through any form communication
(information or news). The press is an instrument to enhance the ruler’s
power in the country rather than any threats. The authorities have all
rights to permit any media and control it by providing license to the media
and make certain censorship.

If any media violate the government policies against license, then the
authority has all right to cancel the license and revoke it. The government
have all right to restrict any sensitive issues from press to maintain peace
and security in the nation.

b) Soviet Media
Soviet media theory is imitative of Leninist principles which based on the Carl
Marx and Engel’s ideology. The government undertake or controls the total
media and communication to serve working classes and their interest. Theory
says the state have absolute power to control any media for the benefits of
people. They put end to the private ownership of the press and other media.
The government media provide positive thoughts to create a strong socialized
society as well as providing information, education, entertainment, motivation
and mobilization. The theory describe the whole purpose of the mass media is
to educate the greater masses of working class or workers. Here, the public was
encouraged to give feedback which would able to create interests towards the
media.

c) Libertarian
Libertarian theory sees people are more enough to find and judge good ideas
from bad. The theory says people are rational and their rational thoughts lead
them to find out what are good and bad. The press should not restrict anything
even a negative content may give knowledge and can make better decision
whilst worst situation. The libertarian thoughts are exactly against or opposite to
the authoritarian theory which means the authoritarian theory says “all forms of
communication works under the control of government or elite like king”.

d) Social Responsibility
Social responsibility theory allows free press without any censorship but at the
same time the content of the press should be discussed in public panel and
media should accept any obligation from public interference or professional self
-regulations or both. The theory lies between both authoritarian theory and
libertarian theory because it gives total media freedom in one hand but the
external controls in other hand. Here, the press ownership is private. The social
responsibility theory moves beyond the simple “Objective” reporting (facts
reporting) to “Interpretative” reporting (investigative reporting). The total news is
complete facts and truthful but the commission of the freedom press stated that
“No longer giving facts truthfully rather than give a necessary analyzed or
interpretative report on facts with clear explanations”.

FORMATIVE ASSESSMENT: RECITATION


How will you describe media in the Philippines using the normative theories of
the press?
EVALUATION
CLASS DEBATE

The class will divided into groups and have a debate. They will give one
question.

Is censorship in the media necessary?

Prepared by: Checked by:

CHRISTIAN MARK A. AYALA CORAZON L. NATIVIDAD


Subject Teacher Principal

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