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Trust Element E-Commerce

This document discusses factors that influence trust in e-commerce. It identifies four dimensions of customer interface design: content, structure, navigation, and graphics. Research found that Maori people in Australia base their trust on previous customer testimonies, communication, bilingual text, and privacy guarantees. Information about security, privacy, financial risk, and guarantees should be presented clearly. Key trust elements for e-commerce include easy access to content, security and privacy policies, testimonials, and simple website elements like consistent navigation.

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Abdulaziz Muhammad
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92 views3 pages

Trust Element E-Commerce

This document discusses factors that influence trust in e-commerce. It identifies four dimensions of customer interface design: content, structure, navigation, and graphics. Research found that Maori people in Australia base their trust on previous customer testimonies, communication, bilingual text, and privacy guarantees. Information about security, privacy, financial risk, and guarantees should be presented clearly. Key trust elements for e-commerce include easy access to content, security and privacy policies, testimonials, and simple website elements like consistent navigation.

Uploaded by

Abdulaziz Muhammad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TRUST ELEMENT E-COMMERCE

From design prespective J. Kim through his research paper entitled Designing Emotional Usability in
Customer Interfaces- Trustworthiness of Cyber-banking System Interfaces stated that there are four
dimensions of customer interface design, such as content design, structure design, navigation design
and graphic design.

Research by Peszynski on trust in e-commerce transaction by Maori people in Australia found that the
Maoris preference to shop on certain commercial websites is based on the testimonies of previous
customers, communication with customers, bilingual text and the guaranty of personal information
confidentialify.

F Egger, PhD Thesis: Information about security, privacy, financial risk and guarantees should be
presented in a complete and understandable manner.

Trust elements:

 Content

Easy access to information of a website could make people have confidence

Useful information provided in e-commerece for daily life indirectly encouraged them to have faith in e-
commerece

 Secuirity & Privacy

Testimonial in an e-commerce usage

Mentioning security policy and return policy website are important

Clear privacy policy provided

 Website elements

Less animation, applying comfortable and consistent navigation button, providing simple sentences to
assure the site is safe and secure, little time downloading information

Content

1. Easy information
access
2. Search facility
3. Useful information

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