Enforcement and Investor Protection Department

ENFORCEMENT AND INVESTOR PROTECTION DEPARTMENT
ADVISORY ON PUREWEALTH EBC

CORPORATION AND PUREPOUND
Manila
The Securities and Exchange Commission has received information that
PUREWEALTH EBC CORPORATION (Hereafter “PUREWEALTH”) is offering a
cryptocurrency called PUREPOUND to the public.
Per records of the Securities and Exchange Commission (“Commission”),

PUREWEALTH is registered with the Commission as a corporation with the primary
purpose of engaging in other wholesale activities. However, the said corporation is not
authorized to solicit investments from the public as the above-mentioned entity did not
secure prior registration and/or license to solicit investments from the Commission as
prescribed under Section 8 of the Securities Regulation Code.
Based on information gathered by the Commission, PUREWEALTH, together

with other promoters, brokers and agents, has been conducting various events around
the country and online promotions to offer and sell PUREPOUND. PUREPOUND
was advertised and promoted as an investment vehicle where coin holders can earn a
profit by merely holding the said coins. Likewise, the following information were
gathered:
1. PUREPOUND can be bought and sold at PUREWEALTH’s cryptocurrency

exchange at http://cryptrade-asia.com/;
2. PUREPOUND can also be acquired by purchasing a Cryptocard from

PUREWEALTH’s website for PhP3,999.00. It includes PhP4,500 worth of
PUREPOUND. PUREWEALTH’s Cryptocard also allows its holder to
engage in “Passive Mining” by uploading official receipts;
3. There are three ways of earning profit through PUREPOUND, to wit:
a. HOLDING – When holding, you buy cheap, hold and sell high;
b. TRADING – When trading, you catch highs and lows of price on
crypto-exchange and make fast profits; and
c. INVESTING – When investing, you buy a coin during the initial coin
sale stage and wait for the proposal to be realized.
4. As of 29 April 2018, PUREPOUND is allegedly the second largest currency
in terms on global capitalization behind Bitcoin and above Ethereum;
5. On 5 May 2018, PUREPOUND was initially launched by PUREWEALTH

Chairman PHILIP WEN BOMBITA at the SMX Convention Center in
Bacolod City, Negros Occidental;
6. On July 2018, the PUREPOUND team claimed that it submitted its

whitepaper and registration application with the Commission;
7. Last 6 July 2018, PUREPOUND, advertised as the 1st Filipino

Cryptocurrency, held a Soft Launching and Presentation with the theme
“Purepound presents Many Ways to Earn: The Next Big Thing of
Cryptocurrency” in Kalibo, Aklan;
8. PUREWEALTH is scheduled to host promotional events on the following

dates and areas:
a. July 19 in Dumaguete;
b. July 24 in Romblon;
c. July 31 in Baguio City;
d. August 4 in Zamboanga City;
e. August 11 in Cotabato City;
f. August 18 in General Santos City;
g. August 25 in Butuan City;
h. September 1 in Cagayan de Oro City;
i. September 8 in Surigao City;
j. September 15 in Davao City;
k. September 22 is Leyte ICO;
l. September 29 is Cebu ICO;
m. October 20 is Iloilo ICO;
n. October 27 is Capiz ICO;
o. November 3 is Aklan ICO; and
p. November 24 is National ICO at the Manila Hotel.
9. On 22 September 2018, an event called the “Purepound Initial Coin Offering”

will be held at the Oriental, Palo, Leyte to allegedly publicly launch the “initial
coin offering” of PUREPOUND.
Contrary to the above-mentioned schedules, as early as April 2018,

PUREPOUND is already being sold in their cryptocurrency exchange and is claimed to
have the following values during the corresponding dates:
a. PHP179.74 on 5 April 2018;

b. PHP183.13 on 6 April 2018;
c. PHP13,515.42 on 26 April 2018;
d. PHP13,516.00 on 28 April 2018;
e. PHP28,760.39 on 4 May 2018;
f. PHP30,636.76 on 30 May 2018;
g. PHP32,850.99 on 2 June 2018;
h. PHP33,152.63 on 4 June 2018;
i. PHP33,582.31 on 6 June 2018;
j. PHP33,712.98 on 7 June 2018;
k. PHP35,200.05 on 13 July 2018
As of 23 July 2018, one PUREPOUND is sold at PHP35,216.89.
Contrary to the representations of the PUREPOUND team in their individual

Facebook pages, per SEC records, PUREWEALTH has not submitted any
formal application for the registration of PUREPOUND with the
Commission nor have they applied for a secondary license for the offer,
promotion, sale or solicitation of PUREPOUND.
It should be noted that, the Commission, thru the EIPD, issued the 8 January
2018 ADVISORY ON INITIAL COIN OFFERINGS stating that “some of these new
cryptocurrencies or digital coins, based on the facts and circumstances surrounding
their issuance, follow the nature of a security as defined by Section 3.1 of the Securities
Regulation Code.”
Given the circumstances of the promotion, offer and sale of PUREPOUND, it is

considered as an investment contract under Section 3.1(b) of the RA 8799, otherwise
known as the Securities Regulation Code. Under Rule 26.3.5, par. 4 of the SRC’s
Amended Implementing Rules and Regulations of 2015, an investment contract has
been defined as a contract, transaction or scheme (collectively "contract"), whereby a
person invests his money in a common enterprise and is led to expect profits primarily
from the efforts of others.
Applying the Howey Test, as discussed by the Honorable Supreme Court in

Power Homes Unlimited vs. SEC (G.R. No. 164182, February 26, 2008),
PUREPOUND is an investment contract because the following requisites concur:
1. Investment of money
There is investment of money because PUREPOUND can only be

acquired in exchange for Philippine Pesos in PUREWEALTH’s Cryptocurrency
Exchange (http://cryptrade-asia.com/) or by purchasing a PUREWEALTH’s
Cryptocard which contains Php4,500.00 worth of PUREPOUND. As posted
above, one PUREPOUND may be bought for PhP179.74 as early as April 2018
from the said exchange. Likewise, it was publicly announced that the price of
PUREPOUND continues to go higher.
2. In a Common Enterprise
The proceeds of the sale of PUREPOUND go directly to the
PUREPOUND team and PUREWEALTH, its issuer, who shall use such funds
to create the mobile platform for the use of the cryptocurrency.
3. With the expectation of profits
The primary consideration for the purchase of PUREPOUND is the

potential to earn profits as a result of the coin’s projected growth in market value.
This marketing pitch led the public to purchase the said coin with the expectation
that they will earn profits from the price appreciation.
4. Primarily from the efforts of others
The PUREPOUND investor does not need to exert any effort to earn
profits. As shown above, a coin holder only needs to retain ownership of the said
coin and eventually sell it once its price appreciates.
Undoubtedly, the PUREPOUND is a SECURITY TOKEN and its sale

and offer constitutes a sale or offer of an investment contract within the
purview of the term “securities” as defined by law.
Since this scheme involves the sale of securities to the public, the SRC requires
that the said securities offered are duly registered and that the appropriate license
and/or permit to sell securities to the public are issued to the corporation and/or its
agents, pursuant to the provisions of Section 8 of the SRC.
Likewise, those who act as salesmen, brokers, dealers or agents of these

companies in selling or convincing people to invest in the investment scheme being
offered by these cryptocurrency mining companies including solicitations and
recruitment through the internet may likewise be prosecuted and held criminally liable
under Section 28 of the Securities Regulation Code and penalized with a maximum
fine of Five Million pesos (P5,000,000.00) or penalty of twenty-one (21)
years of imprisonment or both pursuant to Section 73 of the SRC.
Accordingly, those who invite or recruit other people to join or invest in this
venture or offer investment contracts or securities to the public may be held criminally
liable or accordingly sanctioned or penalized in accordance with the Supreme Court
decision in the case of SEC vs. Oudine Santos (G.R. No. 195542, March 19, 2014).
Furthermore, the names of all those involved will be reported to the Bureau of
Internal Revenue (BIR) so that the appropriate penalties and/or taxes be
correspondingly assessed.
In view thereof, the public is hereby advised to exercise caution before investing
in these kinds of activities and to take the necessary precaution in dealing with
PUREWEALTH EBC CORPORATION or its representatives.
Information and inquiries as to whether securities are registered or not may be
sought from the SEC’s Corporate Governance and Finance Department, or Market and
Securities Regulation Department through telephone numbers 818-6103 and 818-5703
respectively.
The Commission urges anyone who has knowledge or information about any
business transaction involving these securities or investment opportunities to report
such activity so that appropriate actions could be taken through the Enforcement and
Investor Protection Department at (02)818-6337 or (02)818-6047 or email us at
[email protected].
For the guidance of the public.
24 July 2018.

Enforcement and Investor Protection Department

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ENFORCEMENT AND INVESTOR PROTECTION DEPARTMENT

ADVISORY ON PUREWEALTH EBC

Per records of the Securities and Exchange Commission (“Commission”),

Based on information gathered by the Commission, PUREWEALTH, together

1. PUREPOUND can be bought and sold at PUREWEALTH’s cryptocurrency

2. PUREPOUND can also be acquired by purchasing a Cryptocard from

3. There are three ways of earning profit through PUREPOUND, to wit:

5. On 5 May 2018, PUREPOUND was initially launched by PUREWEALTH

6. On July 2018, the PUREPOUND team claimed that it submitted its

7. Last 6 July 2018, PUREPOUND, advertised as the 1st Filipino

8. PUREWEALTH is scheduled to host promotional events on the following

9. On 22 September 2018, an event called the “Purepound Initial Coin Offering”

Contrary to the above-mentioned schedules, as early as April 2018,

a. PHP179.74 on 5 April 2018;

As of 23 July 2018, one PUREPOUND is sold at PHP35,216.89.

Contrary to the representations of the PUREPOUND team in their individual

Given the circumstances of the promotion, offer and sale of PUREPOUND, it is

Applying the Howey Test, as discussed by the Honorable Supreme Court in

There is investment of money because PUREPOUND can only be

3. With the expectation of profits

The primary consideration for the purchase of PUREPOUND is the

4. Primarily from the efforts of others

Undoubtedly, the PUREPOUND is a SECURITY TOKEN and its sale

Likewise, those who act as salesmen, brokers, dealers or agents of these

For the guidance of the public.

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