Scribd
Upload
83 views8 pages

Live Music Events

The document provides tips for businesses on putting on successful music events including consulting customers, establishing a regular schedule, booking quality acts, proper advertising, choosing the right venue location, and ensuring all necessary licenses are obtained.

Uploaded by

fablesword
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
83 views8 pages

Live Music Events

The document provides tips for businesses on putting on successful music events including consulting customers, establishing a regular schedule, booking quality acts, proper advertising, choosing the right venue location, and ensuring all necessary licenses are obtained.

Uploaded by

fablesword
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 8

vents

ic E
s
g Mu
tagin
S

dvice
nd A
Sou
What music events can I
put on?
• Live Music
• DJs
• Discos
• Karaokes
• Music Quizzes

Putting on music events can


be an easy and rewarding way to

?
increase your sales and build a
good customer base. If you
haven’t considered staging music
events before, now could be the
time to do so, especially with our
ten tips for success:

1. Consult your customers


Ask current customers what music they would like and
consult them about any new ideas you have. It’s good to
attract new customers but you want to keep your regulars.

After your music event has taken place ask your regulars
what they thought of the event. Their feedback could be
vital to other events that you are planning. If they enjoyed
a band or DJ, then you could consider using them again in
the future.

2. Establish a regular frequency


Whether you decide on weekly, fortnightly or monthly
events, make a plan and stick with it. It is essential to have
some kind of frequency with the events to make it work to
its full potential. Sticking to the plan is very important –
customers will remember and expect entertainment on the
regular days.
3. Book the right act

Take as much care as you can that you have booked


an act that will build the right reputation for your
business. Try to get a recommendation or if possible,
go and hear the act yourself. Booking through an
entertainment agency can be a good, safe option.
Although a little more expensive, it is often worth that
bit extra for the assurance of quality entertainment.

For live music events, the Musicians’ Union can help


you by putting you in touch with musicians from your
local areas, as well as providing ideas on staging
regular live music events - for more information please
visit www.musiciansunion.org.uk.

4. Theme the event

Themed evenings can really work. They help build a


reputation and raise the profile of your pub or bar.
Themed evenings are particularly popular and there
are so many ideas to choose from: 60s, 70s, 80s
nights, rock n roll nights, Irish folk nights, or country
and western nights. The list is endless. You can
theme evenings around a special drinks promotion, a
themed food evening, a fancy dress night or a holiday
occasion such as Halloween, Guy Fawkes night or
Christmas. Fit the music played to the theme,
including the background music.
‘music is the
key to our success,
playing a part in every
nights activity’
Stephen and Clare Pyke
The Bay Horse, Huddersfield
Winners - The Publican Music Pub of the Year 2004

5. Advertise

Posters, local listings, local papers - advertise in any way


you can and however your budget will allow. Do not
expect people to come through your doors simply because
you have organised a music event. Encourage the artists
to supply promotional materials and seek their advice on
how best to promote them. Handouts with a schedule of
forthcoming events are a cheap and effective advertising
tool as are flyers left in shops and public buildings. Internet
music listings are also becoming more widely used or
maybe even try having your own website.

6. Make it clear what’s on offer

Let people know what type of event and style of music is


going to be appearing. To simply advertise ‘LIVE MUSIC’
can put people off attending if they don’t know what to
expect. If the Joe Bloggs Duo are playing on Friday night,
then find out what type of music they play and advertise
the evening as ‘LIVE 70s MUSIC NIGHT with the JOE
BLOGGS DUO’.
7. Be aware of volume

Be sure that when staging music events in your


premises for the first time, you consider the volume of
the music. When your venue is busy, adjust the
volume accordingly so the music can still be heard.

8. Time events well

If you hold music events in your pub or bar, then it is


important to keep a tight rein on proceedings so that
there isn’t too much of a lull in the entertainment.
Whilst waiting for an event to start, fill in the gaps with
background music that fits with the event that is taking
place. This will keep your customers entertained and
get them in the mood.
9. Choose the best position for the event
Positioning is crucial, not only from the point of view of
visibility for live bands but also safety. Bear in mind that the
sound should be relayed evenly by any amplifiers or
speakers so the sound quality does not suffer. Think about
power points (you don’t want lots of trailing cables) and
more importantly fire exits and emergency access.

10. Check you have all the appropriate licences


The licensing laws within England and Wales have
changed. The Licensing Act 2003 aims to integrate and
modernise six existing licensing regimes into a single,
streamlined system. The Public Entertainment Licence
(PEL) alongside liquor licensing & special hours certificates
are some of the regimes that are being revised. Once the
Licensing Act 2003 is in full force, from the 24th November
2005, if you wish to provide live music (or recorded music,
instruments, a dance floor or sporting events) it will need to
have been clearly stated within your operating schedule.

With all the changes to the licensing laws, it is important to


remember that when copyright music is played in public a
PRS Music Licence still may be required. Please contact
0800 068 48 28 for more information.

For more information about the Licensing Act 2003, please


contact your Local Authority’s Licensing Department.

Depending on the music events you are planning to hold,


please refer to the at a glance guide to entertainment
licences. Choose the source of entertainment from the top
row. Follow the column down. If there is a tick present you
will need the corresponding licence from the left hand
column to authorise the entertainment in your business.
Source

DJs/Dancing
Video/Films
CD/Record

Live Music
Jukebox

satellite)

Karaoke
TV (inc.
Licence

Radio
/Tape
PRS (Performing
Right Society)

PPL (Phonographic
Performance Ltd)* • •
VPL (Video
Performance Ltd)

Premises Licence,
Personal Licence, Club
Premises Certificate,
Temporary Events
Notice **

Filmbank

Cinema licence ***

TV licence

NB If you live in Scotland please contact your local authority for licences needed.

* PPL charges are sometimes included in the rental charges by jukebox or music
suppliers. Check with your agents for details.
• Please check with PPL.
** Please check with your licensing (local) authority about new licences in England and
Wales under the Licensing Act 2003.
*** This licence is not required by all local authorities.

Music events can work for you if our tips are taken into
consideration. However, to reap all the rewards of
staging music events you will need to be committed to
its success. Give it a good run and time to establish
itself at your premises. You can then see the benefits
that can help you to build a successful and profitable
business.
For advice on obtaining a PRS Music Licence
Call free on: 0800 068 48 28
Email: [email protected]
Or visit www.prs.co.uk/musiclicence

Performing Right Society Ltd


Registered in England No. 134396
Registered Office: 29-33 Berners Street, London W1T 3AB

Edition - 09/05

You might also like