ii M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FOREWORD

In today’s economy, digital disruption is the new recently, high-profile mega deals such as Go-Jek,
normal as the Internet has virtually transformed every Tokopedia, and Traveloka has been marked as the
segment of the business world. From OTT to P2P, beginning of local tech companies dominating the
digital disruptors have found new ways of distributing competitive landscape.
media, information, goods, and even wealth.
As the wave of digital disruptions are now ‘home-
Venture capital (VC) has been a major driving force grown’, businesses need to reorganize and respond
behind the success of digital disruptors as the funds by launching similar digital initiatives to anticipate the
provide much capital to reach a scale to disrupt upcoming innovation trends
incumbent players. In the US, disruptors such as
Netflix, Amazon, Whatsapp, Airbnb and Uber had taken In particular, industry convergence in financial services
over much of their brick-and-mortar counterparts. is accelerating as Indonesia’s ecommerce giants
In Southeast Asia, companies such as Go-Jek, Grab, began to consolidate, and digital transformation
Traveloka, and Tokopedia are doing much of similar is taking place in the financial services sector that
effort to carve out significant market share in each of requires banks and telecommunications companies
their respective sectors. to use mobile payment to engage customers that are
embedded in the ecosystem.
Established businesses will have no choice but to
respond to these digital disruptors. Technology This paper discusses the trend in Indonesia’s mobile
adoption can happen almost anywhere and at anytime. payment from a number of perspectives and explores
They must find ways to participate in this adoption or the reasons why some initiatives succeed and others
risk decline. fail. We believe this paper offers an extensive insight
for those who would like to understand further about
For over the last decade, telecommunication industry the current Indonesian payment ecosystem, and
has been disrupted by multiple waves of technological what would be the key success factors to win the
advancements. It has happened with Whatsapp taking competition.
over significant portions of the voice and text market,
with Netflix in premium video content and quite The disruptors are here to stay.

Nicko Widjaja
CEO of MDI Ventures
iii M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

ABOUT MDI VENTURES

MDI Ventures is the corporate investors in the region with total

venture capital arm of of 25 companies that spans in 10
Telkom Indonesia, the largest countries and spreads into several
telecommunication company in different technology verticals.
Southeast Asia. Founded in 2015, The firm is based in Jakarta with
MDI Ventures is currently one representative offices in San
of the most active growth stage Francisco and Singapore.

A B O U T M A N D I R I S E K U R I TA S

Mandiri Sekuritas is an investment between PT Exim Securities,

banking and financial advisory firm. PT Bumi Daya Sekuritas, and
The firm also provides securities PT Merincorp. The firm is
brokerage and investment based in Jakarta, Indonesia and
management services. Founded in operates as a subsidiary of
2000, Mandiri Sekuritas is a merger PT Bank Mandiri, Tbk.

ABOUT THE AUTHORS This paper is written by Joshua based in Jakarta. Kresna Hutabarat
Agusta, who is the Head of Portfolio from Mandiri Sekuritas also
Management for MDI Ventures provided the research input.
I NDON ES I A
M OB I L E PAY M ENT
OVE RV I EW
03 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

A LOOK BACK INTO HISTORY

Mobile network operators pioneered mobile payment rate. For instance, Telkomsel managed to gather ~8mn
services in Indonesia about a decade ago; Telkomsel T Cash subscribers after 3-4 years of operation, with
T Cash first launched in 2007, followed by Indosat customers mainly using the services for utilities bill
Dompetku in 2008 and XL Tunai in 2012. Built upon payment and telecom top-ups. However, the complexity
USSD (Unstructured Supplementary Service Data) in inputting payment codes under the USSD technology,
technology, the mobile payment services were mainly along with other regulatory limitations, capped the
used for telecom top-ups, utilities bill payment, and adoption level and prevented mobile payment services
remittance services. The telcos’ USSD-based mobile from further scaling up.
payment services enjoyed relatively good adoption

FIGURE 1 USSD based payment options

Source: Company Data

04 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 2 Mobile Payment User Base (2017)

Source: MDI Ventures & Mandiri Sekuritas Research

FIGURE 3 Mobile Payment Launch Timeline

Source: MDI Ventures & Mandiri Sekuritas Research

05 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

DESIGNED FOR FINANCIAL INCLUSION, BUT

LIMITATIONS AROUND TECH AND REGULATION

Mobile payment services in Indonesia uses server- top-ups, and virtual transfer. However, building daily
based electronic money as the underlying currency use cases, such as on-site retail payment, on-site
for services. Regulated by the central bank ‘Bank dining payment, and public transport ticketing, was
Indonesia’ (BI), mobile payment services were also very challenging with the USSD-based technology.
designed to improve the unbanked population’s access Meanwhile, chip-based electronic money services, such
to financial services. Though, services offered never as BCA Flazz card and Mandiri e-Money, enjoyed better
really extend beyond remittance and payment. Lending take-up trajectory given their simpler ‘tap-and-pay’
through mobile payment services and offering interests solutions. For perspective, transaction value generated
on the electronic money deposits, for instance, were by chip-based electronic money contributes 70% of the
restricted. The services managed to build strong total transactions generated by electric money as of
monthly use cases, such as bill payment, telecom 2017, in our estimates.

Table 1: Server based electronic money vs Chip based electronic money

SERVER BASED CHIP BASED

Internet connected hardware (Smartphone,
Medium Chip-equipped cards
Desktop)

Top Up Channels EDC, ATM, Bank Transfers, Issuers Branch / Agents

Rp200-1,500 per top-up depending on top up
Top Up Fees Not Applicable
channels
Payment Method Virtual EDC-based
Balance Storage Banks' electronic money servers Stored in chip-equipped cards

Rp 1,000,000 for basic subscribers or Rp

Balance Limit Rp 1,000,000 for all subscribers
10,000,000 for fully-registered subscribers

Remmitance / Transfer
Cash withdrawals
Service Limit Cash withdrawals
Offline payments
Online & offline payments

Go-Pay
Telkomsel T Cash Mandiri E-money
Bank Mandiri e-cash BCA Flazz
BCA Sakuku BRI Brizzi
XL Tunai BNI TapCash
Product Example
PayPro MegaCash
BBM Money Bank DKI JakCard
Doku Wallet Nobu E-money
OVO BTN Blink
Rekening Ponsel CIMB NIaga

Source: Bank Indonesia, MDI Ventures & Mandiri Sekuritas Research

06 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

Table 2: Regulatory Classification of Users

UNREGISTERED USERS REGISTERED USERS

E-mail accounts / mobile phone number

Name Name

Date and Place of Birth Date and Place of Birth

Registration Requirement
Address Address

National ID Number

Mother's Maiden Name

Deposit Limit Rp 1,000,000 Rp 5,000,000

Monthly Transaction Limit Rp 20,000,000

Services Limit

Can be done in full or partial amount

Cash Withdrawal Not Applicable through respective channels (Banks'
ATMs, EDCs, or other channels)

Not Applicable Among registered E-money users

Registered E-money to Unregistered

E-money accounts for Top-up purposes

Remittance / Transfer From registered user's E-money account

to registered user's savings account

From registered user's savings account

to registered user's E-money account

Government social assistance

Source: Bank Indonesia, MDI Ventures & Mandiri Sekuritas Research

07 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

PROLIFERATION OF SMARTPHONES
FACILITATES NEW SOLUTIONS

The proliferation of smartphone devices since 2010 materially as customers upgraded from USSD-code
helped the advancement of mobile payment services in based services to app-based services. The range
Indonesia. The massive upgrade in operating system of use cases also expanded as app-based platform
and user interface, coupled with more reliable mobile allowed the embedding of mobile payment services into
internet connectivity, has enabled the significant other app services, such as ride hailing services and
transformation of mobile payment services. Mobile chatting/social media services.
payment processing time and experience improved

FIGURE 4 Smartphone Penetration Growth From 2013 to Today

Source: Telecom companies, LPS, MDI Ventures & Mandiri Sekuritas Research
08 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 5 Smartphone Subscription Penetration Versus Electronic Banking Platforms Penetration

Source: Telecom companies, Bank Indonesia, OJK, BPS, MDI Ventures & Mandiri Sekuritas Research

The adoption rate of app-based mobile payment mobile payment services and ride-hailing services
services adoption in fact overtook that of the traditional (along with other lifestyle services) proved as powerful
mobile payment services in recent year. GoJek’s GoPay, combination and offered relevant daily use cases.
for instance, only launched in 2016, but now leads Indeed, most of the traditional mobile payment services
in terms of Gross Transaction Volume (GTV) when have transformed into app-based mobile payment
compared to the older services such as Telkomsel T services, but very few succeed in building platforms
Cash and Mandiri e-Cash. The tie-up between GoJek’s with relevant and sticky daily use cases today.
09 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 6 App-based Interfaces of GoJek/GoPay, Telkomsel T Cash, and OVO

Source: Company Data

BUILDING STICKINESS BY SOLVING SPECIFIC

PAYMENT NEEDS FIRST, THEN DIVERSIFY

Different mobile payment services managed to build urban areas where payment options for utilities bill
scale and leadership by addressing payment problems payment were rather limited and complicated. GoJek’s
in specific payment segments. Nationwide prepaid GoPay addressed the payment problems in ride-hailing
resellers footprint allows telcos’ mobile payment and food delivery services by using its GoJek riders
services to gain scale from providing telecom top ups as ‘cash-out’ agents and GoJek is now extending its
and utilities bill payment services, especially in sub- payment solution acceptance among its partner F&B
10 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

and lifestyle merchants. GoJek’s recent acquisitions of bigger scale from. These untapped segments include
Midtrans and Mapan could potentially lead to GoPay’s unorganized food & retail (of which only a minor part
wider acceptance among e-commerce platforms and has been addressed by GoPay, T Cash, and traditional
microfinance platforms. Meanwhile, Ovo leveraged on digital banking channels), personal taxes, public
its sponsor’s nationwide retail footprint to drive F&B transport (bus/train), toll road, fuelling stations, and
and lifestyle-focused mobile payment services. so on. Furthermore, adding personal savings and
investment features into existing mobile payment
While there are already signs of clear winners in the services (subject to regulatory approval) could help
select payment segments (such as ride hailing and drive adoption leap, especially in areas with limited
food delivery services), there are still many other access to formal financial services.
untapped payment segments for others to build

FIGURE 7 Mapping The Use Cases

On-site Dining
• • •
Offline Retail

Offline Groceries
• •
Online Marketplace
• • •
Food Delivery Services
•
Ride-hailing Services (Car/Bike?Taxi)
•
Telecom Top-ups
• • • • • • •
Utilities
• • • • • • •
Public Transport (Bus/Train/Toll Roads
• •
Savings/Investment/Multifinance
• • •
Remittance
• • • • • • •
Source: MDI Ventures & Mandiri Sekuritas Research
11 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

UNLOCKING THE QR CODE

POTENTIAL - CAREFULLY

Inspired by QR Code-based payment success in Currently, all parties doing QR payments trials must
China, leading mobile payment apps and banks in register with and operate under the supervision from
Indonesia are currently doing trials on QR code-based Bank Indonesia. Aware of QR payment’s significant
payment services, mostly with food & retail outlets adoption potential, the central bank now works to set
since 2017. Competing with the traditional digital common QR payment standards between all service
banking channels, the QR code-based solutions could providers to ensure interoperability and security – key
potentially offer more cost effective electronic payment for scale and sustainability, we think. The central
channels to penetrate the unorganized food & retail bank is taking leadership to harmonize the regulatory
segments. corridors and technological standards for QR
payments, also to avoid inefficiencies and duplications
For perspective, the traditional card-based that previously occurred in the traditional electronic
payment solutions such as debit card/credit banking channels. We also note that China’s central
bank, the People’s Bank of China, has also announced
card involves installment and maintenance
plans to regulate the country’s QR code payment
of Electronic Data Capture (EDC) machines system and to bind existing QR transactions into the
at merchant point, hence involving higher national clearing system. So, the Indonesian central
merchant retention costs. It costs the banks bank’s regulatory direction is relatively in-line with the
Rp500-700k per month to rent and maintain a global compliance trends.
single EDC at a merchant point, banks estimate.
On one hand, the central bank-led QR standards
Unlike EDCs that also require stable electricity harmonization efforts could potentially slow innovation
connection, QR-code solutions at its simplest form cycle in the local mobile payment sector. But on the
only need static QR code stickers at merchant points other hand, the standardization could set a better
to start facilitating payments. Given the cost and setup long term growth foundation and ensure that the
advantage, QR payment solutions could help penetrate competition between mobile payment service providers
the unorganized food & retail businesses, especially will focus more on service levels rather than on
the micro, small, and medium sized ones, better than infrastructure.
the traditional electronic banking channels. Hence,
adopting QR solutions on mobile payment services
could help accelerate the nation’s progress towards a
cashless society.
12 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

CENTRAL BANK’S QR STANDARDS RELEASE –

CATALYST FOR MOBILE PAYMENT INFLECTION.

Source: Gedung Bank Indonesia. tirto/tf subarkah

The release of QR payment standards by Bank cases’, especially use cases within the F&B, groceries,
Indonesia this year is very much anticipated by the transportation, and entertainment segments. Indeed,
mobile payment players in Indonesia and will be the QR payment standards release will likely help
a strong catalyst for mobile payment take-off in smaller mobile payment operators gain usage traction
Indonesia. and attracts new entrants. But, strong brand equity
and scale will help existing operators employ QR and
The QR payment standards will support mobile extend user base and GTV leadership against peers.
payment services to develop stronger ‘daily use
C AS E STU DY:
C H I NA M OB I L E
PAY M ENT AD OP TI ON
14 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

KEY PLAYERS AND MARKET SHARE

On the Go
China’s mobile-payments market is growing fast. Major
platforms Alipay and Tenpay are jousting for control.

FIGURE 8 China’s Mobile Payment Market Snapshot

TRANSACTION VOLUME MARKET SHARE BY VOLUME

Quarterly data IQ for each year

Note: 10 Trillion Yuan = $1.5 Trillion

Source: The Wall Street Journal 1

According to consulting firm iResearch, in 2016 people do not carry any cash, while 26% hold less than
China’s mobile payments hit $5.5 trillion, almost 50 RMB100 (less than $16) in their wallets, day to day
times the size of America’s $112 Bn market (Forbes, (Forbes, 2017). Alipay & Tenpay are leading China’s
2017) The technology is pushing a consumer behavior mobile payment market with a total market share of
shift in China’s payment habit, where 14% of Chinese ~90%.
15 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

MOBILE PAYMENT USERS AND USAGE GROWTH

FIGURE 9 Online Payment/Mobile Payment users and usage rate in China, 2014 - 2015.

Source: CNNIC (Statistical Survey on Internet Development in China, Dec 2016) 2

Mobile online payment users touched 358 million rise exponentially, with 6.3 billion mobile payment
individuals by the end of 2015, on an impressive annual transactions conducted in the second quarter of 2016,
growth rate of 64.5%. At that point, China’s utilization spending RMB29.3 trillion (US$4.4 trillion)
ratio of mobile online payments stood at 57.7% with
more than 1-in-2 persons using their smartphone In 2015, mobile payments had barely caught up with
to conduct financial transactions (primarily through PC payments. By 2016, mobile amounted to almost 3
Alibaba’s Alipay or WeChat’s payment service). times more transactions than PC and grew at a 300%
In 2016, mobile banking values have continued to YoY rate3.
16 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 10 Growth Of Third-Party Payment Total Transaction Amount

(Trillion RMB)

Source: iResearch payment report, WalktheChat Analysis

Offline transactions via QR code have been booming,

with a growth rate of 86% during Q4 20164. This trend
was certainly pushed by the impressive growth of
WeChat/TenPay and Alipay.
17 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 11 Amount of Transaction processed via offline QR Code Scanning.

(Billion RMB)

Growth Rate

Source: iResearch payment report, WalktheChat analysis

In terms of usage, mobile online payments are

completely dominating all categories in China. The
only category with a still significant proportion of PC
payment users is Financial Products5.
18 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

WHY MOBILE PAYMENTS ARE POPULAR IN CHINA

We analyzed 4 reasons that made China’s mobile

payment ecosystem is growing off the charts:

FIGURE 12 Usage of Mobile or Pc Payment by Usage Case

(Proportion of Users)

Source: iResearch payment report, WalktheChat analysis

19 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

A. The Issue of Trust

Back in the early 2000s, not many people had credit solved the issue. In mobile payments, money paid by
cards, and those who owned one weren’t willing to customers when placing orders will be transferred to
pay in advance or give a credit card number online an escrow account. This model helps the sellers feel
because they didn’t trust the security of the websites. more comfortable because their money is kept by a
On the other hand, cash on delivery for digital payment secured third-party platform and can be claimed after
is not the most suitable solution since sellers have to the products have been delivered successfully. From
depend on the delivery company to obtain the money, the customers’ perspective, they can feel that they are
hence creating problems in cash collection process. always in control in case the product is faulty and they
The introduction of mobile payment technologies has want to apply for a refund or a change of product.

B. Promotion by The Big Players

One of the main reasons why mobile payments are Tmall and Taobao, the 2 biggest e-commerce platforms
popular in China is that they are promoted by the in China. Meanwhile, WeChat Pay, a product of Tencent,
strongest digital players in China. Alipay belongs to also proves its popularity as there are almost 1 billion
Alibaba Group and is the main payment method on users of WeChat in China.

C. China is Mobile-First Society

China is also a mobile-first market, a fact that greatly smartphone usage is due to the fact that smartphones
contributes to the success of mobile payments. are becoming more and more affordable to Chinese
According to Statista, there were more than 626 million customers, where it is priced as low as US$ 110. With
smartphone users in China in 2016. By 2019, this figure an average Android smartphone, customers can access
is forecasted to total nearly 690 million and continue WeChat and enjoy a variety of services.
to expand in the future. This significant increase in

D. Sheer Convenience
Using only a smartphone, Chinese can make payments and other entertainments. Any Chinese person is
for most activities in their daily life. Mobile payments comfortable with a totally cashless life - a research
can be used to pay most of the utility bills such as conducted by Tencent and Ipsos stated that 40%
electricity, gas, water, Internet, phone top-up, etc as of Chinese regularly carry less than RMB 100
well as their meals, online shopping cart, movie ticket (~US$16) daily6.
20 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 13 The Amount of People in China Categorized by Cash in Hand

40% OF CHINESE REGULARLY CARRY LESS THAN 100 RMB CASH

Source: Chinatech Insight

21 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

CASE STUDY: ALIBABA

FIGURE 14 Alibaba Group Product Line

Payment Ant Financial

Allow users to make and International
receive payments online Expansion

B2B MARKETPLACE Lending

Provide micro loans India
Ant Credit (up to RMB 5 Mio / Rp 9.5 Bio) US$ 1 Bio
B2C MARKETPLACE
Money Market Fund
Yu’e bao means leftover treasures
With small amount of money, anyone Korea
can invest in money market fund US$ 200 Mio

Money Market Fund

MICRO FINANCIAL Utilize online and big data analytics
to serve the financial needs of small
and micro enterprises, as well as Indonesia
individual consumers N/A
MARKETING TECHNOLOGY
Financial Products Marketplace
Open platform for investment &
financial products & services
Zhao Cai Bao The platform is open for third party USA
CHINA’S LEADING E-COMMERCE financial institutions US$ 1.2 Bio

Source: Alibaba

Alibaba has expanded its business 1. Alipay - Allowing users to make and receive payments online
unit from e-commerce into a giant 2. Ant Credit - Providing micro loans to merchants (up to RMB 5 Mn / US$ 750k)
financial technology player through 3. Yu’ebao - Money market fund, where it acts as an investment platform that

its financial technology arm, Ant enables users to invest into money market with small amount of money
4. MYbank - Bank for SMEs segment, utilizing online and big data analytics to
Financial. Its product revolves
serve the financial needs of SME merchants
around financial services with 5
5. Zhao Cai Bao - An open marketplace for investment & financial products &
core services:
services
22 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 15 Ant Financial Product Offering

Source: Alibaba

Ant Financial seeks to embed its services into One of the most practical case studies that we can
customers’ daily life to raise the percentage of learn from Alibaba and Ant Financial’s strategy is
users with multiple products, in the process that financial inclusion can be achieved through
boosting customer stickiness and generating ever marketing channels that have penetrated into
more complete customer data. This has already multiple consumption scenarios in users’ daily
reaped initial successes as measured by speed life. Hence, we can imply that mobile payment is
of customer acquisition, with the period for a the ultimate gateway for financial inclusion. In Ant
financial product within the Ant ecosystem to reach Financial’s case, its money market fund (Yu’ebao)
100 million users reducing from 31 months for and investment marketplace (Zhao Cai Bao) can
insurance, down to 20 months for Yu’e Bao, then 11 easily build their markets leveraging customer and
months for Sesame Credit7. behavior data from Alipay.
23 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 16 Alipay as an Ecosystem to its Products

Source: China Internet Watch

24 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 17 Alipay Wallet Features

The Alipay wallet put some of the most

frequently used payment functions near
the top of the screen. Here, a user can
scan another person or merchant’s QR
code, show their own QR code or access
location-based shopping services

Pay mobile phone bills

Wealth management service including
Transfer money to other contacts Yu’eBao

Red envelope, a Chinese tradition

Purchase movie tickets online
sending cash to someone or a group of
people as gifts
Pay utililty bills such as gas, etc.

Didi, the Chinese equivalent of

Uber, Internet taxi service

Contacts

Charity services, requiring users to

accomplish tasks after certain level
Provides an overview of some of the key
the charity will plant trees as rewards
technologies and projects Ant Financials
is working on

Lottery Wealth management products

Source: China Internet Watch

25 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

KEY FINDINGS

The growth of digital payments using existing are both expanding financial inclusion and economic
platforms and networks in China has brought with it opportunity for individuals and creating valuable new
a much wider range of digital financial services that business models for companies.

The growth of new financial services has delivered

1
benefits to large numbers of people

Alibaba worked with Tianhong Asset Management Yu’E Bao has grown from having 0.2 Bn RMB (US$29
and launched Yu’E Bao (meaning “leftover treasure”) Million) in assets under management (AUM) in 20138
product, a low-risk money market account similar to a to more than 810 Billion RMB (US$117 Billion),
bank savings account. Customers can take the money serving more than 152 million customers 3 years
“left behind” on their digital wallets and invest it on the later and making it one of the largest money market
Yu’E Bao product. funds in the world.

Digital finance has dramatically increased economic and

2
e-commerce activities among merchants and consumers

As of September 2016, Ant Financial had lent a total of incomes are driving significant new usage of digital
RMB 740 Billion (US$107.3 Billion) to over 4.11 million payments in a country where 79% of adults have had
small and micro enterprises and entrepreneurs. New a bank account at some point, but only 10% of these
business models enabling lending to people on low have ever borrowed in the formal financial system.
26 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

Effective incentives and demonstrable utilities are key factors

3
in stimulating initial use case and build customer retention

One of the best example was in 2014, when Tencent people used the service, and the number of new
launched its “WeChat Red Envelope campaign”9, a bank accounts connected to WeChat surged by
digital version of an old Chinese custom of giving the millions.
small amounts of money to friends and family in red
envelopes during Chinese New Year. In order to receive During Chinese New Year 2017, WeChat users
the red envelopes, the recipients were required to sent each other 46 billion10 digital red envelopes,
have a WeChat account that was connected to a bank an increase of 43% from 2016.
account. Within the first week, more than 8 million

New credit scoring services are becoming available which are increasing access to
4
credit, particularly for people on low incomes and small businesses

One such service - “Sesame Credit” - also provided on Alibaba Group marketplaces. When users sign up for
by Alibaba’s Ant Financial, is able to assess credit Sesame Credit, they agree to allow Ant Financial to use
worthiness for over 350 million real-name registered their transaction data to determine their credit score.
users and 37 million small businesses that buy and sell

The major digital payments providers are rapidly expanding beyond

5
China and investing in new financial technology companies

Users can now use Alipay and WeChat Pay in Thailand These and other experiences in China show there are
(one of the most popular destinations for Chinese clearly vast opportunities that other countries can
tourists) to pay for goods and services in many stores. harness by using existing e-commerce platforms and
social networks as the foundation for expanding the
Alibaba has made a significant investment in India’s digital payments ecosystem.
PayTM and Tencent into India’s PayU, two of the largest
digital payment providers in India.
I NDON ES I A M OB I L E
PAY M ENT
C LASS I F I C ATI ON &
US E CAS ES
28 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 18 Classification of Indonesia’s Mobile Wallet Service

Source: MDI
Ventures &
Mandiri Sekuritas
Research

Based on our research, almost all mobile payment more than 900,000 drivers and have contributed to
wallet players in Indonesia are tapping on the Billing 30% of cashless transaction in Indonesia. The decision
and peer-to-peer transfer (C2C) sector through code was made to make their cash flow circulate inside
pairing, or OTP method. The reason is that it is the the company, since they are struggling to break even
easiest and require no partnership to implement the in the company. Go-Pay can be used for all Go-Jek
service. However, all mobile payment wallets has its services, such as Go-Ride, Go-Send, Go-Shop, and
limitations: They are not applicable for cross-channel Go-Food. We insert Go-Pay as a legitimate mobile
transfer. This means that one wallet will not be able payment wallet, but its usage case requires a Go-
to transfer to another wallet or banks (some offer Jek driver to do their task. This means that a user
transfer to banks but only limited to its own bank). is unable to pay using Go-Pay directly to a Go-Pay-
supported merchant, although this may change after
Go-Pay has a unique approach in its use case. Go-Pay its acquisition of Kartuku, Midtrans, and Mapan.
is a part of Go-Jek, in which its service empowers its
29 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 19 Most Popular Mobile Payment Brand in Indonesia

WHICH MOBILE PAYMENT SYSTEMS DO YOU REGULARLY USE (% OF RESPONDENTS)

Source: Financial Times11

NFC technology has yet to penetrate deeply into Top-up and cash-out process varies from each wallet.
Indonesian market because it requires an investment For example, OVO is unable to top-up via credit card
in hardware infrastructure, such as EDC and NFC- and has to be transferred via Bank Transfer (Nobu
enabled devices. The only players who are tapping Bank) and on-the-spot top-up (limited to cash only).
on this are corporate-backed company such as
Telkomsel’s T-Cash and PayPro (formerly Indosat Indonesia is ready to embrace the mobile wallet as a
Dompetku). So far, the technology has never been method of payment. With the increasing middle-class
able to be adopted by Indonesian market due to its demographics and smartphone penetration in the
low to moderate internet penetration in the market. country, the adoption rate will continue to increase
at a high and steady rate. FT Confidential Research’s
Payment by QR is an alternative that requires much latest survey of 1,000 urban consumers in 25
lesser adoption cost than NFC, since it requires Indonesian cities revealed about a third used mobile
printing an image that can be identified by camera to payments at least once in the three months to the end
communicate. While it seem to be a favorable method, of September 2017. As expected, the adoption rate is
the government and Bank Indonesia has intervened higher in Java, the island that generated almost 58.5
with the development and currently ordered cease percent of Indonesia’s GDP in 2016, compared with the
and desist until a regulation regarding payment by QR rest of the country.
is complete.
30 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 20 Java has higher take-up of cashless payment than rest of Indonesia

CASHLESS PAYMENT SYSTEM USED IN THE PAST THREE MONTHS (% OF RESPONDENTS)

Source: FT Confidential Research

Income levels also influence the use of mobile

payments. Consumers in the middle income category
and above - those who earn more than Rp60m
($4,400) a year - had an adoption rate of more than
46 per cent12.
31 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 21 Cashless Take-Up Rises with Income

ADOPTION OF CASHLESS PAYMENT SYSTEM BY INCOME LEVEL (% OF RESPONDENTS)

Q: Which cashless payment systems have you used in the past three months? (multiple choice, unlimited selection)

Source: FT Confidential Research

In conclusion, each of the mobile payment However, from a research by Mandiri Sekuritas, we
wallets have its own unique usage that they offer, can see that expenditures in F&B Non-Restaurant and
and one mobile payment service is more popular Transportation & Communications sectors are steadily
in terms of usage than the other. So far, there are taking almost 60% of Indonesia’s household expenditure
no leading mobile payment player in Indonesia share. From this number, we can imply that market
that has dominated the market. domination in mobile payment industry will be held by
services that are focused on those 2 sectors.
32 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 22 Indonesia’s Household Consumption Expenditure Share 2014-2021 (Forecasted)

Source: MDI Ventures & Mandiri Sekuritas Research

CON C LUS I ON
34 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

MOBILE PAYMENTS:
MORE THAN SHEER CONVENIENCE

From all these elaborations, we can conclude that “Digital Payments: Thinking beyond Transactions”13
some main incentives for users to choose mobile stated that 35% of people in APAC that are using new
payment services as their main payment channel payment methods most often said they get good offers
have a lot to do with convenience, security, and and promotions, and 70% claimed that they get more
promotions availability. A research by Paypal titled convenience out of the payment services (see figure 21).

FIGURE 23 Incentives for Users in APAC to Use New Payment Services

However, mobile payment services are actually offering stated that in order to drive adoption, mobile payments
more than convenience, especially to retailers. All need to provide users with more than just cashless
the players in the industry are actually pursuing the convenience, they must also offer added value that is
consumers’ purchase behavior data out of these mobile relevant to both the individual person and the situation at
payment transactions. By using big data and analytics, hand14. In order to be able to do that, Big Data is the key.
retailers can find ways to add value. A report by IDC
35 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

BIG DATA DRIVEN ANALYTICS IN

THE PAYMENTS INDUSTRY

Payments industry can benefit tremendously from leverage the extensive data assets out of the mobile
adopting the latest techniques in data storage and payment transactions:
analysis. There are several ways that big data can

1 Detecting Payments Frauds

Big data can dramatically change fraud detection models based on historical transaction data (and deep
with advanced analytics solutions that are powerful learning) to proactively identify risks.
enough to detect fraud in real time and also building

2 Risk Scoring of Payments in Real Time

Payment providers assess the risk score of enables these attributes to become granular by helping
transactions in real time depending upon various support advanced statistical techniques to incorporate
attributes, such as consumers’ country of origin, behavioral techniques (e.g: transaction is out of normal
IP addresses, historical transactions, etc. Big data behavior for a consumer’s buying patterns).

3 Merchant Analytics

Payment providers have been sitting on enormous need to understand what segments their customers
consumer data and currently in progress of finding fall into as well as what would be the best channels
the possibilities of monetizing these data. An area of to market to each of them. Using all of the payment
increasing interest is to provide sophisticated analytics data available, payment providers can help merchant
to merchants as a way of driving merchant rewards retailers understand their customers better as well as
programs. Retailers and other online merchants improving their loyalty programs.
36 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

4 Giving credit scores to the “unscorable”

Leveraging mobile payment transactions data will dubbed this segment as “EMMAs” (emerging
enable fintech companies to develop technology middle-class, mobile-active consumers). Another
to create a more accurate credit scoring system, company called Yongqianbao distinguishes itself by
especially for the unbankable population. As an a high loan approval rate - 20% to 30% (the industry
example, independent fintech companies in China are average is in the single digits) and lower default
targeting a wider population by developing the best rate - 60% of the industry average15. This is possible
credit scoring algorithms for matching lenders with due to an accurate AI risk-management model, ICE
borrowers (the unscorable 75%). A company called (identification, calculation, and evaluation), powered
China Rapid Finance (CRF), China’s largest consumer- by sophisticated big data.
lending marketplace by number of loans facilitated,

MOBILE PAYMENT:
US$30 BN POTENTIAL MARKET BY 2020

Based on our estimate, Indonesia’s mobile payment market will reach IDR 459 Tn (~US$30 Bn) in total GTV by
2020, reaching a CAGR of 158% between 2016-2020.

FIGURE 24 Indonesia Mobile Payment GTV - 2016-2020 (forecasted)

Source: MDI Ventures & Mandiri Sekuritas Research

37 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

We also estimate that by 2020, mobile payment services will be processing payment volume at the size of
approximately 3% of Indonesia’s nominal GDP.

FIGURE 25 Indonesia’s Mobile Payment GTV as % of Nominal GDP - 2016-2020 (forecasted)

Source: MDI Ventures & Mandiri Sekuritas Research

These numbers show that the market is growing From our benchmarking exercise of the global
rapidly and will be a crucial sector in the nation’s payment companies, we also found out that there
economy. We believe that these opportunities will lead is a linear correlation between GTV and market
to the increasing number of mobile payment services capitalization, which implies that in order to
in the market, and also the influx of investment increase company valuation, we will see mobile
money into these services, which are coming payment companies burn money to increase their
from corporations, venture capital firms, and big GTV - through promotions, cross-selling, merchant
conglomerates, from both domestic and multinational partnerships, cashbacks, etc.
companies.
38 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 26 Correlation Between Mobile Payment Companies’ GTV and Market Capitalization

MARKET CAP vs GTV

Source: Bloomberg, MDI Ventures & Mandiri Sekuritas Research

MOBILE PAYMENT:
RACE TO BIG DATA DOMINATION

Indonesia’s mobile payment ecosystem is still at its the most popular sector in Indonesia, as a research
nascent phase, and most of the players in the industry conducted by Dailysocial16 stated that there are 28
are still figuring out some ways in educating the investment rounds into Indonesian Fintech startups in
market and immersing this new payment behavior 2017 - more than twice the number of E-Commerce
to their users. In terms of investment, Fintech is still vertical.
39 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 27 Funding Rounds by Industry Vertical during CY2017 in Indonesia

FUNDING ROUNDS BY INDUSTRY VERTICAL

* The rest are funding on Verticals each with one startup. These single-player verticals include: AI, Email Marketing, Fisheries, Food,
Healthcare, HR, IoT, Logistics, Messaging, Printing, Security, Sports, Vendor Marketplace, Virtual Item Marketplace, VR/AR, Wearable

Source: Dailysocial Startup Report 2017

We are also seeing mobile payment players are pouring Prices in the fintech and mobile payment industry
money into users acquisition - services like Go-Pay, are definitely inflating, but we believe that it can be
T-Cash, and OVO are constantly making investments justified, if we put mobile payment platforms’ ability to
into promotional activities with merchants in each capture consumer data and use it for other multiple
platform to increase their user base. These activities use cases. One of the most familiar use cases are a
should raise a lot of questions from skeptic industry predictive analytics on what users will buy next - a
practitioners and observers, about whether “cashless feature that Amazon has put on its platform’s checkout
society” is another hype bubble. process when users are entering the shopping cart - to
entice users to buy more.
40 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

FIGURE 28 An illustration of Amazon’s predictive analytics feature

Source: https://goo.gl/images/stjpaf
41 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

From the case studies in China, one of the best use the government is developing the Social Credit
cases that we can learn is from Alibaba on its ability System (SCS) to rate the trustworthiness of its 1.3
to use its consumer data that has been gathered billion citizens. The Chinese government is pitching
from its mobile payment platform Alipay over the the system as a desirable way to measure and
years, to cross-sell other financial products. One of enhance “trust” nationwide and to build a culture of
the best examples is how Ant Financial - Alibaba’s “sincerity”. The SCS will be developed by leveraging
financial technology arm - has successfully grown data that has been gathered by the Chinese tech
Yu’e Bao, its money market fund, to become the behemoths, such as Tencent (China Rapid Finance/
largest money market fund in the world with 370 WeChat) and Alibaba (Sesame Credit/Ant Financial).
million account holders and US$211 Bn in assets In those data, there are at least 5 factors that
in just 4 years17 - more than twice the size of JP are used to score the worthiness: credit history,
Morgan. Its ascent has been a byproduct of a sharp fulfillment capacity, personal characteristics,
shift among Chinese consumers toward mobile behavior & preferences, and interpersonal
payments. Yu’e Bao draws its funds from users of relationship. The algorithm would create a “Citizen
Alipay, using its data algorithm to target the right Score” and it would tell everyone whether or not you
users that match Yu’e Bao’s investment profile and were trustworthy. Plus, your rating would be publicly
providing generous returns. We can imply that this ranked against that of the entire population and
use case is driving financial inclusion in China, as it used to determine your eligibility for a mortgage or
entices Alipay users, which is roughly at the size of a job, where your children can go to school - or even
one-third of China population, to start investing their just your chances of getting a date.
money into multiple financial instruments.
We believe that this big data-leveraged algorithms
Moving further to the future, use cases of the that can be used for multiple use cases is the
mobile payments’ data are limitless. One of the reason why the mobile payment players are making
best examples of mass usage of mobile payments huge investments into user acquisitions and usage,
data is the development of social credit scoring in because whoever gets more data and finding the
China. On June 14, 2014, the State Council of China best use cases to leverage them is the one who will
published a document called “Planning Outline for be dominating the market.
the Construction of a Social Credit System” , where
42 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

References

1 Chuin-Wei Yap. (2017). “Alipay, WeChat Take Battle for Mobile- 10 CIW Team, (2017). “WeChat Usage Stats for Chinese New Year 2017”
Payment Dominance Overseas” [Online]. Available: https://www. [Online]. Available: https://www.chinainternetwatch.com/19746/
wsj.com/articles/alipay-wechat-take-battle-for-mobile-payment- wechat-cny-2017/ [2017, February].
dominance-overseas-1503144003 [2017, August].
11 Nikkei Asian Review, (2017). “Indonesia’s Mobile Payment to Enter
2
China Internet Network Information Center, (2017). “Statistical Defining Year” [Online]. Available: https://asia.nikkei.com/Features/
Report on Internet Development in China” (p.81) [Online]. FT-Confidential-Research/Indonesia-s-mobile-payments-industry-
Available: https://cnnic.com.cn/IDR/ReportDownloads/201706/ to-enter-defining-year?page=2 [2017, November].
P020170608523740585924.pdf [2017, January].
12 Nikkei Asian Review, (2017). “Indonesia’s Mobile Payment to Enter
3 Thomas Graziani, (2017). “China Third-Party Payment Transactions Defining Year” [Online]. Available: https://asia.nikkei.com/Features/
Neared 80 Trillions in 2016” [Online]. Available: https://walkthechat. FT-Confidential-Research/Indonesia-s-mobile-payments-industry-
com/china-third-party-payment-transactions-neared-80- to-enter-defining-year?page=2 [2017, November].
trillions-2016/ [2017, September].
13 PayPal, (2017). “Digital Payments: Thinking Beyond Transactions”
4 Thomas Graziani, (2017). “China Third-Party Payment Transactions [Online]. Available: https://www.paypalobjects.com/digitalassets/c/
Neared 80 Trillions in 2016” [Online]. Available: https://walkthechat. website/marketing/global/shared/global/media-resources/
com/china-third-party-payment-transactions-neared-80- documents/PayPal_Asia_Research_Report_Digital_Payments.pdf
trillions-2016/ [2017, September]. [2017, April].

5 Thomas Graziani, (2017). “China Third-Party Payment Transactions 14 Carlos Häuser, (2015). “How Big Data is Transforming Mobile
Neared 80 Trillions in 2016” [Online]. Available: https://walkthechat. Payments and What This Means for Retailers and Users” [Online].
com/china-third-party-payment-transactions-neared-80- Available: https://blog.wirecard.com/how-big-data-is-transforming-
trillions-2016/ [2017, September]. mobile-payments-and-what-this-means-for-retailers-and-users/
[2015, November].
6 China Tech Insights, (2017). “2017 Mobile Payment Usage in China
Report” [Online]. Available: https://www.ipsos.com/sites/default/files/ 15 Rebecca Feng, (2017). “Chinese Fintechs Use Big Data to Give Credit
ct/publication/documents/2017-08/Mobile_payments_in_China-2017. Scores to the ‘Unscorable’” [Online]. Available: https://www.forbes.
pdf [2017, August]. com/sites/rebeccafeng/2017/07/25/chinese-fintechs-use-big-data-
to-give-credit-scores-to-the-unscorable/#36b0d65c410a [2017, July].
7 Sachin Mittal & James Lloyd, (2016). “The Rise of Fintech in China -
Redefining Financial Services” [Online]. Available: http://www.ey.com/ 16 Dailysocial. (2017). “Startup Report 2017” [Online]. Available: https://
Publication/vwLUAssets/ey-the-rise-of-fintech-in-china/$FILE/ey- dailysocial.id/report/post/startup-report-2017 [2017, December].
the-rise-of-fintech-in-china.pdf [2016, November].
17 Yifan Xie and Chuin-Wei Yap. (2017). “Meet the Earth’s Largest Money-
8 Sabrina, (2013). “Alipay Yu’E Bao Fund Reached 100 Billion Yuan” Market Fund” [Online]. Available: https://www.wsj.com/articles/
[Online]. Available: https://www.chinainternetwatch.com/4845/yue- how-an-alibaba-spinoff-created-the-worlds-largest-money-market-
bao-money-fund-reached-100-billion-yuan/ [2013, November]. fund-1505295000 [2017, September].

9 Rocky Fu, (2015). “Weibo and Alipay’s Hongbao Campaign Gone Viral”
[Online]. Available: https://www.chinainternetwatch.com/12182/
weibo-alipay-hongbao-2015/ [2015, February].
43 M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

Glossary

A PAC Asia Pacific

AT M Automatic Teller Machine
AU M Asset Under Management
B2B Business-to-Business
B2C Business-to-Consumer
B n ( bi o ) Billion(s)
C2C Consumer-to-Consumer
CAG R Compounded Annual Growth Rate
CY Calendar Year
EDC Electronic Data Capture
E MM A Emerging Middle-class, Mobile-Active
F&B Food and Beverages
FIN T E C H Financial Technology
GDP Gross Domestic Product
GT V Gross Transaction Value
IP Intellectual Property
Mn ( mi o ) Million(s)
N FC Near Field Communication
OT P One-time Password
P2 P Peer to Peer
PC Personal Computer
QR C o de Quick Response Code
R FID Radio Frequency Identification
R MB Chinese Yuan (also called CNY)
SME Small and Medium Enterprise
Tn Trillion(s)
U SD United States Dollars
U SSD Unstructured Supplementary Service Data
M O B I L E P A Y M E N T S I N I N D O N E S I A : R A C E T O B I G D ATA D O M I N AT I O N

CONTRIBUTORS

MDI Ventures Mandiri Sekuritas

Joshua Agusta Head of Portfolio Kresna Hutabarat VP Equity Research

Winston Adi Investment Analyst Audrey Hanzdima Research Associate

Harry Muksit Corporate Communication

Metra Digital Innovation Mandiri Sekuritas

The East Tower . 36th Floor Plaza Mandiri . 28-29th Floor
Jl. DR Ide Anak Agung Gde Agung Jl. Jend. Gatot Subroto
Kav E.3.2 No. 1, Jakarta 12950 Kav. 36-38, Jakarta 12190

[email protected] [email protected]

www.mdi.vc www.mandirisekuritas.co.id