Influencer Marketing Main PDF
Influencer Marketing Main PDF
Influencer Marketing Main PDF
MarketingHub
What Influencer Marketing Is
90% 50%
of consumers trust
more trusted by
peer recommendations
internet users than
traditional media
Consumers are
71% 81%
of U.S. consumers trust
more likely to make a
advice and information
purchase based on
from blogs
social media referrals
Consumers want value
Sixty-four percent of influencers say their
audience respects that they provide value
about topics they are in interested in, while 59
percent state their audience enjoys how they
interact with them, listen and respond online.
64%
Conversion can increase
3-10X
when brands share content through
influencers in their industry.
One Simple Rule: Influencer Marketing is
Marketing to Influencers
”
You should use influencer marketing because
It’s more authentic It’s more cost effective It’s an easy way It provides access
than an ad than other to build trust to a large audience
marketing channels
It’s a way to create You can effectively win It provides sharable content
real-time engagement over a new target audience for exponential results
71%
of influencers say
their audience
loves that they
are themselves:
open, honest,
funny and willing
to call it like
they see it.
Top 4 Challenges in Influencer Marketing
Identifying the Finding the right Measuring the performance Keeping track of
right influencers engagement tactics of the campaigns influencers’ activity
5-step Action Plan
1 2 3 4 5
Define Discover Monitor Take action Measure
78% 14% 5% 3%
Influencer: PewDiePiew
Subscribers: 27 milion
Brand: As Above, So Below (film)
Meghan
McCarthy
Walmart found that Meghan McCarthy –
a famous vine – was among one of the
top Millennial influencers and partnered
with her to integrate their promotion
into her daily conversations. Posting on
Snapchat, Instagram, Twitter, and
YouTube, Meghan put her stamp of
approval and explained exactly why her
audience should care about the
promotion. Her posts garnered
hundreds of follow up posts and tweets,
the partnership with Meghan made an
impact like no TV commercial campaign
ever would.
Influencer: FoodBeast
Followers: 1,223,133
Brand: Ken’s Salad Dressing
Source: neoreach.com
Sources:
• http://www.acorninfluence.com/authentic-influencer-marketing-maximum-roi/
• https://www.semrush.com/blog/how-to-develop-an-influencer-marketing-plan-in-5-
steps/
• http://klear.com/blog
• https://neoreach.com/5-creative-influencer-marketing-case-studies/
Influencer Marketing Hub is the leading
resource for Social Media Influencers,
Influencer Marketing Platforms and Influencer
Marketing Agency Case Studies
Influencer
MarketingHub