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Running Head: Corporate Communication in Companies 1

This document discusses corporate strategy and competitive advantage. It notes that employees are a vital strategic resource for companies, as they work to achieve organizational goals and realize strategic objectives. The document then discusses how companies establish, sustain, and benefit from competitive advantages through their resources and capabilities. As an example, it analyzes Apple's strategy and how the company has established itself as a reliable brand through durable, high-quality products, but may need to reconsider pricing in developing countries to attract more customers.

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Leornard Mukuru
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50 views3 pages

Running Head: Corporate Communication in Companies 1

This document discusses corporate strategy and competitive advantage. It notes that employees are a vital strategic resource for companies, as they work to achieve organizational goals and realize strategic objectives. The document then discusses how companies establish, sustain, and benefit from competitive advantages through their resources and capabilities. As an example, it analyzes Apple's strategy and how the company has established itself as a reliable brand through durable, high-quality products, but may need to reconsider pricing in developing countries to attract more customers.

Uploaded by

Leornard Mukuru
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Running Head: CORPORATE COMMUNICATION IN COMPANIES 1

Strategy Foundation in Companies: Case Study of Apple


Student’s Name
Institutional Affiliation
Running Head: CORPORATE COMMUNICATION IN COMPANIES 2

Employees can be considered to be vital and of great strategic importance in an


organization. It is through them that strategic goals are achieved. They are among the key
stakeholders in a company or business. A company without competent and skilled
employees will not be able to meet set goals and at the same time, compete in the market.
Companies are founded on strategic objectives in which employees make them be
realized through their hard work, dedication and persistence towards achieving the set
strategic goals (Gans, Stern & Wu, 2016). Among the strategically essential resources that
an organization depends on mostly, are the employees. They form the backbone of the
daily operations the company has to undertake to realize substantial streams of profit.
These strategies depend in the establishment of competitive advantage, how best
to sustain the competitive advantage and how best an organization reap utmost returns
from the competitive advantage (Gans, Stern & Wu, 2016). For resources or capabilities in
the establishment of competitive advantage their conditions which must be present like
relevance and scarcity, while in sustaining competitive advantage transferability,
durability and replicability. Lastly, appropriating the returns of CA generated by resources
and capabilities under the following conditions; relative bargaining power, property rights
and embeddedness (Gans, Stern & Wu, 2016). Employees provide the most significant
resource and required capability for the organization enabling growth, expansion and
reasonable rate of return.
Apple Company will continue to dominate the market in offering unique touch-
screen tablet computers. The company has a firm brand name and well- known logo,
which is Apple-like. It has also established itself over the decades, offering durable and
high-quality products to customers with a warranty. Apple Company has a reliable brand
name due to Apple computer and Apple iPhone. Despite the price of the products being
high, Apple customers have to trust the durability and long-term service (Den Hartigh, Ortt,
van de Kaa & Stolwijk, 2016). Customers in the U.S are used to the price tag, but in other
countries like developing countries like India, Saudi Arabia, it is only the well-off who
purchase the product. In order to sustain its leadership in the market, the company should
reconsider revising the price, especially in developing countries or make products with
lesser features to accommodate the middle and lower class earners.

References

Den Hartigh, E., Ortt, J., van de Kaa, G., & Stolwijk, C. (2016). Platform control during battles
for market dominance: The case of Apple versus IBM in the early personal computer
industry. Technovation, 48-49, 4-12. doi: 10.1016/j.technovation.2015.12.001
Gans, J., Stern, S., & Wu, J. (2016). Foundations of Entrepreneurial Strategy. SSRN Electronic
Journal. doi: 10.2139/ssrn.2844843
Grant, R., & Jordan, J. (2015). Foundations of Strategy [Ebook] (2nd ed.).
Running Head: CORPORATE COMMUNICATION IN COMPANIES 3

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