Federal Urdu University of Arts, Science and Technology

Quiz # 1 (BBA – III - Section A & B)

Name: ____________________ Roll #: _____________Class: ___________ Date: ____________

Q: Tick the correct answer:

1. Good marketing is no accident, but a result of  holistic marketing
careful planning and ________.
 execution
 selling 6. .Which of the following would be the best
 strategies illustration of a subculture?
 research  A religion
 A group of close friends
2. Marketing management is _______.  Your university
 managing the marketing process  Your occupation
 monitoring the profitability of the
company’s products and services 7. The buying process starts when the buyer
 the art and science of choosing target recognizes a _________. Product
markets and getting, keeping, and growing  an advertisement for the product
customers through creating, delivering, and  a salesperson from a previous visit
communicating superior customer value  problem or need
 developing marketing strategies to move the
company forward 8. If actual performance exceeds the expected
performance of the product, then customer is
3. Chimney Sweeps employs people to clean ______________
fireplaces and chimneys in homes and apartments.  Satisfied
The firm is primarily the marketer of which one of  Dissatisfied
the following?  Delighted
 An image  Neutral
 A service
 A good 9. Bread and milk are which kind of products?
 An idea  Specialty Products
 Convenience products
 Shopping products
4. Marketers often use the term ________ to cover  Unsought products
various groupings of customers.
 people 10. Parents buy toys for their children act as
 buying power __________ in the buying process. Decider
 demographic segment  Decider
 market  Buyer
 Maintainer
5. The ____ concept holds that consumers and  All of the above
businesses, if left alone, will ordinarily not buy
enough of the rganization’s products. 11. If a firm is practicing ______, the firm is
 production training and effectively motivating its customer-
 selling contact employees and all of the supporting service
 marketing
Page 1 of 2
people to work as a team to provide customer  marketer
satisfaction.  suppliers or vendors
 double-up marketing  distributors or retailers
 interactive marketing  all of the above
 service marketing
 internal marketing 18. Marketing Mix is the most visible part of the
marketing strategy of an organization.
12. A cluster of complementary goods and  True
services across diverse set of industries is called as  False
____________
 Market place 19. Businesses spend most of their advertising
 Meta market rupees on business-to-business markets.
 Market space  True
 Resource Market  False

13. Adding new features to a product is advocated 20. A transaction in which the organization is
by which of the approaches? making an initial purchase of an item to be used to
 Product Approach perform a new job refers to which of the following
 Production Approach purchases?
 Marketing Approach  Straight rebuy purchase
 Selling Approach  Delayed purchase
 New-task purchase
14. One of the key tasks of marketers is ___ and  Modified rebuy purchase
to create consumer perceptions that the product is
worth purchasing.
 To make products easily visible and
available
 To promote sales of products
 To differentiate their products from those of
competitors
 To do marketing surveys

15. What is the last stage of the consumer decision

process?
 problem recognition
 post purchase behavior
 alternative evaluation
 purchase

16. ______ markets are made up of members of

the distribution chain.
 Consumer
 Business-to-business (industrial)
 Channel
 Institutional

17. Which of the following is considered a “key

player” in the marketing industry?
Page 2 of 2