IEC For Segregation at Source, Bangalore Case Study
IEC For Segregation at Source, Bangalore Case Study
IEC For Segregation at Source, Bangalore Case Study
Many cities in India have initiated programs for waste recycling and processing to minimize
the amount of garbage going into landfills. The success of these initiatives is fundamentally
based on proper segregation of waste at source, for which the involvement of community is
imperative. Bangalore faced a severe garbage crisis in August 2012 when two dumpsites in
the outskirts of the city were shut following protests by villagers against deteriorating
environmental and health conditions. The city came to a standstill as vast mounds of
garbage lay scattered on streets and open plots all across the city. The crisis situation pushed
the Bruhat Bengaluru Mahanagara Palike (BBMP) to initiate a change in course towards
more sustainable waste management practices. The BBMP decided to enforce waste
segregation and decentralize waste processing to divert waste away from the landfills, and
actively involve the community and large corporations in this endeavour. This case study
documents the zero-garbage program initiated by the BBMP with an emphasis on the
Information Education and Communication (IEC) activities that were started and continue to
be undertaken to inform and educate citizens about waste segregation and make them
active stakeholders in the waste management processes.
1. City Profile
Bengaluru4, the capital city of Karnataka, is a bustling metropolis and home to India’s booming
information technology (IT) industry. Touted as the back office of the world, it is a major economic,
educational and cultural hub in south India with a concentration of premier educational and
research institutions, technology companies and defence organizations such as Indian Institute of
Science (IISc), Infosys, Wipro and Indian Space Research Organization (ISRO). With a current
population of over 80 lakh, Bengaluru is the third most populous city in the country (Census, 2011).
Census Population Bengaluru witnessed its first growth spurt immediately after independence
1941 4,10,968 when it was declared the capital of Mysore State. A strong industrial and
1951 7,86,343 government employment base was established during this time, and the
1961 12,06,961 population of Bengaluru almost doubled from 4 Lakh to 7.8 Lakh. The 70’s
1971 16,64,208 was also a high growth decade for the city, before the advent of IT industry
1981 29,21,751 in the city. Bengaluru began to emerge as an IT hub during the 90s. The
1991 41,30,288 population growth rate in the city during this time hovered around a
2001 56,88,844 moderate 40%, but the spatial footprint of the city expanded significantly.
2011 87,19,939
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The city’s name was Bangalore earlier which was changed to Bengaluru in 2006.
Most of this growth was haphazard and unplanned. Large IT parks were established on the fringes of
the city with limited access to basic services and transport infrastructure. Servicing such a large area
became increasingly challenging for the urban local body and service delivery began to suffer.
Today, with a population close to one Crore and an area of 800 sq km, Bengaluru has established
itself as a prominent mega-city of international importance, but is grappling with issues of
congestion, pollution and inadequate sanitation services. Concerned with the deteriorating quality
of life, citizen groups and industrial associations are increasingly engaging with the local government
demanding and advocating for better services.
1.2.Governance Structure
The Bruhat Bengaluru Mahanagara Palike (BBMP) is the urban local body in charge of all municipal
functions in Bangalore. BBMP was formed in 2007 by merging the Bangalore Mahanagara Palike with
seven neighbouring municipal councils (Bommanahalli, Byatarayanapura, Dasarahalli, KR Puram,
Mahedevapura, RR Nagar, Yelahanka) one town municipal council (Kengeri) and 110 adjacent
villages.
The BBMP is divided into 198 electoral wards each represented by an elected councillor. The
Corporation is governed by an elected body of these councillors which is headed by the Mayor of the
city. This elected body is assisted by 12 standing committees which are granted jurisdiction over
various municipal functions such as public health, education and tax reforms.
The Municipal Commissioner is the administrative head of BBMP. Bangalore has a decentralized
model of urban governance. The city is divided into eight zones for ease and efficiency of
administration. Each zone is headed by an Assistant Municipal Commissioner. The zonal governance
structure is in line with the 74th Constitutional Amendment and is an important reform that aids
better city management and service delivery. As per the Karnataka Municipal Corporations Act,
1976, BBMP is mandated to provide 31 obligatory functions including the collection, removal,
treatment and disposal of sewage, offensive matter, regular cleansing of streets and maintenance of
public markets and slaughter houses and the regulation of all markets and slaughter houses. All
these functions are carried out by the Solid Waste Management Cell of BBMP.
The Solid Waste Management (SWM) cell is responsible for all functions concerned with municipal
waste collection, transportation, treatment and disposal. The cell is headed by a Joint Commissioner
(Health and Solid Waste). The technical head is the Chief Engineer who is supported by a team of
environmental engineers. The cell is responsible for the overall implementation and monitoring of
SWM activities in the city including establishing new infrastructure, ensuring the implementation of
municipal solid waste (MWS) rules, preparing plans, budgets documents and engaging with the
community to improve SWM services. At the zonal level, the Zonal Commissioner is in charge of all
administrative aspects in the zone. The SWM staff at the zonal level includes superintending
engineers, environmental engineers and health inspectors.
Bangalore has four waste processing plants which collectively process 1000 MT of waste per day.
The largest processing plant is operated by the Karnataka Compost Development Corporation
(KCDC). The plant processes 250 tons per day of mixed waste generated from households and
commercial establishments and additional 50 tons of market waste. Other outsourced processing
plants include a vermicomposting plant and a waste to energy plant. The BBMP runs an organic
waste converter at the Malleswaram Market. BBMP has also established dry waste collection centres
(DWCC) in each of the 198 wards in the city. The remaining municipal waste that is not processed or
recycled is sent to the dumpsite in Mandur.
Prior to 2013, bulk of the solid waste generated in Bengaluru municipal limits was being sent to the
dumpsites in Mavallipura and Mandur villages on the outskirts of the city. The incessant disposal of
garbage in the dumpsites without any leachate treatment contaminated the soil and polluted
ground water. The stinking mountains of trash became a nuisance for the surrounding communities.
The deteriorating environmental and health conditions in the two villages led to violent protests by
the villagers. In August 2012, the villagers protested and stopped all garbage disposal trucks going to
the landfill sites.
At the same time, the private contractors responsible for collection and transportation of waste
from the city went on strike claiming that BBMP had not disbursed their payments for months. Door-
to-door collection was stopped in many areas of the city. In some neighbourhoods, garbage was not
collected for weeks! People started throwing out their domestic garbage in secondary bins or in
open. The bins were not cleared and hence overflowed within a matter of days. The city stank as
vast mounds of putrefying garbage lay scattered on streets and open plots all across the city.
The situation was brought to the attention of the Karnataka High Court through a public interest
litigation. Seriously concerned about the severe risks, non-engineered landfills pose on the health
and environment of surrounding communities, the High Court ordered the closure of Mavallipura
dumpsite and asked BBMP to devise more sustainable ways to handle waste in the long term. The
court also ordered waste segregation at source to be made mandatory in the city.
The severe crisis brought to light the ill-practices and inefficiencies prevalent in the waste
management sector and forced the authorities to question the status-quo. The High Court order
pushed the BBMP to look at alternatives to landfilling. Within weeks the BBMP implemented a
change in course and announced an ambitious waste reduction and recycling program in the city.
Once the immediate problem of garbage piling up in the city was addressed, BBMP embarked upon a
massive initiative to overhaul the solid waste management system in the city. Waste segregation at
source was central to this initiative. The Corporation also decided to move away from the centralized
model of waste disposal, where all waste is hauled out of the city to a more decentralized system, in
which waste would be recycled or processed at the ward/ zonal level.
In addition, The BBMP is planning to construct 16 biomethanation plants, each with a processing
capacity of 5T in 16 different wards in the city. The BBMP actively solicited citizen support and
cooperation in their endeavour to make Bangalore a garbage-free city. The Corporation partnered
with industry associations and NGOs to organize education and awareness campaigns about waste
management and encouraged households, large corporate and commercial establishments to
segregate, recycle and process their waste on site. BBMP also invited citizens to become community
watchdogs and help them monitor the functioning of their waste management program.
The expo comprised workshops, expert talks, exhibitions, and focused training programs and
sessions catering to different categories of waste generators (businesses and corporate houses,
residential apartments, hospitality industry, hospitals, institutions etc.). Technology service providers
and recyclers showcased their tailor-made waste management and recycling solutions for
implementing waste management at different scales. Hoards of citizens including school children
from the city’s government and private schools also participated in the expo and pledged to make
Bengaluru a cleaner, greener city.
L: Invitation for Wake Up Clean Up Expo, R: Industry leaders and decision makers discuss strategies for reducing waste,
Source: wakeupcleanup.tumblr.com
School children learn about the valuable contribution of waste-pickers in reducing the amount garbage in the city,
Source: wakeupcleanup.tumblr.com
The expo was successful in garnering wide-spread support from public as well as private sector
stakeholders. Key commitments made during the expo include:
The BBMP agreed to launch a model zero-waste program in select wards of the city. The
Corporation also committed to aggressively publicizing waste segregation at source by using
all BBMP hoardings in the city and also through flyers, radio announcements etc.
continuously for 2 months.
Councillors, BBMP officials, NGOs and resident welfare associations (RWA) came together to
commit to cleaning their own wards. RWAs agreed to participate in an intensive three-hour
cleaning drive every week spearheaded by the elected councillor. The councillor of Vignan
Nagar committed to allocating 10 acres of land for building waste processing and
recycling centres.
Corporate houses and IT Parks agreed to support BBMP in its initiatives and pledged their
support towards reducing the quantum of waste generated by treating / recycling the waste
on site. Infosys committed to become a zero-waste campus .Biocon expressed interest in
adopting the dry waste collection centre at Koramangala.
Several hospitals committed to becoming zero-waste and also offered to become processing
community centres for domestic sanitary and biomedical waste.
The wake-up-clean up initiative has now taken the shape of an ongoing citizen and industry led
movement to inform and educate people about sustainable waste management and advocate for a
green, garbage-free Bengaluru. (www.wakeupcleanup.in)
The hospital monitors the amount of sanitary waste coming in daily from households before
transporting it to the incinerators for safe disposal.
BBMP carried out a door-to-door awareness campaign asking residents in these wards to segregate
wet and dry waste and imposed a fine of Rs. 100 for not segregating and for littering. The
Corporation also assigned dedicated 250 Pourakarmikas (garbage collection workers) in these 22
wards and trained them in waste segregation and handling. The total amount of waste generated in
each ward is tracked and analysed.
Citizen involvement is also a key idea behind the Kasa Muktha Program. RWAs and interested
citizens of these 22 wards were involved as volunteers in the program to monitor the collection and
transportation of segregated waste. Each volunteer called the “shuchi mitra” is given charge of one
street to co-ordinate with the BBMP officials and garbage contractors. These volunteers also visit
various locations in their wards to ensure that streets and public spaces are regularly swept and kept
clean.
Kasa Muktha Wards
Ejipura
JP Nagar
Koramangala
Pattabhiramanagar
V Nagenahalli
Shantalanagar
Konanakunte
RR Nagar
Sarakki
Rajmahal Guttahalli
Gangenahalli
Dattatreya Devasthana
HSR Layout
Chokkasandra
Nagapura
Gandhinagar
Kadumalleswara
JC Nagar
Marappanapalya
Kengeri
Attur
Yelahanka
Streetboard designed by Wake Up Clean Up for kasa muktha wards
Radio Jingles
Special jingles were created asking citizens to be responsible about waste management and
segregate and locally recycle/ process their garbage. The jingles were repeatedly played on key radio
channels for a period of two months. Posters were also displayed on the sides of the trucks.
L: Hoarding displayed on important street junctions, R: Poster informing citizens about segregation and collection
regime
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The notice can be seen at :http://218.248.45.169/download/engineering/SWM%20PublicNotifn(Bulk%20Genr).pdf
From left: Guidebook for apartments to process wet-waste on site, poster on composting kitchen waste, Bio-gas
generation
5. Results
BBMPs zero-garbage program coupled with an extensive citizen awareness campaign has been a
step in the right direction at the right time to address growing garbage woes in the city. Key
achievements of the program in the last one year of implementation are summarized below:
15-20% households in the city are segregating wet and dry waste as compared to the 10%
households that were segregating before the launch of the program.
A substantial amount of waste has been diverted away from the landfills. Out of the 5000
MT of garbage generated every day, only 2000 MT is disposed at the Mandur dumpsite.
Earlier close to 3000-3500 MT was sent to the two dumpsites.
BBMP has taken concrete steps to move towards decentralized waste management by
opening the 198 DWCCs in the city. With the opening of the biomethanation plants in the
city, the Corporation will also be able to process wet waste
BBMP has been able to effectively engage and involve the community in waste
management. Citizens and corporates now view managing waste as their own responsibility
and are active partners in making Bangalore a cleaner, greener city.
6. Lessons Learned
In crisis lies an opportunity. The massive floods in Mumbai in 2006 led to the adoption of a State
level legislation addressing solid waste management, the plague in Surat in 1994 pushed the
local body to undertake a mammoth city cleaning exercise and put in place systems to sustain
the positive change that the city was able to bring about. The garbage crisis that Bangalore faced
in late 2012 forced a change in BBMP’s solid waste management practices as well as in citizens’
attitudes towards waste. The protests by villagers in Mavallipura and Mandur and the ensuing order
by the Karnataka High Court to close the dumpsites brought a realization that landfilling is not a
socially or environmentally sustainable way of waste disposal. The BBMP decided to put in place
systemic changes to help divert waste away from landfills through reduction, recycling and
decentralized processing.
The Wake up Clean up Exposition and Campaign provided a platform to spearhead this change in
policy direction and build consensus among BBMP, citizens, elected officers bulk generators,
corporations, environmentalists and technology providers around solid waste, in a focused span of
one week.
With the announcement of the Kasa muktha Program, BBMP has been able to initiate a change on
ground by streamlining its waste management system and making citizens active stakeholders in the
process. The program currently being implemented in few wards in the city is definitely a step in the
positive direction and the BBMP is committed to continue implementing integrated sustainable
waste management practices to make the vision of garbage free Bangalore a reality.
The BBMP has also set systems for regular monitoring of the SWM processes. Roles and
responsibilities of each staff member have been charted out and monitoring sheets have been
prepared.
Moving towards sustainable waste management is a huge challenge; especially in mega-cities where
SWM services are largely outsourced to multiple private contractors. Since in most cities, the
payment of contractors is based on the amount of waste collected and transported, the system does
little to promote recycling and diverting waste from landfills. Like Bangalore, many cities in India are
now finding it increasingly challenging to identify suitable sites for disposal of solid waste and are
considering alternatives to landfilling.
Reducing, recycling and processing waste at the local level has proven to be the most sustainable
and economically viable way to divert garbage away from landfills. The Bangalore case demonstrates
that this can be successfully achieved by making the community active partners in the waste
management process. By initiating the ‘Kasa Muktha” program coupled with a massive information
and outreach campaign targeting bulk generators, corporates and resident welfare associations,
BBMP was able to generate a momentum around pressing solid waste issues and implement a
change in policy direction towards more sustainable practices.
Contact
Mr. Santosh
Environmental Engineer
Bruhan Bengaluru Mahanagar Palike
Tel: +919480683475