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Intro To Marketing

This document contains a daily lesson plan for a Grade 12 Entrepreneurship class. The lesson plan aims to help students recognize the importance of marketing mix in developing marketing strategy. It includes objectives, subject matter, learning procedures, and evaluation. Key points of the lesson include defining marketing, demonstrating the functions of marketing, and recognizing its importance for business through group activities, role playing, and a quiz.

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Olivia Ramos
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139 views3 pages

Intro To Marketing

This document contains a daily lesson plan for a Grade 12 Entrepreneurship class. The lesson plan aims to help students recognize the importance of marketing mix in developing marketing strategy. It includes objectives, subject matter, learning procedures, and evaluation. Key points of the lesson include defining marketing, demonstrating the functions of marketing, and recognizing its importance for business through group activities, role playing, and a quiz.

Uploaded by

Olivia Ramos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Department of Education

Region III
Division of Nueva Ecija
ALIAGA NATIONAL HIGH SCHOOL
Poblacion East II, ALiaga, Nueva Ecija
S.Y. 2017-2018

DAILY LESSON PLAN


Date : January 17, 2018 Grade : 12
Subject : Entrepreneurship No. of Hours: 1 hour
Semester : Second Semester
Content Standard: The learner demonstrates understanding of environment and market in one’s
locality/town.
Learning Competency: Recognize the importance of marketing mix in the development of
marketing strategy
1. describe the Marketing Mix (7Ps) in relation to the business opportunity vis-à-vis;
 Product
 Place
 Price
 Promotion
 People
 Packaging; and
 Positioning
2. Develop a brand name
Code : CS_EP11/12ENTREP-0h-j-10
Remarks :

I.OBJECTIVES
1. Define and build their own definition marketing.
2. Demonstrate the function of marketing.
3. Recognize the importance of Marketing in a business.

II. SUBJECT MATTER:


a. Content : 1. Market (locality/town), 2. Key concepts of market 3. Players in the
market (competitors) 4. Products and services available in the market
b. Reference : DIWA Senior High School Series ENTREPRENEURSHIP, www.the
freedictionary.com/marketing.
c. Materials : Laptop, projector, manila paper, mini white board and marker, pental pen

III. LEARNING PROCEDURES:

A. Preparatory Activities:
1. Prayer
2. Greetings
3. Checking of Attendance
4. Classroom Management
5. Review if the previous lesson
6. Motivation
Jollibbee commercial (traditional and contemporary)
B. Lesson Proper

a. Activity: (Group activity)


Graphic organizer: The students will make a graphic organizer of the
definition of marketing”. After 5 minutes, representatives of each group will briefly
present their work.

b. Analysis

 How did you find the activity?


 What did you learn from the activity?

c. Abstraction

The teacher will give the definition of Marketing.

Marketing refers to the commercial processes involved in promoting and selling, and
distributing a product or service. It also refers to the commercial functions involved
in transferring goods from the producer to consumer.

d. Application (group activity)


Role playing. Each group will demonstrate a scenario
based on the definition of marketing, tv commercials that they have
watched, or promotional materials that they have read.

5 Demonstrates complete understanding of the topic


4 Demonstrates considerable understanding of the topic
3 Demonstrates partial understanding of the topic
1 Demonstrates no understanding of the topic

e. Generalization

What is Marketing?

IV. EVALUATION (quiz)

List down at least 3 importance of Marketing in a business in three sentences.

V. ASSIGNMENT

VI. REFLECTION

Checked by:

RIZALYN B. CORPUS
Assistant Principal II

Noted by:

NORBERTO M. CALMA
School Principal IV

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