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Concurrent Engineering

Concurrent engineering is a strategy where all product development tasks are done in parallel through collaboration between groups. It involves customer research, design, marketing, accounting, and engineering working as a team. The key benefits are reducing time to market by 25% and capital investment by 20% while continuously improving quality and profitability.

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Tushar Ballabh BML
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165 views15 pages

Concurrent Engineering

Concurrent engineering is a strategy where all product development tasks are done in parallel through collaboration between groups. It involves customer research, design, marketing, accounting, and engineering working as a team. The key benefits are reducing time to market by 25% and capital investment by 20% while continuously improving quality and profitability.

Uploaded by

Tushar Ballabh BML
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Concurrent Engineering

Concurrent Engineering:
Is a strategy where all the tasks involved in product development are
done in parallel.

Collaboration between all individuals, groups and departments


within a company.
• Customer research
• Designers
• Marketing
• Accounting
• Engineering
Concurrent Engineering
Concurrent Engineering
Concurrent Engineering
Suppliers R&D Customers

Commercial
Design Process Competitors Idea
Idea
Generation
Generation
Marketing

Product or Service concept

Feasibility
Feasibility
Study
Study
Performance Specifications

Linear Process
Preliminary
Form Design
Design Form Design
Revising and testing
prototypes

Functional Production
Functional Production
Design Design
Design Design
Design Manufacturing
Specifications Specifications

Pilot run and final


Pilot run and final
tests
tests

Final Design
and process
plans

Product Launch
Product Launch
Concurrent Engineering

Techniques:
•Perceptual mapping
•Benchmarking
•Reverse Engineering
Concurrent Engineering

Form Design: Physical appearance of the product


Functional Design: Performance of the product
Production Design: How to manufacture product
Concurrent Engineering
Influencing Agents: the 7 Ts

Tasks

Talents
Teamwork
CE CE

CE CE

CE CE Techniques
Tools CE

Time
Concurrent Engineering

Traditional Process = Linear


Vs
Concurrent Engineering = Team collaboration
Concurrent Engineering

Involved People
 Customers
• Users
• Marketing and sales personnel
• Operators
• Maintenance personnel
 Product manager
 Project manager
 Requirement definition engineer
 Specification engineer
 Designer
 Implementation engineer
 Test engineer
Concurrent Engineering
Concurrent Engineering
Why Concurrent Engineering?
 Pace of market change has increased
 Companies must keep pace with changing
markets
 Decisions made sooner rather than later
 Reduces/eliminates repetition of tasks
 Reduces waste and reworking of design
 Product quicker to market
 Maximises company profit
 Company operates more efficiently
Concurrent Engineering
Case study 1: Desktop computer
Design Stage:
•The design could specify the following
•Reusable components e.g. monitor, keyboard
•Recycled materials where possible
•Minimise toxic materials used
Manufacture:
•Use ethical work practices and sources for raw materials
•Use ‘clean’ manufacturing processes
•Minimise transport of components and materials
•Implement quality procedures to minimise waste etc.
Use:
•Low power consumption
•Serviceable items rather than replaceable e.g. disk drive, peripherals etc.
Disposal:
•Design for disassembly – use easily dismantled fixings etc.
•Identify materials used for recycling
•Minimise mixed materials to facilitate separation later
Concurrent Engineering

Example:
A washing machine to last for ten years in normal use.
Expected typical household use: three times a week for a wash
cycle that will last for 2 hours on average.

What type of test should be used?


How long must the machine survive during the test?

Total hours life required for the machine is:


2 hours/wash x 3 washes/week x 52 weeks/year x 10 years = 3120
hours

Use a quantitative accelerated test. Run the machine constantly for


3120 hours
Concurrent Engineering

Benefits
Reduces time from design concept by 25% or
more.
Reduces Capital investment by 20% or more.
Continuous improvement of product quality.
Increases Product Life Cycle Profitability.
Concurrent Engineering

Summary
Concurrent Engineering: Simultaneous
development of product and process.
Most important aspect is communication and
formation of teams.
Management support is vitally important.
Don’t be afraid to change current processes and
technologies.

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