SSM-SAMSUNG CASE STUDY

Soft System Methodology – Samsung Case Study

FAIZ IRFAN HAJID

1806153214
SSM-SAMSUNG CASE STUDY (RICH PICTURE)
SSM-SAMSUNG CASE STUDY (ROOT DEFINITION )
Decision Making Procedure Root Definitions 1
C Samsung Electronics Samsung’s Executives is operated a
A Samsung’s Executives system to Decide the company action
Deciding the company action strategy due to Market Shift to strategy due to Market Shift to deal with
T
deal with china’s new entrant threats. china’s new entrant threats by making a
Great decision will lead Samsung’s competitiveness as great decision to obey Samsung’s
W
leader company. competitiveness as leader company, in
O Samsung Chairman order to deal with Competitor
Competitor movement, Industrial Outlook movement, and Industrial Outlook
E
.
Product MIX Strategy Root Definitions 2
C Samsung Electronics Samsung Memory Division is operated a
A Samsung Memory Division staff system to Implement Product Mix
Implementing Product Mix Strategy due to partial sales Strategy due to partial sales growth on
T growth on memory type to deal with changing demand memory type to deal with changing
trends. demand trends by making a Great
Great product mix strategy will lead better demand product mix strategy to obey better
W
fulfillment demand fulfilment, in order to deal with
O Samsung Memory Division demand changing.
E Demand Changing
SSM-SAMSUNG CASE STUDY (CONCEPTUAL MODEL)
SSM-SAMSUNG CASE STUDY (GAP ANALYSIS) ROOT 1
No Activity Exist ? How ? Good/Bad Comment
Kun generates two ideas to be discuss to cope
1 Identify alternative actions ya Good
with china disruption potential
Identify Weight of Decision should be considered based on its
2 No Good
Selection Criteria criteria, since it is critical to long term
This tool is important to decide
Pairwise matrix will help to compare the
3 Making pairwise matrix No - the best strategy based on
alternatives based on meetings.
executives discussion
Experts judgement is
important, but it will be better
Experts ( Executives ) are discussing the
4 Experts Discussion No - if we combine the judgement
weight from many perspectives.
with other experts from many
division
Ranking the results will give
5 Ranking the results No Results from experts meeting - insight about which decision is
the best
It is important, because in
every discussion, there is a
6 Evaluation of Constitency No Test the result of the discussion -
potential to inconsistent
judgement
Monitor of a system is
important to make sure the
7 Monitor No All Processes should be monitored
system keeps on track over
time.
Control of a system is
important to make sure the
8 Control No All Processes should be Controlled
system keeps on track over
time.
SSM-SAMSUNG CASE STUDY (GAP ANALYSIS) ROOT 2
No Activity Exist ? How ? Good/Bad Comment
Identify the trends of
1 ya Market Research Good
demand
Defining the goal will help the
Define objective function
2 No Defining the goal of the sales - decision maker a concrete
& constraints
objective to achieve
Optimization based on
Optimizing the product Optimization process based the scope of constraint of resource is
3 No -
mix constraints important, since we will focus
only to the feasible conditions.
Before deciding, it will better to
test the sensitivity of the result
4 Sensitivity analysis No Test the sensitivity of the optimization results -
for the sake of long term
strategy.
Monitor of a system is
important to make sure the
5 Monitor No All Processes should be monitored
system keeps on track over
time.
Control of a system is
important to make sure the
6 Control No All Processes should be Controlled
system keeps on track over
time.
SSM-SAMSUNG CASE STUDY (GAP ANALYSIS : RELATION) ROOT 1
Relation Exist ? How ? Good/Bad Comment

1--> 3 ya Precedence relationshp Good

Precedence relationshp
2-->3 ya Good

This precedence relationship

should be implemented to
3-->4 No Precedence relationshp -
prepare the meeting
effectively
This precedence relationship
should be implemented to
4-->5 No Precedence relationshp -
make quick count of the
decision chosen.
This precedence relationship
should be implemented to
5-->6 No Precedence relationshp -
make sure the validity of the
choice
Monitor of a system is
important to make sure the
i → Monitor All Processes should be
No - system keeps on track over
I = 1,2..6 monitored
time.

Control of a system is
i → Control All Processes should be
important to make sure the
I = 1,2..6 No Controlled -
system keeps on track over
time.
SSM-SAMSUNG CASE STUDY (GAP ANALYSIS : RELATION) ROOT 2
Relation Exist ? How ? Good/Bad Comment

1--> 2 ya Precedence relationshp Good

This precedence relationship

Precedence relationshp should be implemented to
2-->3 No -
make the objective to
optimize is clear.
This precedence relationship
should be implemented to
3-->4 No Precedence relationshp - most feasible and near
optimal condition is
achieved
Monitor of a system is
important to make sure the
i → Monitor All Processes should be
No - system keeps on track over
I = 1,2..4 monitored
time.

Control of a system is
i → Control All Processes should be
important to make sure the
I = 1,2..4 No Controlled -
system keeps on track over
time.
SSM-SAMSUNG CASE STUDY

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