LinkedIn Local Raider

Profiles Swipe & Content Plan

By Luther Landro

1 |Page
Copyright 2019 White Wave Media, LLC
All Rights Reserved
 LinkedIn Local Raider

Earnings & Income Disclaimer

EARNINGS AND INCOME DISCLAIMER FOR
WHITE WAVE MEDIA LLC

ANY EARNINGS OR INCOME STATEMENTS, OR EARNINGS OR INCOME EXAMPLES, ARE

ONLY ESTIMATES OF WHAT WE THINK YOU COULD EARN. THERE IS NO ASSURANCE
YOU'LL DO AS WELL. IF YOU RELY UPON OUR FIGURES, YOU MUST ACCEPT THE RISK OF
NOT DOING AS WELL.

WHERE SPECIFIC INCOME FIGURES ARE USED, AND ATTRIBUTED TO AN INDIVIDUAL OR

BUSINESS, THOSE PERSONS OR BUSINESSES HAVE EARNED THAT AMOUNT. THERE IS NO
ASSURANCE YOU'LL DO AS WELL. IF YOU RELY UPON OUR FIGURES; YOU MUST ACCEPT
THE RISK OF NOT DOING AS WELL.

ANY AND ALL CLAIMS OR REPRESENTATIONS, AS TO INCOME EARNINGS ON WHITE WAVE

MEDIA LLC, ARE NOT TO BE CONSIDERED AS AVERAGE EARNINGS.

THERE CAN BE NO ASSURANCE THAT ANY PRIOR SUCCESSES, OR PAST RESULTS, AS TO

INCOME EARNINGS, CAN BE USED AS AN INDICATION OF YOUR FUTURE SUCCESS OR
RESULTS.

MONETARY AND INCOME RESULTS ARE BASED ON MANY FACTORS. WE HAVE NO WAY OF
KNOWING HOW WELL YOU WILL DO, AS WE DO NOT KNOW YOU, YOUR BACKGROUND,
YOUR WORK ETHIC, OR YOUR BUSINESS SKILLS OR PRACTICES. THEREFORE WE DO NOT
GUARANTEE OR IMPLY THAT YOU WILL GET RICH, THAT YOU WILL DO AS WELL, OR MAKE
ANY MONEY AT ALL. THERE IS NO ASSURANCE YOU'LL DO AS WELL. IF YOU RELY UPON
OUR FIGURES; YOU MUST ACCEPT THE RISK OF NOT DOING AS WELL.

INTERNET BUSINESSES AND EARNINGS DERIVED THERE FROM, HAVE UNKNOWN RISKS
INVOLVED, AND ARE NOT SUITABLE FOR EVERYONE. MAKING DECISIONS BASED ON ANY
INFORMATION PRESENTED IN OUR PRODUCTS, SERVICES, OR WEB SITE, SHOULD BE DONE
ONLY WITH THE KNOWLEDGE THAT YOU COULD EXPERIENCE SIGNIFICANT LOSSES, OR
MAKE NO MONEY AT ALL.

ALL PRODUCTS AND SERVICES BY WHITE WAVE MEDIA LLC ARE FOR EDUCATIONAL AND
INFORMATIONAL PURPOSES ONLY. USE CAUTION AND SEEK THE ADVICE OF QUALIFIED
PROFESSIONALS. CHECK WITH YOUR ACCOUNTANT, LAWYER OR PROFESSIONAL
ADVISOR, BEFORE ACTING ON THIS OR ANY INFORMATION.

USERS OF OUR PRODUCTS, SERVICES AND WEB SITE ARE ADVISED TO DO THEIR OWN DUE
DILIGENCE WHEN IT COMES TO MAKING BUSINESS DECISIONS AND ALL INFORMATION,
PRODUCTS, AND SERVICES THAT HAVE BEEN PROVIDED SHOULD BE INDEPENDENTLY
VERIFIED BY YOUR OWN QUALIFIED PROFESSIONALS. OUR INFORMATION, PRODUCTS,
AND SERVICES ON WHITE WAVE MEDIA LLC SHOULD BE CAREFULLY CONSIDERED AND
EVALUATED, BEFORE REACHING A BUSINESS DECISION, ON WHETHER TO RELY ON THEM.
BY PURCHASING AND USING THIS INFORMATION, YOU AGREE THAT OUR COMPANY, ITS
PARTNERS AND ASSOCIATES ARE NOT RESPONSIBLE FOR THE SUCCESS OR FAILURE OF
YOUR BUSINESS DECISIONS RELATING TO ANY INFORMATION PRESENTED BY WHITE WAVE
MEDIA LLC, OR OUR COMPANY PRODUCTS OR SERVICES.

2 |Page
Copyright 2019 White Wave Media, LLC
All Rights Reserved
 LinkedIn Local Raider

1 PROFILE CONTENT
The following swipes can be used to get your profile up and running
quickly. Also included is an 8-week plan for putting out content once a
week for the next two months. This gives you a week to work on fleshing
out the ideas for each post as they relate to your chosen niche.
Note: It is important that you use this content appropriately. Simply copy &
pasting without any reasoning will make your content appear “off.”
For example, you wouldn’t use ‘Social Media Consultant” in your title if you
don’t offer social media services.

1.1 JOB TITLES

Use first word + second word preceding your name

First Word

 SEO
 Facebook
 Marketing
 Social Media
 Online Marketing
 Online Reputation
 LinkedIn
 Sales
 Traffic
 Web traffic

Second Word
 coach
 guru
 consultant
 expert

Example: Joe Smith, Sales Consultant

3 |Page
Copyright 2019 White Wave Media, LLC
All Rights Reserved
 LinkedIn Local Raider

1.2 HEADLINES
Increasing your sales by combining online marketing with old school
salesmanship

Sending you customers with my unique twist on marketing

Turning social media into a source of customers for local businesses

Helping {Area} businesses grow their customers

Results oriented marketing consultant

Want to use social media to flood your business with customers? Ask me
how!

Is your social media sending you customers? Find out how...

Facebook consultant who generates customers instead of 'likes'

Helping businesses attract customers

Helping medical professionals generate patients

Helping restaurants generate patrons

Turning 'likes' into leads with smart marketing...

Turning web visitors into sales for local businesses

Turning web visitors into customers for local businesses

Turning web visitors into customers for {are} businesses

4 |Page
Copyright 2019 White Wave Media, LLC
All Rights Reserved
 LinkedIn Local Raider

1.3 SUMMARY SWIPES

Profile 1

I’m a passionate consultant who is dedicated to improving my clients' lives

through wealth and health by providing much-needed financial literacy.

Guiding families along a financial roadmap and towards a debt-free, tax-

free, retirement, is where I thrive. Utilizing the platforms of the best
insurance and pension-related companies, such as Nationwide,
Transamerica, Prudential, Mass Mutual, Pacific Life (and over 80 others!)
are we able to do what’s best for our clients without pigeonholing them into
one company, and one product.

A little about me...

I'm a former bomb-builder for the US Navy, a 20-year motion picture studio
grip, and former Realtor® before joining the #1 financial services marketing
company in the nation. And soon to be the world.

Originally from Venice Beach, CA, I now reside in Malden, MA and

continue to serve clients across the country. We’re expanding in the
northeast and are looking for good, honest people to help with our
expansion efforts.

We’ve personally consulted and worked for individuals, families, and

businesses in the Los Angeles and Boston areas for the last 15 years. We
also have operations throughout the country, Canada, China, and Puerto
Rico and the Netherlands. Our parent company, Aegon (AEG) is ranked
#139 on the Fortune Global 500.

Here’s who we help:

✓ Individuals – We take a holistic approach through our proprietary

software and our Financial Roadmap®, covering wealth protection, long-
term care, and more. “We are the home of the Swiss Army Knife of
financial planning.”

5 |Page
Copyright 2019 White Wave Media, LLC
All Rights Reserved
 LinkedIn Local Raider

✓ Lawyers/Attorneys - Want more appointments with your ideal clients?

You tell me who your ideal client is, and I will fill your calendar with ready to
go prospects who need your help.

✓ Medical offices - Spend your time treating patients and let me handle the
rest. With marketing solutions to get patients in your door and appointment
setting systems to keep them coming back you can focus all your attention
on providing the best care you can for your patients.

✓ Real Estate Professionals - Generate buyer and seller leads online so

you can spend more time closing deals and less time looking for them.

► See how I can help your business here: LINK

6 |Page
Copyright 2019 White Wave Media, LLC
All Rights Reserved
 LinkedIn Local Raider

Profile 2

Hi,

My name is NAME and I am a consultant and marketing specialist in the

direct response space.

My focus is social media, email marketing, and SEO.

I am the founder of COMPANY and an advisor to many businesses in the

TOWN area.

MONEY MAGNET => LINK

I have had the privilege over the years to work with Luther Landro, OTHER
PEOPLE and FINAL PERSON to name a few.

I enjoy marketing, problem solving and HOBBY.

I am ALWAYS open to new ventures and opportunities in the AREA

community.

Please let me know how I can help you. Explore some videos I've created
here: LINK

FIRSTNAME

7 |Page
Copyright 2019 White Wave Media, LLC
All Rights Reserved
 LinkedIn Local Raider

Profile 3

My passion is marketing. Understanding how customers go through their

buying process. Dedicating time and effort to analyze, test, compare, and
improve every aspect of the digital marketing experience.

Part of my daily routine is to learn something new, every day. It’s a

personal passion to continue to keep learning and it’s something which has
helped me drive real, cutting-edge results for clients.

Specialties: SEO, Social Media, Content Writing, Marketing Strategy, Email

Marketing, Press Releases, Customer Service, HOBBY

Profile 4

Born and raised in TOWN, I moved to the LOCAL AREA in DATE MOVED
at the age of AGE. After graduating from SCHOOL with a degree in
MAJOR I worked as a PREVIOUS JOB before transitioning into consulting
in START YEAR.

These days I specialize in social media marketing. Some of the clients I've
worked with include: LIST OF PREVIOUS CLIENTS, and many others.

Specialties: branding and marketing strategy, PR & social media strategy

and implementation, copy writing, content development, social media
advertising, analytics, branding, content marketing.

8 |Page
Copyright 2019 White Wave Media, LLC
All Rights Reserved
 LinkedIn Local Raider

Profile 5

I give local businesses a creative edge, with their social media, digital
marketing and offline sales.

At COMPANY NAME, in addition to website design, I do social media

marketing, search engine optimization (SEO), and create custom marketing
solutions for my clients.

In DATE I founded COMPANY NAME, the leading online marketing

company in the TOWN area. We've helped businesses in the TOWN
community reach new customers and grow their revenue with unique
marketing strategies.

I'm passionate about helping companies become more creative, improve

their online presence, and cultivating a base of raving fans. Social media is
a massive part of every company's brand today, from the content you
create to the comments you receive.

Getting social media right is challenging but provides a big edge against
competitors. I help brands understand all sides of the social media
universe.

Some of the services I provide:

- Search Engine Optimization - Get your business in front of the customers

who are looking for what you offer.
- Reputation Management - Attracted raving reviews while quietly
eliminating complaints
- Social Media Management - Turn your customers into raving fans.
- Online Advertising Management - Results based advertising designed to
show you a return on every ad dollar you spend.

Join my network of TOWN business owners and entrepreneurs. Connect

with me and send me a quick message and I look forward to connecting
with you.

9 |Page
Copyright 2019 White Wave Media, LLC
All Rights Reserved
 LinkedIn Local Raider

1.4 WEEKLY CONTENT PLAN

Week 1
Examine and discuss the [niche] audience - Agitate some problem
Breakdown the customer base for your target niche
 Demographics
 Likes / Dislikes / Desires / Pains
 Current & Predicted Buying Trends
 Challenges of reaching the niche (too expensive, + competition or
shrinking)
 Resources for reaching their audience online, cheaper, faster, and
easier

Week 2
Lay out the 5 biggest challenges in [niche] and present 5 solutions
Nearly all businesses struggle with one or more common problems
 Poor Reputation
 Weak Market Reach
 Low traffic from potential buyers
 Poor conversion on offers
 No email marketing
High-level walkthrough of solutions to one or all of the above
Call to action; still need help? Send me a message or reply

Week 3
7 tools to help the [niche] generate more business
Search for the tools used for the services you offer the prospects
Briefly walk them through the tools you use (upper level detail)
Feature some marketing and operations tools

10 | P a g e
Copyright 2019 White Wave Media, LLC
All Rights Reserved
 LinkedIn Local Raider

 Google Analytics
 Keyword Analysis Tools
 Web Scrapers
 Macros & Automation
 Custom Software
Discuss what benefits the tools can deliver and how it leads to more
business
Call to action: solicit questions or a quick call on the subject

Week 4
Walk reader through an example marketing campaign for [niche]
 Produce a use case for niche + marketing platform: e.g. Restaurant
Reservation Facebook Ads
 Campaign objective: increase reservations and foot traffic
 Include sample ads, budgets, and traffic estimates (Facebook gives
you this estimate)
 Lay out the tools and steps to set up

Call to action: want me to set all of this up for your restaurant? call or
message me now

Week 5
Predictions for [niche] market
 Search the web for these types of prediction articles. Commonly
found in summer / fall
 You'll find them on industry related sites and associations
 Look at past years and draw conclusions on long term trends
 Take the 3 or 7 most pertinent predictions and summarize in your
post
Paint a fair picture of good news
Or give a grim forecast and offer ways to weather a potential storm
11 | P a g e
Copyright 2019 White Wave Media, LLC
All Rights Reserved
 LinkedIn Local Raider

 Showcase a service you offer and demonstrate how it will help

 Ask for reader predictions

Week 6
Reaching the [niche] on [social network, platform, medium]
This could be anything (print media, twitter, blog ads, etc)
Give them a run through of what they need.
 Advertisements
 Collect email leads
 Build landing pages
 User-friendly offer
 Discuss budget and scale options
 Give the decision makers the costs, projections, and bottom-line
Call to action; offer to do this analysis for their business- call or
message me

Week 7
Optimizing the Google presence for the [niche]
Simple walk through of the proper settings of their Google profile
 Updating contact and biz info
 Updating pictures
 Including a call to action button
 Attending to reviews

12 | P a g e
Copyright 2019 White Wave Media, LLC
All Rights Reserved
 LinkedIn Local Raider

Week 8
Effective email marketing practices for the [niche]
Break down some email strategies for a real estate agent
 How best to build a list?
 Weekly content plan
 Backend vendors you'll need
 How to sign up and use an autoresponder
CTA: message me to have this setup for you

Week 9+
TIPS:
Don't come up with content ideas in a bubble
Look outside of your room for content ideas
 You'll find that there are unlimited ideas
 Mimic but don't copy
 Summarize
 Idealize - People like good news
Structure Your Content
 Outline your article
 Find your voice
o Always in the first person
o Never "we" or "my company"
o I...
o My staff & I...
 Writers block doesn't exist. Get the fingers moving, writing about
anything to get warmed up
 Practice writing

13 | P a g e
Copyright 2019 White Wave Media, LLC
All Rights Reserved
 LinkedIn Local Raider

Final Notes:
Hiring writers & researchers will speed this process up
Even if you outsource the content, you must be able to come up with ideas
 Know your market & clientele
 Read and research
 Google is your friend
Outsourcer should specialize in your niche for creative help
 This produces the highest quality content
Write once a day at a specific time, for one hour, every day
 A solid routine produces solid content & productivity

14 | P a g e
Copyright 2019 White Wave Media, LLC
All Rights Reserved