COMPETITIVE

INTELLIGENCE AS A
SERVICE

W W W . D A T A W E A V E . C O M

DataWeave
Retail
Intelligence
 The worlds of online and offline retail are becoming
increasingly cutthroat

Online and offline retail are converging to adopt an


omni-channel approach

CRUSHING This presents a huge opportunity for retailers that are

faced with increasing margin-pressure from dominant
COMPETITION IN players. Massive amounts of valuable data on competing

MODERN RETAIL retailers are now available online.

The Need of the Hour?

Timely and consistent insights on your competitors that

can be leveraged fully to identify and act on areas of
optimization across retail functions, thereby resulting in
smarter decision-making that yields profitable growth.
 WHAT WE DO

We provide global retailers with Competitive

Intelligence as a Service by aggregating, organizing, and
analyzing competitive data from the Web, at massive
scale, to deliver actionable insights on an ongoing basis
SOLUTIONS
RETAIL INTELLIGENCE

PRICING
 ASSORTMENT
 PROMOTIONAL

INTELLIGENCE INTELLIGENCE INSIGHTS

Gain in-depth insights on Track the strengths
 Run smarter, data-driven

your competitors’ prices on and weaknesses of your
 online promotions using
an ongoing basis, enabling product assortment relative
 detailed insights on your
you to price your own to your competitors, and plug competitors' promotional
products better and drive high-demand gaps in your
 campaigns.
more revenue and margin range of offerings
WHY DATAWEAVE
PRODUCT MATCHING DATA AGGREGATION CUSTOMER
PLATFORM AT SCALE SUCCESS

Human-aided Machine Massive scale data
 Round the clock customer

Intelligence based technology aggregation across complex web service and support
platform
 environments & mobile apps 





Customer success team

Unparalleled product match Data capture at even granular of domain experts aid in
rates at scale. levels, such as for specific ZIP generating customized insights

 codes 

Human-in-the-loop approach 
 Diver delivery modes (including
ensures faster and better Language-agnostic platform APIs) for easy and speedy
match rates with time supports and processes and slew consumption
of international languages
 PRICING
INTELLIGENCE

Act on price improvement Build the desired price perception Analyze historical competitive
opportunities among shoppers pricing trends
Analyze the pricing of your products Maintain a healthy, competitive price Gain an in-depth view into your competitor’s
compared to your competitors’, and tweak position for all your products across various pricing strategies over any period of time to
the pricing of the ones priced too low or high product-types, categories, and brands anticipate price movements.

Up to 30% PRICEGAP BUCKET

increase in top-line
PRICE GAP 30% 10-30% 0-10% 0% 0-10% 10-30% 30%
Amazon TOTAL
Flipkart PayTM SnapDeal
SOURCE LOWER LOWER LOWER HIGHER HIGHER HIGHER

Up to 4X Amazon 7 7 11 74 32 10 172
7
increase in Bottom-line

Walmart 3 3 3 3 50 14 4 104
Up to 70%
cost savings from the

competitive intelligence Target 4 4 4 4 44 18 6 98

operations

Best Buy 5 5 5 5 16 6 1 63
 ASSORTMENT
INTELLIGENCE

Identify the strengths and Plug gaps in your product Track the movement of
weaknesses of your product portfolio with the latest products in your competitors’
assortment trending products assortment
Identify, on an ongoing basis, Expand your product assortment Spot newly added, out-of-stock,
categories, product types, and using insights on the most popular replenished and discontinued
brands for which your range of and discoverable brands and products in your product
offerings falls short compared to products on any eCommerce assortment, relative to competing
your competitors website. retailers.

Apple
15B+ iPhone X 256GB - Silver
OVERALL POPULARITY INDEX 54.4 / 100 3.8 APPLE PHONES SKU#123456789
Products Tracked PRICE £1,149.00
REPLENISHED
SOURCE POPULARITY INDEX INDEX CHANGE % # PRODUCTS IN TOP AVG DISCOUNT % BEST RANK AVG RANK
NEWLY INTRODUCED
STOCKED OUT
15 JUN’17 - 19 JUN’17 2.1 1.2 2.4 4.2
Amazon 65 3.3 18 8.5 3 25
400K+ 15 JUN’17 - 19 JUN’17 1.2 2.1 0.3 2.4

18.5 5.5 21.3 55.8

Brands Analyzed Argos 45 10.0 14 5.5 1 20
15 APR’18 - 19 APR’18 13 JUN’17 - 15 JUN’17 2.8 0.8 2.3 3.2

13 JUN’17 - 15 JUN’17 0.2 0.3 0 1.4

13 APR’18 - 15 APR’18 14.5 0 19.5 62.3 11 JUN’17 - 13 JUN’17 2.5 0.6 1.1 0
RANK DISCOUNT 11 JUN’17 - 13 JUN’17 0 1.4 0.6 1.2
Tesco 40 12.5 10 2 2 5 28
7.01%
11 APR’18 - 13 APR’18 19.2 2.7 14.2 61.3 09 JUN’17 - 11 JUN’17 1.8 1.6 0 1.5
# STOCKED OUT # REPLENISHED 09 JUN’17 - 11 JUN’17 0.5 0.8 1 2
8000+ Currys 73 27.5 16 6.3
8
2
8
47 09 APR’18 - 11 APR’18 21.2 3.6 12.3 60.1 AZ
ON
MA
RT
RG
ET BU
Y
AM L TA ST
WA BE
Product Types Monitored AM
AZ
ON
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RT
TA
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ET
ST
BU
Y
WA BE
ZO
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A MA RG TB
49 6.6 8 8 1 33 AM WA
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S
Costco
 PROMOTIONAL

INSIGHTS

Analyze you competitors’
 Track historical promotions of Analyze your competitors’

online promotions competitors to unearth trends listing ads on eCommerce sites
Gain information on the brands, Study your competitors’ promotions Leverage detailed insights on the
categories, and products promoted to anticipate and respond to your products, product types, and brands
by your competitors, the discounts competitors’ campaigns. promoted in product and search
offered, and the frequency and listing ads on your competitors’
duration of their campaigns. websites

500K+
Banners Captured
03 Brands
Amazon > Sale
Fasttrack, +2
Amazon Watch-Out Sale

1MN+ Start Time First Seen on

12 AM, May 12 2 PM, May 10
Product listing Ads

Analyzed

1MN+
Amazon Fashion | Watch-out sale 30%-70% OFF
Search Listing Ads
 02 Page: Home Page
Analyzed META DATA
Size 3000 x 600
Watches for sale,
Sub Category Accessories Fasttrack, Daniel Klein
Giordano, Lorem ipsum
Product Type Watches dolor sit
amet, consectetur
adipiscing elit.
Banner Type Sale Offers , Category

BRANDS
DATAWEAVE
PROFILE

In operation since
 Headquartered in
 Seattle, SFO,

Offices in

2011 Singapore Bangalore

100+
 50+ Countries


employees covered
 100 Million+
 1500+

Data Points Harnessed Daily Websites Tracked Daily

KEY 15 Billion+
 400K+


METRICS Products Tracked & Analyzed Brands Analyzed

25+

languages served
 We have used DataWeave's Retail All the insights that DataWeave provides is
CUSTOMER
 Intelligence Platform and Data Platform on
quite a few of our assignments. Their data
fed into our pricing engine that in turns
recommends prices. These insights have
QUOTES has always been accurate, insightful and has
allowed us to provide the most relevant
been very useful to help us improve margins
and sales

insights to our clients.
 - Pricing Head @large horizontal retailer
- Arpan Sheth, Partner and MD - Bain &
Company

DataWeave has a great team and product, so We worked on the insights served by the
I ‘m happy to put my weight behind it. Now DataWeave team and found it very helpful in
let’s figure out how we can invest more for comparing the market operating prices. The
2016 in the US and beyond
 price changes resulted in a 2X jump is sales.

- Travis Rudolph – Senior Director of Sales at - Rupesh Pandit, Head of Category -
Netgear Pepperfry

What I liked best about working with DataWeave's Retail Intelligence product has
DataWeave is their quest to understand the been of immense help in order to segregate
customer’s need rather than pushing any of the relevant products & categories which
their products (which are great btw). The needed our attention, fix them in terms of
team is absolutely professional and the pricing and running our digital campaigns
output of work is very commendable. It has accordingly. The help & assistance from your
helped our business take key timely team has been very prompt and useful
decisions.
 throughout.

- Rebelo Keith, Metro Cash & Carry - Satyarth Jaiswal - mSupply
 KARTHIK VIKRANTH
CO-FOUNDER + CO-FOUNDER +

CEO
 CTO


Over 9 years of 7 years of experience

experience building and building big data platforms
managing large scale and large scale unstructured
Web & data analytics data aggregation and
products and platforms. analysis engines.

EXECUTIVE

TEAM SACHIT SINGHI
KRISHNAN "KRISH"
CFO
THYAGARAJAN

PRESIDENT + COO
 Over 9 years of
executive leadership
experience, with
Global executive with 25+
expertise in budgeting,
years in IT industry.
financial management,
Experience running
accounting, and
businesses across
compliances
geographies, cultures and
maturity levels.
THANK

YOU

W W W . D A T A W E A V E . C O M