Business Research Thesis

Main problem of NOKIA company why it is fell down in the industry
 Nokia doesn’t have a compelling smartphone to offer customer. Now a days,

people were looking for some latest features which they can have security and privacy in
their phone.
 Nokia has limited features only.
 Nokia has the same price compare to the other smartphone but still Nokia doesn’t
have their latest specs unlike other phones like smartphones, has it lowest price but have
their latest features like colored phone , cameras which is cleared already and some has it
thin shape and light weigh.
 Apple, Samsung and other handset manufacturer sell smartphones now in the
market continuously with new updates, different features and useful for the people like
has internet ( Wifi and data provider ) Digital cameras with high quality which the Nokia
company can’t produce the same thing so they stopped making and releasing new phone
model.
PRODUCT
NOKIA 3110 NOKIA 5110
NOKIA COMPANY
Nokia is a finished company largely known for its telecommunication

technologies. However, in recent times it appears to have lost some ground to
competitors, primarily in the smartphone market, such as Apple and Samsung. In this,
historical case study, we explore the origins of Nokia and their progress toward breaking
new ground in telecommunications technology. We also look at some of the pitfalls they
encountered and how perhaps things could have been done differently. In particular, we
focus on the aspect of their mobile phone interface design evolution and improvements.
PLACE
BSD SM MEGAMALL ORTIGAS
 You can buy Nokia cellphones retailed at BSD SM Megamall.

Walk in so you can see, choose and try the phone you wanted to buy in cash.
HOME CREDIT BROCHURE

 You can buy Nokia by choosing at magazine/brochure and order your phone that you
wanted. Pay it on cash or loan.
LAZADA online shopping
 You can also choose thru internet at Lazada online shopping by browsing the
phone you wanted, read their specs and also reviews the buyers comment if it is in good
quality and pay cash on delivery.
PRICE
Nokia P 18,880.00
5510
Nokia P 17,990.00
3310
Nokia P 18,299.00
1100
Nokia P 18,899.00
1600
Nokia P 12,200.00
8210
Nokia P 15,210.00
2010
Nokia
n7650 P18,990.00
Nokia P 16,499.00
3200
Nokia c3- P 19,999.00

00
Nokia x2- P 22,999.00

01
PROMOTION
STRENGTH
 Strong innovative ability

 Largest distributor of mobile phone in mobile industry.
 High qualified personnel.
 Leader in manufacturing mobile
 Market leader
 Not only a tool for business but being an item of everyday convenience.
 Cheap for consumers buyers.
 Good equity.
WEAKNESS
 Smaller sales than other phone brands.

 Design to market takes more time.
 Potential threats from Microsoft’s entry into mobile telephony.
 Low brand image
 Not participating in related software industry.
 Ineffective marketing communication.
OPPORTUNITIES
 Growing mobile device market.

 Growing market share in all major categories.
 Better connection with customer.
 Huge loyal customer base.
 Opportunities to expand the range of the products and their prices.
 Mobile device market is growing.
THREATS
 Shorter product life cycle.

 Cheap phones, advanced features and good after sales services.
 Rapidly changing industry.
 Threat of entry from new competitors.
 Strong competitors.
 Other phone manufacturers
 Microsoft
 Samsung , LG, apple, vivo, cherry mobile, oppo, etc.
ALTERNATIVE COURSE OF ACTION
1. Make some new strategy and some ideas on how the Nokia will rise up again. Hired
some people that has a knowledge to create a substitution for old Nokia phone models.
2. Look for some investors where they can buy Nokia brand name so it can still have a
chance to create a new models which can be demand in our society nowadays.
3. Relaunched the Nokia phone in this year and have some upgraded units but still let
those remarkable brand of Nokia remain, specially their ringtones, games , and power on
tune so all the millennials and the latest generation that doesn’t know this company will
experience the half of old Nokia brand.
RECOMMENDATION
We recommend ACAS 3. We wanted to be part of the latest generations, experience the

latest and upgraded mobile phone. But still we also wanted the Nokia to not left behind
on those new brands and upcoming mobile units.

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Main problem of NOKIA company why it is fell down in the industry

 Nokia doesn’t have a compelling smartphone to offer customer. Now a days,

NOKIA 3110 NOKIA 5110

Nokia is a finished company largely known for its telecommunication

BSD SM MEGAMALL ORTIGAS

 You can buy Nokia cellphones retailed at BSD SM Megamall.

HOME CREDIT BROCHURE

Nokia c3- P 19,999.00

Nokia x2- P 22,999.00

 Strong innovative ability

 Smaller sales than other phone brands.

 Growing mobile device market.

 Shorter product life cycle.

We recommend ACAS 3. We wanted to be part of the latest generations, experience the

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