Taste in Architecture PDF
Taste in Architecture PDF
Taste in Architecture PDF
Taste in Architecture
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1 M.-A. Careme's design for a monument in Petersburg for the
Czar
MarcoFrascari was born in Italyin 1945. Contemporaryarchitecture is almost pleasant discoveries. Phenomenological
He received a Dottore in Architetturafrom entirely tasteless.1 Architecturaltaste has language games do not necessarily reflect
the Istituto Universitariodi Architetturadi been ruled out by the moral standards of linguistic or geographical boundaries, but
Venezia (I.U.A.V.).He practiced architec- the Modern Movement. This has, I think, ratherenrich the taste for knowledge. The
ture in Verona. He is the recipient of the resulted in a meaningless architecture. As key terms under scrutiny in the specific
M.S. in Architecture from the Universityof a reaction to the buildings presented game joined here are "taste" and its
Cincinnati and the Ph.D. from the Univer- under the functional ethics of Interna- related intellectual "pleasure." The latter
sity of Pennsylvania, where his disserta- tional Style architectural expression, the begins in the tactile origin of taste and
tion was on the Sortes Architectiiin the Post-Modern Condition presents an culminates in the interwoven ramifica-
eighteenth-century Veneto. He was a approach grounded in the generation of a tions of the architectural and culinary
member of the architecture faculty at the new "morality"for architecture. This realms of knowledge.2 The rigorous
Universityof Pennsylvania until 1986. He "morality"stresses the visual components design moralityimposed by the form-
is currentlya faculty member at the Geor- of signification. This tendency results, function polarityof the Modern Movement
gia Institute of Technology and practices paradoxically, from the nefarious puritan has reduced architecture to its untoucha-
architecture in Atlanta. His design for Ca' ideology of the Modern Movement, which ble structural and functional bones. For
Venierdei Leoni was selected for exhibi- evolved into the visually dominated example, a completely different sensation
tation at the ThirdInternationalExhibition manipulation of meanings proposed by is evoked when one rubs the naked hand
of Architecture at the Biennale in Venice. the Post-Modern Condition of architec- across a marble column as opposed to
He is now writing a book on the architec- ture. Both the Style and the Condition rubbing it across a Miesian "I"beam. The
ture and technology of Carlo Scarpa. strip away from architecture any pleasure ethical stance of both the Modernand the
to be had in either its use or conception. Post-Modern theories aims to produce
Such architectural products are rich in buildings that "look good" over a prede-
voluptuous visual processes of significa- termined life-span. In this sense, their
tion, but are completely bereft of tactile built products are similar to another set of
pleasures (the tactile means of significa- products generated under the spell of
tion) that is, "taste." And taste and tacility, modern times: the edibles produced by
as will be shown below, are closely fast-food chains. These look like the real
related. (Fig. 2) thing, but they have been designed to be
Thispaper proposes an appreciation of
architecture from the standpoint of taste gulped down. They are a feast for the eyes
Characteristic of any theoretical work is but there is no possibility, no reason, to
and tactility. The two sensitivities, taste the confrontation with the use and the take the time and pleasure to taste them.
and tactility, are etymologically related abuse of terms, i.e., language games. The In other words, the limited temporalityof
and prior to our own time were given wide results of such play of terms can lead to contemporary architectural production, a
credibilityas importantgenerators of
knowledge and wisdom. The conclusion is
drawn that taste, as a theoretical analogy,
can have important consequences for the
reciprocal acts of constructing and con-
struing architecture. The demise of taste
as a legitimate theoretical analogy for
architecture is traced to the great intellec-
tual revolutions of the seventeenth and
eighteenth centuries. At that time this
component of human knowledge was
demoted to a faculty which " "presents
'sensibility, but not reason.' This article
examines and discusses those various
positions which, since the eighteenth cen-
tury,attempted to indicate the connec-
tions between taste, primarilyarticulated
as gastronomy, and architecture, particu-
larly architectural theory. It concludes in
this regard by constructing a link between
the surrealism of Salvador Dali and the
"abductive" reasoning postulates of the
American pragmatic philosopher Charles
S. Peirce. Recognition of this linkage has
clear implications for how we make and
understand architecture.
2 Cake in the form of Zaha Hadid's Hong Kong Peak, winning
entry for the Hong Kong Peak competition
Reverdy,Apollinare's friend, wrote in with the realityof external objects and not Notes
Nord-Sud (1918): with the ideal picture. This power oper- 1 A shorter and less surrealistic version of this article was pre-
ates on the similarities with respect to sented at the Ninth Annual SSA Meeting in Bloomington,
"The image is pure creation of spirit. It form, figure, location and function. Indiana in October, 1984
2 The Oxford Dictionary of English Etymology Oxford Univer-
cannot be born of a comparison but of the Abduction is a productive inference and sity Press (London) 1966, p. 905 gives the following etymol-
bringing together of two realities which an instinctive activity. Pierce recognizes ogy of taste, from teist which is "examining by touch, try, test
are more or less remote. The more distant obtaining food as a productive and ... experience or try the flavour of... have a particular fla-
and just the relationship of these con- instinctive activity. He sees two kinds of vour ... OF taster (mod. Fr. tater, It. tastare ... a blend of L.
tangere touch (cf. TACT) and gustare taste (cf. GUSTO)."
joined realities, the stronger the image- instinct ruling human life: One is selfish, 3 This passage is a translation of: "Sapiens dictus a sapore:
the more emotive power and poetic reality the other social. The social leads to the quia sicut gustus aptus est ad discretionem saporis ciborum,
it will have."14 development of reason, whereas the self- sic sapiens ad disconoscentiam rerum atque causarum; quod
ish leads to the development of useful arts unumquodque dinoscat, atque sensus veritatis discernat."
Isidor of Seville Isidori Hispalenensis Episcopi Etymologar-
In working out his semiotic doctrine such as gastronomy and architecture.20 ium sive (seventh century) Oxford University Press (London)
Charles S. Pierce, the American pragma- Abduction is based on the selfish instinct 1911, vol. 10, p. 240
tist philosopher, deals with the inferential and is a cognitive process. It generates a 4 This passage is a translation of: "Non enim discurrendo cog-
and iconic creation of images, an act relationship between a cognitive repre- noscit vir spiritualis utrum daemon si an angelus ... sibi
suadet ... aliquid; sed quondam quasi tactu et gustu et intui-
which brings together realities which are sentation and the process of a known tiva notitia . . . quemodmodum lingua statim discernimus
more or less remote. Pierce's classifica- activity.21 saporem vini et panis."
tion of inferential reasoning differs from Campanella, Tommaso Theologicum Liber XIV(1613-24),
most taxonomies of modes of reasoning. The relationship between the premises Magia e Grazia (Romano Amerio, ed.) Linceii (Rome) 1958,
pp. 147-58
He adds a novel type of inference, and the hypothetical conclusion is iconic 5 Frampton, Kenneth "Towards a Critical Regionalism" in The
"abduction", to the traditionaltypology of in nature, since the facts observed in the Anti-Aesthetic (Hal Foster, ed.) Bay Press (Port Townsend,
induction and deduction. Abduction is beginning are in the final artifact.The WA) 1983, p. 28
concerned with the reasoning necessary chief contribution of the lume naturale is 6 This passage is a translation of: "Omne aedificium antqui
aedem appellaverunt. Alii aedem ab edendo quiddam sump-
for adopting hypotheses or new ideas. It economic in nature; its task is to formu- sissee nomen existimant, dantes exemplum de Plauto: si
refers to "all the operations by which the- late hypotheses based on the tangible vocassem vos in aedem ad prandium:' Hinc et aedificium, eo
ories and concepts are engendered."15 dimension of facts, things which can be quod fueritprius ad edendum factum." Isidor of Seville, op.
The structure of this process of reasoning expressed in icons, and which can also be cit., vol. 15, p. 32
7 Rykwert, Joseph The First Moderns MITPress (Cambridge,
is: the basis for the semiotic shaping of them MA) 1979
into artifacts. In a process of "transforma- 8 Klein, Robert "Judgment and Taste in Cinquecento Art The-
"The surprising fact 'C' is observed. But if tion," the tactile icon of the fact is embod- ory", Form and Meaning Viking Press (New York) 1979, pp.
'A'were true, 'C' would be a matter of ied in the artifact, such as the enjoyment 161-69
9 Rykwert, op. cit., p. 305 ff. discusses the relationship between
course. of eating a successful gourmet dish, or Rigorism and architectural matters in the eighteenth century.
dwelling in a successful building. The task 10 This passage is a translation of: "Gusto ... si e imprestato
"Hence there is reason to suspect that 'A' of abduction is to initiate this process of questo nome all'intendimento che sente e giudica del merito
is true."16 transformation. Deductive and inductive di opere naturali ed artificiali. Da principio non si ebbe gusto
che per giudicare della bonta del cibo; si ebbe poi gusto per
inferences-that is, visual inferences-do giudicare della bonta dei libri, delle statue, dei quadri, degli
Deductive reasoning is based on the not help if they are not guided by abduc- edifici, dei mobili, delle vesti, delle carrozze, e anche tutte le
application of a general rule (B is C) to a tion, a tactically generated inference. inutilita, delle bizzarie fantasticate dal lusso e dalla moda e
particularcase (A is B) to obtain a result Deduction and induction aid in theoriza- speso dal gusto depravato." Milizia, Francesco Principij di
Architettura Civile (1780) Majocchi (Milan) 1847, p. 76
(A is C). Inductive reasoning is the infer- tion. Abduction helps to produce within 11 Binni, Francesco Gusto e invenzione nel settecento inglese
ence of a general rule (B is A) from the practice, since it is an inference based on Argalia (Urbino) 1970, p. 75
specific cases (A's are B's) and results the sign interpreted by the "labile body" 12 See Collins, Peter Changing Ideals in Modern Architecture
(A's are B's). Abductive reasoning is the in search of taste (sapor), or pleasure in McGill University Press (Montreal) 1967 p. 167
13 Dali, Salvador "De la Beaute terrifiante et comestible de I'ar-
inference of a case (An is Bn) from a rule discerning, that is sapienza. A poetic chitecture modern style," Minotaur (December 1933). English
and a result (A is C). Fromthis point of statement on architectural practice by translation in Architectural Design, 2/3 (1978), pp. 139-40
view, abduction is a highly productive Louis Kahn (the italics are mine) encapsu- 14 See Waldberg, Patrick Surrealism (London) 1966, p. 22
procedure. New understandings are con- lates this relationship between touch and 15 Pierce, Charles S. Collected Papers of Charles S. Pierce
the tangible dimensions of architecture, (1929-35) Harvard University Press (Cambridge, MA) 1965,
tinually generated. A rotisseur under- 5.590
stands when a piece of meat is perfectly and the wonder of abductive inference. 16 ibid., 5.189
cooked (a case) by inference from rule 17 ibid,. 6.475
and results. That is practice. "Formcomes from Wonder. Wonder stems 18 Pierce is referring to the fifteenth- and sixteenth-century the-
ories of fantasia [phantasy derives from the Greek phos
from our 'in touchness' with how we were (light)].
Pierce describes abduction as "the spon- made. One senses that nature records the 19 Pierce, op. cit., 1.630
taneous conjecture of instinctive process of how it was made. 'In touch 20 ibid., 7.378
reason"17Reviving a Renaissance termi- with this record we are in Wonder. This 21 See Ayim, Maryann "Retroduction: The Rational Instinct", in
Transactions of the Charles S. Pierce Society, vol, X, no. 1
nology, Pierce named this capacity the wonder gives rise to knowledge. But (Winter 1974)
lume naturale (naturallight).18He selected knowledge is related to her knowledge 22 Kahn, Louis, I. Notebooks (R. Wurman and E. Feldman, eds.)
this name to indicate that humanity has and this relation gives a sense of order, a Falcon Press (Philadelphia) 1962, p. 91
the possibility of looking into the laws of sense of how they inter-relatein a har-
nature without going through the pains- mony that makes all things exist. From Figure credits
taking procedures of the traditional infer- knowledge to sense of order we then wink 1: Barry Lewis (A.A. Files)
ences. Abduction "tries what il lume natu- to Wonder and say 'How am I doing,
rale can do."19It is a power concerned Wonder?' "22 Fall 1986 JAE 40/1