Institute of Management Christ (Deemed To Be University), Bangalore

CIA 1
BUSINESS LAW
MBA332
TOPIC:
SALIENT FEATURES OF AN OFFER
Institute of Management
CHRIST (DEEMED TO BE UNIVERSITY), Bangalore
SAMBHAVI SINGH
1827653 MBA I
SALIENT FEATURES OF AN OFFER
An offer is a promise to be bound on particular terms, and it must be capable of acceptance.

The person who makes the offer is the offeror; the person who receives the offer is the
offeree. The offer sets out the terms upon which the offeror is willing to enter into contractual
relations with the offeree. In order to be capable of acceptance, the offer must not be too
vague; if the offeree accepts, each party should know what their rights and obligations are.
There are 2 types of offer; bilateral offer and unilateral offer. Bilateral offer is an offer made
to a specific person or group of persons. On the other hand, unilateral offer is not made to any
specific person rather it is made to the world at large.
There are five types of unilateral offer that are display of goods in shop, advertisement in the
newspaper, auction sale, tenders and offer made to the world at large.
Following are the essentials of a valid offer:
1. It may be express or implied:

An offer may be made either by words or by conduct. An offer, which is made by words
spoken or written, is called an express offer. The offer, which is made by the conduct of a
person, is called an implied offer.
Example:
1. M says to N that he will sell his motorcycle to him for Rs.40,000. It is an express offer.
2. A railway coolie carries the luggage of B without being asked to do so B allows him to do
so. It is an implied offer.
2. It must create legal relation:

The offer must be made in order to create legal relations otherwise, there will be no
agreement. If an offer does into give rise to legal obligations between the parties it is not a
valid offer in the eye of law.
Example:
1. A invites B to dinner B accept the invitation. It does not create any legal relations, so there
is no agreement.
2. A offers to sell his watch to B for Rs.200 and B agrees. There is an agreement because here
the parties intend to create legal relations.
3. It must be definite & clear:
An offer must be definite and clear, if the terms of an offer are not definite and clear, it
cannot be called a valid offer. If such offer is accepted it cannot create a binding contract.
Example:
A has two motorcycles. He offers B to sell one motorcycle for Rs.27,000. It is not a valid
offer because it is not clear that which motor cycle A wanted to sell.
4. It is different from invitation to offer:

An offer is different from an invitation to offer. It is also called invitation to treat or invitation
to receive offer. An invitation to offer looks like offer but legally it is not offer.
In the case of an invitation to offer, the person sending out the invitation does not make an
offer but only invites the other party to make an offer. His object is to inform that he is
willing to deal with anybody who after getting such information is willing to open
negotiations with him. Such invitations for offers are not offers according to law and so
cannot become agreement by acceptance.
Example:
1. Quotations, Catalogues of prices, display of goods with prices issue of prospectus by
companies are examples of invitation to offer.
2. Display of goods in an auction sale is not an offer rather it is an invitation to offer. The
offer will come from the buyer in the form of bids.
5. It may be specific or general:

When an offer is made to a specified person or group of persons, it is called specific offer.
Such an offer can be accepted only by the person or persons to whom it is made. A general
offer, on the other hand, is one, which is made to public in general and it may be accepted by
any person who fulfils the conditions mentioned in it. Both specified and general offers are
valid.
Example:
1. M makes an offer to N to sell his bicycle for Rs.800, it is a specific offer. In this case, only
N can accept it.
2. A announces in a newspaper a reward of Rs.1,000 for any one who will return his lost
radio. It is general offer.
6. It must be communicated to the offeree:

An offer is effective only when it is communicated to the offeree. If an offer is not
communicated to the offeree it cannot be accepted. Thus an offer, which is not
communicated, is not a valid offer. It applies to both specific and general offers.
Example:
1.A without knowing that a reward has been offered for the arrest of a particular criminal,
catches the criminal and informs the police. A cannot recover the reward as he was not aware
of it.
7. It should not contain negative condition:

An offer should not contain a condition the non-compliance of which may be assumed as
acceptance. An offeror cannot say that if acceptance is not communicated up to a certain date,
the offer would be presumed to have been accepted. If the offeree does not reply, there is no
contract, because no obligation to reply can be imposed on him, on the ground of justice no
agreement because such condition cannot be imposed on the offeree. It is only a one sided
offer.
Example:
A wrote to B offering to sell his book for Rs.500 adding that if he didn’t reply with in 5 days,
the offeree would be presumed to have been accepted. There is no agreement b/c such
condition can’t be imposed on the offeree. It is only a one sided offer.
8. It may be subject to any terms & conditions:

An offeror may attach any terms and conditions to the offer he makes. He may even prescribe
the mode of acceptance. There is no contract, unless all the terms of the offer are accepted in
the mode prescribed by the offeror. It must be noted that if the offeror asks for sending the
acceptance by telegram and the offeree sends the acceptance by letter, and the offeror may
reject such acceptance.
Example:
A asks B to send the reply of his offer by telegram but B sends reply by letter, A may reject
such acceptance because it is opposed to the prescribed mode of communication.
9. It must not contain cross offers:

When two parties make similar offers to each other, in ignorance of each other’s such offers
are called cross-offers. The acceptance of cross-offers does not result in complete agreement.
Example:
On 23rd December 2007, A wrote B to sell him 100 ton of iron at Rs.10,000 per ton. On the
same day, B wrote to A to buy 100 tons of iron at Rs.10,000 per ton. There is no contract
between A & B because the offers wee similar and made in ignorance of the other and so
there is no acceptance of each other’s offer.
Identifying an offer
An offer may, through acceptance by the offeree, result in a legally enforceable contract. It is
important to be able to distinguish what the law will treat as an offer from other statements
which will not form the basis of an enforceable contract. An offer must be distinguished from
the following:
• A mere statement of intention- such a statement cannot form the basis of a contract, even
though the party to whom it was made acts on it. See, for example, Re Fickus (1900), where a
father informed his prospective son-in-law that his daughter would inherit under his will. It
was held that the father’s words were simply a statement of present intention, which he could
alter as he wished in the future; they were not an offer. Therefore, the father could not be
bound by them.
• A mere supply of information- The case of Harvey v Facey (1893) demonstrates this
point. The plaintiff telegraphed the defendants as follows: ‘Will you sell us Bumper Hall
Pen? The defendant answered, ‘Lowest price for Bumper Hall Pen £900’. The plaintiff then
telegraphed, ‘We agree to buy Bumper Hall Pen for £900’, and sued for specific performance
when the defendants declined to transfer the property. It was held that the defendants’
telegram was not an offer capable of being accepted by the plaintiff; it was simply a
statement of information. This clearly has similarities with asking the price of goods in a
retail outlet.
• An invitation to treat: This is an invitation to others to make offers. The person extending
the invitation is not bound to accept any offers made to him. The following are examples of
common situations involving invitations to treat:
 The display of goods in a shop window-The classic case in this area is Fisher v Bell
(1961), in which a shopkeeper was prosecuted for offering offensive weapons for sale,
by having flick-knives on display in his window. It was held that the shopkeeper was
not guilty, as the display in the shop window was not an offer for sale; it was only an
invitation to treat.
 The display of goods on the shelf of a self-service shop-In this instance, the
exemplary case is Pharmaceutical Society of Great Britain v Boots Cash Chemists
(1953). The defendants were charged with breaking a law which provided that certain
drugs could only be sold under the supervision of a qualified pharmacist. They had
placed the drugs on open display in their self-service store and, although a qualified
person was stationed at the cash desk, it was alleged that the contract of sale had been
formed when the customer removed the goods from the shelf, the display being an
offer to sell. It was held that Boots were not guilty. The display of goods on the shelf
was only an invitation to treat.
 A public advertisement-Once again, this does not amount to an offer. This can be
seen from Partridge v Crittenden (1968), in which a person was charged with offering
a wild bird for sale, contrary to the Protection of Birds Act 1954, after he had placed
an advertisement relating to the sale of such birds in a magazine. It was held that he
could not be guilty of offering the bird for sale, as the advertisement amounted to no
more than an invitation to treat.
 A share prospectus-Contrary to common understanding, such a document is not an
offer; it is merely an invitation to treat, inviting people to make offers to subscribe for
shares in a company. It can be seen that the decisions in both Fisher v Bell and
Partridge v Crittenden run contrary to the common, non-legal understanding of the
term ‘offer’. It is interesting to note that later legislation, such as the Trade
Descriptions Act 1968, has specifically been 112 Business Law worded in such a way
as to ensure that invitations to treat are subject to the same legal regulation as offers,
where the protection of consumers from being misled is in issue.
Offers to particular people
An offer may be made to a particular person, or to a group of people, or to the world at large.
If the offer is restricted, then only the people to whom it is addressed may accept it; if the
offer is made to the public at large, however, it can be accepted by anyone.
Knowledge of the offer
A person cannot accept an offer that he does not know about. Thus, if a person offers a
reward for the return of a lost watch and someone returns it without knowing about the offer,
he cannot claim the reward. Motive for accepting is not important, as long as the person
accepting knows about the offer. In Williams v Carwadine (1883), a person was held to be
entitled to receive a reward, although that was not the reason why he provided the
information requested.

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CIA 1

An offer is a promise to be bound on particular terms, and it must be capable of acceptance.

Following are the essentials of a valid offer:

1. It may be express or implied:

2. It must create legal relation:

4. It is different from invitation to offer:

5. It may be specific or general:

6. It must be communicated to the offeree:

7. It should not contain negative condition:

8. It may be subject to any terms & conditions:

9. It must not contain cross offers:

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