Quick Start Guide to

Real Estate Profits

How to Become a More Profitable and

Successful Transaction Engineer
 Quick Start Guide to

Real Estate Profits

Introduction

The 5x5 Profit System is about capturing profits and generating cash in a variety of new
ways as a creative real estate "transaction engineer."

The 5x5 Profit System applies the best strategies for creating real estate profits without
taking unnecessary risks.

The 5x5 Profit System reveals how to make more money on houses you buy and hold,
buy and flip.... or never buy at all.

The 5x5 Profit System helps you identify hidden profit opportunities and maximize the
value of all the leads you generate.

This Quick Start Guide to 5x5 Real Estate Profits is your first step in applying the 5x5
Profit System. How quickly and easily you apply these strategies and concepts will
depend on your current level of real estate investing success, knowledge and experience.

Therefore, throughout this Guide, I will point out the best ways to increase your real
estate investing expertise and how to get the additional training, tools and support you
may need to grow, develop and achieve your profit goals.

The 5x5 Profit System also reveals the building blocks for creating a new "Investing
Decision Model" which my coaching team and I can you create.

Benefits of using an Investing Decision Model

• Quickly prescreen potential deals

• Leverage your time with prospects
• Identify hidden profit opportunities
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 • Stop throwing deals in the trash
• Stretch your marketing dollars
• Profit more from low and no cost marketing campaigns
• Convert more leads into quick cash

The 5 Key Components of the 5x5 Profit System covered in this Guide:

• 5 Ways to Create 5-Figure Paychecks

• 5 Ways to Collect Fast Cash
• 5 Ways to Create Income Streams
• 5 Ways to Profit on Non-deals
• 5 Ways to Fund Deals without Banks

Here's a bonus for you: Recently I recorded a presentation where I walk you through
the basics of this system. For a limited time, you can watch the video online or download
the audios FREE at:
www.RichardRoop.com/5x5secrets

You're invited to email me your questions and feedback to [email protected]

Enjoy!

Sincerely,

Richard Roop

P.S. This Guide is hot of the press. I'm sending it to you before it is fully
proofed so please forgive any typos... I wanted you to have it right away
so you'd have extra time to join us for The Experiment in October should
you decide to come.

P.O. Box 5050

Woodland Park, CO 80866
1-800-557-3171

2
 Quick Start Guide to

Real Estate Profits

Introduction ...................................................................................................................................1

Chapter 1
The Ultimate Strategy For Buying And Selling Houses .............................................................5
• What's the "Ultimate" Real Estate Investing Strategy?
• Why Specialize in Single Family Homes?
• Why Buy and Hold, Especially Today?
• Can You Rely on Appreciation During Uncertain Times?
• How to Buy Better than No Money Down
• How to Find Sellers with Lots of Equity
• How to Fund These Deals without Banks
• How to Profit When You Can't Get 0% Real Estate Financing
• How to Become a "High Equity Specialist"

Chapter 2
Finding Deals ...............................................................................................................................13
• Investing Time Verses Money
• Locating Prospects with Outbound Marketing
• Generating Leads from Direct Response Marketing
• The Best Way to Generate Qualified Leads
• Getting the Biggest Bang with the Right Message
• How to Target Pre-Qualified Prospects
• The Easiest Way to Launch these Proven Campaigns

Chapter 3
Prescreening Leads using the 5x5 Profit System ......................................................................18
• 5 Steps To Prescreening Deals
• 5 Questions For Creating your Investing Decision Model
• 5 Ways to Create 5-Figure Paychecks
• 5 Ways to Generate Fast Cash
• 5 Ways to Create Income Streams

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Chapter 4
Determining Your Exit Plan .......................................................................................................27
• 5 Reasons to Do a Deal
• 8 Reasons Not to Do a Deal
• Making Money on Non-deals with 5x5 Profit System
• 6 Tips for Using the 5x5 Profit System Strategies
• How to Become a Successful Transaction Engineer

Chapter 5
Structuring Offers .......................................................................................................................32
• The First 6 Steps to Structuring Offers
• How to Calculate Your "Maximum Allowable Offer"
• Deal Structuring Made Easy

Chapter 6
Negotiating With Sellers .............................................................................................................35
• 7 Skills to Master for Negotiating with Sellers
• The Benefit of Presenting Multiple Offers
• What To Do When Your Offer is Rejected
• How to Improve your Negotiating Skills to Close More Deals

Chapter 7
Funding Your Deals ....................................................................................................................37
• 5 Ways To Fund Deals Without Banks
• How to Buy and Sell Houses without Cash Or Credit

Chapter 8
Selling or Occupying Quickly .....................................................................................................39
• The Easiest Way to Sell Or Occupy for Top Dollar
• The 4 Types of Buyers
• How to Market your Properties
• How to Setup and Improve Your Selling System

Chapter 9
Conclusion ....................................................................................................................................42

Appendix
Richard Roop's Directory of Money Making Resources

• Roop Partnership Program ......................................................................................... 43

• Free & Clear Cash Machine ....................................................................................... 49
• Profit Power Collection .............................................................................................. 54
• Free & Clear Cash Inner Circle .................................................................................. 56
• Ultimate Profit Generator ........................................................................................... 57
• The Experiment .......................................................................................................... 58
• Million Dollar Postcards ............................................................................................ 66
• Million Dollar Coaching ............................................................................................ 69
• Raising Millions in Private Money............................................................................. 79
• Leads to Deeds: Secrets of Persuasion & Influence for Real Estate Entrepreneurs ... 81
• Two FREE Bonus Audio Programs!....................................................................... 84
• Roop Partnership Fax Back Form .............................................................................. 85

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Chapter 1

The first step in making money with the 5x5 Profit System is identifying a viable real
estate investing model that offers excellent profit potential, consistent money making
opportunities and protection during downturns in the economy or local housing markets.

Then you can apply the 5x5 Profit System strategies to generate additional cash now,
cash flow and cash later as a more successful transaction engineer.

Common real estate investing models include:

• Landlording
• Short sales
• Flipping
• Wholesaling
• Rehabbing
• Lease options
• Buying "Subject to"
• Owner financing

If you're already using a focused investing strategy that is still working and meets my
description of a "viable real estate investing model" then that's great. That investing
approach will continue to be the cornerstone of your real estate business.

On the other hand, some of these investing models are not working as well as they used
to. And in some cases they are just too risky right now and in the foreseeable future.

To solve the biggest risks and challenges investors have been facing since the subprime
market meltdown in the fall of 2007, I started developing, systemizing and sharing The
Ultimate Strategy for buying and selling houses at the end of 2007.

Prior to that I had taught this strategy as one way to make money. After the market panic
and collapse in 2008 it has become the way to make money.

5
 When you learn and use The Ultimate Strategy, you will
start incorporating many of the 5x5 Profit System
strategies -- automatically

What is the "ultimate" real estate investing strategy?

The Ultimate Strategy is a real estate investing model for

• buying and holding great single family homes in nice areas…

• with positive monthly cash flows…
• better than no money down…
• without dealing with banks… and
• getting them 100% debt free as quickly as possible

It allows you collect cash now, cash flow and cash later on

• any type of property

• in any price range
• in any housing market
• during any economic climate

It also helps you avoid or overcome

• new foreclosure laws

• seasoning rules
• restrictive lending guidelines
After spending thousands and
• negative cash flow thousands of dollars on courses,
• declines in home values seminars, and boot camps my
partner and I were introduced to
• investing your own capital The Ultimate Strategy in December
• using your own credit 2008. TUS is now the cornerstone
of our investing business. By using
it's marketing our phones are
ringing, appointments are being
set, and offers made.
Why specialize in single family homes?
Richard Roop and his staff have
been great to work with. Questions
Regardless of what's happening in the economy, have been answered quickly,
everyone needs a home. So you always have a never- telephone calls returned, and
follow up has been phenomenal.
ending market of homebuyers and tenants. Likewise, Thanks to everyone on the team!
there's always a parade of single family homeowners
looking to sell, for countless reasons, whether good and Terry Steffen, Ohio

bad.

Single family homes are the easiest properties to rent,

sell, valuate and refinance.

Both The Ultimate Strategy and the 5x5 Profit System

allow you to make money on any type of real estate
6
including income units, commercial, mobiles and vacant land. However I recommend
you target and specialize in single family homes because of the easy learning curve and
extra benefits you can enjoy.

Why buy and hold, especially today?

In most cases, the longer you hold a property the more money you can make. Real estate
wealth is created over time through equity build up. You can capture equity buying at a
discount, which most investors rely on. But...

To build equity you must own and hold appreciating investments

The alternative to holding is flipping. Many investors focus on flipping properties,

quickly getting in and out. The Ultimate Strategy allows you to flip deals, but flipping
every deal is a job. Once the property is sold it's off to the next deal for another paycheck.

Investors will flip deals for a quick $5,000 to $20,000 profit. But the minimum profit
target on deals using The Ultimate Strategy is $5,000 to $10,000 each year held.

With an average profit of $7,000 per year for 9 years, that's about $63,000 per deal... and
that's net of all buying, holding and selling expenses.

Buying and holding is more profitable than flipping PLUS you can construct offers that
get you cash upfront on the day you buy, reliable monthly cash flow each month and
big backend paydays for securing your financial future.

Can you rely on appreciation during uncertain economic times?

No. Every deal you do must be bought right.

That means you need to get a great price or great terms. Your competitors are always
trying to get the best price, but such a narrow focus misses the vast opportunities for
getting great terms instead.

Chances are you will be operating in housing markets that offer no immediate potential
for appreciation since the nationwide financial crisis that began in 2007 will likely last a
decade. That means prices could decline further, remain flat or only experience modest
appreciation.

So where's the opportunity today?

The Ultimate Strategy allows you to build equity and wealth using "forced appreciation"
through rapid debt reduction strategies. And since it's a long-term buy and hold approach
you can "hold out" for market appreciation by structuring deals that last 7, 10 or even 20
years.

The longer you plan on holding a property, the more protection you get from changes in
real estate values. In fact, offers made using The Ultimate Strategy are more tied to
7
current cash flow than current market value.

With enough cash flow and rapid principal reduction locked in for many years, you can
actually offer a seller a purchase price higher than any other buyer, whether another
investor or owner occupant.

Most sellers are unwilling to accept a sales price that makes sense for savvy real estate
investors, but you can capture those deals using The Ultimate Strategy deal structuring
strategies to push your offer price higher and still lock-in a substantial target profit.

How do you buy better than no money down?

Buying better than no money down using The Ultimate Strategy means collecting all the
cash you need to find, buy, fix up and occupy a property... and collecting all this cash on
the day you buy.

It also means collecting the extra cash you need to survive and thrive without relying on
flipping deals, holding a job or operating another business.

Need an extra $5,000... $10,000... or $30,000 in cash this month?

Buy a house using The Ultimate Strategy

Therefore, this investing model focuses on properties with lots of equity and using the
equity to fund the deal.

Whether a seller accepts a deeply discounted cash offer (or a much higher one by
financing their equity) each deal is self-funding --
without new bank loans, using your credit or investing
The Ultimate Strategy system is
your own capital. jam packed with relevant, high
quality information, advice, and
personal motivation. This package
How do you FIND sellers with lots of equity? has been instrumental in moving
me from the sidelines to the front
lines during this exciting time in the
The Ultimate Strategy marketing tools and campaigns Real Estate Entrepreneurship
are specifically designed to get sellers with lots of market.
equity calling you, especially owners of free and clear
The opportunities surrounding free
houses. and clear or high equity houses are
incredible.
It may seem like most sellers today have little or no Richard provides ALL of the tools
equity... but that is not true. you need from marketing to closing
to wealth building in one place in
an easy to understand format. I'm
According to the 2009 US Census American Home glad I made the decision to invest
Survey, 58% of all owner occupant properties have less in this program.

than 40% loan to value (LTV) mortgage debt -- In less than a month with this
including the 32% which completely free and clear. material, I have gained the
confidence to make offers on two
This is a surprise to most investors. free and clear houses in my
neighborhood. Thank You!
That means about one-third of all owner occupied -- Kalin Wilson, Colorado
properties are 100% debt free and over half of all
8
homes in the US are qualified candidates for The Ultimate Strategy investing model. And
yet very few investors target this market. That spells little or no competition.

Check out these statistics on the chart:

US Census 2009 American New construction 65 years and

Total Percent
Home Survey 4 years over

Owner Occupied Units 76,427,983 100% 5% 24%

Free and clear 24,205,701 32% 2% 50%
Encumbered - less than 20% LTV 6,173,800 12% 0% 26%
Encumbered - 20 to 39% LTV 7,477,822 14% 0% 14%
High equity units: 0% to 39% LTV 37,857,323 58% 3% 90%

From this chart you can begin to see how to find these deals:

• 50% of free and clear homeowners are 65 years or older

• Homeowners 65 and older own 90% of all high equity homes
• Newer homes only account for 3% of high equity deals

I'll share more on how to find all kinds of high equity deals in the Chapter 2.

How do you FUND these deals without banks?

Your offers to high equity sellers have four components that when added up will
determine your offer price:

1. Debt relief
2. Cash now
3. Cash flow
4. Cash later

Debit relief is existing financing you take over "subject to"

One way to fund your purchase price is take over the monthly payments on an exiting
mortgage if the home is not free and clear.

Typically you need a good amount of equity to buy subject to so you can raise cash
needed on the deal (buy cost, hold costs, etc.) from a private lender. Otherwise it may be
a non-deal -- unless of course you apply the strategies of the 5x5 Profit System.

The less a seller owes, the more you can offer. Free and clear properties are ideal.

When you instead offer the seller enough cash down to pay off their existing loans at
closing, this is not considered debt relief but cash now...

Cash now is the money the seller gets at closing

9
This could be an all cash offer (at a deeply discounted purchase price), some cash as a
down payment, or no cash down when a seller is more interested in a higher price.

Cash now to the seller comes from private money loans. Currently I will borrow up to
75% loan to value from private lenders, always leaving at least a 25% cushion of equity
to protect them.

Some of this cash must be earmarked for buying expenses, holding costs, repair money
and reimbursement of your upfront expenses like marketing money to find the deal.
Therefore it would be rare to offer a seller more than 60 or 70 cents on the dollar for an
all cash offer.

They less cash the seller needs at closing, the more you can offer.

Cash flow is monthly payments to seller on a note

A key to making offers using The Ultimate Strategy is

structuring and negotiating many years of interest free
seller financing. This is made much easier with my deal
structuring software tools (Chapter 5).

You can offer a seller interest if needed, but you'd have

to reduce your offer accordingly by the added cost of this
interest, making it harder to get your price accepted.

But you'll soon discover that many sellers are more interested in getting top dollar (and
the many other benefits you can offer by buying their house) than interest.

When a seller takes back a note with 0% you get pure principal reduction on any
payments you make. Where does this money come from? It comes from the income you
get from your occupant -- whether it's a tenant, tenant-buyer or contract buyer.

The less cash the seller needs each month, the more you can offer.

In fact, sellers will accept no monthly payments to get a higher price. Amazing but true.

Cash later is a lump sum balloon payment to the seller

Money to pay off balloon payments typically come from selling or refinancing the
property by the end of the note term. You can pay off the note early but you'd want to
negotiate a discount. What if they won't take a discount?

Every seller carryback note you get using The Ultimate Strategy must contain a
"substitution of collateral" clause. This gives you the right to move the mortgage onto to
other properties during the entire term of the note, allowing you to sell or refinance the
property without paying off the seller early. Without it, you cannot offer the seller top
price as doing so assumes you'll benefit from interest free financing for the entire term of
the note... benefits like many years of rapid principal reduction or positive cash flow.

10
 The longer a seller can wait for their money, the more you can offer.

I will share more on how to structure "profit guaranteed" offers in Chapter 5 and then
getting them accepted in Chapter 6. Raising private money is covered in Chapter 7 and
occupying your properties quickly for top dollar is addressed in Chapter 8.

How to profit when you can't get 0% real estate financing

Even when you target high equity homeowners you will still come across sellers who
owe too much. And as you can imagine, some high equity or free and clear homeowners
will not be motivated enough to accept either your price or terms.

That's when the 5x5 Profit System can help, providing you with more ways to create
profitable deals, and converting more of your leads in cash profits.

How to become a "high equity specialist"

Use the Free & Clear Cash Machine home training system.
It's your basic training and a comprehensive system for applying
The Ultimate Strategy. It includes everything you need to start
doing these awesome deals including:

• Marketing campaigns and tools for finding sellers, buyers and private lenders
• High equity deal structuring software
• Magic words and scripts for prescreening and The Ultimate Strategy business
negotiating model is undoubtedly the best
• Contracts, forms and checklists for buying and investing model in this slow real
estate market due to the record
selling number of foreclosures, rising
• Paperwork for taking over loans subject to unemployment, tightening of bank
underwriting, reduced number of
buyers who can borrow
3 ways of getting a copy of the Free & Clear conventionally and an increased
number of sellers.
Cash Machine system:
Using the Ultimate Strategy, I
found a free and clear 3/2 single
1. Order the system for $997. See full description on family residence with an after
page 49 repaired value of $210,000.

Repairs were $20,000. Seller

2. Enroll for Million Dollar Postcards for $1,497. accepted $142,000 with a $1,000
This system is included with enrollment. See full principal only payment with a
balloon in 5 years.
description on page 66
I borrowed $25,000 at 6.5%
interest from a private lender
3. Enroll for the Roop Partnership Program for as little (interest paid annually) and sold
as $1,997 in full or starting with just $500 down. the property on a Lease Option to
a Tenant Buyer with a monthly rent
See full description and special offer on page 43 of $1,500 per month.

-- Shola Agbaje

11
Hi Richard,

I wanted to take a few minutes and tell you about the first Free & Clear deal I pulled down recently. I found the deal sending out
postcards to high-equity, non owner occupied properties, which has always been one of my better lists.

The owner had purchased the house a few years prior to bail out a friend that was going to lose it to foreclosure... the house was
really not rentable or able to be occupied without putting at least $30,000 in to it.

When the seller and I met we sat in his library and shot the breeze for probably two hours before we ever started talking about
the house. This is a real change from what I was taught from other gurus.

When we finally did start discussing the house the seller told me he had already had offers from other investors for $100,000
cash. The after repaired value of the property was about $190,000 and my offer wouldn’t have been over $90,000 cash.

I simply asked the seller if I could pay him a higher price than the $100,000 would he be willing to wait a few years to get the
cash. Ultimately what we agreed on was a purchase price of $115,000 with $15,000 down and a balloon payment in 5 years... I
must admit, I did not get 0% financing on the deal. I had to pay him 1% a year with payments of $150 per month for 5 years,
but the way I saw it the deal was strong enough that I could pay a percent a year.

In order to fund the repairs, holding costs and marketing, plus the give the seller his $15,000 I raised a $75,000 loan in first
position at 9.5% interest only. In addition to escrowing the $30,000 needed for repairs, I also pulled in a little over $25,000 in
cash at closing.

Ultimately, my plan with this house was to fix it up and lease/option it out. Conservatively the house would rent at $1,200 a
month, but in reality I’m positive I could pull $1,400 on it. Still the same, at $1,200 per month and running a 25% vacancy factor
I’d still be pulling out almost $50 a month in true cash flow and about $250 a month assuming a rental rate of $1,400.

However, I hadn’t actually finished the rehab when I got a call from my attorney who had a gal hunt him down because she
wanted to buy my house because it backs onto a large park. After I bought the house I immediately put into a trust with my
attorney as the trustee which is why the buyer hunted him down from county records instead of me.

So while I’m waiting for my seasoning issues with FHA to go away before we can close, the big quote, unquote problem that I
have is trying to decide how I want to utilize $100,000 at 1% interest over the next five years, how much I want to discount the
note if the seller wants cashed out... or a combination of the two.

To be honest, when I first started learning the Ultimate Strategy I made a lot of offers without a lot of confidence the seller
would accept them, but I’m really starting to realize that these people have a problem just like any other seller out there and it’s
really the solution to them at least that matters more than the means.

That said, there is absolutely no other way that I’m aware of to buy a house, collect all the cash you need, provide a solid, low-
risk return for your private lender and get the seller the price they’re after.

It really is a phenomenal system.

Adam Loveridge

12
Chapter 2
Finding deals
Every seller is a potential deal when you
use the 5x5 Profit System, expanding your
opportunities for generating leads and
building a list of prospective sellers.

Finding sellers with outbound marketing

takes less money but more time. It could
be the best approach when you have more time than money. But you'll want to develop a
marketing budget for generating inbound leads as soon as possible.

Investing time verses money for locating deals

Marketing is an investment, not an expense. There should always be a measurable return

on this investment. You recapture your investment as you close deals. Typically the way
to make more money doing more deals is to simply increase the money spent on proven
and effective marketing campaigns.

As a creative real estate investor, or high equity specialist using The Ultimate Strategy, or
a transaction engineer applying the 5x5 Profit System, your minimum return on your
marketing dollars should no be less than 10 to 1

Investing $500 should get you back at least $5,000 or you are simply doing it wrong. As
you gain experience and learn new marketing methods, a return on investment of 20 to 1
or 30 to 1 is certainly achievable. That's why I have concluded that...

Real estate entrepreneurship is one of the best income and

wealth building opportunities available!

Locating prospects with outbound marketing

One of your goals with the 5x5 Profit System is to build your list of prospective sellers
because you'll have more ways to convert each lead into a deal. Some of the outbound or
more labor intensive ways for locating sellers include:

• Calling on for sale by owner (FSBO) signs

• Calling on FSBO ads online and in the paper
• Calling on "for rent" signs and ads
• Calling landlords filing evictions
• Networking with other real estate investors
• Networking with real estate agents
• Networking with mortgage brokers
• Networking with home builders
• Contacting other "centers of influence"

13
To leverage your outbound marketing efforts, you want to create a follow-up system to
generate inbound calls since a lot of these leads with ripen over time.

Generating leads from direct response marketing

If I had to call sellers to do this business then I might not be in this business. I want
sellers (and people referring deals) calling me. The psychology is much better.

Proven marketing tools and campaigns for generating inbound leads include:

• Signs
o Vehicle and bandit signs
o Billboards and bus benches
• Ads
o Newspaper classified ads
o Display ads in newspapers, shopper magazines and newsletters
o Advertorials
o Online classified ads
• Flyers
o Flyers on bulletin boards
o Flyers on bulletin boards and inserted in publications
o Post it notes door to door
o Post it notes on the front of publications
o Business cards
• Free publicity
o Article publishing
o Social networking
• Direct mail
o Letters and postcards
o Calendar greeting cards
o Free special reports
o Coop advertising
• Advertising specialties
o Pens, magnets, key chains, etc.

The wider you cast your net, the more

potential non-deals or unqualified leads
you'll attract. This is where the 5x5
Profit System strategies can help. It may
cost less using "shotgun marketing"
techniques but then you'll want more
ways to profit on leads that do not meet
your main buying criteria.

You can reduce waste by using more targeted publications and farming specific
neighborhoods or zip codes. Look at becoming a big fish in a small pond. This allows
you to get your message out to the same people over and over. The repetition or "multiple
hit strategy" will give you credibility and increase your response rates over time.

14
The best way to generate qualified leads

My top marketing campaign is to send cheap

postcards to high equity homeowners located in
neighborhoods I want to own properties in. In
general, I prefer to mail 3 postcards for about the
same cost of mailing a letter just once.

My "magic bullet" postcard specifically addresses the unique benefits I can offer a high
equity seller -- plus other benefits I can offer any seller. But sellers with little or no
equity still call off these postcards so the 5x5 Profit System will help you make the most
out of your marketing efforts.

The 5x5 Profit System also makes launching less targeted marketing campaigns
worthwhile, including many of the campaigns I personally used and taught before
focusing on free and clear deals.

Get the biggest bang with the right message

There are three basic elements to any marketing campaign:

• The market
• The media and
• The message

Most important is the market, or who you target. We'll cover more on that in a moment.

The media is how you get you message out like ads, flyers, signs and direct mail.

A well-crafted message will maximize your results and stretch your marketing budget.

I began buying and selling houses full time in 1996. Prior to that I was a direct response
marketing consultant and copywriter. Since becoming a real estate entrepreneur I've
created numerous ads, letters, postcards, free special reports and web copy to use in my
real estate business.

In 1998 I began sharing these tools and related marketing strategies at real estate and
marketing seminars I attended, being invited to the stage more and more... and have since
become known as "the marketing consultant for real estate investors."

There's no need to learn copywriting or reinvent the wheel. I have applied my

copywriting abilities over the years to create marketing messages you can use:

• Sellers - of all types

• Sellers - free and clear or with high equity
• Homeowners - heading for foreclosure
• Buyers - looking to buy without bank qualifying
• Private lenders - looking for higher returns on their investments

15
Once I write a sales letter or marketing message it's used in all types of media:

• Phone scripts
• Free recorded message lines
• Web copy and online ads
• Display ads and advertorials
• Flyers, posit it notes and business cards
• Free special reports
• Letters and postcards

You can get copies of my marketing tools and a license to use them in your real
estate investing business when you own some of the home training packages I've
published, attend my live seminars or enroll in our coaching program.

How to target the pre-qualified prospects

Richard Roop offers the most
relevant, up to date, complete and
When you can get more targeted with your marketing you comprehensive training in the real
might as well go after homeowners with lots of equity. estate investing industry today. As
a previous Marketing consultant he
You'll have a lot more ways to make money including provides leading, cutting edge
opportunities to capture killer deals using The Ultimate marketing strategies that if applied
consistently will undoubtedly
Strategy. transform your business and result
in the achievement of your goals
The top mailing lists to seek out include: faster.

Richard’s support team provides

Homeowners high quality customer service. Their
knowledge of the product offerings
• With free and clear properties are exemplary and they have
• With more than 50% equity consistently exceeded my
expectations.
• Age 55 or older
• Of older properties To the beginning real estate
entrepreneur, look no further than
• In older neighborhoods Richard Roop and his support
• Who have owned the property over 10 years team; tools, systems and training.
Richard’s web site:
Richardroop.com is rich in content
Non-owner occupied property owners and updated continuously. His free
articles and reports include ideas
• Out of the area owners and investing strategies that can be
• Out of state owners implemented at little or no cost and
should get your business up and
• Landlords running very quickly.
• Probate
Richard and his organization
• Vacant properties provides not only the tools and
systems to make you become a
very successful real estate
There are many ways to get these lists including: entrepreneur, but his Million Dollar
Coaching program is second to
none in the industry because it is
• Data subscription services tailored to student needs at various
• Mailing list brokers levels of their investing career. This
clearly demonstrates Richard’s
• Public records commitment to the long term
success of his students.
After you get your mailing lists I recommend you mail my Shola Agbaje
small, cheap "magic bullet" postcard.
16
As I showed you with the chart in Chapter 1, the sellers of 90% of all high equity
properties, and 50% of all free and clear properties, are age 65 and older. So if you can't
get a mailing list based on low loan-to-value, try targeting by age or number of years
owned.

Also, remember that very few recently constructed homes have equity. Targeting older
homes or older neighborhoods will uncover more properties with little or no loan balance.

The easiest way to launch these proven marketing campaigns

The more sellers you talk to -- the more money you will make. The methods for finding
these sellers or getting them to call have been researched, created, refined and proven.

Applying The Ultimate Strategy - Doing it yourself

My Free & Clear Cash Machine home training includes step-by-step instructions for
finding high equity homeowners, locating free and clear mailing lists and mailing cheap
postcards online. It also includes marketing tools like my "magic bullet"" postcard, free
special report for high equity sellers, marketing tools for raising private money and
marketing tools for finding buyers. The system is fully described on page 49

Applying The Ultimate Strategy - Having it all "done for you"

My Million Dollar Postcards mailing service will generate the qualified leads you need
for you. We get your free and clear lists, customize your postcards and mail them out
whenever you want. The service is more fully described on page 66 and enrollment
includes a copy of the Free & Clear Cash Machine system.

Applying the 5x5 Profit System

When you're ready expand your marketing beyond high equity campaigns or get started
using some of my other marketing techniques, you'll want to attend my next live seminar.
I'll be teaching numerous ways to generate leads for little or no cost, providing "done for
you" marketing tools and templates you'll want to use. Our next live training seminar is
The Experiment held October 20-23, 2010 in Phoenix.

How to attend The Experiment and learn the entire 5x5 Profit System

• Enroll for The Experiment only for just $997. See page 58

• Enroll for the Roop Partnership Program and participate in The Experiment as
part of the training and support package included. See page 43

• Enroll for Million Dollar Coaching and attend all of my live events free. Learn
more about coaching on page 69

17
Chapter 3
Prescreening leads
After you find prospects or generate leads
it's time to determine how you can
generate some quick cash now, reliable
monthly income and wealth for the future.

In the Free & Clear Cash Machine I teach

step-by-step how to handle and prescreen leads.

Prescreening can be so easy and systematic you can get someone else to do it for you.

5 Steps to Prescreening Deals

1. Find out how they contacted you

It is important to tract and measure how well your marketing efforts are working.

2. Capture their name, number and address

You'll want to build a list of both prospective sellers as well as anyone and everyone who
contacts you, especially when you are applying the 5x5 Profit System strategies. Why?

First, you can double your income by effective following up on your list of prospective
sellers. I have found that over half of the deals I do are after a seller counts me out as an
option, but later calling me back because they ran out of time or were unsuccessfully
pursuing their other options.

Next, this business is about relationships. Prospective sellers can wind up sending you
referrals, buying your other properties or become your private investors. Build your entire
in-house contact list and then mail something several times a year reminding them how
you help sellers, buyers and private investors.

3. Apply the WOW formula

Next you want to focus on getting answers on these 3 questions.

WHEN are they looking to sell?

Discovering this can quickly provide a lot of great information and help uncover why
they are selling, what they are trying to accomplish, and their level of motivation:

"I'd love to help you out by becoming your buyer.

When are you looking to sell?"

18
What do they OWE?

Do they have equity? Are they a candidate for The Ultimate Strategy? Or will you need
to revert to the 5x5 Profit System strategies to make it a deal?

If you would consider buying the property for what they owe or more, they have equity.
And anyone who has been taught The Ultimate Strategy knows that the rule is:

If there's equity, go!

That means we are usually qualifying leads based on equity, not motivation. We can
uncover their motivation when visiting with them at the property. It is not required on the
phone when they have equity.

So focus on getting an appointment if they have equity. It does not good to negotiate over
the phone on a deal that has true potential. Negotiate only when you are fully ready and
in a position to get a signed contract, best done in person only after establishing trust and
rapport, and after becoming clear on your exits.

Go for the appointment knowing that you will do some research online prior and can
always call back and cancel it if your research indicates there really is no equity.

If you need to turn a typical "non-deal" into a deal by applying the 5x5 Profit System
then that's the time to spend more time with the seller on the phone to decide if you
should meet with them or not.

"Is the property free and clear or do you have a mortgage?"

WHAT have they done to sell the property?

Prospects can provide a lot of valuable info answering this question, helping you quickly
decide what if any deal exists, and what investing strategy you will wind up using if you
get involved.

Are you the first person they called? Are they just thinking about it because the got your
marketing? Is it already on the market "for sale by owner" or listed with an agent? Have
they already had a challenge finding a buyer?

"Have you done anything yet to sell your property?"

4. Gather details to pull comps and determine your exit strategy

When you have the seller on the phone you should be completing a Property Information
lead sheet, taking notes and filling it out as the details you need are volunteered or
revealed during the call.

Part of this information gathering process includes getting the property details. This is
needed to research the property, decide how you can make money with it and prepare

19
offers you'll present on your appointment.

Step-by-step instructions and tools are included in the Free & Clear Cash Machine
system including a list of online resources and websites to help you do your research.

5. Run your Investing Decision Model

This is a flow chart for quickly indentifying how and if you can make money with this
lead. Many investors don't have a process for making quick decisions, then struggle with
deals and non-deals floating around their desk. How costly is that?

5 key questions for creating your Investing Decision Model

Once you have a potential deal, ask yourself:

1. How can I collect a 5-figure paycheck?

2. How can I generate fast cash?
3. How can I generate a new stream of income?
4. How can I profit even if it's a "non-deal"?
5. How can I fund it without banks?

Let's address the first 3 questions next...

5 Ways to Create
5-Figure Paychecks
To use the 5x5 Profit System you'll want
to know how you can collect $10,000 or
$30,000 or more from a lead in order to
identify the potential opportunities. Here
are my top five methods for collecting 5-
figure paychecks:

1) Flipping contracts

Negotiate an agreement and contract with

the intent of selling your contract to
another investor or owner occupant for $10,000 or more in cash:

• All Cash deals

• Subject to deals
• Lease options

20
2) Flipping properties

Negotiate an agreement with the seller with the intent of closing, taking title and reselling
the property immediately to another investor or owner occupant. Collect at least $10,000
in cash on the backend when sold, or as a down payment upfront when offering terms:

• Buy, fix and sell for cash

• Buy, fix and sell with terms
• Buy, clean only and sell "as is" with terms
• Buy and sell "as is" simultaneously

3) Collecting cash when buying to hold

I love collecting over $10,000 in cash on the day I buy a house. We already mentioned
flipping contracts and flipping properties to get cash when buying. Next is collecting cash
on properties you buy and hold.

This is done using The Ultimate Strategy on houses with lots of equity, raising the cash
you need with private investors, and always leaving a good cushion of equity in the
property to protect them.

• Buy for all cash using private money

o Borrow enough to pay the seller all cash, cover your buy and hold costs
and put an extra $10,000 or more in you pocket
o Don't offer a seller more cash then you can raise against the property's
equity minus other cash you need on the deal

• Buy a free and clear house with long term 0% seller financing

o Borrow enough to cover your buy and hold costs, any down payment
offered the seller and an extra $10,000 or more for you
o Protect your private lender by putting them in a small first position
compared to a larger seller carryback second

• Buy a high equity subject to

o Property must have enough equity for borrowing your buy and hold costs,
any down payment offered the seller and an extra $10,000 or more for you
o Protect your private lender leaving a good cushion of equity above their
junior lien position behind the existing first
o Seller takes back a third lien if they have an more money coming

4) Borrowing existing equity

Another way to collect a 5-figure paycheck when you need one is borrowing equity you
have in properties you already own, or equity in a note on properties you've sold with
wraparound financing.

21
 • Use private lenders
• Leave a good cushion of equity
• Accrue payments if needed to avoid negative cash flow

One of the benefits of using The Ultimate Strategy is the rapid equity build up. You can
tap this "store of wealth" when needed. I'd rather have you go buy another house if you
need more cash but sensible reasons to cash out some of your equity include:

• Weathering cash flow crunches

• Reinvesting the cash raised at higher rates of return
• Paying off seller notes early at a discount
• Handling a balloon payment or other obligation that becomes due

5) Filling your pipeline

The best 5-figure paychecks are those that happen consistently and automatically. As you
build up a portfolio of properties you sell to buyers with terms, you'll start enjoying:

• Tenant buyers cashing you out

• Contract buyers refinancing and paying you off
• Extra lump sum payments buyer have promised you from
o An expected settlement or inheritance
o The sell of an existing property
o The sell of other assets
o Maturing investments
o Etc.

5 Ways to Generate
Fast Cash
To use the 5x5 Profit System you'll want to
know how you can generate fast cash from a
lead in order to identify the potential
opportunities.

Here are my top 5 methods for generating

fast cash:

1) Selling your contract

When you know how to market, structure

deals, negotiate, fund without banks and
occupy properties fast, there's no reason to take title to a property that you can't clearly

22
see how to make $30,000 or more. But you can convert these "non-deals" into cash by
getting a contract which could be sold to someone else without the same buying criteria.

You can "turn your trash into cash" collecting $3,000... or $5,000... or a even 5-figure
paycheck.

2) Cash at closing when buying

• Pocket an extra $2,500 or more buying a house using The Ultimate Strategy
• Flip a property by closing and reselling the property simultaneously

3) Buy or Lease Option on contingencies

You can agree to buy or lease option a property with no money down contingent on
finding a buyer who can give you a decent purchase deposit or down payment. Negotiate
60 days to find your buyer without risk or obligation if you don't.

4) Borrow repair money and sell as is

Selling "as is" is one of my favorite exit strategies. Borrow the cash you need using
private money to fix up a property in case you can't find a buyer who wants to do the
work. Offer it for several weeks first as a "fixer upper" opportunity which buyer's love.

If you sell it "as is" then you get to keep and spend the rehab money you raised. If not,
you do the work as originally planned.

5) No payments for 90 days

When I got involved with Richard
When negotiating a deal, you can also ask for a period of Roop's coaching program it really
opened my eyes to the bigger
time before you are required to make any monthly picture about investing in real
payments. Your agreement to start making payments could estate. The experience and
knowledge that Richard (and his
be 90 days after closing (for example) or even no payments team) bring to the table is top
until get the property occupied. notch.

His marketing materials are by far

Just ask. Present it as a typical requirement you need when the best I've come across. The
buying. You can always concede or use it as a bargaining response rate from using his
material's was a significant increase
chip to move forward a great deal, or insist on it for a tight over anything I've used in the past.
deal. Each month you can collect income on the property
In addition, they really work on
within making payments will boost your immediate cash your "inner game" to get you to
flow. become the person you need to be
to really succeed, and they show
you how to systematize and
Keep this strategy in mind when buying with owner automate your business so it runs
financing, buying subject to, leasing with the option to buy efficiently and effectively with little
involvement on your part.
or borrowing private money. You won’t get it unless you
ask Richard has truly put together a
top notch program... extremely
dedicated to your success!

Chris Carcich

23
5 Ways to Create
Income Streams
To use the 5x5 Profit System you'll want to know how you can
create multiple income streams and where the income comes
from.

Here are five income streams for increasing your cash flow:

1) Market rent

The minimum income you can expect owning or subletting a

property is market rent. This is the income use when structuring
offers. You might generate more income than just the market
rent but that will be bonus cash flow.

2) Extra purchase deposits

Buying with terms (or buying all cash at the right price) gives you the opportunity to sell
with terms, whether it's to a tenant buyer renting until they close... or a terms buyer
closing with wraparound financing.

This then creates an opportunity to increase your income by negotiating and collecting
extra money from your buyer each month.

• Ask and incentivize tenant buyers to commit to extra "non-refundable purchase

deposits" each month for the benefit of building up their equity and credits
available when they close.

• Ask buyers you've financed to make additional lump sum payments monthly,
quarterly or annually to more quickly reduce their loan balance.

3) Interest

There are several situations where you might take a note back from a buyer when they are
short on cash to buy your property. These promissory notes can be either unsecured or
attached to something they own like 1) the property they're buying from you, 2) other real
estate they own or even, 3) a vehicle.

Charging interest on these loans is one of your income streams and profit centers.

• Tenant buyers: I prefer to get 5% down as a non-refundable purchase deposit. If

I let them into property with less than the 5% then I might decide to loan them the
balance on a note.

• Wrap buyers: With a reasonable down payment I can offer financing to my

24
 buyer by wrapping the underlying debt on the property. Ideally I will be charging
more interest than I'm paying and the difference is extra interest income.

4) Paying yourself

How and when do you get paid for running and operating your real estate investing
business? How do you pull out cash for your own personal needs?

As a real estate entrepreneur you have money coming in and going out. You have income
and expenses. You are building up assets and creating liabilities. This is a great business
so let's treat it like a business.

Your income typically comes from cash flow, down payments, purchase deposits. loan
proceeds and sale proceeds. By default this money (including your profits) are funneled
back into your business to cover your expenses.

Your expenses include marketing, contractors, employees, debt service, property

management, professional services, continued real estate investing education, etc. I
suggest you add yourself as an expense as well.

Decide how much you want to personally collect each

and every month. When you calculate how much cash I have studied many real estate
gurus programs and have spent
you need to raise to cover your monthly expenses, many thousands of dollars on my
include paying yourself. real estate education.

I have been a practicing

Operating as a corporation or limited liability company is commercial real estate broker for
the last 30 years throughout Texas
not required but recommended. You want the limited and I find your strategies to be the
personal liability protection and potential tax benefits. equivalent of a “Master’s Degree”
real estate education.

When you own and operate a business the IRS wants you Your strategies, techniques and
to pay yourself for managing it. Take a reasonable salary. practices are the most creative and
effective wealth building strategies
Pay income taxes on it. Pull out extra money when you I have ever come across.
want or need, perhaps in the form of dividends.
I feel very fortunate to have found
your excellent material at this very
Keep the profits you don't need working in your business critical and challenging economic
to grow, build wealth and defer your tax liabilities. You time.

can't build wealth spending everything you make. Nelson Spitz

Enterprise Realty Group
Of course I'm no tax advisor so professional help on this
area is recommended

Your real estate business should feed you, not the other
way around.

5) Referral and assignment fees

Applying the 5x5 Profit System creates new income

opportunities from referring or assigning deals that you'd
normally pass on. To generate these extra profits:

25
 • Create your "Investing Decision Model"
• Build your list of buyers
• Network with other investors
• Develop a system and process for referring deals or assigning contracts

Creating your Investing Decision Model

You now have a better understanding of how to generate 5-figure paychecks, fast cash
and monthly income streams. We addressed 3 of the 5 questions poised at the beginning
of this chapter.

1. How can I collect a 5-figure paycheck?

2. How can I generate fast cash?
3. How can I generate a new stream of income?

Next in Chapter 4 you'll learn answers the fourth question:

4. How can I profit even if it's a "non-deal"?

Then in the following chapters you learn how to

answer the fifth question (already partially Richard Roop's knowledge is so extensive and
he passes it on to others in such an
covered in Chapter 1): understandable way that is easy to implement.

I highly recommend that if there is any way you

5. How can I fund it without banks? can figure out a way to spend the money with
Richard Roop, do so! I only wish I had heard
Richard when I began so I wouldn't have gone
broke in the meantime.
So let's get to the heart the 5x5 Profit System
by identifying new ways converting your non- I have a bit of experience with real estate and I
recommend that Richards’s products are far
deals into deals. superior for both the beginner and the
seasoned investor. Please don't make the
mistake I made.
Apply the variety of situations and strategies to
developing your new Investing Decision Model. Good luck and I can't recommend Roop's
products enough. He is hands down THE BEST.

Bill Schilling

26
Chapter 4
Determining your exits
The Ultimate Strategy makes it easy to
determine you exit plan:

• Will you hold or sell with terms?

• Will you fix up or occupy as is?
• Will buy using The Ultimate Strategy or fall back of the 5x5 Profit System
strategies?

The 5x5 Profit System gives you additional exit plans and profit opportunities.

In this chapter we will explore:

• 5 Reasons to Do a Deal
• 8 Reasons Not to Do a Deal
• Making Money on Non-deals with 5x5 Profit System
• 6 Tips for Using the 5x5 Profit System Strategies
• How to Become a Successful Transaction Engineer

5 Reasons to Do a Deal
Before we define typical non-deals and how to still profit from them, let's first define
what is a real deal.

If it does not get you one of these 5 benefits, why would you get involved?

1) Quick cash to:

• Pay your bills
• Buy what your need and want
• Grow your business
• Reduce your debt

2) Cash flow to:

• Avoid the need to sell
• Supplement your income
• Replace a job
• Live your preferred lifestyle without working

27
3) Cash later to:

• Create big backend paydays

• Fund your retirement
• Build a store of wealth
• Create financial freedom and security

4) Opportunity to use yourself:

• For business or personal needs
• To buy or lease
• With great price or great terms

5) Facilitate wealth building strategies with The Ultimate Strategy:

• Paying off notes early at a discount
• Collateral substitution for 0% notes
• Keeping private lenders invested

This all may seem basic or common sense, but I actively coach hundreds of real estate
investors every month. It's amazing how often a client tells me they are having trouble
structuring a deal or making the numbers work. I ask them why they want to buy it and
their only answer is "I need to do a deal!" when in fact it's no a deal at all.

Now let's explore why you want NOT to buy...

8 Reasons Not to Do a Deal

1. Requires cash out of pocket
• Don’t tie up your cash in properties
• There are too many ways to fund deals without your cash

2. Negative cash flow

• Don’t buy alligators
• Why buy if you can't get a breakeven or positive cash flow?

3. Overleveraged
• The seller owes more than you should buy the property for

4. Extensive repairs
• Focus more on negotiating deals than managing projects
• Must be fixed before conventional financing

5. Undesirable property
• Too small or too weird
• Very limited pool of potential buyers or occupants

28
 6. Listed with a real estate agent
• Limits your ability to get creative with the seller
• Requires more cash to seller to pay commissions

7. Limited financing options

• Luxury or high end homes
• Mobile homes, modular, manufactured
• Commercial or vacant land
• Need of extensive repairs

8. Challenging market
• Very rural or located too far from city
• Very low buying and selling activity
• War zone or high crime area
• Too far away to manage

Making Money on Non-Deals

with 5x5 Profit System Strategies
1. Requires cash out of pocket
• Buy no money down contingent on finding a buyer
• Buy and sell "as is" contingent on finding a buyer
• Flip or sell a contract
• Close simultaneously with a buyer
• Ask seller do a cash out refinance of existing debt

2. Negative cash flow

• Buy contingent on selling on to a wraparound buyer
• Ask seller to pay off a second or junior mortgage
• Ask seller to refinance existing debt with better payment
• Pay off older loans using private money

3. Overleveraged
• Ask seller to pay off a second or junior mortgage
• Flip or sell a contract with full liability release
• Negotiate a short payoff if debt is in default
• Refer to an investor who seeks overleveraged deals

4. Extensive repairs
• Flip to a rehabber or wholesale cash buyer
• Flip with terms to a "wholetail" buyer
• Buy and sell contingent on finding a "sweat equity" buyer
• Refer to an investor who seeks fixer uppers
29
 5. Undesirable property
• Buy contingent on finding buyer

6. Listed with a real estate agent

• Make low price "all cash" offer funded with private money
• Buy with 0% seller financing if free and clear
• Add seller to both your buyer list and seller follow-up list

7. Limited financing options

• Make low price "all cash" offer funded with private money
• Buy with 0% seller financing if free and clear
• Take over existing loans "subject to"
• Lease with the right to sublet for positive cash flow

8. Challenging market
• Buy contingent on finding a buyer
• Market a contingency deal to property owners in area
• Flip or sell a contract
• Refer to an investor who seeks deals in this area

6 Tips for Using the

5x5 Profit System
1. Improve your negotiation skills
• Focus on uncovering hot buttons
• Develop your seller "ask list"

2. Develop attractive buyer programs

• Sweat equity program
• Owner financing
• Rent-to-own or lease option

3. Build your lists

• Owner occupant buyers
• Investor buyers
• Sellers
• Private lenders
• Entire contact list

4. Learn how to assign contracts

• All cash deals
• Subject to deals
• Lease options

30
 5. Line up private money for
• All cash offers
• Free and clear offers
• High equity subject to offers

6. Buy contingent upon

• Finding a buyer
• Estimating repairs
• Raising private money needed

How to become a successful transaction engineer

To conclude this Chapter, there are 5 ways to profit from non-deals:

• Have more exits

• Refer to other investors
• Sell and assign your contract
• Buy on contingencies
• Build all your lists

Learn how to apply all these 5x5 Profit System strategies, received
specialized paperwork for making it easy and let us help your Hi Richard,
create your new Investing Decision Model by attending our next I have listened to your stuff
live seminar, The Experiment held October 20-23, 2010 in (What's Working Best Now
Phoenix cd's) for about a year. Your
stuff compared to others is
like a good Mike Tyson fight
compared to any other fight.
There isn't much of a
comparison.

I have been in the business

full time for a year and a half
now and have been consistent
with 1.5-2 deals per month.

-- Craig Dillion

31
Chapter 5
Structuring Offers
I have enjoyed great success helping my
students and coaching clients make
millions since I held my first seminar in
2000.

I attribute part of that success to the deal

structuring formulas and tools I've created
and published, making it easy to construct
offers.

The more specific you get with your deal structuring, the more often you will:

• Get your offers accepted

• Avoid missing deals by being too conservative
• Achieve your expected profit goals

Most investors wing it. They make offers too high ending up with a bad deal. They make
offers too low missing great deals. They make promises they can't keep and damage their
credibility. Many unnecessarily wind up not making a decent profit... or just breakeven....
or worse.

Other investors struggle, procrastinate and fail to make offers because of indecision or
lack of confidence. I'd love to help you overcome all these common challenges.

The first 6 steps to structuring an offer

1. Decide how long you plan to hold the property

2. Choose a resell price that will get it occupied or sold quickly
3. Estimate the net monthly cash flow
4. Forecast mortgage payoffs at the time you plan to resell
5. Estimate all your buy, hold and sell costs
6. Choose a target profit

Next you determine your Maximum Allowable Offer or MAO. That's most you can offer
to pay a seller to make your target profit.

How to calculate your Maximum Allowable Offer

• Choose your resell price

• Add the total of all positive cash you expect while owning it
• Add the equity growth you expect after the period held
• Subtract all your projected buy, hold and sell costs
• Subtract your target profit

32
 To hit your target profit you can't offer for than the MAO you calculated

Deal structuring made easy

Deal structuring can become complicated as there are a lot of numbers to crunch. I've
created and used simple formulas to estimate my offers in the past but today I prefer to
use software to get very detailed and let the computer do the heavy lifting.

It's faster, more accurate and I can run numerous "what if" scenarios.

Deal structuring software systemizes the process, saves you time, allows you to make
better decisions quickly, generates multiple "profit guaranteed" offers in minutes and
helps you present your offers with confidence.

I created Free & Clear Offer Generator software for structuring offers on debt free
homes using The Ultimate Strategy. It calculates your MAO based for on the number of
years of interest free financing you successfully negotiate, locking in your target profit.
This software with instructions is included in the Free & Clear Cash Machine system.

More recently I created and released the Ultimate Profit Generator. It does everything
the Free & Clear Offer Generator does but a lot more. It works on both free and clear
properties and high equity 'subject to' deals.

You can see a list of features and benefits how these two tools
compare on the next page.

If you want to make a fortune as become a transaction engineer then I highly recommend
you start using the Ultimate Profit Generator for constructing offers on any property
with equity... or for forecasting your expenses, cash flow and equity growth on the deals
using the 5x5 Profit System.

How to get a copy of the Ultimate Profit Generator

• Order it on it's own for $797. Includes 6 months of free updates and 3 training
videos. See a fuller description page 57 and on the next page.

• Or upgrade for $497 if you own my Free & Clear Offer Generator software.

• Or enroll for the Roop Partnership Program. Enrollment options available for
as little as $500 down, allowing you to pay for the comprehensive training and
support package you get with the profits you generate. See description page 43

33
 Richard Roop's Top 2 Deal Structuring Tools Compared
Ultimate Profit Generator™ Free & Clear Offer Generator™
Simultaneously generates MAO for rent, rent-to-own or wrap Generates max allowable offer (MAO) for one exit only at a time

Locks-in a target "profit-per-year-held" Locks-in fixed profit based on % of ARV, regardless of years held

Calculates customized # of years with no appreciation Only calculates 3 years of no appreciation

Calculates appreciation after years with none, based on a custom % Same

Recaptures the cost marketing dollars spent at closing Same

Reduces your offer by the cost of private money so it's free Same

Auto-generates detailed report for private lender offer Calculates principal amount needed on private money 1st

Custom amortization for private money payments Only calculates interest only payments for private money

Calculates different vacancy rates for renter, tenant buyer or wrap buyer Calculates vacancy rate for one exit at a time

Estimates net cash flow with renter, tenant-buyer or wrap buyer Estimates net rental income for one exit

Estimates wrap income and principal pay down with custom terms Estimates wrap income with fixed down and interest only payments

Automatically estimates all buy, hold and sell costs adjusted for inflation Estimates buy, hold, sell costs but manually re-entered as a %

Calculates MAO offers on 0 to 30 year plans Calculates MAO offers on 3 to 15 year plans only

Simultaneously calculates MAOs on 4 different scenarios Calculates MAO based on one cash now and cash flow scenario

Calculates added rental income from inflation Rental income does not change over the years

Calculates extra cash flow from monthly purchase deposits Only allows projecting premium rental income from tenant-buyer

Adjusts backend for purchase deposits collected & rent credit offered Credits extended when tenant-buyer closes not accounted for

Customized limit on years of price appreciation after none No limit on years of appreciation after none

Calculates inflation adjusted future holding and selling expenses No adjustments

Allows for ballpark of repairs or detailed line-by-line estimate Uses ballpark estimate of repairs

Prevents offering a seller payments more than available cash flow Must monitor manually

Prevents offering more cash down than available equity Must monitor manually

Prevents a negative backend from collecting more than target profit Must monitor manually

Generates a multiple offer summary sheet Must run each scenario, print or save, then run the next offer

Generates note discount schedule for early payoff of seller Not included

Generates imputed interest report for sellers tax advisor if needed Not included

Graphically helps you identify highest offer without a negative backend Only identifies offers closest to retail price

Reduces your offer based on any cash flow you give up to the seller Manual offer adjustment required

Drop down menus with suggestions and ease of data entry Detail instruction required to know how custom entries are inputted

Calculates offers and principal pay down on subject to deals Requires understanding and use of Subject To Adjustment Tool

Incorporates all the best practices for free and clear deal structuring Review course updates to incorporate the latest strategies and tips

34
Chapter 6
Negotiating with sellers
Learning how to persuade and influence sellers is a million
dollar skill, whether it's on the phone or in the home.

In order to land a real deal you need to get your price, or your
terms, or a combination of both settling somewhere in
between.

7 Skills to Master for Negotiating with Sellers

1. Building trust, rapport and credibility

2. Uncovering non-financial reasons for selling, or hot buttons
3. Communicating the benefits you have to offer
4. Presenting multiple offers
5. Handling and overcoming objections
6. Closing for a decision and a signed agreement
7. Effectively following up

The Benefit of Presenting Multiple Offers

Presenting multiple offers with the Ultimate Profit Generator software makes it easy to
negotiate with sellers. I always arrive at appointments with an all cash offer, some cash
offer and no cash offer.

The more cash they want, the lower price they must accept. The sooner the want their
money, the lower the price. It's not "will you accept my offer" but "which offer works
best for you?" Any one of them works for me, generating the profit I need to get
involved.

If you're offers have been carefully analyzed and calculated with the Ultimate Profit
Generator then you can confidently stick to your guns, and never offer more the property
can afford to support... a common trap many investors fall into.

What to Do When Your Offer is Rejected

Realize it's a numbers game. Most sellers will not accept your offers. That's right, most.
Use your best communication and sales skills to build more value and handle objections
but if that fails... tag the seller for future follow up.

Know that if you get 1 out of 10 accepted you are doing great. Keep that in mind. Here's
one way to think of this... Say your average profit is at least $30,000 per deal and you
need to present offers to 10 seller to get one accepted. That means you're essentially
making at least $3,000 every time you present an offer.

My philosophy is...
35
 "there is no failure, only feedback"

That means you learn something every time you take action, whether is what to do again,
what to change, or what to avoid.

How to improve your negotiating skills to close more deals

1) My Free & Clear Cash Machine system provides instructions, negotiating strategies,
scripts and all the paperwork you need to get deals accepted, under contract, and closed.

2) Another way to become a pro at dealing with sellers is to attend out next live seminar
where you'll learn all the ins and outs of the 5x5 Profit System and participate in skill
building exercises to increase your closing ratio, confidence and profitability.

3) Finally, we've just completed and

released Leads to Deeds: The Secrets of It’s really a little bit of a fluke that I ended up
Persuasion and Influence for Real Estate getting involved with your organization... At that
time I was really struggling in real estate and
Entrepreneurs. It's a comprehensive new had no idea what I was doing...
home training system to help you master the
Ultimately, like many investors out there I’m an
success strategies and skills for dealing with education junkie and the reality is that I feel as
sellers. See page 81 a full description and though I’ve been able to circumvent a lot of
special offer. mistakes by following your models and being
educated on the right way to buy.

Toward the end of 2008 I also got involved with

your coaching program which is just
phenomenal... I can unequivocally say that
there is really no better way to step up your
game at light speed than by just immersing
yourself in the Roop material and ideally the
coaching program...

But the cool thing is, I’m starting to take on

some partners now who are going to be
instrumental in taking my business to the next
level and I really have two years of experience
where the folks I’m starting to work with now
have been in the game for 7-10 years plus.

What’s amazing to me though is that I have a

depth of knowledge about marketing, how to
put deals together, how to fund them and really
how to run a successful real estate business
that these veterans feel like they’re getting
significant value by teaming up with me.

Ultimately, Richard delivers a ton of value over

the cost and I really wouldn’t recommend any
other gurus out there, and I feel as though I
can say that and mean it because I’ve literally
invested over $100,000 of my own money in
seminars and programs, and Richard’s material
and support system truly is the best – bottom
line.

Adam Loveridge

36
Chapter 7
Funding your deals
As mentioned earlier, understanding the "5 ways to fund deals without banks" is a key
part of the 5x5 Profit System. I will never encourage you to fund deals using your own
money.

All your deals can be funded with:

• OPM: Other people's money

• OPE: Other people's equity
• OPC: Other people's credit
• OPL: Other people's labor

5 Ways to Fund Deals

without Banks
1. Subject to - OPC
• Another million dollar strategy
• Take over existing loan payments with seller's permission

2. Owner financing - OPE

• Seller finances all or part of their equity
• Focus on getting these loans interest free

3. Private money - OPM

• For raising any and all cash needed on a deal
• For offering all cash or down payments to a seller

4. Buyer's cash or credit - OPM and OPC

• Close contingent on getting a cash buyer
• Close contingent on getting a terms buyer
• Offer seller all or part of the cash from your - if needed

5. Sweat Equity - OPL

• Let your buyer improve the property as part of their consideration
• Let your buyer supply materials and labor for fix up needs

37
How to Buy and Sell Houses without Cash or Credit

1) The Free & Clear Cash Machine includes marketing tools, paperwork, contract
addendums and disclosures for taking over loans subject to, buying with owner financing,
raising private money, selling with terms and offering a sweat equity program.

2) Strategies for using these 5 deal funding strategies with the 5x5 Profit System to
generate profits on non-deals is covered during The Experiment, our next live seminar
held October 20-23, 2010 in Phoenix and described on page 58

3) Recently I have presented several Raising Millions

in Private Money live training seminars. We have
I reviewed your articles and CDs about
since created a comprehensive home study system from raising private money a number of times. I
recordings of these events, as described on page 79 had excellent results by telling people what
I do and the need for private money.

One guy in my office has a close friend

who had a software company that got
bought out. He provided his cell number
and I called and introduced myself and set
up an appointment.

We meet at a local restaurant and we

talked for about 20 minutes. Then, I blew
him away when I pulled out my Private
Lender’s Presentation that contained all
the items that you recommended.

I showed him the 2 properties that I was

looking for private money which included
the loan to value ratios and much money
he would make—12% interest only;
Payback based on whenever the people
who bought my house on land contract
would refinance.

He was impressed with the presentation

and told me that he didn’t expect so much
detail and he wanted to invest some
money. He wanted to see the houses and
after I showed him what improvements I
was going to make (cosmetic only, I am
not a rehabber), he funded $70,000 on
one house and $60,000 on another.

After about 4 months, the couple in one of

the land contract houses refinanced. I sent
him his money — he called and was a little
disappointed that it didn’t run longer. I
said that I had another house and got
$100,000 from him...

It all comes down to: people will do

business with whom they like and trust—
just like you said. Thanks for all your help
and instructions.

Oh by the way... I made $43,000 on the

one house and the other 2 land contracts
will make me $38,000 and $50,000.

-- David Stack, Dayton, Ohio

38
Chapter 8
Selling & Occupying Quickly

The day you get a proeprty sold or

occupied is the day you can collect
additional cash and eliminate holding
costs. It is also the day you collect a fat
paycheck or start collecting cash flow. So
it is certainly a day worth celebrating.

Throughout this guide I've revealed my

best strategies for selling. How you sell is
influenced greatly by how you find deals,
how you define a deal, how you structure
offers and how you fund it.

What's the easiest way to sell or occupy a property for top dollar?

Buy it right!
Adhering to the rules and best practices of The Ultimate Strategy system for buying and
selling houses ensures that you buy right. Before you ever make an offer you will have
several (more then one) exit plans already determined.

The 5x5 Profit System helps you identify additional exits as a transaction engineer. Since
these exits may be limited or uncertain you need to pursue these profit opportunities
using the proper disclosures, contract clauses and paperwork.

The 4 Types of Buyers

1) Retail buyers

These buyers can offer a seller all cash, typically from a new loan. They are qualified and
more picky. They typically look for properties on the Multiple Listing Service (MLS) and
are happy to deal with real estate agents. They want to negotiate -- asking you to lower
your price, make improvements to the property, etc.

There's a lot of competition for retail buyers. That's who most sellers are looking for. But
over 60% of people who want to buy cannot qualify for bank financing today and need
time or a flexible seller. My buying strategies are designed to generate huge profits
servicing this larger market.

39
2) Terms Buyers

These buyers need help in order to own a home for a variety of reasons:

• Self-employed and can't prove income yet

• Have damaged credit and need time to clean it up
• New to the area without enough time on a job to please a lender
• Must sell another property to improve their debt ratio
• And the list goes on

These buyers need help and creativity with their down payment or financing. The buyer
programs I use and advertise attract these folks and help them overcome their challenges.
These buyers want to are less picky about the property, rarely require you to adjust your
asking price and usually want to negotiate the terms, not price.

3) Wholesale Buyers

These are investors who can pay all cash and want a great price. Many times they are
looking for fixer upper opportunities and will buy your properties as is. Normally if I find
have a great deal I'm going to keep it myself. I'd have to leave money on the table to
please a wholesale buyer. But the 5x5 Profit System allows you flip deals to them that
you'd normally throw away or pass on.

4) Wholetail Buyers

These deal seekers fall in-between retail buyers and wholesale buyers. They will buy if
you can offer an attractive price, terms or both. They are retail buyers planning to live in
the property who will pay cash from a new loan if you advertise a great price... and
investors who will pay more than a wholesale price if you offer terms.

How to Market Your Properties

1) Work your in-house buyer's list

Build both your list of investor buyers and

terms buyers. Then each time you get a
property let them know with calls, emails,
postcards and updates on your selling web
site.

2) Signs

Get lots of signs out. The more the better. People living or driving around your property
are good prospects and a source for referrals. Add everyone who calls to your buyer's list.

3) Flyers

Always create a flyer on each property. Have them in your house, in a box attached to
40
your for sale signs, at your office, posted to bulletin boards and perhaps distributed to the
neighborhood. Add everyone who calls to your buyer's list.

4) Classified ads

Online ads and classified ads in publications will help you advertise your property and
help you build your buyers list.

Additional Selling Strategies

That's a quick overview of my top 4 ways to sell or occupy houses. My training systems
and seminars cover more details and reveal advanced strategies to use when needed.

How to Setup and Improve Your Selling System

All the strategies and marketing tools you need to setup your selling system is in the Free
& Clear Cash Machine including ads, flyers, free special reports, postcards, marketing
copy, forms, checklists and paperwork.

New tools and strategies for building your buyer lists and selling your properties is part
of the complete 5x5 Profit System taught during our next live seminar, The Experiment
held October 20-23, 2010.

Order the Free & Clear Cash Machine now if you do Online Discussion Thread
not own it. The power of a buyers list. We just
signed a contract with a seller
Enroll in The Experiment seminar if you're ready yesterday: 0% down and $500 per
month principle payments for 15
supercharge your real estate investing business. years. We showed to a prospective
buyer today (from our buyers list)
and she is bringing a $1,000 deposit
Or get both as part of a comprehensive $15,000 training to hold the property. Lease option the
and support package when you enroll in the Roop property for $1,350 per month. That
Partnership Program. is a great cash flow.
- Michael Smith @ 6:28pm

Get more details: Awesome Mike! Sounds likes "The

Ultimate Strategy" :)
- Richard Roop @ 6:30pm
• Free & Clear Cash Machine - page 49
How right you are Richard. Would you
• The Experiment - page 58 believe it was off a postcard we sent
• Roop Partnership Program - page 43 months ago. We have been
regrouping for the last three months
and did no marketing. That is
awesome. Anybody not using The
Ultimate Strategy is nuts. Free and
clear is where it is at.
- Michael Smith @ 6:33pm

Great job Mike! We just got our first

15 year deal too. Talk to you soon.
- Ray Burkhalter @ 8:52pm

Way to go guys! Proof is in the

pudding! It does work! :-)
- Julia Jordan @ 8:18am

41
Chapter 9
Conclusion
"Education without implementation
is just entertainment."

It can be fun learning lots of way for

generating cash now, cash flow and cash
later. But changing your results means changing what you're doing. That includes
changing your habits, attitudes, beliefs and expectations.

Hopefully this Quick Start Guide has open your eyes to new opportunities and changed
some beliefs about what is possible for you, especially during this historic time of
economic uncertainty. Can you still make a fortune in real estate today? Absolutely.

Our time together with this Guide will be wasted unless I can get you into action, to apply
both The Ultimate Strategy and the complete 5x5 Profit System. And trying to do it all
yourself (or recreating the wheel) is the hard way. Let me and my coaching team support
you in taking your business to the next level.

Attend The Experiment seminar in October and discover:

• How to become a high equity specialist using The Ultimate Strategy

• How to become a transaction engineer using the 5x5 Profit System
• How to achieve an ambitious income or cash goal within 90 days
• How to meet your profit and cash need goals every month
• How to create your new Investing Decision Model
• Free and low cost ways to generate leads for the 5x5 Profit System
• How to flip more contracts for fast cash
• How to construct compelling 'profit guaranteed' offers quickly
• Negotiating strategies for converting more leads into cash profits
• How to take over existing loans without qualifying
• How to raise private money without violating security rules
• How to quickly build your buyer lists
• How to maximize your monthly cash flow
• How to have more confidence with the paperwork
• How to buy and sell without ever relying on agents, brokers and banks
• How to overcome fear, procrastination and limiting beliefs

I hope to see you soon!

Sincerely,

Richard Roop

42
 Roop Partnership Program
How to Partner with
Richard Roop on Your Deals!

Opportunity Recap:
The national economy is going through some
tough times. Most creative real estate investors
need new solutions today for generating more
income and cash profits.

Depressed real estate values, tougher lending

guidelines and turmoil in the financial markets
make it a challenge for entrepreneurs to invest in the leading edge real estate tools and
strategies that I’ve already created to solve these challenges.

Good news! My “free and clear” real estate investing strategies are working so well today
that I’m willing partner up with you, provide extensive training and support, and I get
compensated only out of the profits I help you create.

What you will receive:

When you sign up to be my partner I’ll set you up with the following package of the
best real estate investor training, support, tools and resources I have to offer valued
at $15,000:

1) Free & Clear Cash Machine

This home training system provides you everything you need to start applying “The
Ultimate Strategy” for buying and selling houses — better than no money down.
Normally $997, you’ll be shipped this system immediately. If you already own it then
you will be able to substitute one of these advanced training systems:

• Leads to Deeds: Secrets of Persuasion & Influence for Real Estate Entrepreneurs
• Raising Millions in Private Money
• Business Mastery for Real Estate Entrepreneurs

43
2) Profit Power training collection

This real estate investing collection on DVD reveals the insider secrets behind using “The
Ultimate Strategy” providing updates to the Free & Clear Cash Machine. It's a $2,600
package of 17 audio programs, 10 training videos and 15 how to reports. Normally $497,
it will be shipped to you immediately. You'll also be emailed a link to start your free
Profit Power membership benefits for instant online access to most of the program.

3) Ultimate Profit Generator software

This is my incredible new investing tool that structures “profit guaranteed” offers on both
on debt-free or encumbered “subject to” properties. Normally $797, you’ll be instantly
emailed the download link to the software and 3 free training videos. You can start using
it right away. In addition to the training videos, you’ll get free updates for 6 months plus
advanced instructions on how to best use it at our next live seminar.

4) Million Dollar Postcards

This “all-done-for-you” postcard mailing service takes the vital task of getting qualified
sellers calling you to buy their house off your shoulders. As a postcard member you can
mail as often as you want for just $35 per drop and 67 cents per card. That means you can
mail my most up-to-date “Magic Bullet” postcard to 500 prospects for about $370
anytime you need for more great deals. Normally $1,497 as a one-time setup fee, you can
have us mail your postcards whenever you want, either upon request or on a regular
schedule. There are no monthly membership fees but you must be an active Free & Clear
Cash Inner Circle member to use the service (but membership is included with this
partnership program offer).

5) Million Dollar Coaching

This unprecedented program has been offered since 2005 delivering unlimited coaching
support. You’ll be assigned a personal, certified performance coach who you’ll meet with
by each month. Their role is to support you in achieving your real estate investing goals,
hold you accountability to commitments you’ve made to yourself… and help you
overcome any challenge that comes your way. You also get 24/7 access to the entire
coaching team for expert answers, advice and solutions as needed. In addition, you’re
invited to participate in:
• Transformational member only Platinum Retreats held live 3 times a year
• Weekly group training and coaching calls
• “Drop-in” coaching calls with me live each week
• All monthly ‘Free & Clear Cash Inner Circle’ member benefits at no charge
• Unlimited 1-on-1phone consultations with Richard as needed
• Online access to over $10,000 worth member call archives, libraries and tools
44
• A welcome and orientation lunch with me at The Experiment live seminar

Normally $4,500 for 3 months, as my partner I want you to receive all these Platinum
Member benefits for 90 days beginning November 1, 2010.

6) The Experiment

The goal of this groundbreaking training and support program is have over 50% of the
participants successfully achieve an ambitious cash or income goal within 90 days. It
includes the next live 4 day seminar followed by 90 days of weekly “goal achievement”
support. At live seminar you and an optional free guest will:
• Be coached on creating your 90 day income or cash goal
• Create a “take home” critical action plan for achieving your goal
• Learn insider tips and secrets from our popular “What’s working best now” student
success panels on marketing, funding, buying and selling
• Get detailed instruction and updates on finding deals, generating leads, structuring
offers, dealing with sellers, attracting private money and maximizing the cash you
collect every month
• Receive answers to all your most important questions
• Network of a group a successful, like-minded real estate entrepreneurs
• Have lots of interactive and access to me and my coaching team

My multi-day boot camps are normally $3,495 and have never been like others — that
are basically a parade of outside speakers trying to sell you. You’ll already have
everything you need as my partner AND our training agenda is just too full for such
nonsense. You don’t need to buy anything else to do the minimum 4 deals a year I want
to see you accomplish.

This program includes 2 tickets to attend the next event Oct. 20-23, 2010 in Phoenix.
Since you’ll be an active Platinum member as well, you get 2 tickets to the exclusive
Platinum Retreat held Oct. 19th. If you can’t attend then let us know at least 2 weeks
prior to the events and we’ll transfer you reservations to the first boot camp in 2011.
Hotel and travel planning info will be emailed to you upon signing up.

Our members have paid up to $22,000 to receive a similar

support package in the past…
And with a minimum profit of $30,000 per deal (and average profits reported by my
members now over $60,000 per deal) you can see how easy it would be to recapture this
investment. BUT...

I understand that you may need to do a few deals in order to handle such an
investment and I don’t want that to be a hurdle in partnering with me…

45
From my extensive experience working with coaching members, I’m confident you can
complete at least 4 deals a year working this business one hour a day, 5 days a week,
spending at least $500 a month on marketing or sending postcards. And I’m willing to bet
on that!

As amazing as it may seem, if you apply my “Ultimate Strategy” investing model, use the
Ultimate Profit Generator software, get any help when you need it, and stick to the
minimum profit target of $30,000 per deal, that’s an extra $120,000 a year for you in a
combination upfront cash, monthly cash flow and backend wealth building.

When you apply the average profit of over

$60,000 a deal — that’s at least $240,000!

And I’ll guarantee that. Here’s how…

I will become a vested partner in your success. Submit a partial down payment to enroll
(not even enough to cover my out of pocket costs) and spread that out over 3 months if
you like.

Then you’ll pay the balance for this training and support package ONLY from the cash
you collect doing deals, sending me a small part of the profits from each of the next 4
deals I help you complete, until it’s paid in full.

At the end of 12 months, if you have not captured at least $120,000 in real estate profits,
any remaining balance due will be waived and forgiven.

I won’t make a dime until you do!

In an industry fraught with overpromising and under delivering, what could be more fair?

You have 2 ways to partner with me...

Each one requires you to:

• Attend The Experiment™ seminar October 20-23, 2010 (or next one in 2011)
• Commit at least 5 hours a week to your real estate investing business
• Have the ability to invest at least $500 a month marketing for leads
• Submit the down payment to help cover half our raw program delivery expenses
• Pay the balance within 12 months, but ONLY from profits you collect on your next
4 deals

Your two enrollment options include...

46
 Roop Partnership Program

Option 1 – Full Program

You’ll receive this package of real estate investing programs valued at $15,000:

• Free & Clear Cash Machine™ (or advanced system substituted if you own it)
• Profit Power™ Collection
• Ultimate Profit Generator™ software (instant download)
• Free & Clear Cash Inner Circle membership for 3 months
• Million Dollar Postcards™ setup
• Million Dollar Coaching™ for 3 months
• Platinum Retreat Oct 19th in Phoenix (2 tickets)
• The Experiment seminar Oct 20-23 in Phoenix (2 tickets)
• The Experiment 90 day goal tracking and support Nov 1 – Jan 30
• FREE shipping to U.S. addresses

Profit Share Plan:

Total investment is $10,700 payable with a down payment of $2,700 payable in 3
installments of $900 each — then the balance paid ONLY from profits you collect,
sending us $2,000 within 30 days of closing each of your next 4 deals over the next 12
months.

Full Payment:
Save $6,200 with single payment! If you choose the single payment option of $4,500 then
your partnership package will be PAID IN FULL and profit share payments will no
longer be due from your deals!

Your second choice is…

Option 2 – with No Personal Coaching

When you enroll for Option 2 you get everything in Option 1 except the 3 months of
Million Dollar Coaching and Platinum Retreat.

Profit Share Plan:

Total investment is $5,500 payable with a down payment of $1,500 payable in 3
installments of $500 each — then the balance paid only from profits you collect, sending
us $1,000 within 30 days of closing each of your next 4 deals over the next 12 months.

Full Payment:
Save $3,503 with single payment! If you choose to 1 payment option of $1,997 then your
partnership package will be PAID IN FULL and profit share payments will no longer be
due from your deals!

47
 Roop Partnership Program

How to Get Started!

• Fax back the attached Enrollment Form, or

• To enroll by phone or ask questions, call Sales Support at 1-800-557-3171 ext 1

• For INSTANT access to your online materials and FASTER processing of your
request, choose between option 1 or option 2 below and enroll online: at
www.RichardRoop.com/partnership

Roop Partnership Program

$120,000 Profit Guarantee
As you’ll soon learn, your profit target on each deal should be at least $30,000. “Honor
system” profit share payments are not due until after each deal closes. If you do less then
4 deals within a year, any unpaid amounts are forgiven.

Refund Policy: Your enrollment gives you immediate online access to proprietary member only libraries
and Ultimate Profit Generator software. Therefore, your enrollment is non-refundable.

Seminar Cancellation Policy: If you can’t attend the Phoenix events, please call or email us by Oct 9th to
release your seats. You’ll then be enrolled for the next seminar held in 2011.

Course Substitution: If you already own the ‘Free & Clear Cash Machine’ system then choose to receive
one of these advanced systems instead:
• Leads to Deeds: Secrets of Persuasion & Influence for Real Estate Entrepreneurs
• Raising Millions in Private Money
• Business Mastery for Real Estate Entrepreneurs

My goal for the year of 2008 was

to reach a million dollars in cash
and equity; and with your
coaching support… I was able to
pass $1.7 million in cash and
equity.

-- A. Roussi, Oak Lawn, IL

48
 The Ultimate Strategy for Collecting
Cash Now & Cash Flow
This comprehensive home training system will teach you step-by-step how to generate
fast cash profits, reliable monthly cash flow and huge back-end paydays using “The
Ultimate Strategy” for buying and selling
houses “better than no money down”.
This system works during any market
climate, in any housing market — on any
type of property — and in any price range!
It includes all the proven strategies and
exclusive tools you need for collecting
$10,000 to $30,000 in cash on your first
deal… in as little as 28 days!

System components include:

• Quick Start Guide to Making Money:

28 Days to Free & Clear Cash
• 8 Modules on Audio CDs
• Comprehensive 230-page System Manual
• Free & Clear Offer Generator software and instructions
• Contracts, forms, addendums, checklists and closing paperwork
• Marketing tools and templates for buying and selling including free special report,
flyer, sales letter, web copy, postcards and classified ads
• Scripts for free record message line, handling calls, negotiating, handling objections
and raising private money

49
 Modules & Related Free Bonuses

Module #1 Module #
Bonuses & Updates
Getting Ready to Skyrocket Your Profits
Free Videos
How to Unleash Your Real Estate Investing Profit Potential
• Quick Start Guide to
Making Money: 28 Days to
• How to collect cash on your next deal within 28 days Free & Clear Cash
• The Ultimate Game Plan for
• 7 step plan to achieve your income and profit goals Prosperity & Profits
• How to motivate yourself and manage your time Free Audios
• Fast Cash Profits with Free
& Clear Houses
• Creating the Path to Your
Future Vision
Free Reports
• Collect More Cash Now
Targeting Higher Equity
Deals
• How to Profit & Prosper
during Economic Crisis
Free Coaching
• 30 Minute Private Coaching
Call with a Certified Coach

Module #2
Module #2
Bonuses & Updates
Finding the Best Deals
Free Videos:
How to Find Great Deals that Generate INSTANT Cash • How to Get Free Leads &
Mail Postcards Online
• How to find the best mailing lists • 51 Ways to Find High Profit
Free & Clear Deals
• How to customize your marketing tools
• How to Find High Quality
• How to mail postcards online in minutes Leads Automatically
• Million Dollar Postcards for
Includes: the New Economy
• How to Find Free & Clear
• 5 postcards for attracting qualified, high equity sellers Seller Leads on the Web
• Free special report for web pages, flyers, ads and letters Free Audios:
• Marketing Resource & Service Provider Directory • Marketing Success Panel on
Finding Deals
• Marketing Campaign Checklist
• How to Generate Real
• Free recorded message line script Estate Leads for Little or No
Cost
Free eBook:
• Real Riches from Real
Estate Niches

50
Module #3 Module #3
Prescreening & Planning Your Exits Bonuses & Updates

Indentifying True Profit Opportunities in Minutes Free Audios:

• Time Power for Real Estate
Entrepreneurs
• How to handle leads even if your time is limited • Using Time to Your Best
• How to build a property file and prepare for Advantage
appointments • Creating a Business
Strategy Map for Maximum
• How to create multiple exits for reliable profits Leverage
• How to pull comps and determine property values
• The best online research tools and what they can do for you

Includes:
• Directory of Comp Sales & Property Data sites
• Property Information Sheet
• Call handling script

Module #4 Module #4
Free & Clear Deal Structuring Bonuses & Updates

How to use the Free & Clear Offer Generator software Free Videos:
• How to Get 0% Real Estate
Financing
• How to get 0% financing to buy income property • Using the Free & Clear
• How to structure multiple offers with cash now Offer Generator to
Guarantee Profits
• How to lock-in guaranteed profits and avoid market • Offering a Seller Interest &
risks Imputed Interest
Demystified
Free Audio:
Includes:
• Advanced Deal Structuring
• Free & Clear Offer Generator software

Module #5
Module #5
Bonuses & Updates
Presenting Multiple Offers that Get Accepted Free Video:
How to Convert More Leads into Super Profitable Deals • How to Influence Sellers
into Accepting Your Offers
• What to do before and during every seller appointment Free Audios:
• The Pre-Call: How to
• How to build trust and rapport Prepare for a Successful
• How to uncover and use hot buttons Appointment
• How to present your multiple offers • How to Screen Deals &
Handle Objections on the
• How to handle objections Phone
• How to close and get a your offer accepted • How to Handle Seller
Objections
• Habits of Highly Successful
Includes: Sales & Acquisitions People
• Objection Handling scripts • Building Trust, Rapport &
• Property Inspection checklist Relationships with
Prospects
• Purchase & Sale Agreements

51
Module #6 Module #6
Funding Deals & Raising Cash: Bonuses & Updates
How to Raise All the Cash You Need Each Month Free Videos:
• How to Get No Qualifying
Real Estate Investor Loans
• 4 ways to fund any deal without banks or credit
• Creating a Private Lender
• How to collect tax free profits in advance Program Made Easy
• How to pay for all buy, hold and sell costs Free Audios:
• How to raise cash to operate and market your business • Insider Secrets to Private
Money
• How to pay yourself each month
• How to Create Your Private
• How to find, prescreen and use private investors Lender Opportunity
• How to create and present a private lending program • Avoiding Prohibited Actions
when Marketing for Private
Investors
Includes: • Raising Private Cash in
• The 5-Minute Napkin Presentation Tough Markets – 1 & 2

• The Private Lending Q&A Lending tool

• Software tools for creating private notes
• Scripts for sharing your lending opportunity

Module #7: Module #7

Selling & Occupying Quickly Bonuses & Updates
How to Sell or Occupy for Top Dollar within 60 Days Free Audios:
• Buying Subject To, Selling
Faster & Retailing
• How to create multiple paydays on each deal • Insider Tips for Buying &
• How to make your properties super desirable to sellers Selling Better
• How to get higher prices, larger downs and more cash Free Reports:
• Winning Big in Changing
flow Markets
• How to sell fast with ads, signs, postcards and flyers • 5 Ways to Sell Houses Fast!
• How to make cheap classified ads work
• How to systemize, automate and outsource the entire
process

Includes:
• Best headlines and benefits for your ads, flyers and websites
• Examples of proven ads
• Postcards for selling
• Marketing & Selling Checklists
• Contracts and addendums to sell with terms
• Closing paperwork to sell with terms

52
Module #8: Module #8
Confidence with the Paperwork Bonuses & Updates
Free video:
• Turning Contracts into Cash
• How to use the purchase contracts to buy
Free Audio:
• How to close a purchase with owner financing • Strategies for Getting Past
• How to close a purchase taking loans subject to Your Fear
• How to use the sales agreements with wraparound Free eBook:
financing • The Fearless Investor

• How to use the sales agreements with tenant buyers

• How to close a sale when offering owner financing

Includes:
• Collections of contracts, forms and addendums to buy and sell

Free Bonus #1
Profit Power Collection More FREE Bonuses!
Includes all the updates and bonuses described with each module and Free Audios:
MORE... a $2,600 value including: • Creating the Right Mental
Platform for Success
• 12 training videos • Overcoming Avoidance
• 28 audio programs Behavior, a Big Barrier to
• 10 special how to reports Your Success
• One private 30 minute coaching session • How to Use the Power of
the Reflective Assessment
• See page 54 for more details
• Using Reflective Questions
to Adjust Your Inner Game
• The Key to Achieving
Ultimate Financial Success
• Managing Your Team’s
Performance for Greater
Results
• Living a Life Where Money’s
Free Bonus #2 No Object
Free & Clear Cash Inner Circle Membership Free Reports:
One month and new member bonuses valued at $397 • 30 Days to Bigger Real
Estate Profits
• 30 days of membership benefits • Creating Your Million Dollar
FREE Real Estate Investing
• Free access to recent call and Mindset
webinar replays • Dead People Don’t Buy
• See page 56 for more details Houses
• The Purpose of Money

Order now for $997 call us at 1-800-557-3171 Ext. 1

or click here order online. Or get this package
included with:
• Million Dollar Postcards - page 66
• Roop Partnership Program - page 43

53
This interactive computer DVD is packed with over $2,600 worth of
super valuable tools, audio programs, training videos and how to reports!
You can also activate the free Profit Power membership for instant online
member access. Includes programs and tools for:

• Generating leads and finding awesome deals

• Structuring compelling offers
• Negotiating and dealing with sellers
• Attracting private investors
• Selling or occupying all your properties for fast for top dollar
• Leveraging all your time, money and resources, and
• How to break through the debilitating “inner game” issues of fear and
procrastination… transforming your ability to take consistent, committed action
toward achieving your highest personal and financial goals

This incredible collection on DVD includes:

PROFIT POWER
Step 1: Unleash Your PROFIT POWER Potential

Webinar...........The Ultimate Game Plan for Prosperity & Profits

Audio ..............Fast Cash Profits with Free & Clear Houses
Report .............Collect More Cash Now Targeting Higher Equity Deals
Video...............Quick Start Guide to Making Money: 28 Days to Free & Clear Cash
Webinar...........How to Maximize Your Member Benefits & Find What You Need!
Report .............Creative Real Estate Investor’s Bailout Plan

MARKETING POWER
Step 2: Find Great Deals that Generate INSTANT Cash

Video...............How to Get Free Leads & Mail Postcards Online

Webinar...........51 Ways to Find High Profit Free & Clear Deals
Webinar...........How to Find High Quality Leads Automatically
Audios.............Marketing Success Panel on Finding Deals – Part 1 & 2
Reports............Real Riches from Real Estate Niches – 3 Part Series
Tool.................Directory of Mailing List Services

DEAL STRUCTURING POWER

Step 3: Get INTEREST-FREE Financing to Buy Income Property

Video...............How to Get 0% Real Estate Financing

Webinar...........Using the Free & Clear Offer Generator to Guarantee Profits
Audio ..............Advanced Deal Structuring
Tool.................Directory of Property Research Sites
(continued next page)

54
 NEGOTIATING POWER
Step 4: Convert More Leads into SUPER PROFITABLE Deals

Audio ..............The Pre-Call: How to Prepare for a Successful Appointment

Audio ..............How to Screen Deals & Handle Objections on the Phone
Webinar...........How to Influence Sellers into Accepting Your Offers

FUNDING POWER
Step 5: Raise All the CASH You Need Each Month

Webinar...........How to Get No Qualifying Real Estate Investor Loans

Audio ..............Insider Secrets to Private Money
Video...............Creating a Private Lender Program Made Easy
Tool.................Private Lending Q&A Presentation tool!
Audio ..............How to Create Your Private Lender Opportunity

SELLING POWER
Step 6: Sell or Occupy for TOP DOLLAR within 60 Days

Report .............Winning Big in Changing Markets

Report .............5 Ways to Sell Houses Fast!
Tool.................Directory of Web Sites & Online Services

INNER GAME POWER

Step 7: Consistently Achieve Your MONEY MAKING Goals

Audio ..............Creating the Right Mental Platform for Success

Audio ..............Overcoming Avoidance Behavior: Removing a Big Barrier to Your Success
Report .............30 Days to Bigger Real Estate Profits
Report .............Creating Your Million Dollar Real Estate Investing Mindset
Audio ..............Time Power for Real Estate Entrepreneurs
Audio ..............Using Time to Your Best Advantage
Report .............Dead People Don’t Buy Houses
Audio ..............Strategies for Getting Past Your Fear
eBook..............The Fearless Investor

BUSINESS MASTERY POWER

Step 8: Create a Million Dollar Business for Money & Time FREEDOM

Audio ..............The Key to Achieving Ultimate Financial Success

Audio ..............Managing Your Team’s Performance for Greater Results
Audio ..............Creating a Business Strategy Map for Maximum Leverage
Webinar...........How to Find High Quality Leads Automatically
Tool.................Directory of Printing & Mailing Services
Tool.................Directory of Phone Services
Live .................30 Minute Private Coaching Call

Call 1-800-557-3171 Ext. 1 to order your Profit Power Richard, thank you thank
Collection now for $497 or order it online at you for Profit Power… there
www.RichardRoop.com/profitpower or get it FREE with: is so much great stuff…
Thanks for kicking my
butt… You are such a
• The Free & Clear Cash Machine humble master in so many
• Million Dollar Postcards ways. God Bless
• Roop Partnership Program -- Suzay Grenis

55
Enjoy comprehensive
real estate investor
training and support for
just $97 a month!
As a member, every month you get:

Live Open Q&A Coaching Call

Your opportunity to ask Richard any question and learn what’s working
best for creative real estate entrepreneurs across the nation.

The Inner Game Coaching Call

Discover new strategies for creating a success-oriented mental mind set and learn
how to consistently achieve you goals from a true master, Head Coach Willie Hooks.

Ultimate Training Webinar

Let Richard keep you on the leading-edge and teach you how start make more
money as he reveals the “best practices” and newest developments around the
“core 4 critical result areas” of marketing, buying, funding and selling.

Advanced Development Coaching Call

Learn proven strategies and develop new skills for
more effective communication and negotiations with
sellers, buyers and private investors.

New site uploads each month including:

• Two new What’s Working Best Now audio programs
• Q&A Coaching Call Replay
• The Inner Game Coaching Call Replay
• Ultimate Training Webinar Replay & Slides
• Advanced Development Call Replay
• New “how to” reports and articles

New Member Bonus: Plus you get instant online access to an extensive library of money making
reports, audio programs, training systems and call replays... covering the previous 3 months.

Invest just $97 today to activate 30 days of access to all call-in information, webinar registration and
member library. Then you’ll be charged $97 each month to stay active. You may cancel at any time by
calling or emailing customer service. Each paid month includes a 30 day money back guarantee!

Call 1-800-557-3171 Ext. 1 to enroll or get a period of free membership with

• Free & Clear Cash Machine
• Roop Partnership Program

56
 Deal Structuring Software
The Ultimate Profit Generator is my incredible new investing tool that structures “profit
guaranteed” offers on both on debt-free or encumbered “subject to” properties. It helps
you to:
• Generate multiple “profit guaranteed” offers for sellers — all done for you
• Present your offers to sellers — and get more of them accepted
• Fund all your deals with none of your own cash or credit
• Structure and secure long-term interest-free private financing
• Eliminate negative cash flow — creating positive cash flow on any property
• Locks-in profits of $30,000 to $100,000 on every deal
• Build rapid equity — even in flat or declining markets… and
• Generate cost-free cash profits in advance — collected the day you buy

Includes:
This is the most powerful tool
• Instant Download! I have ever come across. It is
• Instant online training videos so simple to use.
• FREE updates for 6 months Thank you…. Can’t wait to
learn more. See you in Dallas.
Start using this incredible tool today! -- Gloria Doiron

Call 1-800-557-3171 Ext. 1 to order for $797. Be sure to

You are an amazing, amazing
ask about special offers or the $497 upgrade for Free & man! This new offer generator
Clear Offer Generator software owners. is incredible.

I am stunned at all the

Or get it with the Roop Partnership Program page 43 information this generator
produces for me, my seller,
and my private money
sources.

I have really been stuck with

all these subject to deals I am
getting, but no more!

I am really excited to start

putting this tool into action.

-- Kristen Alden

57
The Experiment is my ground-breaking real estate investor training and support program
for creating uncommon 90 day leaps in your personal
income. The goal is have over 50% of the participants
successfully achieve an ambitious cash or income goal Participant report on The
Experiment:
within 90 days.
I’m too excited to wait until the
How does the program work? end of The Experiment to tell you
guys how my results have been so
As a participant, you’ll immediately receive a collection far…

of online training materials on how to generate consistent I exceeded my best 3 months by

cash profits investing in “free and clear” real estate — 50%… After going to The
Experiment I set a goal of $45,000
without relying on your own investment capital, real in 3 months AND $600 a month in
estate agents, mortgage brokers or bank financing. cash flow…

Not only did I achieve $47,953 in

Then you'll attend the live seminar where you will: CASH, I’m getting an extra $1,000
a month “middle”…

• Learn the new 5x5 Profit System In addition I’ve already captured
$108,000 in equity and on track for
• Get detailed instruction and updates on finding deals, another closing before the end of
the month to capture another
generating leads, structuring offers, dealing with $60,000 in equity.
sellers, attracting private money and maximizing the
cash you collect every month That’ll be $215,953 in cash and
equity in 90 days; actually I still
have 2 weeks to go!
• Learn insider tips and secrets from our popular
“What’s working best now” student success panels on I owe it all to the laser focus that I
marketing, funding, buying and selling came out of the Experiment… I
almost achieved half of my one
year goal in less than 90 days!
• Be coached on creating your 90 day cash goal
-- Drew Hitt
• Create a “take home” critical action plan for
achieving your goal
• Get answers to all your most important questions
• Network of a group a successful, like-minded real
estate entrepreneurs
• Have lots of interactive and access to me and my
coaching team

58
 The seminar is followed by a free 90 day period of
support and tracking Participant report on The
Experiment:
During the seminar we’ll coach on creating your new 90
day income goal and a customized action plan for I created about $205,000 to date…

achieving it. I am getting $50,000 from one of

my tenants, he is cashing in a
retirement policy, I am owner
Your free 90 day tracking and follow-up support period financing him with $50,000 down.
is November 1st through January 30th, 2011. You will be Something I would not have done
prior to going to the Richard Roop’s
assigned to one of several control groups. During this seminar…
period you will report weekly progress to our coaching
staff using the online system we provide, and ask for any By April 23rd, I will have created
$280,000 of real, usable cash by
help you need to stay on track. incorporating The Ultimate Strategy,
far beyond my goal written at the
seminar…
The intent of this program is to prove that the majority of
those who implement the unique real estate investing Best to everyone at Richard Roop
for your kind, patient guidance.
strategies we teach, and take advantage of the support we
provide, can achieve a specific 90 day goal for creating -- Richard Paradis
more income or cash profits.

How to get all the benefits of participating in

The Experiment plus learn the entire 5x5
Profit System

Enrollment for our multi-day boot camps have

traditionally been $3,495 but the enrollment fee for The
Experiment held October 20-23, 2010 in Phoenix is just
$997 for you and another $497 if you wish to bring a guest.

Event planning and hotel details needed to book your room and plan your travel will be
emailed, including a registration link but you can also visit www.RichardRoop.com/hotel

Enroll yourself now for just The Experiment seminar and 90 day support program for
$997 online here. Enroll a guest for an additional $497 online here. Or call us at1-800-
557-3171 Ext. 1 to ask questions or reserve your seats by phone.
-OR-
Get tickets for you and a guest for The Experiment as part of a comprehensive training
and support package when you enroll in the Roop Partnership Program for as little as
$1,997 paid in full or $500 down with the profit sharing plan. See page 43
-OR-
Enroll for Million Dollar Coaching and attend all of our live events FREE!
See page 69 or call us at at1-800-557-3171 Ext. 1

Need more reason to attend this boot camp? Here's some feedback past event attendees:

59
 More reasons for attending our next live event October 20-23, 2010

The best boot camp ever offered?

"Best boot camp I have ever been to

and I have been to many!"

This has far exceeded my expectations... first time I've EVER completely embraced a boot camp. You have our needs higher on your concern
list than anyone else I've been to ... it's NOT a smoke screen. You fill all of our needs ... marketing, technical, management, and emotional
(inner self). Really was the most positive thing I have had occur in my life ... fulfilled me as a whole.
Lana Smeenk -- Newell, SD

The best training on the Planet! It's been a very uplifting experience. I'm excited to get home and start implementing our marketing and start
buying and selling houses on a consistent basis. It's going to be fun to set our goals and work towards achieving them. I would also like to
commend your organization for treating us all so well. Great, helpful, friendly staff and thank you so much for the meals, snacks, and drinks you
gave us during our time here. I'm excited about real estate investing and my future!
Danna Vineyard & Wesley Vineyard -- Springfield, MO

This was the BEST real estate seminar I have attended to date... Richard and even the attendees share real, practical and usable information
that takes into account the landmines you step on and how to avoid them in the future. I loved the access and interaction with... Richard as well
as the seasoned investors.
Lacie Chambers -- Sugar Land, TX

Best boot camp I have ever been to and I have been to many! The attention to detail and genuine attitude to your client's success is what I am
most impressed with. I truly believe that you and your staff make every effort to leave no stone under turned! Most people who attended the
boot camp were not entry level investors, they had done a deal and made some money, so it was beneficial to interact with investors that were a
little more experienced!
Lance Blackburn -- New Braunfels, TX

Anyone considering attending a real estate investment seminar needs to attend your event first. Only after that should they consider going
elsewhere. I am confident that they will find your program to be the most effective, most solid foundation for making money in real estate
investing.
Enrique Zamora -- W. Covina, California

What a great boot camp. You guys are the best. Can't wait to see you in Atlanta. Best boot camp that I have ever attended. Your staff is too
much! Great! Great!
Gail Burkhalter -- Murfreesboro, TN

I didn't quite know what to fully expect. I have been to so many boot camps in the last 12 months. WOW! I wish I met you 2 years ago. I just
sold my first home while here... It was great meeting you and I look forward to a long and prosperous relationship! Thank you and your staff for
a great event!
Barbara Subin -- Huntington Beach, CA

We have been to at least 6 boot camps by other people, seminar junkies, we received a lot of information, tech. This is the first camp that
gave us more tools than we even knew existed. You are the only guys that teach success not just nuts and bolts.
Tara & Kevin Fatland -- Merrillville, IN

Outstanding four days. I really wasn't sure I needed this. But I learned so much by listening to others in my situation. By far the best group
of people I've met and learned from. No contest, no other boot camps like this one...
Kim Barile -- Fresno, CA

The amount of useful and actionable information was staggering! The best training course on creative real estate investing I've seen or
experienced. You stayed focused, kept our interest and demonstrated true value. The best networking conference too! We met so many people at
all levels of investing ... a much more diverse group of people - not all 'newbies.'
Adam and Lorena Way -- Oceanside, CA
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 More reasons for attending our next live event October 20-23, 2010

Incredible up to date content and agenda

"It is so clear how much you care about our success,

your integrity, the constant awareness that things change and
the importance of staying ahead of the market"

This seminar was loaded with high quality content and the systems you offered allowed us to understand everything we decided to
implement before we left the seminar. We expect to change our investing very quickly after we get home and will get a tremendous return on
our investment for many years to come. Thanks for a great seminar!
Jim & Pam Sullivan -- Plantation, FL

The amount of content here is almost overwhelming! But what's even more impressive is the quality of the information here and the manner
in which it's presented. I'll have my 30 day, 6 month and 1 year goals written by the time I get home... this is definitely the whole package.
G. Clark -- Richmond, VA

Awesome! Very valuable information... It is so clear how much you care about our success, your integrity, the constant awareness that things
change and the importance of staying ahead of the market... Awesome!
Jean Griswold -- Castle Rock, CO

I'm very grateful for Richard and Dan and all the current value they provide for their students. You guys have kept me going with
coaching, great technical information and materials, and the constant freshness of material and enthusiasm... I wouldn't still be going for it
without you guys!
Tom Wells -- Boulder, CO

Overall just another excellent job on the organization and presentation of boat loads of information and encouragement to focus on
implementation... the issue that matters most.
Wayne Van Wie -- Atlanta, GA

Great training last week!... keep up the great work. You deliver in spades, and that's why you have so many devoted fans...
J. Davis -- CA

Richard operates from a completely separate paradigm from any other "guru" that I have ever heard, seen and more importantly given my
money to. With Richard's material I got content-content-content that I have used to actually buy houses. Others have sold me books that are
nothing more than copies of 20 years old Carlton Sheets materials! I have just signed on for coaching and feel that my future success is
guaranteed.
Johnny Spradlin -- Fort Worth, TX

As always, a great boot camp. I think if it weren't for these boot camps, coaching and other training, we would have quit this business by
now. I love how you guys can change the focus of our training as the market changes. I really wish I had listened to your direction sooner on
selling houses fast in this market. I have recommitted to follow your systems going forward.
Carol Loughrey -- Woodbury, NJ

Wow! Another great boot camp! I really appreciate your effort to make sure that all questions are answered. Thanks a million, because that's
what I will be making from your program!
Ron Hendrix -- Gilbert, AZ

WONDERFUL SEMINAR... I found Richard Roop's seminar to be the preeminent source of real estate marketing tools, techniques and ideals
in the industry today. I couldn't recommend it more highly. Thanks!
Rogie Robinson -- San Diego, CA

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 More reasons for attending our next live event October 20-23, 2010

The missing link for newbies and seasoned pros

"The first 2 hours of the boot camp gave me enough information

to increase my profits 20-30% per deal"

This fills in the "how" that was missing from the "what". I came for the marketing part of the course, but it ended up being so much more.
The inner game, business level model, and sales information will be even more valuable.
Jack Durbin -- Colorado Springs, Co

I had a great time at the event. It was great hearing from and talking to others who are doing deals and making money. I am a beginner. This
was a motivational inspiring experience. I am looking forward to making lots of money from what I have learned within the next 6 months.
Kim Johansen -- San Diego, CA

Killer boot camp. It was very complete. The first 2 hours proved that the program is working for people who work the program. I heard that
this program is not broken so don't fix it. The tools we now have will enable us to reach some pretty hefty goals. I will highly recommend this to
anyone who wants to be successful in creative real estate.
Fred Steimer & Susan Gregory -- Ellensburg, WA

The seminar was excellent! Highly educational, motivational, and entertaining. As a student of Lou Brown, this course was the missing
piece of the puzzle that will allow me to drive my business to the next level. I greatly appreciated the focus on education rather than the dog and
pony sales parade that is common with many other gurus... an excellent seminar! Also, panel discussions were excellent.
Greg Davis -- West Chester, PA

After the 1st hour of the boot camp I felt I had gotten my money's worth! This event has made me want to do more with my business and
leave my comfort zone. So much so, I joined the coaching program and look forward to the changes that will take place within my self.
Richard Keppard -- San Francisco, CA

The boot camp in Chicago filled in many of the missing pieces from other "Guru's" programs. The demographic marketing ideas were
excellent. I'm going to do more demographic now. I also liked the emphasis on the inner game of being a real estate entrepreneur. It made your
boot camp more real and less rah-rah. That's why I came... sensitive to what newer entrepreneurs are going through... a ton of content unlike
other Guru's boot camps.
Randy Gappen -- Ft. Lauderdale, FL

I thoroughly enjoyed these last 4 days with Richard... I am a new investor who has attended about 3 other boot camps in the last 6 months. I
must say that I wish I had taken this course first... assists with every aspect of business and more importantly, they have developed a program to
hold the investor accountable for their success...
Michelle McNab -- Miramar, FL

After going through [6 other real estate seminars] this was the missing link to motivate us finally launch our business. Your marketing and
sales are incredible! Also appreciated all the practical information from the panel discussions. We will be signing up for coaching at your next
Boot Camp. See you in Orlando!
Mike Muller -- Kent, WA

The first 2 hours of the boot camp gave me enough information to increase my profits 20-30% per deal and the rest of the boot camp will
allow me to take my business, not to the next step, but to a whole other level!
Cary Kingsley -- San Antonio, TX

You provided everything you know to us investors without any hiding; You try your best to help everybody out, the high level ones, and the
newbies, using all resources you can find, including your students, graduates, successful investors. Websites, coaches, etc.; Your program is a
REALLY hands-on program which you hold our hands and walk with us; As your coaching student, I have access to reach any coach, captain
and Richard... Whenever we have questions, we can find a way to get them answered quickly. This is the best program I ever had!
Peter Wang -- Vancouver, BC

62
 More reasons for attending our next live event October 20-23, 2010

Comprehensive and revealing insights

"Informative, entertaining, innovative, warm,

friendly, open, networking opportunities, supportive,
eye-opening, all these and more"

Awesome! This is the only program I am aware of that addresses Real Estate Investment in a holistic manner as a business process. Most other
programs address an individual slice or component with little to no recognition of the business systems necessary for success. (i.e. the whole
product). I'm excited to be involved and I look forward to realizing my full potential not only as a Real Estate Investor, but as a person.
John Thomas -- Boulder, CO

Great Boot Camp! Best part was getting detailed instructions on investing from start to finish. Marketing, Structuring Offers (buying),
financing (private $$$) and selling! I've been back in the game for 3 months now and this was a great refresher and motivator to get my RE
Investment Biz going.
Liz Pfennig -- Atlanta, GA

This was a very informative and powerful Boot Camp. The various subjects that were taught touched me on all aspects of creating a
profitable investing business.
Candace Duck -- Washington, UT

Your Boot Camp was great. Gave a ton, a plethora of information and practical useful information. My husband Phillip has attended many
seminars and your seminar by far is the most comprehensive...
Gay Dingle-Butler -- Durham, NC

Never a dull moment! That's how I'd characterize the past 4 days... Informative, entertaining, innovative, warm, friendly, open, networking
opportunities, supportive, eye-opening, all these and more...
Paul Argentiere -- Parker, CO

Do you want to know how to build a viable Real Estate Investing business? Then tap into the knowledge, experience, and tools of Richard
Roop and his team... by far the best... They have systems for every aspect of the business and then are easily accessible to clients so we can
tailor the tools to our market and business needs...
Susan Gregory -- Ellensburg, WA

What an empowering boot camp! There isn't a better program that will take any wannabe real estate investor from start to finish... The amount
of information is seemingly infinite. The boot camp ramps you up and the audio CDs and coaching will keep you on top of your game achieving
all of your goals.
Jon Spear -- Spokane, WA

Incredible! The sheer amount of information was amazing but you add the interaction with other participants doing similar thing that could
bring new perspective to your own process was great! As someone totally new to the field it was a wonderful mix of being able to listen to you...
and interact with people from various degrees of expertise. Thank you for a delightfully stretching and challenging week.
Debi Jenkins -- Stanwood, WA

This Boot Camp was hands down the best Boot Camp-seminar-workshop experience I have had. You provided solid specific information
selflessly. The other attendees who seem to be in the business, rather than Boot Camp junkies/entrepreneur wanna-be's, were also very helpful....
Terrel Miller -- Los Angeles, CA

Awesome! How can you have 5 days packed so full without losing attention is amazing, and you did it... Amazing blend of information to all
levels. Most presentations touched all levels of experience with something new to learn or ponder.
Kris Green -- Boulder, CO

63
 More reasons for attending our next live event October 20-23, 2010

Takes you to the next level

"fantastic learning experience filled to the brim with
awesome, incredibly powerful money making strategies
which have motivated me to take action"

The boot camp is electrifying; it has awakened me and others to new heights of the Real Estate business. I am motivated even more to increase
my business using more tools, ideas of constructing deals from your content and other motivated investors, learning together, creating a better
business...
Lewis Butler -- Diamond Bar, CA

Great Boot camp! I came to this event with high expectations and you surpassed them in every way. I honestly feel I can go home and take my
business to the next level. I have been investing in real estate for a number of years and feel your information will enable to achieve financial
freedom. I came planning on joining the coaching program and you reinforced my desire to join the best. See you at the top!
Mark Spear -- Spokane, WA

The whole Boot camp was a major eye opening experience for me but the two topics that really helped me was the Deal Structuring sessions
and Private Money acquisition. Deal structuring was always a major stumbling block. Now with a deeper understanding I can now present offers
with more confidence of my desired outcome. Thanks very much!
Chris CarChich -- Albuquerque, NM

I came to the Boot Camp as a disgruntled investor who truly believed I could never be a successful Real Estate Investor. I left believing that I
am already a successful investor.
Sharon White -- Arlington, VA

After 5 years in this business and attending many boot camps I can say Richard's boot camp materials are the best ever... If you are
doing a few deals and need to get to the next level, money spent with Richard will be returned many times over within months not years. Just do
it!
Jerry Binder -- Phoenix, AZ

I found this boot camp to be an awesome experience. You go above and beyond with your delivery. You have opened my eyes on how to
structure my marketing campaign. There are so many tools that I now have access to. I know these will differentiate me from my competitors. I
have been very successful so far this year yet I know realize that this is just the beginning as your advice and direction is going to help grow
profits exponentially. I wish I had negative feedback to give you to help you out, but you have not provided me with one reason to be discontent.
Christopher D. Langanke -- Phoenix. AZ

The boot camp helped me review best practices and help me to work on my business. I'm now ready to take action to move my business to
level 3. The new ideas for marketing to sell houses faster and ideas for my admin assistant will help my business grow.
Brian Profits -- Aurora, IL

The boot camp was... awesome. My plans and expectations took a quantum jump and my list of implementation points is now falling into a
nice timeline.
Lane Anderson -- Lubbock, TX

I came with high expectations of a great boot camp and you completely exceeded all of my expectations. I fully expect that the information
in your boot camp combined with the continual support through coaching will bring my business to the 4-6 houses per month range by the end
of the year!
Mike Sumsky -- Kent, WA

This was a fantastic learning experience filled to the brim with awesome, incredibly powerful money making strategies which have motivated
me to take action (I decided to semi retire before this event) and take my R.E. Investing career to the next level. The quality of the attendees was
top flight, top achievers. Your seminars are absolutely positively the best.
D.A. Taft -- Florida

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 More reasons for attending our next live event October 20-23, 2010

Great people and awesome networking

"It's the inspiration to reach for the stars and quickly achieve all our goals
since we have the benefit of a track to run on laid down by successful
people with hearts dedicated to service."

Amazing, wonderful, phenomenal! Words don't do the event justice. It's so much more than the boot camp alone - its the energy... It's the
sharing of the tips, best practices, and systems. It's the networking with high quality, like minded people. It's the inspiration to reach for the stars
and quickly achieve all our goals since we have the benefit of a track to run on laid down by successful people with hearts dedicated to service.
Thank you. This is EXACTLY what we needed. No coincidences, right?!
Denise Eccher -- Pebble Beach, CA

Very well organized. Good balance with the numerous (in a positive way) panels of investors. Nice format for questions with mikes on sides of
room. Fluid, content rich, dynamic, inspiring, uplifting, and encouraging. Thank you for a great four days and so much more.
Steve Manus -- Mountain View, CA

Fantastic! Excellent information and the format was brilliant. The networking opportunity was fabulous and I have made some
great contacts. I'll be back next year... Thank you, Richard!
Janet Renander -- Colorado Springs

What a fabulous seminar... We enjoyed listening to other students ideas, experiences and success stories. We also learned a lot from the
question and answer sessions, and the special discussion. We received a lot of valuable material, website and CD's to assist us in building our
business. We appreciate your willingness to make yourself available for personal assistance and questions that we have. Thank you for being the
down to earth person that you are and for giving us the opportunity to be a part of this exciting seminar.
Pat & Bill Trach -- Land O' Lakes, FL

I came here in a funk because of market conditions. I am leaving rejuvenated. I feel better equipped to meeting my goals. As always, the
panel discussions are awesome. We come to you because you are very creative and are up to the moment with market changes. Putting Jake's
private money brochure out for us was fantastic. The more of this kind of thing you do - the better. I have referred two people into your system
and coaching and have more coming. The reason they love you is the depth of knowledge you have and the documentation. Keep it coming! It
was an excellent, highly valuable 5 days. Thank You!
Bob Massey -- Greensboro, GA

This conference filled in a lot of the blanks without being overwhelming. I gained a lot of new insight into my procrastination and reluctance
(fear!) and got a lot of great new ideas that I can't wait to implement when I get home. The material presented was wonderful, and the whole
experience would be greatly enhanced by encouraging networking and peer group exchange.
Malia Becker -- Seneca, SC

The seminar was very knowledgeable with many useful pointers on selling, buying houses and all the marketing tools presented. Audience
participation was tremendous with examples and problems being solved... All info very useful to take home and start using now in our
business...
Sherri Knoll -- Clearwater, FL

My husband and I have attended quite a few R.E. events and by far this was the best investment of our "time." I'm excited to finally
have some sort of direction. A proven plan that would work and also was inspired by other attendee's who are successful. We will implement
your system & will return to the boot camp in a year (or sooner) to share our success! Thank you!
Aileen Rivi -- Pleasant Prairie, WI

My favorite part was hearing what the panels had to say. I enjoyed hearing how "regular" people like the rest of us are making it work. I also
enjoyed hearing the various creative ways they were doing this business. It was inspiring and encouraging... Overall an excellent seminar!
Barbara Deckmeyer -- Laguna Beach, CA

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Million Dollar Postcards is a real estate investor print and mail service for generating
high equity seller leads using my newest “magic bullet” postcards to free and clear
homeowners.

We research your zip codes, order your mailing lists and customize your postcard. Then
we print and mail your postcards on a regular schedule, based on your marketing budget
and real estate profit goals.

What is the “magic bullet” postcard?

I have been using and recommending small, cheap,

personalized postcards since 2003. It has been my best
marketing tool for cost effectively generating qualified seller
leads at a low cost. The key feature of “personalized
postcards” is merging the seller’s name and property address
into the card to increase readership and response.

The marketing message on the card has been revised over

the years as market conditions have changed, and based on
feedback from mailing millions of these cards for real estate
investors all across the nation.

The new “magic bullet” postcard is specifically designed for investors using “The
Ultimate Strategy” for buying houses targeting homeowners with lots of equity,
especially owners with free and clear properties. This postcard focuses on all the top
benefits you can offer when using The Ultimate Strategy including:

1) You want to buy their property, not list it

2) You can offer a higher price than any other buyer, and why

3) How the seller can avoid marketing the property, avoid paying commissions, avoid
fixing it up, avoid keeping it ready to show, avoid lowering their price to compete in a
soft market and avoid relying on a buyer to qualify for a loan.

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 What is The Ultimate Strategy?

The Ultimate Strategy is one of the safest and most profitable real estate investing strategies for
today’s housing market and economic climate. If you’re not using it then you should seriously
rethink buying houses as a real estate investor in this environment.

This strategy allows you to buy houses “better than no money down,” getting you upfront cash on
the day you buy. The cash you collect at closing reimburses you for any money spent on
marketing, funds all your buying and holding costs, and even puts an extra $10,000 or more in
your pocket if you want.

The Ultimate Strategy is a long-term “buy and hold” investing model which protects you against
changing home values and locks in net profit so of $7,000 to $10,000 for every year you hold the
property or “wrap” the financing for a buyer.

Every deal you do is funded by interest-free seller financing with a breakeven or positive cash
flow. Monthly payments to the seller (if any) are principal only so you’ll rapidly build equity each
month — even in a flat or declining market.

By getting many years of 0% real estate financing, you can offer the seller top dollar, a great
market advantage when most every other qualified homebuyer or investor wants them to make
concessions on price.

What if I’m not using The Ultimate Strategy?

When you enroll in Million Dollar Postcards you’ll receive the Free & Clear Cash
Machine real estate investing system, one month of Free & Clear Cash Inner Circle
member benefits and over $300 worth of “new member” bonuses.

All the unique investor tools, documents, deal structuring software and step-by-step
instructions you need to make money buying free and clear houses (without ever using
your own investment capital or personal credit) are included in this package, PLUS…

You’ll also receive the Profit Power Collection, a $2,600 training collection with 17
audio programs, 10 how to reports and 12 training videos created to provide added
support and updates for Free & Clear Cash Machine system owners.

What if already own the Free & Clear Cash Machine?

Call us at 1-800-557-3171 Ext. 1 for upgrade or course substitution options.

How much does it cost to mail my

postcards?
The first time I implemented one
of Richard’s messages on a long-
After a one-time enrollment and setup fee, we will mail running campaign, I was literally
overwhelmed with phone calls by
your postcards for 67 cents each (subject to postage rate people who had been receiving
changes) plus $35 per batch of cards dropped. You can my messages previously, but
mail as often as you like with minimum order of 200 never responded.

postcards. It costs about $700 to drop 1,000 postcards. -- Jan Cordoza

The 67 cents per card includes:

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 • First class postage
• Double-sided printing
• Customization of your artwork
• High equity homeowner mailing list
• Mail merged personalization for highest response
• Targeted zip codes and price range
• Online account access

After you’re enrolled you must be an active Free & Clear Cash Inner Circle member to
order postcard mailings. Membership includes extensive ongoing monthly support (see
page 56). New members get their first 30 days free.

How much is it to enroll and get started?

The one-time fee of $1,497 gets you all setup and ready to mail. We’ll create a new your
online postcard account, build your customized postcard template and research the zip
codes you want to farm, based on property values you choose.

You can pre-schedule the number of cards you want to mail and when — so they go out
automatically each month — or you can place a new order at anytime.

As a client you will also get a license (or right to use) all of my current and future
postcard templates for buying and selling houses.

Enrollment Options

This “all-done-for-you” postcard mailing service takes the vital task of getting qualified
sellers calling you to buy their house off your shoulders.

• Enroll now for $1,497 by calling 1-800-557-3171 Ext. 1 or click here to enroll
online. If you already own the Free & Clear Cash Machine system then ask about
substituting one of our advanced home training systems.

• Or get Million Dollar Postcards as part of a comprehensive training and support

package when you enroll in the Roop Partnership Program for as little as
$1,997 paid in full or $500 down with the profit sharing plan. See page 43

Enrollment Cancellation Policy: Your service will begin immediately. The enrollment fee is a one-time
charge. No renewal or cancellation is ever needed. Simply keep your Free & Clear Cash Inner Circle
membership active to continue ordering mailings. The enrollment and setup fee is non-refundable.

Mailing Cancellation Policy: You may cancel or reschedule any previously ordered mail drop up to 3
business days before it is scheduled to be mailed. Any credit in your account for mailing future postcards is
non-refundable and may expire if unused for 6 months.

68
Million Dollar Coaching is designed to get you clear on your objectives and goals, and to
help you obtain those goals faster and with less effort. We are committed to supporting
you in becoming a successful Real Estate Investor, one that makes a significant amount
of money and achieves your financial goals.

To become a successful Real Estate Investor you must CHANGE. If you continue to do
what you have always done, you will not create a new and better future for you and your
families.

What is Million Dollar Coaching?

The coaching process bridges the gap between the current results you are achieving and
the results you desire to achieve. It provides you the opportunity to address a wide
variety of personal and professional topics, which helps you move beyond your existing
obstacles and barriers to a future state of increased results and enhanced satisfaction.
Coaching is action-oriented, future-focused, forward-moving, and results-driven.

Top 7 Reasons to Seek a Coach:

1. To teach you how do the business

2. Help you to build an effective marketing and critical action plan
3. To hold you accountable for taking action and achieving results
4. To challenge and push you to stretch and overcome non-productive habits
5. Provide you with encouragement
6. Provide you with easy access to a professional coach
7. To keep you on track

Top 7 Barriers to Success:

1. Not knowing what to do

2. Procrastination or poor follow through
3. Low accountability
4. Poor time management
5. Little or ineffective marketing plan
6. Little or no marketing budget
7. Poor or ineffective critical action plan

69
 Member Benefits
Personal Coaching
Start consistently achieving your goals with
unlimited personalized support and instruction

1. Accountability Call with your Coach

The key ingredient that separates those that achieve greatness from those that don’t is
ACTION. Your Accountability Coach helps you TAKE ACTION. By focusing you on
the key business development areas, and helping you address and remove the obstacles
that have distracted you in the past, you will be able to focus and move forward -- turning
more action into higher levels of success.

This private monthly appointment is vital to your success. Be fully prepared for your one-
on-one call each month. Share the issues you want or need addressed and your coach
will hold you accountable to accomplish the tasks needed for you to achieve results you
desire. Keys to your success lie in making a plan, working that plan, and tracking your
progress. Your coach will help you through this process and be there to keep you
focused and distraction free. This is the time each month where you’ll work ON your
business, deciding where you want to take it. Normally held during 1st week of the
month
We were at a point of stopping our
2. Peer Group Calls program but with your coaching we
have a peer group to talk with that
You are assigned to a “peer group” based on your understands what the conversation
experience and the number of creative real estate deals is all about. Thanks for coaching!
Kitti & Dennis Surrette
you have completed. Your peers are experiencing the Ocala, FL
same challenges and successes that you are. This is
your opportunity to get 3-on-1 help from the coaching Great boot camp as always. Picked
staff as well as advice and insights from your peers up so many... You guys keep
covering any challenges you are facing. improving according to student's
need. Seeing and talking with
higher level students [helps] clear
If you don’t have a presenting challenge then this is a our vision and boost our
great time to brag about your recent success or confidence. I think every serious
breakthrough. Doing so helps you internalize what real estate entrepreneur should
you’ve recently learned and provide motivation and come to your boot camp and join
your coaching program.
inspiration to your fellow members. You will get the Elle Profits
most out of this call by participating live. You can also Aurora, IL
download the calls from the coaching site including

70
your call plus calls with other peer groups. Normally
held 4th week of the month Love the attention to Inner
Game and business improvement.
Thanks for not just trying to upsell
3. Weekly Bonus Coaching with Richard more product. We really got tons
out of this Boot Camp. Many
Never go longer than a few days without getting the thanks to staff and the many
help you need directly with Richard. Each week you attendees that answered questions
and gave encouragement.
can drop in on this live call to ask questions or just Robert Quinn & Patty English
listen in and learn form the questions asked by others. Newborn, GA
This is a great opportunity to get help on any subject
including marketing, deal structuring, negotiating, I have been to a lot of boot camps
raising private money, selling or overcoming any as a “Masters” and this is the best
boot camp I have been to. Think I
challenges in your business. liked best: The panels! The
material, inner game! The
Most of these coaching calls are recorded and posted to networking party the first night.
your member site for review or download. Load up Being able to ask questions
your iPod with the library of past calls and expose throughout... having access to
Richard...
yourself to some great discussions and insights while BZ Riger
you're on the go! Normally held Tuesdays at 4pm Austin, Texas
Eastern. Check your member site or email for call
in numbers and updates.
Being in coaching is one of the
4. Coaching Captains best things I have ever done for
my personal growth. With the
Unlimited answers to your real estate technical combination of inner game training
questions are only a click away. You have 24/7 email in coaching and the seemingly
access to our successful team of highly trained real unlimited resources we have access
to, there is truly no way to avoid
estate investing coaches. These sharp investors are improvement....
generous with their experienced and knowledge, Pam Tufts
dedicated to helping you whenever you need it. Go to Evergreen, CO
them when you have specific questions on how to do
the business. We loved the synergy of the Master
Mind Group table discussion.
Coaching is the best money we
A list of each of the Coaching Captains and their have spent! Your coaching
area of expertise is on your member site. Choose program is cutting edge. The best in
one of them to email anytime you need help or advice. the Business! You guys are always
They will reply back by or get you on the phone if there when we need you. The inner
game-outer game combination is
needed. unbeatable!
Ernie & Tricia Sneesley
5. Private 1-on-1's with Richard Burbank, CA

Even with all the above monthly support you may, on

occasion, feel like you need a little more assistance. You can book unlimited, one-on-one
15 minute coaching appointments with Richard Roop. Be sure to first take advantage of
your Coaching Captains and Richard’s weekly Bonus Coaching calls. Visit your
member site and email Coaching Support to request an appointment with Richard.

71
 Group Training & Coaching Calls
Stay on the leading edge, sharpen your skills, get answers and transform
you successful mental mindset with this monthly programs. Call dates,
times and phone numbers are updated on your member site.
Downloadable replays usually available online within 72 hours.

1. Open Q&A Call

Each month Richard hosts a live coaching call similar to his weekly bonus calls but on
this one he is joined by one of the Million Dollar Coaches and all Free & Clear Cash
Inner Circle members are invited. Participate live to ask questions, go over deals, solve
issues and keep your real estate business thriving. Normally held the 1st Tuesday of the
month at 8:00pm Eastern

2. Advanced Development Call

Sometimes you just need to hear someone else do it. If you’re the kind of person who
wants to be a fly on the wall and listen to another investor interact with a seller, or listen
in as they pre-screen on the phone, then this is the call for you. It’s your monthly “role
playing” call. Here you will learn the tips and techniques that successful investors are
using to get the appointment, build rapport, find hot buttons, do a value building
presentation and close the deal. Normally held the
4th Tuesday of the month at 8:00pm Eastern
Your meetings are always
conducted to the best standards. The
3. The Inner Game Call content is cutting edge and keeps up
and ahead of the market. That is
Let’s face it… we all have personal issues we want to extremely valuable. I joined
work on improving. But life sometimes gets in the coaching in May and have bought
4 homes since then. We went full
way and we allow ourselves to fall back into old
time in June and the coaching has
habits. Be sure to listen to this monthly call to get been fantastic. The live calls and
expert advice and strategies for experiencing greater CD's keep me sharp and on top of
performance, effectiveness and results. Willie Hooks my game. I have been to other Guru
and the coaches tackle the challenges that keep you Boot Camps and yours are far and
above the best. Thanks for a great
from achieving your goals. You get those issues
Boot Camp.
broken down into bite size chunks with specific ways Jeff & Pam Strada
to change habits, attitudes, beliefs and expectations Atlanta, GA
(HABEs) to avoid self-defeating behaviors the
prevent you for achieving the positive results you The boot camp was great as I knew
it would be. I met lots of awesome
want to see most.
people. The energy level and quality
level of both information and
Be sure to review any previous Inner Game calls that attendees was phenomenal! I am
are available to you online as they offer timeless now in the coaching program and
value and will not only help you improve your am so excited to move to the next
level. Thanks Guys!
earning ability, but enrich all areas of your life as
Kris Clemenger
well. Normally held the 3rd Tuesday of the month San Diego, CA
at 8:00pm Eastern

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4. Ultimate Training Webinar
The boot camp and the coaching
This is your monthly “virtual boot camp” training are phenomenal. The combination
of cutting edge marketing tech,
session with Richard Roop where he teaches you the implementation know-how and
latest “how to” info you need in your real estate inner game support is unmatched in
investing business. Richard actively buys and sells the industry. I can feel my business
houses and consults to thousands of investors across becoming stronger and more
the nation making it easy to share what’s working efficient everyday.
Scott Melrose
best in the core results areas of marketing, buying, Tinley Park, IL
funding and selling. It’s hard not to win when you
implement these proven strategies and “best This Boot Camp was all about the
practices.” inner game. It showed me that I was
not taking action. This was my
second Boot Camp with Richard...
Join us for the live broadcast, giving it your full and this was the best ever! I've been
attention, taking notes and identifying the top 3 items to others and this was the best. With
to take action on. Take advantage of the live Q&A the action and inner game tools
session, opened up when time permits. Normally that I've learned I will make a
held the 2nd Tuesday of the month at 8:00pm $10k profit in the next two weeks.
Thanks again.
Eastern Kevin Reeder
Atlanta, GA

Tools, Resources & Libraries

Your Platinum Member site access gets you started, keeps you growing
and supports you ever step of they way. Tap into this treasure chest of
incredible tools, training and updates.

1. Initial Assessment
Great Boot Camp! It is only when
Complete this questionnaire and return it to us before you come to the boot camp you
the first call with your Accountability Coach. We can realize how much you don't know.
coach you more effectively right out of the gate when What is remarkable is the emphasis
on action/inner game and let the
you share with us your past experience, present systems do their job. I just need to
situation and future goals. Visit the “New Member get out of my own way...
Startup” page on your member site and download Ben White
the Initial Assessment. Arlington, VA

Absolutely the best real estate

entrepreneurial program around.
2. Marketing Plan & GIG Marketing (the key to any business)
and Goal implementation and
Knowing where you’re spending your marketing tracking - inner game - and enough
dollars and what return you’re getting from that tools to help you have a successful
business in any real estate market.
investment is crucial for business success. Our Richard Roop... a must for anyone
exclusive Marketing Plan gives you a way to create a dedicated to success.
marketing budget, stay within it, track your results, Mike MacKinnon
measure your success and get feedback on what’s not Kent, WA
working. By looking at the big picture you can focus
73
on spending your future marketing dollars on what’s giving you the best return on your
investment.

Along with the Marketing Plan comes the GIG (Goal Implementation Graph). The GIG
allows you to set specific, measurable goals and then get visual feedback, on a weekly
basis, on how well you’re doing at achieving those goals. You have access to both of
these tools on your member site, as well as a webinar done by Coach Keith to show
you how to get the most out of these tools. Your Accountability Coach will work with
you on implementing these tools into your business.

3. Platinum Libraries

The topics we choose for all of our training and coaching calls are chosen based on
common challenges recently reported by our coaching team and from active coaching
members. They are current, real topics that are going on in today’s real estate investing
arena. You have access to our library of hundreds of past calls from -- thousands of
dollars worth of training systems, bonus coaching calls, whole group calls and peer
groups calls.

Examine the program titles on your member site and schedule time to begin
listening to the ones that cover what you need most now. At least become familiar
with the specific programs so you know what to refer to when needed. Your
Accountability Coach will help point you in the right direction as needed too.

4. Investing & Marketing Tool Updates

The amount and the quality of the
information provided by the
You get updates on marketing tools, deal structuring Roop...Group... is tremendous.
software, forms and contracts, checklists, investor They provide a program that helps
resources, business and planning tools, and more. investors to be successful today
while laying the ground work and a
Anything that Richard creates which is important
business plan for the future. The
enough to share at live boot camps is posted and program has helped me to produce
archived on your member site. my learning curve. As a new
investor I look forward to continue
participating in the coaching
program.
5. Free & Clear Cash Inner Circle Libraries
Chuck Horan
East Bridgewater, MA
Active Inner Circle members gain access to several
months of training webinars, coaching calls and What’s I don't believe anyone can match
Working Best Now audio programs. You get the content I received this week. I
expanded online access to a wider variety of these had the Home Study Course, but I
had no idea that I would be
programs with your Platinum Member site access. overwhelmed with the information
I received. I joined coaching, and
in January I will tell you guys how
far I have come.
Dimitri Whitehead
Lawrenceville, GA

74
 Free Live Events
Take the vital time to work ON your business instead of IN your business. Hang
out with successful, generous, like-minded entrepreneurs as often as you can

1. Boot Camps Tickets

You and a guest are invited to attend our live 3 and 4 day boot
camps free when your Platinum Membership is active when
the event is held. We highly recommend you come to any live
event we schedule throughout the year.

Use these events as an opportunity to sharpen your saw, hone

your skills, network with other professionals, and rejuvenate
your mind and spirit. Just learning one new technique can earn
you tens of thousands of dollars, certainly worthy of the time
investment. Normally held in 3 times a year, use the online
reservation form found on your member site or call us.

2. Platinum Retreats

Do whatever you can to attend the special full-day workshops

that will dramatically change your thinking and boost your
profits and income. Think of this Platinum Day as an “Inner
Game” call on steroids -- where we WORK on key inner game
issues that hold you back from you fullest potential. Your not
just told what to do to make lasting changes in you behaviors
and results, but actually guided through transformational
exercises during the event. Resolve nagging issues,
permanently drop bad habits and expand your thinking -- all
before you leave.

This day is entirely about developing you, the CEO of a multi-

million dollar real estate investing business, to be the best you
that you can be. Normally held the day before any boot
camp. Call us or use the online form posted on your member site to reserve seats for
you and a guest.

3. VIP Parties

In the past Platinum Members cruised around

the Hawaiian Islands and attended parties at
Richard’s Colorado mountain retreat (an
incredible home once featured on HGTV). You
and a guest will be invited to attend these special events when scheduled.

75
 Team Members
Mary Beltrami

Mary has coached over 300 real estate investors to date, making her one of the most
highly experienced coaches in the industry. Mary is a certified Real Estate Investment
coach with a solid background in business and personal effectiveness. She draws
upon her extensive knowledge base of real estate investing gained from years of
working with Roop Enterprises and Roop’s real estate investment strategies. In
addition, Mary has 15 plus years experience working in large, high tech corporate
companies in the area of Sales, Marketing and Communications.

Mary’s education consists of Roop Enterprises’ extensive real estate training, JTE Associates
Accountability and Performance-Based Coaching, Academy for Coaching Excellence, and she holds a
Masters Degree in Counseling Psychology (MACP) all of which allow her to provide outstanding coaching
support to her real estate investor clients.

Mary’s clients have bought and sold millions of dollars in real estate as a result of her coaching expertise.
Moreover, Mary’s clients have reported both outstanding results and meaningful life changes as a result of
her coaching style and skill level.

Marc Hoffmann

Coach and real estate investor, Marc Hoffmann completed the JTE Associates
Accountability-Based Coaching Training Program in December 2006 and joined
MDC in March 2005 as an accountability and performance coach. Prior to
becoming a real estate investor, he spent 10 years in the computer industry as a
consultant for several large firms including United Health Care and GE Capital.
Marc holds a green belt in Six Sigma and enjoys hunting and fishing with his wife
of 8 years and his two champion black labs.

Keith Young

Keith is a coach and real estate investor since 2003. He has completed the JTE
Associates Accountability-Based Coaching Training program In February of 2008.
He went through the MDC training program in October of 2005. He started as a
coaching captain in 2007 and has over 300 personal clients and has coached over
1000 coaching captain clients. Before entering the real estate world Keith was a
high level CNC machinist/programmer in the aerospace industry as well as being a
professional magician since 1988. His passion lies in coaching and teaching others
how to be successful in their business and their life.

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 Cortney Jones

Cortney has been involved in real estate investing since the meltdown of the savings
& loans (1987). Having spent a lot of money on training and taking a long time to
do her first deal, Cortney works hard to help students overcome the fear that is
holding them back from success and taking action. Cortney has been a full-time
investor since 2004. Cortney is also a certified trainer with Peak Potentials, she
began as a coaching captain with MDC in 2004 and is now a certified coach and
product advisor. When she’s not coaching someone or talking real estate she’s
playing with her six year old daughter!

Willie Hooks

Willie Hooks is a highly successful mentor, coach, and consultant to many large
companies, including several executives hailing from the Fortune 500. His “yoda”
like style, deliberate wording, and heartfelt concern for his students never fails to
encourage and empower. He has brought a higher dimension to coaching thru his
time tested tools like “Wheels”, Gorilla, Mandela, and powerful sayings. One of
his more famous quotes is, “When all is said and done, more will be said than
done!”, his call to action over talk. Willie is the quiet voice directing the coaching
program. He doesn’t say a lot, but when he does you suddenly feel as if you have
homework to do.

Richard Roop

One of the country’s best kept secrets, Richard Roop has shared his free and clear
investing strategies with thousands of real estate investors throughout the nation for
consistently generating cash now, cash flow, and cash for later... regardless of
what's happening in the economy.

He is one of the top direct response marketing ‘gurus’ and consultants dedicated to
helping real estate investors generate more leads, negotiate better deals and create
more consistent, predictable cash each month. He specializes in sharing proven, low cost real estate direct
marketing strategies for attracting a steady flow of motivated sellers, as well as real estate business
marketing systems for getting investment properties occupied fast.

Richard also teaches investors systematic approaches to growing their businesses, leveraging their time and
increasing their profitability on each deal. His real estate direct marketing approach to investing teaches
investors to achieve their financial goals WITHOUT hunting for deals, relying on agents, using their credit,
struggling with tenants, borrowing from banks or calling sellers.

Richard has been a full time creative real estate investor since 1996. He has bought over 400 homes,
manages millions of dollars in real estate he owns near his home in the Woodland Park, Colorado and still
actively buys and sells houses every month.

77
Our Commitment to You: I joined Million Dollar Coaching in January 2009
and was very excited about the program for a
• Teach you how do the Real Estate Investment number or reasons:

business (1) Easy phone / email access to Richard,

Willie and the wonderful coaches,
• Help you build an effective marketing and critical (2) Testimonials from some very
action plan experienced and successful real estate
investors who raved about the program,
and
• Support you being more accountable to take the
actions required to create financial success in your (3) A deep desire to move my business to
the next level.
Real Estate Investment Business and achieving the
results that you desire. Since joining Richard's program, I have been
able to implement what he teaches. Specifically,
one of the bigger hurdles I was looking to
• Challenge and push you to stretch to overcome non- overcome was securing private lending to fund
productive habits and create new productive habits my deals.
that support you in creating a successful Real Estate In the last few weeks, I have added 2 new
Investment Business. private lenders who helped me fund 2 killer
deals. I have no money in the homes and my
cash now, cash flow and cash later will clearly
• Acknowledge progress, success and provide exceed $75,000. The best part, one of my
encouragement private lenders has international connections
who are multimillionaires, one of which is
coming to the United States in June to discuss
• Provide specific tips, tools and strategies to increase investing with me and my new private lender.
your personal effectiveness I am attending the upcoming Raising Millions in
Private Money boot camp so that I can prepare
• Provide easy access to professional coaches and real myself for his visit and share with him all the
benefits of investing with me.
estate experts to support your success.
Richard is a great person and I am honored to
• Provide a personal accountability and performance have met him. By actively participating on his
Peer Group calls and weekly coaching calls, I
coach to keep you on track in making progress have learned how to overcome obstacles. These
toward your goal. interactions have also allowed me to see how
Richard thinks of creative solutions to common
and uncommon challenges.
• Deliver online access to an extensive and
Thanks for all your help and advice to date and
comprehensive member resources to support your I look forward to continued success as one of
success. your students. Plus, I can't say enough about
my personal accountability coach who is a
member of Richard's team.

To Enroll in Million Dollar Coaching call us at The Million Dollar Coaching program is fantastic.
1-800-557-3171 Ext. 1 or see the special Roop Regards,
Partnership Program which includes coaching,
described on page 43 Mark McIlvaine
Philadelphia, PA

78
 What would you do if you had millions in no
bank qualifying funds available?
Well... these funds were available to you for up to 12 years... at interest rates of 6% to
10%... without any points, fees or credit check... and without the need for you to put up
any of your own money on deals.

So what could you do if I helped you raise millions of dollars in private

money in as little as 60 days?

• Could you close on some of the deals you're missing out on right now?
• Could you convert "dead equity" in properties you own into cash?
• Do you have "bad loans" you'd like to refinance at lower rates or longer terms?
• Would you have more confidence making 'all cash' offers to get the deep
discounts many sellers are willing to take today?

Raising Millions in Private Money home training system reveals the

proven strategies I've been using for years, showing you step-by-step:

• How to locate all the private money you need from individual investors eager to
loan you their idle cash savings and retirements to fund your real estate deals
• How to create and present your private lending program so your prospective
investors are comfortable and anxious to do business with you
• How to protect your lenders with a substantial cushion of equity every time, never
putting them in risky positions, even during uncertain times
• How to quickly turn every dollar you borrow into a dollar of net profits!
• How to advertise and use these funds without violating security laws with
innovative but proven strategies you've never seen
• How to quickly replace your new 6% to 10% rate private loans with 0% interest
private funding!

79
 • How to buy and hold properties that cash flow and get them 100% debt free in
years... not decades
• How to collect up to 60% of your "locked-in" profits in cash the day you buy,
avoiding any urgency to sell

Let me show you exactly how to line-up millions in as little as 60 days!

Yes, you can use this private money to flip bank owed properties bought super cheap, or
fund short sale deals that you may be finding -- however -- there are many more exciting
ways to use this money... ways to avoid the huge income tax burden many quick-turn
investors don't realize they're creating.

As an alternative, I'm going to show you how to systematically collect all the cash you
need each month... tax free. Not just cash to do deals -- but cash to spend, pay off bills, or
use to grow your business.

Flipping deals is great, but I'll show you that on some "flip deals" you can actually
generate the same amount of upfront cash... and still gain all the benefits of holding a
property for many years... including building huge backend paydays and immediate
positive cash flow.

Before I created this system I surveyed of my members on what they would like covered
and what areas they needed the most help on. Over 1,500 people responded! I'm
confident the content of this system is exactly what you need most.

Let me show you step-by-step how to raise millions of dollars in private money and then
how to use it for achieving both your short and long term financial goals in creative real
estate investing. Every real estate investor I know needs more private money at lower
rates and longer terms. And that includes you!

This advanced real estate investing system is unlike

any other private investor or private money training Richard and his team have a broad
knowledge about the subject of raising
ever offered. It includes recordings from two different private money.
live boot camp, one on audio CDs and a different one
After joining the Raising Millions in
on DVDs. It also includes the system training manual Private Money boot camp, I am
plus the electronic tools and documents you'll want confident that I'll be able to raise a lot
for easy implementation. of money to do deals.

This is course is unique because not that

Full 30 day money back guarantee. many people out there are offering
these kind of materials. During credit
crunch time like this, private money is
Order online at www.RichardRoop.com/pmhsc for what we should use to do our business.
$897 with 3 payments of $299 each.... or choose the I'd definitely recommended to everyone
single pay option and receive a special “million out there that wanted to take their
dollar” mystery bonus. business to the next level.

Sincerely,
To order by phone or ask questions call us at
Vi K.
1-800-557-3171 Ext. 1 Denver Home Solutions, LLC

80
The easiest way to double your income without spending more on generating leads is to
become more persuasive and influential with prospective sellers.

Couldn’t you earn a lot more if you started converting more of your leads into
appointments… appointments into contracts… and contracts into cash?

Even small improvements in persuasion and influence skills can lead to quantum leaps in
your income. Increase your closing ratios and your profits can grow dramatically.

Get ready to discover the proven negotiating

techniques and persuasion strategies for getting more I've been to many boot camps and listened to
deals accepted at higher profits. hundreds of webinars and training series. I've
never experienced one like this. Where do I
begin?
This real estate system teaches you:
Everything was well organized from start to
finish. Leads to Deeds provided the steps to
• How to close more deals… with bigger spreads buying houses while providing value to the
market place. The materials and role-playing
• How to collect extra profits… for free provided by Courtney and Keith are
• How to create trust, rapport and credibility invaluable. Thanks guys!
• How to build value with a structured presentation The two areas that were impressed upon me
• Magic words for uncovering the real motivation the most were understanding the sales
process and the presentation skills modules.
• How to overcome objections… in advance
• How to close… with confidence Though the training program is focused on
real estate, it can be adapted to many fields
• The hidden fortune in the follow-up of work and aspects of life.
• The inner game secrets of sales and negotiating
Learning and practicing the presentation skills
allowed me to quickly modify a presentation I
recently gave to a seller who just wanted to
know my offer.

Thanks for this awesome training!

Rudi Vega
Simple Investments MA

81
 What’s covered in each module of this system:
Module 1: The 4-Step Sales & Negotiation Process
• How to Collect Extra Profits for Free
• Making More Money with Less
• The 4 Step Selling Process Hello Cortney and Keith,
• Success Factors of Successful Salespeople
I would like to tell you how much your Leads to
Deeds training system has helped me with my
Module 2: Mastering Sellers on the Phone real estate investing business. Leads to Deeds
• Magic Words for Handling Inbound Leads has given me the one thing I've been lacking
• Prescreening Tips & Tools since I got started in real estate, and that is
• Establishing Trust & Rapport Instantly confidence.
• Closing for the Appointment With the in-home presentation that you
provided me with, I now have the confidence to
Module 3: Mastering Sellers in the Home get out there and make as many offers as I
want to, without being afraid of looking stupid
• Preparing for Successful Meeting or being rejected.
• Pre-call, paperwork, credibility kit and briefcase
checklists Your presentation gave me credibility and made
• Increasing Your Rapport & Credibility me feel like a true professional. I was using a
different presentation for the last year but I was
• The Inner Game of Sales & Negotiating
so uncomfortable with that one that I would
actually sabotage myself by not getting my
Module 4: Identifying Needs & Hot Buttons marketing out just so I wouldn't have to go out
• How to Read the Seller’s Mind and do any more of those presentations.
• Building More Rapport I got one deal from that presentation after
• Magic Words for Uncovering Hidden Motivation having it for about a year, but with your
• Indentifying Needs, Concerns & Potential Objections presentation, I actually got the deal the first
time out.

Module 5: Rapport is Key I'm really excited now about buying houses and
• Establishing Even More Credibility & Trust helping people who need to sell, because now I
• Getting the Seller what they Want, Need & Desire have the confidence that is necessary for
success in this business. Thank you so much
Most for putting together this amazing training
• People do business with people they like, know and system, as I'm sure it will be invaluable to me
trust and my business for the foreseeable future.

Thanks, Todd Maiden

Module 6: Delivering a Value Building Flathead Home Solutions
Presentation
• The In-Home Seller Presentation tool
• Proven Sales & Closing techniques
• What to Say and How to Say It to Help Them Realize
You’re the Solution!
• Confidence & Mastery Practicing Off the Field

Module 7: How to Handle Any Objection

• Magic Words for Most Common Objections
• Skill Building Examples & Exercises

Module 8: Closing the Deal

• How to Close for a Decision to Move Forward
• Tying it All Together: The Assumptive Close

Along with the 8 modules, you'll get these 3 FREE Bonuses…

82
 Free Bonus #1
Module 9: More Free Profits from Follow Through
• The Fortune is in the Follow-Up
• 7 Simple Steps to Doubling Your Income
• Automated Follow-up Tools & Systems
• What to Say, How to Say it and How Often
• The Drop In Technique

Free Bonus #2
Module 10: This session was system owner defined!
Free Bonus #3
Free 30 minute coaching call scheduled with Keith or Cortney!

Enjoy this incredible ”better than money back” guarantee…

EXTENDED 60-Day Money Back Guarantee

After reviewing all the program materials you must be totally satisfied with your exciting new
communication, persuasion and negotiating skills, knowledge, tools and confidence. If for any reason you
are not completely delighted, you can request a refund for up to 60 days after your purchase! Just contact
us, return all the system materials received (but keep the free bonuses!) and your purchase price will be
promptly refunded less shipping as soon as we receive your return. What could be more fair?

You’ll receive when you order now:

• Audio CDs of he 8 training modules and 2 free bonus modules
• Data Disk with all presentation tools, checklists and documentation PLUS immediate access to
the resource site where you can download a customizable, professional, in-home presentation &
script for presenting your benefits & services to sellers

Online resources include:

• Immediate download of all 8 modules and 2 bonus modules
• Immediate online access to all tools, presentations, checklists and
documentation
• Checklists for preparing for seller calls & appointments
• Seller presentation & script
• Resources for generating accurate comps
• Top 25 positive words & phrases to use in your presentations
• Positive affirmations to prepare you for appointments
• Seller Credibility Kit sample
• Phone Script & Information Sheet
• Repair Cost Estimator
• Answers to Common Seller Objections
• And much, much more

Normally $1,497... get it now for a limited time for just $897 and save 40%!
Call 1-800-557-3171 Ext. 1 to ask questions and enroll by phone or order online at
www.RichardRoop.com/leads

83
 Two FREE Bonus Audio Programs!
Learn insider secrets behind real student deals for
gaining more motivation, inspiration and confidence!
Visit www.RichardRoop.com/freekc101 to hear or download two FREE What's Working Best Now
audio programs from live events with students describing how they did their deals below...

How Rob from Oregon bought two houses in 10 minutes no money down with 0% seller financing, no payments
for 6 years, collecting $15,000 in cash at closing, and a positive cash flow of $1,200 a month.

$86,400 in cash flow plus $15,000 in fast cash!

How Mike from North Carolina bought a $70,000 house for $41,000 with 0% seller financing payable at $350 a
month for 7 years until completely paid off, with a positive cash flow of $250 a month.

Rob Russell from OR Over $64,000 profit on a $70,000 house!

How Marc from Minnesota buys free and clear houses each month and recently bought a $240,000 house for
$212,000 with 0% seller financing for 6 years payable at $1,000 a month, collecting $50,000 in cash at closing.

$100,000 profit potential with $50,000 in instant cash!

How Adam from Tennessee bought a 2 houses no money down with 0% seller financing for 15 years, collecting
$32,500 cash upfront and payments on a $33,000 note paying 8%, then raised another $101,000 in cash after
moving the 0% seller note to other property.

$133,500 in cash collected!

Mike Moulton from NC
How Mark from Virginia bought a house for $165,000 no money down with 0% seller financing for 7 years
payable at $400 a month, collecting $10,000 in cash at closing.

At least $70,000 in potential profits!

How Mike from Washington bought a $120,000 house no money down with 0% seller financing for 8 ½ years
payable at $500 a month, collecting $25,000 cash at closing.
Marc Hoffmann from MN
Over $51,000 in profit projected with $25,000 in quick cash!

How Denise and Mark from California bought a newly remodeled $400,000 house that rents for $1,800 a month
for $290,000 no money down with 0% seller financing for 10 years payable at $800 a month.

Solid profit potential over $162,000!

Mike Sumsky from WA How Brenda from Ohio bought a $180,000 house no money down with 0% seller financing for 6 years payable at
$360 a month, collecting $10,000 in cash at closing.

Over $64,000 in potential profits!

How Jeff from Atlanta bought a $200,000 house for $175,000 no money down with 0% seller financing payable at
$700 a month for 6 years, collecting $12,000 in cash at closing and a positive cash flow of $400 a month.

Denise Eccher from CA

$104,000 in potential profits!

What if it was you finding and closing on these deals?

Imagine... if you bought these 9 deals over the last year using The Ultimate Strategy, your projected profits would
be over $835,000 with 30% of those profits collected in cash. You would have already deposited $255,000 into
your bank account and be collecting over $3,500 a month in positive cash flow, not only this month... but every
month for many years to come.
Will you be next?

84
 Terms and Conditions
Roop Partnership Enrollment Please initial each section:
Enrollment Deadline is September 24, 2010. Requirements to participate:
___ $120,000 Profit Guarantee: The
• Agree to attend The Experiment™ seminar live within 6 months goal of this program for you is to close at
• Commit at least 5 hours a week to your real estate investing business least 4 deals with a minimum profit in
• Have the ability to invest at least $500 a month on marketing for leads cash, income and equity of $30,000 on
• Submit the down payment to help cover our raw program delivery expenses each deal. Each profit share payment
• Pay the balance due over 12 months but ONLY from profits on deals you close! submitted will reduce the balance due by
25%, paying it off in full after 4 deals are
closed. Remaining profit share payments
Option 1 - Full Program still due will be waived if you close less
Includes this $15,000 complete package of real estate investing programs: then 4 deals within 12 months.

• Ultimate Profit Generator software --------------------------------------------------- $797 value ___ Paying with Your Profits: After
• Free & Clear Cash Machine or substitute below if owned ------------------------- $997 value your initial down payment for the
• Free & Clear Cash Inner Circle membership for 3 months ----------------------- $281 value partnership Profit Share Plan, the balance
• Profit Power Collection--------------------------------------------------------------- $2,600 value will be paid from profit sharing payments
• Million Dollar Postcards mailing service setup ----------------------------------- $1,497 value on each of your next 4 deals.
• Million Dollar Coaching for 3 months beginning Oct. 1 ------------------------- $4,500 value
• Platinum Retreat Oct. 19 for two --------------------------------------------------- $1,000 value ___ Refund and Cancellation Policy:
• The Experiment Seminar Oct. 20-23, 2010 for two PLUS You get immediate access to tools,
90-day goal tracking and support program beginning Nov. 1 --------------------- $3,497 value systems, support, training and other
proprietary information. Therefore the
The Experiment - Alternative date selected: tentatively scheduled for March 2011, entire down payment to help cover our
followed by 90-day goal tracking and support program beginning Apr 1st, 2011.
costs is non-refundable and will be due
Profit Share Pay Plan: Total investment $10,700 payable with a down payment regardless of results, use of materials or
of $2,700 payable in 3 installments of $900 each — then the balance paid ONLY level of active participation. We're relying
from profits you collect, sending us $2,000 within 30 days of closing each of your on your profit share payments to be
next 4 deals over the next 12 months. ....................................................... $900 compensated for all that we're providing
you. Stay current with any payment plan
Full Payment: Save $6,200! If you choose this single payment of $4,500 then to avoid disruption of program services,
your partnership package will be PAID IN FULL and profit share payments will not member site access and support.
be due from your deals! ........................................................................ $4,500
___ Million Dollar Postcards: This
program includes the one-time setup fee
Option 2 - without Coaching for Million Dollar Postcards mailing service.
There are additional fees for each mail
This option includes everything in Option 1 except the 3 months of Million
drop and postcard ordered. Free & Clear
Dollar Coaching and Platinum Retreat.
Cash Inner Circle (FCCIC) membership
Profit Share Pay Plan: Total investment $5,500 payable with a down payment of (normally $97 a month but included with
$1,500 payable in 3 installments of $500 each — then the balance paid ONLY from this offer) is required to order postcard
profits you collect, sending us $1,000 within 30 days of closing each of your next 4 mailings. As a courtesy to you, after your
deals over the next 12 months. ................................................................. $500 program ends and to avoid disruption of
services we will continue your monthly
Full Payment: Save $3,503! If you choose this single payment of $1,997 then membership for $97 a month until you
your partnership package will be PAID IN FULL and profit share payments will not choose to cancel.
be due from your deals! ........................................................................ $1,997
___ Seminar Cancellation Policy: If
Course Substitution: If you own the Free & Clear Cash Machine choose a substitute system: you can’t attend Phoenix events, call or
email us by Oct 9, 2010 to release seats
Advanced Strategies for Free & Clear Cash Raising Millions in Private Money
and sign up for the next live event –
Business Mastery for Real Estate Entrepreneurs Leads to Deeds
tentatively scheduled for March 2011.

Full Name _____________________________________________________________

Deadline is September 24, 2010
Address _____________________________________________________________
Please FAX to (719) 358-2317
City, State. Zip _________________________________________________________
Or CALL 1-800-557-3171 Ext. 1
Main Phone ____________________________ Other Phone______________________
Or enroll securely ONLINE at:
Email _________________________________________ Fax _____________________
www.richardroop.com/partner
Credit Card # __________________________________________ Exp Date _________
Name on card ___________________________________________________________
Signature & Authorization ____________________________________ Date _________ 350 N Pine Street, PO POX 5050
Woodland Park, CO 80866
By signing and submitting this form you are acknowledging that you have read and Email: [email protected]
understand the terms and conditions, and authorize us to charge your credit card the
amount due now and any installments per one of the 4 options checked above. Form V1e_Sept 2010