Audit Center Singapore

AUDI CENTER SINGAPORE
SUBMITTED BY
SHARUKH SAIFI
B.ARCH (DAY) 3RD
YEAR
AUDI CENTER
SINGAPORE
ARCHITECTS ONG&ONG Pte
Ltd.
Location Singapore
Area 7642 sq m
Project Year 2012
From the architect. Standing eight- storey

high, Audi Singapore's newly unveiled
flagship store is the first ever high-rise Audi
Terminal, and at 1,350 square metres per
floor, is also the largest Audi showroom in
Southeast Asia.
The Audi Centre as an appealing
piece of contemporary architecture
that seamlessly integrates offices,
services and a showroom into one
dynamic whole.
LOCATION LANDMARKS
1- Volvo Centre
AIRPORT 2- Queens Town Secondary
LOCATION Alexandra Road in Singapore. Changi Airport School
AREA 7642 sq. m Singapore 3- Street Directory
4- Park Hotel Alexandra
5- Lea Hin Hardware Fty
BUS STOPS
1- Lea Hin Hardware
Fty
2- Blk 53A CP
METRO STATION
1- Queens Town
Metro Station
DESIGN CONCEPT
 The design concept was to localise the international Audi Terminal
template to suit the site and local conditions, whilst ensuring a
consistent corporate branding. Hence, although space constraints
resulted in the building’s uncharacteristic semi-circular shape,
Audi's signature look is evident in elements such as the building's
curved wall.
 The façade is clad in

aluminium with hexagonal cut-
outs forming a honeycomb
pattern, while full-height glass
windows for the lower floors
make the building appear to
float off the ground. Located
at the junction of Leng Kee
Road and Alexandra Road,
the Audi Terminal also had to
contend with its close
proximity to the MRT train
track.
SITE PLAN
The site for Audi Centre is along the Alexandra Road on
one side and Leng Kee Road on the other side.
NEARBY PLACES
1. Honda Alexandra
2. Komoco Motors
BASEMENT 3 PLAN Within the three basement
floors are an Audi Cafe,
The building comprises of three Quattro shop, customer
basements. The 3rd basement is waiting lounge, reception
utilized for parking and other areas as well as a Carpark.
services like:
1- Parking
2- Water Treatment
3- Fire Pump Room
4- Transfer tank/ Pump Spaces Rain Water
storage pit
Transfer tank
/ Pump Spaces
Staircase and
Lift
RAMP
Water treatment
Fire pump Room
BASEMENT 2
Office
Car Lifts
Staircase
and Lift
Staircase
Customer waiting launge

BASEMENT 1
DIRECT RECEPTION
Basement 1 is majorly used for
the office work. The spaces like:
1- Training Room
2- Discussion Room
3- Conference Room
4- Internet Counter
5- Washrooms VOID
VOID
2
4 1
3
5
FIRST FLOOR PLAN
The cars are arranged in a
"power curve", making the
formation seem as if they are
zooming by on a race track.
FLOOR PLANS
Some area on the third floor of the building
The one-stop terminal offers a variety of services in a
single location, housing showrooms, workshops, offices is used in services and Sales etc. and the
and even a café and waiting lounge for visitors. As many major area goes as double height of the 2nd
as 35 of Audi's latest models are displayed in the floor.
showrooms on the 2nd and 4th floors.
2ND FLOOR PLAN 3RD FLOOR PLAN

FLOOR PLANS
Fourth floor of the building is exclusively A specially designed lift carries cars On the Fifth Floor of the Building
used for Showroom and Sales. to the servicing workshop that
there are
Exclusive lounge is also provided for spans from the 5th to the 7th floor,
while the offices take up the Workshops ,Workshop
the customers with the other areas like
kids corner and infant care. building's top level. Within the three Equipment rooms, Utility Room
basement floors are an Audi Cafe, ,Compressor Room, Waste
quattro shop, customer waiting
Disposal Room etc.
lounge, reception areas as well as a
Carpark.
EXCLUSIVE
LOUNGE
KIDS SHOWROO AUDI WORKSHOP

CORNER M CONFIGURATOR
SALES PARTS
WORKSHOP
EQUIPMENT WAREHOUSE
OFFICE
4TH FLOOR PLAN 5TH FLOOR PLAN

FLOOR PLANS
7th Floor is utilized for the areas like
6th Floor has the areas like Workshops and Warehouse and Car wash Bay.
Staff rest areas.
6- Lockers
1- Staff Rest Area 7-Smoke Stop Lobby 9- Warehouse
2- Part Warehouse 8- Fire Fighting 10- Car Wash Bay
3- Workshop Equipment Lobby
4- Car Lift
5- Waste Disposal
WORKSHOP 9
1
5 4 4
7
8 6
3 2
10
6TH FLOOR PLAN 7TH FLOOR PLAN

8TH FLOOR PLAN
PRIVATE AREA FOR
OFFICES
The 8th floor of the building
comprises of the office spaces
like:
 Meeting Rooms,
 President Director’s office
 General manager room
 Marketing manager room
 Marketing Executive WASHROOM
 Sales Admin
 CEO Office
 PA Office
 Office Equipment area
 Generator
ELEVATIONS
Elevation 1 Elevation 2
ELEVATION AND SECTION
Elevation 3
SECTION
BASEMENT 1
BASEMENT 2
BASEMENT 3
SECTION
DESIGN INTERVENTIONS
• Given the site's close proximity to an MRT

train track and the limited site area, the Audi
Terminal's design is a feat of creativity that
stays true to the Audi brand whilst
successfully cementing its place as a
landmark in the local landscape.
 As the Audi Terminal's foundations are

mere centimetres away from those of the
train track columns, the columns were
monitored during construction through
the use of lasers.
 The jury celebrates Turning the tight site constraints into opportunities, the architect created an
atypical typology of vertical stacked car showroom, servicing and sales, its curved façade showcases
a bold design cleverly optimized change that reinvents the conventional horizontal design and
experience of other Audi car showrooms worldwide.
 Interestingly, through the stacking, besides enhanced operational efficiency and flow of customers,
the vertical progression of various programmes also heightened experience of vitality and prestige for
visitors moving from one level to another.
 Externally, the hexagonal cut-outs of aluminium of honeycomb pattern coupled with the full-length
glass windows gives the impression of the building floating off the ground while adding a sense of
futurism. This sophisticated outlook aims to resonate within onlookers Audi’s signature branding
image.
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AUDI CENTER SINGAPORE

From the architect. Standing eight- storey

 The façade is clad in

Customer waiting launge

2ND FLOOR PLAN 3RD FLOOR PLAN

KIDS SHOWROO AUDI WORKSHOP

4TH FLOOR PLAN 5TH FLOOR PLAN

6TH FLOOR PLAN 7TH FLOOR PLAN

• Given the site's close proximity to an MRT

 As the Audi Terminal's foundations are

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