________________________________________________________________

P G Diploma in Agri-Business Management

________________________________________________________________
 Vision

To be valued as a coveted centre for nurturing talent, imparting skill based

quality education and promoting research driven advancement of knowledge for

creating responsible professionals who will build a programme nation

Mission

 To foster research oriented culture in the university.

 To provide education through extensive and innovative use of technology

 To nurture talent, stimulate thinking, impart skills and create competent

and inspired professionals for the industry.

 To forge collaborations with academic and corporate bodies across the

world.

 To be recognized as a premium national university providing dedicated

services for the social and economic development of the nation.

 OBJECTIVE OF PROGRAMME

 This prestigious progrrame (PGDABM) will provide ample of opportunities to

agriculture sector in developing efficient linkages between production, processing,
warehousing, cold chain management and marketing of their produce, generating
optimum profitability.

SPECIFIC PROGRAMME OUTCOME

 This prestigious progrrame (PGDABM) will provide ample of opportunities to

agriculture sector in developing efficient linkages between production, processing,
warehousing, cold chain management and marketing of their produce, generating
optimum profitability.
 COURSE STRUCTURE OF PGDABM I SEMESTER

Subject Details Main Examinations Sessionals Credit Allotted

Distribution Credits
***

Subject Code Subject Name Total Major Minor Max Min L T P Subject
Marks Marks Marks wise
Distribu
Max Min Max Min
tion
Marks Marks Marks Marks

Theory Group

Rural Marketing 2
MPGDABM101 Management 100 50 17 20 7 30 12 1 1 -

Principles of 1
MPGDABM102 Management and 100 50 17 20 7 30 12 1 - -
Organization
Behavior

Rural Finance & 1

MPGDABM103 Banking 100 50 17 20 7 30 12 1 - -

Managerial 2
MPGDABM104 Economics 100 50 17 20 30 12 1 1 -
7

Micro finance 2
MPGDABM105 100 50 17 20 30 12 1 1 -
7

Management 2
MPGDABM106 Information System 100 50 17 20 30 12 1 1 -
7

Practical Group Term End Practical Exam Lab

Performance

200 - 80 - - - - 4 4
MPGDABM107
Internship

Grand Total 800 14

Minimum Passing Marks are equivalent to Grade D L- Lectures T- Tutorials P-Practicals

***Sessionals Weightage – Attendance 50%, Four Class Tests/Assignments 50%

 COURSE STRUCTURE OF PGDABM II SEMESTER

Subject Details Main Examinations Sessionals Credit Allotted

Distribution Credits
***

Subject Code Subject Name Total Major Minor Max Min L T P Subject
Marks Marks Marks wise
Distribu
Max Min Max Min
tion
Marks Marks Marks Marks

Theory Group

Logistics, Supply 2
MPGDABM201 Chain and 100 50 17 20 7 30 12 1 1 -
Infrastructure
Management for
Agri-business

International Agri 2
MPGDABM202 Business 100 50 17 20 7 30 12 1 1 -

Agri-business 1
MPGDABM203 Environment and 100 50 17 20 7 30 12 1 - -
Policy

Business Laws & 1

MPGDABM204 ethics 100 50 17 20 30 12 1 - -
7

Management of 2
MPGDABM205 Agri-business 100 50 17 20 30 12 1 1 -
Cooperative 7

Advances in Food 2
MPGDABM206 Retail Management 100 50 17 20 30 12 1 1 -
7

Practical Group Term End Practical Exam Lab

Performance

200 - 80 - - - - 4 4
MPGDABM207
Dissertation

Grand Total 800 14

Minimum Passing Marks are equivalent to Grade D L- Lectures T- Tutorials P- Practicals

***Sessionals Weightage – Attendance 50%, Four Class Tests/Assignments 50%

 AISECT UNIVERSITY, Bhopal, (M.P.)
Scheme of Examination

Department: Management
Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practical
Major Minor Sessionals End Lab
Sem Work
Rural Marketing
MPGDABM101 Management 100 50 17 20 7 30 12 1 1

Objective:
The subject will be able to Manage people, processes and resources within a diverse organization,
apply knowledge of leadership concepts in an integrated manner, analyze an organization's activities
to develop/implement a marketing strategy in order to fulfill the market demand after analyzing the
consumer behavior

SYLLABUS
UNIT I

Concept and scope of rural marketing, nature and characteristics of rural markets, classification of
rural marketing potential of rural market in India, rural communication and distribution.

UNIT II

Rural Environment factors – social-cultural, economic, demographic, technological, literacy,

population income generation, occupational pattern, rural infrastructure facilities, rural credit
institution, print media and other environmental factors affecting rural marketing.

UNIT III

Rural Consumer’s behavior- behavior of rural consumers and farmers, buyer characteristics and
buying behavior, opinion leadership process, diffusion of innovation, brand loyalty. Rural V/s urban
markets, customer relationship management, rural market research.

UNIT IV

Rural marketing strategy- segmenting, marketing of consumer durable and non-durable goods and
services in the rural markets with special reference to product planning, product mix, product
positioning, product strategies, pricing course objective, pricing policy and pricing strategy,
distribution strategy.

UNIT V

Promotion and communication strategy – media planning, planning of distribution channels, rural
mobile traders, cooperative society, prevalent distribution model of FMCG, cold storage management
and supply chain management, and organizing personal selling in rural market in India, innovation in
rural marketing.
Outcome

Upon completion of this program, Management Marketing Option graduates will be able to Manage
people, processes and resources within a diverse organization, apply knowledge of leadership
concepts in an integrated manner, analyze an organization's activities to develop/implement a
marketing strategy.

Reference Books:
1. Rural Marketing in India:K. S. Rehman, Himalaya Publication
2. Rural Marketing : Pradeep Kashyap, Dreamtech Publishing
3. Marketing Management: Ramaswami & Namakumari
4. Indian Agriculture & Agri-business Management: Dr. Smita Diwase
5. Rural Marketing & Agri-business Management: Arun Bhatnagar

Chairperson Dean
(Board of studies) (Academic Council) (Registrar)

Seal
 AISECT UNIVERSITY, Bhopal, (M.P.)
Scheme of Examination

Department: Management
Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practical
Major Minor Sessionals End Lab
Sem Work
Principles of Management
MPGDABM102 and Organization Behavior 100 50 17 20 7 30 12 1 -

Objective:
Provides an observation and capacity to evaluate the influence of historical forces on the current
practice of management. Explain how organizations adapt to an uncertain environment and identify
techniques managers use
Identify and properly use vocabularies within the field of management to articulate one's own position
on a specific management issue and communicate effectively with varied audiences. Evaluate
leadership styles to anticipate the consequences of each leadership style, analyze the behavior of
individuals and groups in organizations. Since the agriculture based organizations area different in
nature so considering this particular nature the application will be specific.

SYLLABUS
UNIT I

Nature, Scope And Significance Of Management, Evolution Of Management Through, Approaches

To Management, Functions Of A Manager, Planning – Types, Steps, Course Objective, Process,
Strategies, Policies, MBO, Strategies, Planning Process, SWOT Analysis, Organizing- Structure &
Process, Line Staff, Authority & Responsibilities.

UNIT II

Staffing- Selection Process, Directing- Training, Communication & Motivation, Controlling-

Significance, Process, Techniques, Standards & Benchmarks, Management Audit.

UNIT III

Nature, Scope And Significance Of Organizational Behavior, Evolution And Historical Background
Of Organizational Behavior, Models Of Organizational Behavior- Personality, Self-Concept, Self-
Esteem And Self-Efficiency, Attitudes, Perception, Power- Types & Structures.
UNIT IV

Motivation-Types Of Motivation, Theories Of Motivation, Applications Of Motivation. Transactional

Analysis Window-Self, Fulfilling Prophecy, Interpersonal Relations understanding, Determinants,
And Developing, Leadership Style And Influence Process, Group Formation, Group Decision
Making, Team Building.

UNIT V

Organizational Culture Or Climate-Concept, Dimensions, Ethos, Determinants, Organizational

Conflict-Concept, Sources, Implication And Management, Organizational Changes- Types,
Resistance To Change, Role Of Change Agents.

Outcome

Discuss and communicate the management evolution and how it will affect future managers. Observe
and evaluate the influence of historical forces on the current practice of management. Identify and
evaluate social responsibility and ethical issues involved in business situations and logically articulate
own position on such issues.
Explain how organizations adapt to an uncertain environment and identify techniques managers use to
influence and control the internal environment. Practice the process of management's four functions:
planning, organizing, leading, and
Controlling. Identify and properly use vocabularies within the field of management to articulate one's
own position on a specific management issue and communicate effectively with varied audiences.
Evaluate leadership styles to anticipate the consequences of each leadership style. Gather and analyze
both qualitative and quantitative information to isolate issues and formulate best control methods.

At the completion of this paper students should be able to analyze the behavior of individuals and
groups in organizations
In terms of the key factors that influence organizational behaviour. Assess the potential effects of
organizational level
Factors (such as structure, culture and change) on organizational behaviour. Critically evaluate the
potential Effects of important developments in the external environment (such as globalization and
advances in technology) on organizational behavior, to analyse organizational behavioural Issues in
the context of organizational behavior theories, models and concepts. Since the rural organizations
area different in nature so considering this particular nature the application will be specific.

Reference Books:
1. Fundamentals of Management: Stephen P. Robbins, Pearson
2. Management Theory & Practice: J. S. Chandan, Vikas Publishing House
3. Organisational Theory Change & Design: Richard l. Datt, Cengage Learning
4. Organizational Behaviour: L. M. Prasad

Chairperson Dean
(Board of studies) (Academic Council) (Registrar)

Seal
 AISECT UNIVERSITY, Bhopal, (M.P.)
Scheme of Examination

Department: Management
Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practical
Major Minor Sessionals End Lab
Sem Work
Rural Finance & Banking
MPGDABM103 100 50 17 20 7 30 12 1 -

Objective:
Students will be able to demonstrate broad and coherent knowledge of the theoretical and professional
disciplines of banking, finance, investment analysis, portfolio management, accountancy, economics,
quantitative methods, law, and the Financial Services Industry, and will identify and evaluate the main
sources of risk in the banking and insurance sectors, that too rural banking is in emerging mode so it also
offers tremendous opportunities for the fresher of rural management..

SYLLABUS
UNIT I

Rural finance: Meaning, definition, features and importance, present overview, challenges, safety of
rural finance, sources of finance.

UNIT II

Financial Inclusion and Exclusion : Objectives, Opportunities, causes, importance, 3 pillars of

inclusion, Financial literacy, Banking Paradigm, Initiative and challenges.

UNIT III

Agriculture finance: overview to agriculture sectors in india, Agriculture credit, problems and
prospects, demand and supply of agriculture finance, rural credit to non-farm sectors, challenges for
expanding agriculture finance.

UNIT IV

Government policies: role of government institution in rural credit, non government, semi
government, quasi government institutions: growth and present trends, study of government schemes
for rural assistance.

UNIT V

Micro Finance Models: concept, evolution and growth of micro finance, difference between micro
finance and micro credit, models of micro fiancé (NABARD, GRAMIN bank BRAC and BANDHAN
bank) success stories of bank policies and objectives, problems and prospects of MFI and SHGs.
Outcome

Students will be able to demonstrate broad and coherent knowledge of the theoretical and professional
disciplines of banking, finance, investment analysis, portfolio management, accountancy, economics,
quantitative methods, law, and the Financial Services Industry. Exercise informed commercial
judgment within a professional setting which emphasises ethical and responsible decision making. A
capacity to integrate technical and conceptual knowledge, and interpersonal skills to work effectively
within the Financial Services Industry. Acquire and synthesise information within a complex
professional setting. Think critically and creatively to identify better solutions within business
constraints. Work collaboratively with others to solve applied problems. Communicate and explain
specialized technical advice, knowledge and ideas, to professionals and non-experts involved with the
Financial Services Industry. Reflect upon work practices, conceptual frameworks and performance
feedback and action ongoing professional development. To identify and evaluate the main sources of
risk in the banking and insurance sectors, that too rural banking is in emerging mode so it also offers
tremendous opportunities for the freshers of rural management.

Reference Books:
1. Accounting Text & Cases: Robert N, Tata McGraw Hill Publication
2. A Textbook of Accounting for Management, S. N. Maheshwari Vikas Publishing House
3. Banking & Finance: Gupta, Ramesh Book Depo
4. Basics of Banking & Finance: Agarwal, Himalaya Publication
5. Agriculture Finance & Management: S. Sudha Reddy & P. RaghuRam

Chairperson Dean
(Board of studies) (Academic Council) (Registrar)

Seal
 AISECT UNIVERSITY, Bhopal, (M.P.)
Scheme of Examination

Department: Management
Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practical
Major Minor Sessionals End Lab
Sem Work
Managerial Economics
MPGDABM104 100 50 17 20 30 12 1 1
7

Objective:
Students will be able to apply the basic managerial theories into practices such as demand & supply,
consumer surplus, Cost analysis, market function & price machines & Budgeting considering the rural
aspects & conditions.
SYLLABUS
UNIT I

Managerial Economics: Concept, Tools, Scope, Nature. Fundamental principles of

Managerial Economics. Basic characteristics & Theoretical and Mathematical concept used
in managerial economics.

UNIT II

Demand & Supply Analysis: Concept, Types & Theories of Demand. Utility Analysis.
Elasticity of Demand: Meaning, Elasticity in Managerial Decision Making, Techniques of
Demand Forecasting.

UNIT III

Production, cost and supply Cost Analysis: Cost Concept, Accounting cost & Economic cost.
Least-cost input combination, Cost output function, Cost control, Cost reduction, Economies
of sales, short and long run supply functions.

UNIT IV

Pricing-determinants of price-pricing under different market structures, pricing of joint

products. Regulatory Policy of Economics: Fiscal & Monetary policies, Factor Pricing,
Theory of Factor Pricing.
UNIT V

Types of Economy: Indian economy, Socialism & Mixed economy. Small & Medium
Enterprises. The national income, circular flow of income, Inflation, economic growth,
business decisions under uncertainty.

Outcome

Students will be able to apply the basic managerial theories into practices such as demand & supply,
consumer surplus, Cost analysis, market function & price machines & Budgeting considering the rural
aspects & conditions.

Reference Books:
1. Urban Economics: Brucckner, PHL Learning
2. Micro & Macro Economics: Samulson & Nodhus
3. Managerial Economics: Dwivedi D.N, Vikash Publication
4. Managerial Economics: Gupta G. S., Tata Mc Graw Hill

Chairperson Dean
(Board of studies) (Academic Council) (Registrar)

Seal
 AISECT UNIVERSITY, Bhopal, (M.P.)
Scheme of Examination

Department: Management
Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practical
Major Minor Sessionals End Lab
Sem Work
Micro finance
MPGDABM105 100 50 17 20 30 12 1 1
7

Objective:
The subject will give the students the understanding of the micro finance concepts & its application to
the agriculture business.

SYLLABUS
UNIT I

Perspectives of Micro-finance: Meaning of Micro-finance. Micro-finance as a Tool for

Development. Evolution and character of micro-finance in India. Micro-finance Delivery
Methodologies. Micro-finance in India: Present and Future. Some Innovative and Creative
micro- finance Models. Legal and regulatory framework. Monitoring and evaluation findings.
Emerging issues. Impact assessments and social assessments of MFIs.

UNIT II

Operational Aspects of Micro-Finance / basic banking: Accounting and financial reporting.

Financial analysis. Revenue model, operating costs and efficiency. Products and services.
Risk Management. Basics of banking. Priority Sector norms / lending. Other issues
/Circulars.

UNIT III

Features of Micro Credit: Introduction, The screening of Beneficiaries, The nature of finance
Assets, Distinguishing features of microcredit, Collateral Policies, Interest rates in
Microcredit.
UNIT IV

Sustainability and Outreach: Introduction, Sustainability and Outreach, Sustainability –how

to reach it, Outreach – How to select the beneficiaries, The microfinance Dilemma, The
policies for improving sustainability.
Risk Management in Micro-finance: Introduction, Risks in Microfinance, The Business Risk,
Financial Risks, Process Risks.
UNIT V

Introduction, Performance Analysis, Performance Evaluation Model for Micro finance

Project, Performance Evaluation models for MFIs.
Outcome
At the end Students will be able to understand the micro finance concepts & its application to
the agriculture business.
Reference Books:
1. Modern Accountancy: Mukherjee & Hanif
2. Micro & Macro Economics: Samulson & Nodhus

Chairperson Dean
(Board of studies) (Academic Council) (Registrar)

Seal
 AISECT UNIVERSITY, Bhopal, (M.P.)
Scheme of Examination

Department: Management
Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practical
Major Minor Sessionals End Lab
Sem Work
Management Information
MPGDABM106 System 100 50 17 20 30 12 1 1
7

Objective:
Students will be able to use analytical and reflective skills in decision making, communicate
effectively both orally and in writing, in order to provide technological based solutions to the agri
based business problem.

SYLLABUS
UNIT I

Overview of MIS, Understand Data, Information, Role of ICT in Management, Prepare Data Matrix /
Information Matrix (Mint berg Model) , Information Technology Infrastructure, Telecommunications
and Networks, E-commerce Technologies.

UNIT II

Process Matrix, Information Systems, and Systems Thinking, Organizational Modeling of Information
Systems (OMNIS Model), and Building Information System Overview of Systems Development:
System Analysis, System Design, Completing Systems Development Process, System: Building
Approaches, Traditional System Lifecycle, Prototyping, Application Software Packages, End-user
Development, Outsourcing, Object Development, Rapid Application Development, Managing
Implementation.

UNIT III

MIS and Organization Component of MIS : Transaction processing System , Management reporting
system, Executive Support System, Forms of MIS : Expert Systems, Decision Support Systems , ERP
, System from a functional Perspective: Sales and Marketing, Manufacturing and Production
Systems, Finance and Accounting Systems, Human Resource System, Enterprise Applications,
Strategic Information Systems.
UNIT IV

Architectural Principles and MIS, System as Planned Organizational Changes, Business Process
Reengineering and Process Improvement, Total Quality Management and Six Sigma, Knowledge
Management in the organization, Artificial Intelligence.

UNIT V

Managing Information System: Databases and MIS, Information Systems Security and Control:
Systems Vulnerability and Abuse, Creating a Control Environment: Disaster Recovery plan, Ensuring
System Quality –Software Quality Assurance Methodologies and Tools, Growth of International
information Systems, Ethical and Social Issues related to systems - Ethics in an information Society,
Moral Dimension of Information Systems.

Outcome

Students will be able to use analytical and reflective skills in decision making, communicate
effectively both orally and in writing, recognize legal and ethical issues confronting them, contribute
to the performance of a group within a business setting in order to technological based solutions to the
rural problem.

Reference Books:
1. Management Information Systems: Suresh Basandra
2. MIS & DSS: Nirmala Bageti, Vikas Publication
3. MIS: Upadhay, Ramesh Book Depo

Chairperson Dean
(Board of studies) (Academic Council) (Registrar)

Seal
 AISECT UNIVERSITY, Bhopal, (M.P.)
Scheme of Examination

Department: Management
Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practical
Major Minor Sessionals End Lab
Sem Work
Logistics, Supply Chain
MPGDABM201 and Infrastructure 100 50 17 20 7 30 12 1 1
Management for Agri-
business

Objective:
The learner will be able to work & understand the Logistics, Supply Chain & Infrastructure
Management for Agribusiness
SYLLABUS
UNIT I

Supply Chain : Changing Business Environment, SCM; Present Need, Conceptual Model Of Suppy
Chain Management, Evaluation Of SCM, SCM Approach, Traditional Agri Supply Chain
Management Approach, Modern Supply Chain Management Approach, Elements Of SCM, E-
Business And The Supply Chain.

UNIT II

Demand Management and Supply Chain: Types Of Demand, Demand Planning And Forecasting,
Operations Management In Supply Chain, Basic Principles Of Manufacturing In Management,
Managing Economy Of Scale.

UNIT III

Procurement Management In Agri-Supply Chain: Purchasing Cycle , Types Of Purchases,

Contact/Corporate Farming, Classification Of Purchases Good Or Services, Traditional Inventory
Management, Material Requirement Planning, Just In Time (JIT), Vendor Managed Inventory.

UNIT IV

Logistics Management: History And Evaluation Of Logistics, Elements Of Logistics Management,

Distribution Management, Distribution Strategy, Pool Distribution, Transportation Management, Fleet
Management, Service Innovation, Ware Housing, Packaging For Logistics, Third Party Logistics
(TPL/3PL), GPS Technology.Mansging Uncertainty.

UNIT V

Concept Of Information Technology: IT Application In SCM, Advance Planning And Scheduling,

SCM In Electronic Business, Role Of Knowledge In SCM, Performance Measurement And Control In
Agri. Supply Chain Management- Benchmarking: Introduction, Concept And Forms Of
Benchmarking.

Outcome

At the end the learner will be able to work & understand the Logistics, Supply Chain & Infrastructure
Management for Agribusiness

Reference Books:
1. Supply Chain Management, A Balanced Approach: Wiser Tan Leorg
2. Operations Management: Kumar Meenakshi
3. Handbook for Supply Chain Risk Management: Khan
4. Leading Effective Supply Chain Transformation: Lee

Chairperson Dean
(Board of studies) (Academic Council) (Registrar)

Seal
 AISECT UNIVERSITY, Bhopal, (M.P.)
Scheme of Examination

Department: Management
Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practical
Major Minor Sessionals End Lab
Sem Work
International Agri
MPGDABM202 Business 100 50 17 20 7 30 12 1 1

Objective:
The subject will make the students familiarized with the nature of business environment and its components.
The subject contents facilitate the students to develop conceptual framework of business environment and
generate interest in international business. effective international marketing strategies and to develop a
global perspective on international marketing problems and to enhance the ability for taking up international
marketing management functions.

SYLLABUS
UNIT I

International Trade- Basic Concept, WTO And Its Implications For Indian Economy In General And
Agriculture Sector In Particular. Need For International Marketing: International Business
Environment, and Economic, Political, Legal, Demographic, Cultural And Natural Environment.

UNIT II

TRIPS, TRIMS Quotas, Anti Dumping Duties, Quantitative And Qualitative Restrictions, Tariff And
Non-Tariff Measures, Trade Liberalization, Licensing, Contract Manufacturing, Joint Venture,
Subsidies, Green And Red Boxes, Issues For Negotiations In Future In WTO; CDMs And Carbon
Trade.

UNIT III

Importance Of Foreign Trade For Development Economy, Absolute And Comparative Advantage,
Foreign Trade In India. Market Entry and Operating Strategies- Exporting.

UNIT IV

Composition Of India’s Foreign Trade Policy; India’s Balance Of Payment, Inter Regional Vs
International Trade, Tariffs And Trade Control, Exchange Rate, The Foreign Trade Multiplier, Impact
Of Globalization On Indian Agriculture And Manufacturing.
UNIT V

Foreign Demand, Supply Side Analysis, niche marketing, Opportunity Cost, Trade And Factor
Prices, F.A.I, Implications For Developing Countries, Market Entry Methods, Export Procedures &
Documentations.

Outcome

After completion of the subject the students will be familiarized with the nature of business
environment and its components. The subject contents facilitate the students to develop conceptual
framework of business environment and generate interest in international business.
The students develop critical skills required for effective international marketing strategies to develop
a global perspective on international marketing problems and to enhance the ability for taking up
international marketing management functions

Reference Books:
1. Managing Global Supply & Risk, Best Practices, Concept & Strategies: Trent
2. Global Business Negotiations: Cellich
3. International Management, A Strategic Perspective: Cullen
4. Global Business: Peng Shrivastava

Chairperson Dean
(Board of studies) (Academic Council) (Registrar)

Seal
 AISECT UNIVERSITY, Bhopal, (M.P.)
Scheme of Examination

Department: Management
Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practical
Major Minor Sessionals End Lab
Sem Work
Agri-business
MPGDABM203 Environment and Policy 100 50 17 20 7 30 12 1 -

Objective:

The students will develop the understanding about the environmental factors & their influence on agri-
business practices.

SYLLABUS

UNIT I

Role of agriculture in Indian economy, problems and policy changes relating to farm supplies, farm
production, agro processing, agricultural marketing, agricultural finance etc. in the country.

UNIT II

Structure of agriculture- linkages among sub-sectors of the agribusiness sectors, economic reforms
and Indian agriculture, impact of liberalization, privatization and globalization on Agri-business
sector.

UNIT III

Emerging trends in production, processing, marketing and exports, policy controls and regulations
relating to the industrial sector with specific reference to agro industries.

UNIT IV

Agribusiness policies-concept and formulation, and new dimensions’ in Agri-business environment

and policy.

UNIT V

Agriculture price and marketing policies, public distribution system and other policies.
Outcome

The students develop the understanding about the environmental factors & their influence on business
practices.

Reference Books:
1. The Concise Handbook of Future Markets: John Wiley & Sons
2. Agricultural Futures & Options, Principles & Strategies: Macmillan
3. All about Commodities from the inside out: McGraw Hill

Chairperson Dean

(Board of studies) (Academic Council) (Registrar)

Seal
 AISECT UNIVERSITY, Bhopal, (M.P.)
Scheme of Examination

Department: Management
Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practical
Major Minor Sessionals End Lab
Sem Work
Business Laws & ethics
MPGDABM204 100 50 17 20 30 12 1 -
7

Objective:
Identification of the elements of a contract, to describe the structure of the Indian court system & to
identify laws, conditions and regulations in national and international work environments.

SYLLABUS
UNIT I

Indian Contract Act: Arbitration act 1940, B.I.S Act, The carriers Act, Railway act 1890, The
companies act 1956, consumers protection Act 1986, essential commodity act 1981, F.S.S Act, The
Insurance Act 1972, M.R.T.P Act 1969, The negotiable instruments act 1881, The Indian patent act
1970

UNIT II

Agencies: Definition, differences, classification of agents, duties & rights of agents, personality of
agent, termination of agency, power of attorney, gained practical experience, Negotiable Instrument
Act.

UNIT III

Business Ethics: Introduction, concept, overview, factors affecting business ethics, objectives,
sources, morality & etiquettes, moral duties, rights & obligation, business ethics in practice, attitude
of managers towards business ethics .

UNIT IV

Philosophy of Ethics: Introduction, customary morality & reflective morality, ethical relativism,
normative ethical system, ethical issues.
Business & Society: Introduction, social orientation, social responsibilities, social responsiveness of
business.
UNIT V

Values at workplace: Introduction, characteristics, types & importance of values, value & skill,
business culture & value, human values for TQM.
Indian ethos for management ethics: Introduction, work ethics, work culture, personal values,
organizational norms & conformity, ethics & decision making, ethical dilemma, ethics & HRM, ethics
& corporate governance, intellectual property rights.

Outcome

This course is to allow students to enhance this ability by providing them with a pragmatic
framework that they can use to identify, analyze, and resolve ethical issues in business
decision making. Students will also learn how to deal with conflicts between their personal
values and those of the organization.

Reference Books:
1. Mercantile Law: Garg & Chawla
2. Business Law including Company Law: New Age Publication
3. Business Law: S. Chand & Sons.
4. Business Law for Managers: S. Chand & Sons
5. Business Ethics, Ethical Decision making: Ferrell

Chairperson Dean
(Board of studies) (Academic Council) (Registrar)

Seal
 AISECT UNIVERSITY, Bhopal, (M.P.)
Scheme of Examination

Department: Management
Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practical
Major Minor Sessionals End Lab
Sem Work
Management of Agri-
MPGDABM205 business Cooperative 100 50 17 20 30 12 1 1
7

Objective:
The student will be able to work with the rural organization by providing them with the best possible
solution.

SYLLABUS
UNIT I

Cooperative administration: a global perspective, ecology of cooperative administration, cooperative

sector and economic development.

UNIT II

Cooperative management: nature, functions and purpose of cooperative- procurement, storage,

processing, marketing, process of cooperative formulation, role of leadership in cooperative
management.

UNIT III

The state and cooperative movement, effects of cooperative law in management, long range planning
for cooperative expansion, policy making.

UNIT IV

Human resource management, placement and role of board of directors in cooperative management.

UNIT V

Overview of agribusiness cooperative: credit cooperatives, cooperative marketing, dairy cooperative,

financing agribusiness cooperative.
Outcome

After this subject the student will be able to work with the rural organization by providing them with
the best possible solution.

Reference Books:
1. Cooperative Management, Principles & Techniques: Dr. S. Nakkiran
2. Management of Cooperative Enterprises: S. K. Sinha, R. Sahaya
3. Cooperative in Agribusiness: C. H. Kirkman
4. Indian Agriculture & Agri-business: S. Diwase

Chairperson Dean
(Board of studies) (Academic Council) (Registrar)

Seal
 AISECT UNIVERSITY, Bhopal, (M.P.)
Scheme of Examination

Department: Management
Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practical
Major Minor Sessionals End Lab
Sem Work
Advances in Food Retail
MPGDABM206 Management 100 50 17 20 30 12 1 1
7

Objective:
With this subject the students will understand the concept of food retailing & its application to the
agriculture business.
SYLLABUS
UNIT I

Introduction to International Food market, India’s Competitive Position in World Food Trade, Foreign
Investment in Global Food Industry, Retail Management & Food Retailing, The Nature of Change in
Retailing, Organized Retailing in India, E-tailing and Understanding food preference of India
Consumer, Food consumption and Expenditure pattern, Demographic and Psychographic factors
affecting Food Pattern of Indian Consumer.

UNIT II

Value Chain in Food Retailing, Principal trends in food wholesaling and retailing, food wholesaling,
food retailing, the changing nature of food stores, various retailing formats, competition and pricing in
food retailing, market implication of new retail development, value chain and value additions across
the chain in food retail, food service marketing.

UNIT III

4p’s in Food Retail Management, Brand Management in Retailing, Merchandise pricing, Pricing
Strategies used in conventional and non-conventional food retailing, Public distribution system,
Promotion mix for food retailing, Management of sales promotion and Publicity, Advertisement
Strategies for food retailers.

UNIT IV

Managing Retail Operations, Managing Retailers’ Finances, Merchandise buying and handling,
Merchandise Pricing, Logistics, Procurement of food products and Handing Transportation of food
products.
UNIT V

Retail Sales Management Types of Retail Selling, Salesperson selection, Salesperson trailing,
Evaluation and Monitoring, Customer Relationship Management, Managing Human Resources in
retailing, Legal and Ethical issues in Retailing.

Outcome

With this subject the students will understand the concept of food retailing & its application to the
agriculture business.

Reference Books:
1. Retailing Logistics & Fresh food Packaging: Alpana Bhatnagar
2. Managing Retailing: Piyush Sinha, D. P. Uniyal
3. Retail Management: Chetan Bajaj & Rajnish

Chairperson Dean
(Board of studies) (Academic Council) (Registrar)

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 AISECT UNIVERSITY, Bhopal, (M.P.)
Scheme of Examination

Department: Management
Credits Maximum marks Allotted Duration of
Subject Subject Name Exam.
Code
Theory Practical Total Theory Practical
Major Minor Sessionals End Lab
Sem Work
200 - 80 - - - - 4 4
MPGDABM207
Dissertation

Objective & Outcome:-

Working with some organization for 45 days which is dedicatedly working for the rural areas will
provide the students an insight towards the actual issues, problems & government, Non-government
supports.

Students individually will carry out a detail study on a topic which should have contemporary
relevance. The study must include literature review, methodology and field work with
recommendations and suggestions. Student will prepared a report after taking training under Non-
governmental organization (NGO). A report is to be prepared and submitted under the guidance of
supervisor. The work must be defended through a presentation in front of a panel of experts.

Chairperson Dean
(Board of studies) (Academic Council) (Registrar)

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