CODE OF CONDUCT

FOR THE CREDIT

INSURANCE SECTOR

Credit Management
Think Tank
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Think tank & Code of conduct 5

1. Principles of a Code of conduct 7

2. Contracting parties of the Code of conduct 11

3. Characteristics of the Code of conduct 15

4. Commitments of the credit insured companies 17

5. Commitments of the credit insurance companies 19

6. Commitments of the brokers 23

7. Common commitments 25

Members of the Credit Management Think Tank 27

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Think tank & Code of conduct

The financial crisis has revealed the weaknesses of the credit insurance
product. The business communities and the professional federations ex-
perienced that the credit insurance product needed renewal and a think
tank was therefore created: the “Credit Management Think Tank”.

The think tank acts as a breeding ground for innovative ideas and ini-
tiatives regarding credit management. The think tank must bridge the
needs of the companies, exporters on the one hand and those of the
credit management solutions providers on the other hand. The academic
world plays an advisory and stimulating role in that process.
The think tank needs enterprising and creative people who can examine
each idea from the point of view of their respective disciplines and func-
tions. The members of the think tank therefore come from international
business communities, professional federations and universities. You will
find the list of members on page 77.

Based on the needs of companies, the think tank develops creative and
innovative solutions. One of those needs of the business world was the
development of a Code of conduct for the credit insurance sector. The
Code of conduct was developed by the think tank, discussed with the
federations, presented to the providers of credit insurance products and
finally accepted by them.
The key words in the Code of conduct are: more transparency, better
communication, professionalization of the sector and increased sustain-
ability. We invite you to go through the complete text.

The think tank

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1. Principles of a Code of
conduct

Credit insurance is a risk management tool to help companies manage

and reduce the risks involved in trade credit transactions through the
provision of cover on insurable risks as well as risk prevention and debt
collection services.
Credit Insurers provide an indemnity against losses incurred by
companies.

Credit comes from the Latin word “credere” or “to believe in”. Trust
and transparency are the basis for our financial system and for our
product, credit insurance. With mutual trust, the sector will develop its
full potential.
This Code strives to make the sector more efficient and is a win-win for
all involved parties. The Code has been realized in order to formalize
the commitments of all parties and to make these commitments
transparent.

This document is a statement of principles and is not legally binding.

Customers should ensure that any contract they enter into satisfies their
requirements.
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This Code has six different goals: This Code of conduct is in a way an essentially bilateral agreement be-
tween the policyholder and the Credit Insurance Company. However the
Enhancing competition: scope is even larger because brokers are integrated into it as facilitator.
This is an important element for the behavior of the insurance The buyer indirectly takes part into it as well although in most cases he
companies in a market characterized by its oligopoly structure, but does not have a contractual relationship with the Credit Insurer.
where price competition is already tough.
Stimulating transparency: The basic principles of the Code of conduct are:
The Code will encourage all parties, including the buyers, to greater
openness enabling both the insured and the insurance companies to > Openness and accurate information exchange
have more accurate information on their buyers. > A win-win for all parties
Minimizing fraud: > Mutual trust and dialogue
This is the case when policyholders declare a lower amount of covered > Maximum use of IT possibilities
turnover than in reality in order to reduce the premium charge. > Discretion and professionalism
Changing perception:
The Code wants to have a positive impact on the perception of credit
insurance as being an essential part of the credit (risk) management
process.
Reducing “air” in credit limits:
By bringing the credit lines on buyers closer to their actual use.
Increasing sustainability:
The Code wants to optimize communication between credit insured
and insurers whenever there is a need to reduce or withdraw credit
limits. A ‘stop and go’ approach should be avoid.
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2. Contracting parties of the

Code of conduct

The Code of conduct reflects the relations between four parties.

We should distinguish between:

• The two contractual parties (the Credit Insurance Company & the
Credit Insured Company)

• The broker (acts as a facilitator)

• The buyer (who is not a contracting party but crucial for the
credibility issue)
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We can illustrate the four parties as follows: We can illustrate the specific interactions about credit decisions as follows:

General interactions between the four parties Specific interactions (credit) between the four parties

Object of Credit inquiry

insurance (potential)
Credit Insurance Credit Insurance
Buyer Buyer Company
Company

Insurance Payment
policy: Support experience &
premium Credit credit inquiry Credit limit Credit
Commercial Credit needs communication
insurance
relation policy Insurance facilitation
facilitation Company
Full informations
Insurance credit decisions
policy:
credit cover

Credit Insured Broker

Credit Insured Broker
Credit Credit
insurance communication
policy facilitation
facilitation

The Code of conduct is supported by all the Credit Insurance companies,

by the credit insured companies and brokers.

The buyer is not directly involved in the Code of conduct.

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3. Characteristics of the Code

of conduct

The Code of conduct has six characteristics:

• It is a Gentlemen’s agreement and not legally binding. It is not a

legislative initiative but a sector initiative, based on the initiative of the
credit management community (companies, Brokers1), and backed
both by the credit insurance society and the credit insured companies.
It has a moral value.

• It will be supported and discussed for every existing policy and at the
issuance of each new policy.

• A yearly progress report on the implementation of the Code will be

published.

• It was first launched as a pilot project in Belgium and shall thereafter

be negotiated on a European level (in collaboration with the European
Commission and European Credit Insurance Organizations).

• The communication of the Code is essential. Therefore, the Code is

widely announced (e.g. through press) and communicated. The Credit
Insurance Companies are invited to include the Code in their
promotional material by confirming that they support the Code of
conduct.

• Brokers are invited to take into account the adherence to and respect
for the Code in their role as facilitator between both contracting parties.

1
The Code of conduct is an initiative from the think-tank launched by CRiON
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4. Commitments of the credit

insured companies

The credit insured as supplier has a contractual relationship with the

buyer. As such he is also in a way the buyer’s representative, although
the insurer can also have direct access to the buyer (through its different
information sources). The two first points should be considered in this
perspective.

The credit insured makes following commitments:

1. Supporting credit inquiry and support access to financial figures of

the buyers -or any other financial information- and deliver those
documents to the insurer on request.

2. Engagement to establish a healthy credit management and to inform

correctly about the insured turnover.

3. Delivering when requested (and possibly: taking into account all

legal and IT restrictions) risks and payment behavior on buyers
known by the insurer (for instance through DSO) in an IT-efficient
way.

4. Informing the insurer about the relations with buyers, in particular

about credit lines on buyers which are hardly ever used.
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5. Commitments of the credit

insurance companies

The credit insurance companies make following commitments:

1. Informing the credit insured of new “relevant” information about a

customer’s insured credit. This can be done by installing an alarm
warning system that informs insured companies of a significant
change in one of their debtors credit worthiness and of rating
evolutions.
Optimizing customer-friendly databases which are partially (public
domain) accessible to the credit insured.

2. Offering, if not the case yet, a rating system on debtors and

communicate the rating and motivation in relation to the rating to the
insured company on agreed conditions. Such a rating should be
seen as an integral part of the global credit assessment exercise that
the insurer needs to perform to determine credit lines on debtors.
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3. Moving towards a system that partly allows “information push 6. Taking initiatives to discuss credit lines hardly ever used.
possibility” (e.g. web services application).
7. Analyzing in cooperation with the insured the possibility to reduce or
4. Explaining a clear business strategy with respect for the possible increase specific debtors’ credit lines.
adaptation of credit lines on the basis of a framework with Develop and/or promote solutions in order to avoid the systematic
objective criteria and pre-agreed terms. Decisions on individual and abrupt volatility.
credit limits will not normally be based solely on the situation of the
particular trade sector in which the relevant entity operates. 8. Giving as much notice as is reasonably possible to a customer of
Decisions will be based on various types of information, public and a decision to stop or substantially reduce credit insurance cover with
confidential, financial and non-financial, which constitute a Credit respect to a specific entity. Credit Insurers will make an effort to
Insurer’s unique source of value. provide explanations to companies whenever cover is altered or
stopped.
5. Avoiding competitive price destruction to the disadvantage of quality
(acceptance ratios, speed of decisions,…).
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6. Commitments of the brokers

In their role of facilitators, brokers make following commitments:

1. Promoting actively the use of the Code of conduct.

2. Informing both contractual partners on the respect for the Code of

conduct.

3. Pushing the inclusion of the Code of conduct in every new or

renewed contract.

4. Organizing the promotion and divulgation on European level with

the aim to create a European Code of conduct for the credit
insurance sector.

5. Making a professional analysis of the credit insurance proposals

taking into account all aspects of credit insurance: premium, quality,
credit lines, reporting tools, service,…

6. Analyzing the real needs of the prospects / insured companies and

communicate them correctly towards the Credit Insurers.

7. Providing all the relevant information of the prospect / insured

companies / debtor to the insurance company.

8. Taking initiatives to discuss the credit lines hardly ever used.

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7. Common commitments

All parties will:

1. Further explore the possibilities in the IT area in order to facilitate

transmission of information and try to reduce administrative burden
as much as possible.

2. Promote in a neutral way the concept, functioning and added value

of credit insurance in the credit management process through:

• Federations,
• SME organizations,
• Schools and educational programs
(including academic networks).

This includes the explanation of the Credit Insurer’s preventive role:

its added value lies in the capability of distinguishing as accurately
as possible the healthy companies on the one hand, and the
unhealthy ones on the other which carry a big risk to fail during the
next year.

3. Work together in order to obtain as much information as possible on

the debtors based on the principle of “joint effort”.

4. Explore ways how to best assure the implementation of this Code by

actions such as best practices, benchmarking or positive reporting.
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Members of the
Credit Management Think Tank

Rudy Aernoudt, Prof. European Economics

Paul Becue, author “Credit Insurance, The Invisible Bank”

Johan Blauwblomme, Tax, Risk & Credit Control Manager, Balta Industries

Marie-Claire Bosmans, Credit Risk Manager, Galva Power

Dirk Braet, Group Credit Manager, USG People

Luc Chalmet, Prof. Economy UAMS, UGhent

Jean-Louis Coppers, CEO, CRiON

Els De Smet, Consultant, CRiON

Mieke Dequae, Prof – Director Risk Mgt Platform, Vlerick Ghent

Greta Goosens, Adviser

Geert Janssens, Chief Economist, VKW - Metena

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Members of the
Credit Management Think Tank

Ivan Lokere, CFO, Domo

Katrien Matthys, Credit Manager, Resilux

Steven Ponnet, Group Credit Manager, AGC Glass Europe

Jean-Pierre Smit, Deputy Director, Agoria

Peter Van Den Broecke, CFO, Daikin Europe

Chris van Roijen, Credit Manager, Diesel Benelux

Kurt Vanwingh, Credit Director, Amcor Flexibles Europe & Americas

Caroline Ven, Director, VKW – Metena

Elsje Verdoodt, Group Credit Manager, Umicore

Ortwin Volcke, Marketing & Business Intelligence, CRiON

Frederic Wittemans, Senior Director EU Credit, IngramMicro

Credit Management
Think Tank www.creditmangementthinktank.com
Maaltemeers 84 — 9051 Gent — T 09 244 62 62