Rahul Bajaj Is A Prominent Indian Businessman and Chairman of The Bajaj Group, Which Ranks

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Rahul bajaj………………………………………

Rahul Bajaj is a prominent Indian businessman and chairman of the Bajaj Group, which ranks
among the top 10 business houses in India. The Bajaj Group has diversified interests ranging
from automobiles, home appliances, lighting, iron and steel, insurance, travel and finance. Rahul
Bajaj is one of India’s most distinguished business leaders and internationally respected for his
business acumen and entrepreneurial spirit. He comes from the business house started by
Jamnalal Bajaj. Bajaj Auto is his flagship company. He was awarded the Padma Bhushan in
2001. He was listed twentieth on the Forbes India’s Richest 40 list of people.

Rahul Bajaj is an alumnus of Harvard, St. Stephen’s and Cathedral. He took over the reins of
Bajaj Group in 1965. Under his stewardship, the turnover of the Bajaj Auto the flagship
company has risen from Rs.72 million to Rs.46.16 billion. Rahul Bajaj created one of India’s
best companies in the difficult days of the licence-permit raj. He established factories at Akurdi
and Waluj. In 1980s Bajaj Auto was top scooter producer in India and its Chetak brand had a 10-
year waiting period.

The initiation of liberalization in India posed great challenges for Bajaj Auto. Liberalisation
brought the threat of cheap imports and FDI from top companies like Honda. Rahul Bajaj
became famous as the head of the Bombay Club, which opposed liberalization. The scooter sails
plummeted as people were more interested in motorcycles and the rival Hero Honda was a
pioneer in it.

The recession and stock market collapse of 2001 hit the company hard and it was predicted that
the days of Bajaj Auto were numbered. However, Bajaj Auto re-invented itself, established a
world-class factory in Chakan, invested in R&D and came up with Bajaj Pulsar Motorcycle.
Bajaj Pulsar is currently a leader in its segment.

He was recently (June 2006) elected to the Rajya Sabha from Maharashtra, with cross party
support from the BJP, Shiv Sena and NCP.

Achievement: Chairman of the Bajaj Group

Rahul Bajaj is the Chairman of the Bajaj Group, which ranks among the top 10 business houses
in India. The Bajaj Group has diversified interests ranging from automobiles, home appliances,
lighting, iron and steel, insurance, travel and finance. Rahul Bajaj is one of India's most
distinguished business leaders and internationally respected for his business acumen and
entrepreneurial spirit.

Rahul Bajaj is an alumnus of Harvard, St. Stephen's and Cathedral. He took over the reins of
Bajaj Group in 1965. Under his stewardship, the turnover of the Bajaj Auto the flagship
company has risen from Rs.72 million to Rs.46.16 billion. Rahul Bajaj created one of India's best
companies in the difficult days of the licence-permit raj. He established factories at Akurdi and
Waluj. In 1980s Bajaj Auto was top scooter producer in India and its Chetak brand had a 10-year
waiting period. 

The initiation of liberalization in India posed great challenges for Bajaj Auto. Liberalisation
brought the threat of cheap imports and FDI from top companies like Honda. Rahul Bajaj
became famous as the head of the Bombay Club, which opposed liberalization. The scooter sails
plummeted as people were more interested in motorcycles and the rival Hero Honda was a
pioneer in it. 

The recession and stock market collapse of 2001 hit the company hard and it was predicted that
the days of Bajaj Auto were numbered. However, Bajaj Auto re-invented itself, established a
world-class factory in Chakan, invested in R&D and came up with Bajaj Pulsar Motorcycle.
Bajaj Pulsar is currently a leader in its segment.

Recently, Rahul Bajaj was elected to Rajya Sabha from Maharashtra.

Rahul Bajaj is the grandson of Jamnalal Bajaj who formed the Bajaj group. The flagship
company, Bajaj Auto has a significant market share in the two-wheelers segment of India. He
was awarded the Padma Bhushan in 2001.

He is an alumnus of Harvard Business School, St. Stephen`s College, Delhi, Government Law
College, Mumbai and Cathedral and John Connon School.

Last year, he did business settlement with his brother Shishir Bajaj. His 3 cousins, Shekhar,
Madhur and Niraj assist him in controlling the Bajaj Group of companies. His two sons Rajiv &
Sanjiv Bajaj are active in Bajaj Auto & Bajaj Finserv companies. His daughter, Sunaina
Kejriwal, married to Manish Kejriwal who heads Temasek India.

He was recently elected to the Rajya Sabha from Maharashtra, with cross party support from the
BJP, Shiv Sena and NCP

Rahul Bajaj is the Chairman and Managing Director of the Bajaj group, which has been named
amongst India's top ten business groups. He is one of India's renowned industrialists and is
internationally respected for his business expertise and entrepreneurial character. 
Rahul Bajaj comes from the family of Jaman Lal Bajaj. Rahul is the grandson of Jaman Lal
Bajaj, who founded the Bajaj Group. Shishir Bajaj is the brother of Rahul Bajaj. Rahul Bajaj has
two sons, Rajiv Bajaj and Sanjiv Bajaj, and daughter Sunaina Kejriwal. His sons Rajiv and
Sanjiv Bajaj manage his companies. Rahul Bajaj completed his schooling from Cathedral, a
school in Bombay. Then he further pursed his studies from St Stephen's College, Delhi and
Harvard University, USA. 

He took over control of the Bajaj Group in 1965 and successfully established one of India's best
companies. He established factories at Akurdi and Waluj. In 1980s Bajaj Auto was India's
topmost scooter making company. After ten years of Bajaj Auto's success Chetak was launched.
Bajaj Auto had to face many challenges with the liberalization of the Indian economy. 

The slump in the sale of scooters and the downfall of the stock market of 2001 hit the company
hard. It was forecast by some business analysts that Bajaj industries would have to shut down
soon. But without losing hope Rahul Bajaj with his business expertise re-established the battered
company. He established another factory in Chakan, invested in R&D and came up with Bajaj
Pulsar Motorcycle. Bajaj Pulsar is presently a leader in its sector. 

Family background

Rahul Bajaj comes from the family of Jaman Lal Bajaj. Rahul is the grandson of Jaman Lal
Bajaj, who founded the Bajaj Group. Shishir Bajaj is the brother of Rahul Bajaj. Rahul Bajaj has
two sons, Rajiv Bajaj and Sanjiv Bajaj, and daughter Sunaina Kejriwal. His sons Rajiv and
Sanjiv Bajaj manage his companies. Rahul Bajaj completed his schooling from Cathedral, a
school in Bombay. Then he further pursed his studies from St Stephen's College, Delhi and
Harvard University, USA. 

He took over control of the Bajaj Group in 1965 and successfully established one of India's best
companies. He established factories at Akurdi and Waluj. In 1980s Bajaj Auto was India's
topmost scooter making company. After ten years of Bajaj Auto's success Chetak was launched.
Bajaj Auto had to face many challenges with the liberalization of the Indian economy. 

The slump in the sale of scooters and the downfall of the stock market of 2001 hit the company
hard. It was forecast by some business analysts that Bajaj industries would have to shut down
soon. But without losing hope Rahul Bajaj with his business expertise re-established the battered
company. He established another factory in Chakan, invested in R&D and came up with Bajaj
Pulsar Motorcycle. Bajaj Pulsar is presently a leader in its sector. 

Rahul Bajaj
$850 million
Pune
66 . Married . 3 Children .
Source: Forbes
Associated Companies: Bajaj Group
Rahul Bajaj is India 's most outspoken industrialist. As chairman of the Bombay club Bajaj
was among the few to have vehemently opposed India 's liberalization programme in the early
1990's. It is ironic that today Bajaj plans to have establishments in countries as far and diverse as
Brazil , Indonesi and Nigeria .. A confidante of Mahatma Gandhi, Rahul Bajaj's grandfather
founded the scooter company. Recently tensions with estranged brother Shishir hogged the
limelight and threatened to divide his fortune 

Bajaj believes in giving people a lot of independence. He prefers them to learn while on the job.
Brash and assertive, Bajaj thinks that he created one of India 's best companies in the difficult
days of the license-permit raj.Although many would disagree and think that creating companies
during the license raj was far easier for established business groups then for the non-established
ones. In 1980 Bajaj Auto was top scooter producer  and its Chetak brand had a 10-year waiting
list. During the 1970's foreign collaborations and licenses were difficult to obtain. However, in
the 1980s capacity licensing and foreign collaboration for two-wheelers was liberalized. All the
world's top players (Honda, Suzuki, Yamaha, Piaggio, Garelli, Peugot) entered through
collaborations or joint ventures. But this did not deter Bajaj Auto as it met the challenge and
maintained its dominating position.. While Hero Honda captured the motor-cycle market Bajaj
hung on to its scooter business. Post the liberalization and the change in the demographic profile
the younger Indian began to prefer motor-cycles to scooter. Bajaj finally woke up but by then
Hero Honda was already ahead in the two-wheeler race. 

Talking of people Bajaj feels I feel an MBA should have four essential qualities to succeed in the
new millennium 

a. Listen effectively

b. Think like an entrepreneur

c. Cross functionality.

d. Smart work combined with hard work

Bajaj feels that the world has become a seamless place to live in and that liberalization of the
economy during the 1991-93 period was handled exceptionally well. The biggest problem
with the country is its apathy to creating wealth. Rahul Bajaj feels that the bloated structures and
the unproductive systems need to be dismantled. The need of the hour is efficient
mechanism with free and fair competition. 
This year Rahul Bajaj  become a Member of Parliament through the Rajya Sabha. It is now for
time to decide whether as M.P Bajaj actually does what he always wanted to do. His company
how-ever is being handled very well in the safe hands of his son Rajeev

Leadership role model

Rahul Bajaj
Rahul Bajaj is the man who can be given credit for building Bajaj auto are the 4th largest
two-wheeler manufacturer in the world.He has achieved an incredible growth rate of
Leadership, Leadership Role Models
Page 3 of 20
1852% in the last decade.Following are some of the points that explain the reason of his
success.

Education: Bajaj is a highly educated person.He has done his BA (Hons) and is a
management graduate from Harward.

Concentration of Core Competency:Rahul Bajaj collaborated with Kawasaki for
production of motorcycle but for scooter he did not go for any collaboration.Manufacturing
scooters is his core competency and he does not want to experiment with that.

Customer is King:Bajaj has often been accused of exploiting the customers with
delivery period of 10 years, black marketing, etc. but this is not true at the face value.A deeper
insight brings to picture that there were other elements who are responsiblefor these
accuses.Bajaj, in spite of a heavy demand, did not raise the price of hisscooters and avoided
exploitation of customers.

Staunch believer in himself:Bajaj listens to each and everyone, but takes decision
on his own.His organisation is a little centralized.In spite of strong oppositions, he
sticks to his decisions.

Never give up attitude:‘Licence Raj’ was a nightmare for Bajaj.He does not
believe in bringing Government officials and getting his license cleared.This is amajor reason
why Bajaj Auto came under MRTP and was allowed to expand itsproduction capacity.But he did
not give up to the Government conditions and aftersome years, done lobbying through business
housed and putting tremendous pressureon Government learn his license.

Jach Welch’s theory:Rahul Bajaj holds same views of Mr. Jack Welch, the former
CEO of GE.He believes that if one is no No 1 or No 2, he should get out from that
business.This principle kept him away from the four-wheeler market.

Attitude towards workers:Bajaj has less kind of words for workers.Still, there has
been only one strike in the history of 35 years of the company.He takes care of theneeds of the
workers and at the same time, he views workers as a tool for production.In his word’ “Why do
they strike and lose wages? They should work more, earn more

BBC:Rahul Bajaj is well known for his unflinching frankness and varied opinion on
every topic under the sun.His office is therefore popularly known as BBC (Bajaj
Broadcasting Corporation)

Straightforwardness: His quotes about the Governnment have found place in the
headlines of many leading newspapers and magazines in India and have also raised
controversies.But this does not stop him from doing what he considers correct

Professional Achievements
Rahul Bajaj Chairman and Managing Director , Bajaj Auto Limited Rahul Bajaj is recognized
as one of the most successful business leaders of India. He heads the Bajaj group of companies (
annual group turnover US $ 1.65 billion ) which manufactures two and three-wheelers , steel ,
steel castings , capital equipment , electrical lamps and tubes , electric fans , and sugar. He is the
chairman and managing director of the group's flagship , Bajaj Auto Limited. Bajaj Auto is
among the top five companies in the Indian private sector , the country's largest two- and three-
wheeler company , and the world's fourth-largest two-wheeler manufacturer. Mr. Bajaj is also
the chairman of Maharashtra Scooters Limited , Bajaj Auto Finance Limited , Bajaj Hindustan
Limited , and a director on the boards of several companies. He co-chairs the Indo-British
Industrialists Forum
Career Highlights
Mr. Bajaj is the Chairman of the Board of many companies. In 1975, Mr. Bajaj received the
"Man of the Year" award from the National Institution of Quality Assurance. Mr. Bajaj was
selected as Business India's Businessman of the year 1985. In 1988, Mr. Bajaj was felicitated
for his achievements in a public function by the Pune Municipal Corporation. Mr. Bajaj
received the Bombay Management Association Award for the most distinguished services in the
field of management in 1990. FIE Foundation awarded Mr. Bajaj the Rastrabhushan Award in
1996. Lokmanya Tilak Smarak Trust awarded Mr. Bajaj the Lokmanya Tilak Award in 2000.
Mr. Bajaj was awarded the 'Padma Bhushan' by the President of India in March 2001. Shri Bajaj
was awarded the Jeevan Sadhana Gaurav Puraskar by the Pune University for 2002 and he was
the first person to be inducted by the ICICI Bank and the leading automotive magazine,
Overdrive, in the Indian Automotive Hall of Pride - 2003. Mr. Bajaj received both Economic
Times and Ernst & Young Life Time Achievement Awards in 2004. Degree of Doctor of
Letters (Honoris Causa) was conferred on Mr. Bajaj by the Rani Durgavati Vishwavidyalaya
(formerly Jabalpur University) in March 2005. Bajaj was also conferred the degree of Doctor of
Arts (Honoris Causa) by IIT Roorkee and the Alumni Achievement Award by the Harvard
Business School, both in September 2005. Mr. Bajaj was the President of Confederation of
Indian Industry (CII - 1979-80/1999-2000). Mr. Bajaj has also been a Former President of
Society of Indian Automobile Manufacturers (SIAM) and Mahratta Chamber of Commerce,
Industry And Agriculture (MCCIA) and a Former Chairman of the Development Council for
Automobiles and Allied Industries. He is also a member on the Executive Board of Indian
School.

Vision mission n values

Bajaj doesn't have a straight vision or


mission statement. They define it in terms
of brand identity, brand essence (derived
from mission) and brand values.
Brand Identity
Our Brand is the visual expression of our
thoughts and actions.
It conveys to everyone our intention to
constantly inspire confidence.
Our customers are the primary audience
for our brand.
Indeed, our Brand Identity is shaped as
much by their belief in Bajaj as it is by our
own vision.
Brand Essence
Blending together youthful creativity
and competitive technology to exceed
the spoken and the implicit
expectations of our customers.

Brand Values
Values of Learning, Innovation,
Perfection, Speed and Transparency.

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